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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

15:54

CBP 229: Using email to convert leads in cash-based...

The Cash-Based Practice Podcast ·

2023/11/04

If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn't nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any pushy sales tactics. As a bonus, if you scroll down this page, you can download a guide on how to get AI to do the heavy lifting when it comes to writing those emails. This resource walks you through the

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08:31

CBP 228: Healthcare interview tips to find the right...

The Cash-Based Practice Podcast ·

2023/10/19

Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn't align with the existing practice values. It's not just about credentials… it's about finding someone who truly resonates with your approach to patient care. Fortunately, there are some simple healthcare interview tips you can put to use that will help you avoid the unpleasant surprise of a bad hire. Even better, by scrolling down this page, you can download an incredibly

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11:27

CBP 227: Converting Attendees into Cash-Pay Consults...

The Cash-Based Practice Podcast ·

2023/09/19

Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing without a team at their disposal. The environment can be overwhelming, and the pressure to get attendees to sign up for a consult can sometimes lead you to sacrifice one sale for another. Fortunately, there are some simple strategies for

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11:02

CBP 226: Silent Profit Killer: The True Cost of an...

The Cash-Based Practice Podcast ·

2023/09/06

Every private healthcare practice owner knows the importance of a well-functioning front desk. But have you ever stopped to consider the true cost of employing an admin who isn’t great at conversions? You may be shocked to discover your actual investment for keeping an ineffective admin on staff can quickly add up to thousands, maybe even more than 5 figures. In this podcast, I delve into the hidden pitfalls that arise when your admin isn't up to par. The impact on your bottom line is undeniable…

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11:03

CBP 225: Cash-based memberships: transform your...

The Cash-Based Practice Podcast ·

2023/08/31

Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black, even when the economy tightens. And that’s why this week’s podcast explores the transformative power of cash-based memberships and how they can revolutionize a private healthcare practice. In this episode, I share insights and strategies that can help you build a pipeline of reliable, recurring revenue for your

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11:31

CBP 224: Email strategies that bring patients back

The Cash-Based Practice Podcast ·

2023/08/16

Are you missing out on the easy sales that can come from people who already understand the incredible value of your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t have a friend or family member you would be able to help. Yet many practice owners fail to tap into this ready pool of potential business! So in this episode, I explain some email strategies that can help keep your connections strong

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11:09

CBP 223: Bulletproof Your Healthcare Practice With A...

The Cash-Based Practice Podcast ·

2023/08/03

Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for any slowdown in business during an economic downturn. And that’s why this week’s podcast explains some highly effective approaches for marketing a costly program or package. You’ll hear how to leverage your existing list to promote the

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08:20

CBP 222: Elevate Your Referral Game by Tapping into...

The Cash-Based Practice Podcast ·

2023/07/20

As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I'm excited to share with you a simple promotional strategy that I personally use in my practice to tap into affluent patient networks. These discerning individuals highly value the exclusivity and personalized attention an OON provider can offer, and better still, selling some high-ticket services can help keep a practice profitable during periods of

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09:45

CBP 221: Raise Rates Fearlessly in a Cash-Based Practice

The Cash-Based Practice Podcast ·

2023/06/29

The thought of raising rates often stirs up feelings of stress and uncertainty—even outright panic—for a cash-based practice owner. And that fear can keep you working for less than you’re worth for years! But, I’m here to tell you that by equipping yourself with the right knowledge and strategies, you can confidently wrangle your sense of dread so you can raise rates fearlessly and help get your practice to the next level! In this podcast, you’ll discover effective ways to manage your anxiety and

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11:50

CBP 220: How to avoid hiring a future cash-based...

The Cash-Based Practice Podcast ·

2023/06/15

Are you about to make a critical mistake now that you found an amazing clinician who is interested in a job? In our zeal to nab a talented candidate, we often tend to overlook the longer-term motivations behind their current career ambitions… and I can tell you from personal experience, learning your star employee is going out on their own to compete with you is an expensive, painful lesson you won’t soon forget. So how can you avoid hiring a future cash-based competitor? In this episode, I share

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11:22

CBP 219: Hourly vs. base salary for your...

The Cash-Based Practice Podcast ·

2023/06/01

In today's competitive job market, it's crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain times. For a private practice, that often means you’ll be forced to decide if you can afford to offer a base salary when it becomes clear there are highly desirable candidates who simply aren’t interested in hourly compensation. In this podcast, I explore some strategies for finding a good balance between minimizing the

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11:43

CBP 218: Proven Promotions and Revenue Boosters for...

The Cash-Based Practice Podcast ·

2023/05/25

Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing patients to come in for additional services. They provide an incentive for patients to come in and create a sense of urgency that encourages them to take action. And that’s why this week's podcast delves into the world of proven promotions and revenue boosters that can help you keep your schedule full this summer. In

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08:25

CBP 217: A quick tip to get more patients from your...

The Cash-Based Practice Podcast ·

2023/05/11

If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to opt-in for further interaction. So today, I’m explaining a simple method for establishing a direct connection with attendees that will ensure you get more patients from your presentations. In

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10:48

CBP 216: The Recession-Proof Practice: How to Succeed...

The Cash-Based Practice Podcast ·

2023/04/27

Are financial pressures making it harder to get potential patients to say ‘yes’ to treatment? In recent months, this has become a growing concern for many cash-practice owners. And that’s why this week’s podcast explains some approaches that can help ensure a positive cash flow even during a recession. In this episode, you’ll learn about tactics that will keep your practice going strong in an increasingly price-sensitive marketplace. I share several strategies that help create stable revenue,

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13:19

CBP 215: 5 Post-Discharge Tactics to Get More...

The Cash-Based Practice Podcast ·

2023/04/13

Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organized approach to post-discharge communication can be a super-easy way to capture reactivations and referrals (and generate some online buzz for your practice), it’s an often overlooked area that allows business to slip through the cracks. That’s why in this week’s podcast, I share how you can use a personalized follow-up

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10:36

CBP 214: The Secret to Selling Prevention Services in...

The Cash-Based Practice Podcast ·

2023/03/28

During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area that many find attractive is in preventive services, which can seem like a great way to attract a new collection of asymptomatic patients who would otherwise slip through the net. However, there are some little-understood pitfalls to avoid when considering a prevention offering… So this week, I’m sharing a few approaches that can dramatically

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12:20

CBP 213: Do this… or lose to your cash-based competition

The Cash-Based Practice Podcast ·

2023/03/09

In the decade since I started my own cash-based practice, the market has been flooded with out-of-network competitors—which makes it a whole lot harder to stand out. Where longer visit time used to be the only advantage you needed to bring up with prospective patients, it becomes steadily less effective when other cash competitors can advertise the same thing. So… this week’s podcast is focused on how to make sure your clinicians deliver a patient experience that will make your practice stand out

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12:41

CBP 212: Unlocking the Secrets to Stellar Front Desk...

The Cash-Based Practice Podcast ·

2023/02/23

As the first voice most of your leads will hear, your front desk admin is incredibly important to the success of your cash-pay practice. If the impression they deliver isn’t great, the schedule will be empty and your fantastic clinicians will never have a chance to show their stuff! So this week, I’m sharing some of the critical metrics that can be used to enhance the performance of your front desk staff. In this podcast, you’ll learn how to use these key metrics to assess admin performance and help

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15:37

CBP 211: 4 ways to reduce sticker shock for your...

The Cash-Based Practice Podcast ·

2023/02/02

Tired of dealing with uncomfortable silence or a hasty ‘no thanks’ as soon as a prospective patient hears how much they’ll have to pay for treatment at your clinic? You may be surprised to learn that it can be relatively easy to head off all that sticker shock—so you can enjoy higher conversion rates and greater patient commitment to the importance of their own care. In this week’s podcast, I walk you through some simple yet incredibly effective strategies for minimizing price sensitivity among

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12:34

CBP 210: Little-Known Tips to Negotiate The Best...

The Cash-Based Practice Podcast ·

2023/01/19

Thinking about moving or expanding your practice? This process can either be exciting or incredibly expensive and disappointing, depending on what comes of the negotiations. So in the interest of helping my colleagues avoid learning some big lessons through painful mistakes, this week’s podcast digs into the art of negotiating a great deal on a lease for clinic space. In this episode, I explain how to approach the negotiations so you’ll end up with a lease for clinic space that will keep you smiling

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289 results

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