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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

11:30

CBP 243: The secret to attracting patients who pay...

The Cash-Based Practice Podcast ·

2024/07/13

Struggling to compete with in-network providers offering low copays? You're not alone. But price isn't everything! When I poll my audience and students, the top concerns are often lead generation and converting those leads into paying customers. It's crucial to master this conversion if you want to build a successful practice. In this video, I will teach you how to convert leads into cash-pay customers and keep them coming back, ensuring a loyal customer base. Discover how to communicate the unique

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27:29

CPB 242: From Burnout to Dream Practice: How Nicole...

The Cash-Based Practice Podcast ·

2024/06/29

Struggling to break free from an in-network clinic and build your own thriving, cash-based physical therapy practice? In my recent interview with Nicole Dumas, we unveil the secrets to getting started and achieving success with minimal risk. Her decision to leave an overwhelming in-network clinic, where she saw up to 20 patients a day, led her to create a practice that not only fulfills her passion but also allows her to provide top-notch care without burning out. Nicole started her practice as a

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27:26

CBP 240: Growing a Successful Cash-based PT Practice...

The Cash-Based Practice Podcast ·

2024/05/25

In my recent interview with Trent Corey, he shared how he built Extra Mile Physical Therapy from scratch during the COVID-19 pandemic. Starting from his home office, he moved to a prime location in a gym and used “SoftWave Therapy” to attract new patients. Trent discussed overcoming challenges, effective networking strategies, and the importance of self-promotion. He also highlighted the benefits of business coaching and being part of a mastermind group, which boosted his confidence and accelerated

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09:14

CBP 239: How to Find and Hire the Perfect Virtual...

The Cash-Based Practice Podcast ·

2024/05/11

In this episode of the Cash-Based Practice podcast, I tackle a question many new business owners face: How to find and hire your first virtual assistant (VA) or on-site admin, and how to prioritize the tasks you give them in order to move your business forward... If you're feeling overloaded and want to finally free up your time to focus on what you do best, this episode is a must-listen! And make sure you also scroll down to get a free resource that will save you hours of time on boarding your

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14:01

CBP 238: How to overcome mental challenges faced by...

The Cash-Based Practice Podcast ·

2024/04/20

In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of difficulties and frustrations all at once and wonder “could anything else go wrong?“ Or “is owning my own business really gonna be worth it someday?“ …this

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14:14

CBP 237: Simple strategies to make your presentations...

The Cash-Based Practice Podcast ·

2024/04/06

Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops. Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer. (And before you

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11:32

CBP 236: Strategies for Elevating Your Rates and...

The Cash-Based Practice Podcast ·

2024/03/23

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14:14

CBP 235: The Blueprint for Creating Cash-Based Practice

The Cash-Based Practice Podcast ·

2024/03/03

Diving into the journey of establishing a successful cash-based practice can be daunting, but what if you had a clear blueprint to guide your path? In this episode, we explore the essential pillars needed in a TRULY successful and sustainable cash-based practice that not only attracts plenty of patients but also delivers unparalleled service that they're happy to pay for out-of-network. And we also have a special free resource associated with this episode … my report on the “22 Best Sources of

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14:41

CBP 234: Cash-practice video marketing that actually...

The Cash-Based Practice Podcast ·

2024/02/17

Ever wondered why some content grabs your attention while you just scroll right past the others? If you are curious about how you can make your target patients stop and read your content, this podcast episode is for you! You’ll learn why and how videos can elevate your marketing strategies and what topics your audience may find relevant and engaging. Moreover, you’ll discover how AI technology is changing the game when it comes to content creation. USEFUL INFORMATION: Check out our course:

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15:15

CBP 232: A transformative annual business plan for a...

The Cash-Based Practice Podcast ·

2023/12/20

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10:11

CBP 231: How to get your new admin trained to handle...

The Cash-Based Practice Podcast ·

2023/12/09

How your practice admin handles the phones may seem somewhat less important than patient care, but this area can silently cost a practice thousands in lost business. For that reason, your new admin needs to develop all the skills to handle initial phone calls, but the tricky part is how to get from new hire to high-converting telephone master? In this podcast, you’ll hear my favorite strategy for taking your new admin trained to handle those initial calls… without losing business. As a bonus, if you

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14:57

CBP 230: Referral marketing strategies to build...

The Cash-Based Practice Podcast ·

2023/11/18

For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check out this podcast to learn some practical referral marketing strategies that will help you make a case for why another professional should trust you with their patients. As a bonus, if you scroll down,

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15:54

CBP 229: Using email to convert leads in cash-based...

The Cash-Based Practice Podcast ·

2023/11/04

If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn't nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any pushy sales tactics. As a bonus, if you scroll down this page, you can download a guide on how to get AI to do the heavy lifting when it comes to writing those emails. This resource walks you through the

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08:31

CBP 228: Healthcare interview tips to find the right...

The Cash-Based Practice Podcast ·

2023/10/19

Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn't align with the existing practice values. It's not just about credentials… it's about finding someone who truly resonates with your approach to patient care. Fortunately, there are some simple healthcare interview tips you can put to use that will help you avoid the unpleasant surprise of a bad hire. Even better, by scrolling down this page, you can download an incredibly

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11:27

CBP 227: Converting Attendees into Cash-Pay Consults...

The Cash-Based Practice Podcast ·

2023/09/19

Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing without a team at their disposal. The environment can be overwhelming, and the pressure to get attendees to sign up for a consult can sometimes lead you to sacrifice one sale for another. Fortunately, there are some simple strategies for

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11:02

CBP 226: Silent Profit Killer: The True Cost of an...

The Cash-Based Practice Podcast ·

2023/09/06

Every private healthcare practice owner knows the importance of a well-functioning front desk. But have you ever stopped to consider the true cost of employing an admin who isn’t great at conversions? You may be shocked to discover your actual investment for keeping an ineffective admin on staff can quickly add up to thousands, maybe even more than 5 figures. In this podcast, I delve into the hidden pitfalls that arise when your admin isn't up to par. The impact on your bottom line is undeniable…

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11:03

CBP 225: Cash-based memberships: transform your...

The Cash-Based Practice Podcast ·

2023/08/31

Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black, even when the economy tightens. And that’s why this week’s podcast explores the transformative power of cash-based memberships and how they can revolutionize a private healthcare practice. In this episode, I share insights and strategies that can help you build a pipeline of reliable, recurring revenue for your

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11:31

CBP 224: Email strategies that bring patients back

The Cash-Based Practice Podcast ·

2023/08/16

Are you missing out on the easy sales that can come from people who already understand the incredible value of your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t have a friend or family member you would be able to help. Yet many practice owners fail to tap into this ready pool of potential business! So in this episode, I explain some email strategies that can help keep your connections strong

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11:09

CBP 223: Bulletproof Your Healthcare Practice With A...

The Cash-Based Practice Podcast ·

2023/08/03

Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for any slowdown in business during an economic downturn. And that’s why this week’s podcast explains some highly effective approaches for marketing a costly program or package. You’ll hear how to leverage your existing list to promote the

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08:20

CBP 222: Elevate Your Referral Game by Tapping into...

The Cash-Based Practice Podcast ·

2023/07/20

As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I'm excited to share with you a simple promotional strategy that I personally use in my practice to tap into affluent patient networks. These discerning individuals highly value the exclusivity and personalized attention an OON provider can offer, and better still, selling some high-ticket services can help keep a practice profitable during periods of

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301 results

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