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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

00:09:58

Strum and Drang

Sounds Profitable ·

2026/06/03

This year at Cannes Lions, Sounds Profitable is a sponsor of the Little Black Book Beach! Our partners will receive up to 3 tickets for access to the beach all week. Be sure to fill out this Google Form so we can register you and your team for the beach! Also, we have a custom graphic generator for those looking to announce they’re headed to France in a couple of weeks with some flair.Tom Webster argues that LLMs have advanced faster than most people realize, and that pretending otherwise is

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00:04:58

SiriusXM Podcasts 🔜 Tubi, BBC Studios World Cup Case...

Sounds Profitable ·

2026/06/02

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brien Needs a Friend, Rotten Mango, and The School of Greatness to the platform starting in late June.The ANA's Q1 2026 Programmatic Transparency Benchmark finds a growing performance gap between top advertisers, who convert 54% of programmatic spend into quality impressions, and lower-performing peers who

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00:04:37

Questions B2B Ask of Podcasting, Magellan AI's 📻...

Sounds Profitable ·

2026/06/01

Today in the business of podcasting:CoHost & Quill VP of Marketing Alison Osborne argues the podcast industry is solving the wrong measurement problem: B2B brands have moved past "how many downloads" and are now asking who is listening, whether the right audiences are finding the show, and whether those listeners are appearing in the sales funnel.Acast CEO Greg Glenday says brands are misallocating podcast ad spend by following genre assumptions rather than audience behavior, citing Acast data

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00:10:29

Podcasts Hit U.K. Prime-Time 📺, News From Podcast...

Sounds Profitable ·

2026/05/29

Grab your custom Cannes Lions attendee announcement graphic for free here! Today in the business of podcasting:A roundup of all the top stories from The Podcast Show London last week. New data from Sounds Profitable's Advertising Landscape 2025 study shows that AM/FM radio Primes and podcast Primes have only a 1.4% overlap, challenging the idea that the two formats compete for the same audience. Tom Webster argues that sellers holding both types of inventory are offering two nearly non-duplicated

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00:07:28

Taskforce to Define "Podcast", YouTube is Enhancing...

Sounds Profitable ·

2026/05/28

Today in the business of podcasting:The Alliance for Measurement in Podcasting (AMP), a 12-member task force organized by Oxford Road, is working to standardize podcast ad measurement and establish a universal definition of "podcast." The group plans to present its framework at Oxford Road's CAO Summit in Los Angeles in July 2026.New data from Sounds Profitable shows that the most engaged AM/FM radio listeners and the most engaged podcast listeners have only 1.4% overlap, making them nearly distinct

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00:05:00

New Gated Video on Spotify, UK Smart TV Podcasting, &...

Sounds Profitable ·

2026/05/27

Today in the business of podcasting:A new Signal Hill Insights Pulse Report, conducted in partnership with FlightStory, finds that 45% of monthly podcast consumers in the U.K. used a smart TV to listen to podcasts in the past month, making it the second most-used device behind smartphones and ahead of computers. More than half of video podcast viewers watch during prime time hours, suggesting video podcasting is becoming a living-room, prime-time television behavior in the U.K.NPR, its sponsorship

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00:09:10

Radio, Podcasting, And The Portuguese Man o’ War

Sounds Profitable ·

2026/05/27

Make your own Cannes Lions announcement graphic!Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes overlap by just 1.4% of U.S. adults, arguing that the two media are not competitors but complementary channels reaching almost entirely different engaged audiences, and that combined inventory is worth more than either piece alone.Written by Tom WebsterEdited and narrated by Gavin Gaddis Find the full

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00:05:12

Podcast Show London Recap, Spotify Launches Narrated...

Sounds Profitable ·

2026/05/26

Today in the business of podcasting:The Podcast Show 2026 wrapped up in London with a wave of industry activity, including the debut of a new UK advertising landscape study from Sounds Profitable and Sound Insights showing podcast ad recall is at near-parity with broadcast television, plus analyst presentations, an annual Podcast Standards Project meetup, and a live episode of Podnews Weekly Review recorded on stage.RAJAR's MIDAS Spring 2026 survey found that 25% of UK adults listen to podcasts

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00:07:26

The State of U.K. Podcast Advertising, Brazil's Audio...

Sounds Profitable ·

2026/05/22

This week in the business of podcasting:A new Sounds Profitable and Sound Insights study of 5,033 U.K. adults finds 43% of British adults listen to ad-supported podcasts monthly, with 79% of those listeners recalling a podcast ad in the past week at nearly equal rates across genders, offering a direct transatlantic comparison to the 2025 U.S. Advertising Landscape.Owl & Co's Global Podcast Economy Report finds the global podcast industry generated $9.2 billion in revenue in 2025, up 23% year

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00:05:08

U.K. Podcast Advertising Landscape, Global Podcast...

Sounds Profitable ·

2026/05/21

Today in the business of podcasting:Sounds Profitable and Sound Insights released The Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, finding that 43% of British adults listen to an ad-supported podcast monthly and 56% of those tune in daily or almost daily.Owl & Co's Global Podcast Economy Report finds the global podcast economy generated $9.2 billion in revenue in 2025, a 23% increase from 2024, with publishers who treated video as

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00:02:52

The Advertising Landscape UK

Sounds Profitable ·

2026/05/21

Sounds Profitable and Sound Insights released the Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, benchmarked against 20+ other ad-supported platforms across 5,033 adults. Key findings include that 43% of British adults listen to ad-supported podcasts monthly, 79% recalled a podcast ad in the past week, 44% have made a purchase after hearing one, and ad-supported podcasting has outpaced broadcast TV among 18- to 24-year-olds. The UK's

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00:05:55

Spotify Podcast Verification, 2026 Podnews Report...

Sounds Profitable ·

2026/05/20

Today in the business of podcasting:Spotify is expanding its Verified by Spotify badge to podcast shows, adding a green checkmark to identify official creator, publisher, and brand presences on the platform based on listener activity, platform standing, and audience authenticity.The 2026 Podnews Report Card collected 779 pieces of community feedback on major podcast platforms, with YouTube reaching second place in the overall rankings for the first time, just behind Apple Podcasts and ahead of

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00:04:53

Global To Direct-Sell YouTube Ads, Brazil's Audio...

Sounds Profitable ·

2026/05/19

Today in the business of podcasting:Triton Digital's latest Podcast Report reveals that digital audio in the US has reached a market value equivalent to Brazil's entire digital ad industry, highlighting the growing scale of US podcast and streaming audiences.Global has launched a new premium video advertising format on YouTube, giving brands access to connected TV-style placements alongside the broadcaster's content, including the news podcast Up to Speed.Captivate has enabled HTTP Live Streaming

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00:04:41

Flightcast Launches HLS Support, Content Creators @...

Sounds Profitable ·

2026/05/18

Today in the business of podcasting:Podcasters took center stage at the upfronts, as Amazon unveiled Oprah Winfrey's new Wondery podcast deal and YouTube's Brandcast event featured content announcements from major creators, with both platforms positioning video podcasting as a direct competitor for TV advertising budgets.Amplifi Media founder Steven Goldstein reports results from a NYU focus group study of AI-generated podcasts, which averaged a 2.3 out of 5 rating; students valued narrow-utility

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00:07:42

U.K. Ad Avoidance, Video Podcasts on Amazon Music, &...

Sounds Profitable ·

2026/05/15

This week in the business of podcasting:New data from the 2026 U.K. Advertising Landscape Study, conducted by Sound Insights for Sounds Profitable, finds that 79% of U.K. podcast listeners recall a podcast ad from the past week — a striking result in a country shaped by decades of ad-free BBC broadcasting, with recall essentially equal across men and women.A Reuters Institute report finds video is reshaping news podcasting at every level, from how shows are produced and discovered to how they make

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00:05:35

Spotify 🔜 Apple Podcasts HLS, Podcasts Grab...

Sounds Profitable ·

2026/05/14

Today in the business of podcasting:Spotify has officially integrated five new hosting platforms into its video distribution ecosystem and announced that Spotify-hosted podcasts will gain support for Apple Podcasts' HLS video technology, enabling video distribution to Apple Podcasts without changing existing setups.New research from Sound Insights finds that 79% of U.K. podcast listeners recall an ad heard in the past week, outperforming most media in a country where nearly half of adults cannot

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00:04:50

Amazon Music Video Podcasts, Magellan AI x Signal...

Sounds Profitable ·

2026/05/13

Today in the business of podcasting:Amazon Music has launched video podcasts for U.S. users on iOS and Android, starting with its ART19 platform and using HLS video delivered via the open alternate enclosure RSS tag. Amazon is not charging creators or networks for access, with plans to expand to additional partners later this summer.Magellan AI and Signal Hill Insights have partnered to deliver full-funnel podcast measurement by combining ad exposure data with brand lift studies, enabling more

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00:08:18

In a Nation of Ad-Avoiders, One Medium Breaks Through

Sounds Profitable ·

2026/05/13

The upcoming 2026 UK Advertising Landscape Study finds podcasting breaks through baked-in ad avoidance in U.K. audiences.Register here for the Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar this afternoon! A new Sounds Profitable UK Advertising Landscape Study finds that 47% of UK adults cannot recall a single brand from advertising they encountered in the past week, compared to 31% in the US, a gap the researchers attribute to the BBC's century-long commercial-free

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00:05:59

iHeartMedia's Q1, Ranking Podcasts Like Records, & More

Sounds Profitable ·

2026/05/12

Register here for tomorrow's Sounds Profitable and Locked On webinar!Today in the business of podcasting:PRX's 2025 annual report shows the nonprofit leaning deeper into podcasting to navigate federal public media funding cuts, with Radiotopia launching 18 seasons and specials and drawing 47.3 million downloads across the network.A new PodSEO analysis of 11 million keyword-ranking pairs on Apple Podcasts and Spotify finds both platforms still search like record stores, over-weighting

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00:05:13

AI in Marketing Measurement, Golden Globes Podcast...

Sounds Profitable ·

2026/05/11

Today in the business of podcasting:Register for Trust and Attention: Why Sports Media Wins (And How Brands Prove It)A new report from the Reuters Institute for the Study of Journalism finds that news podcast publishers are pivoting to video in response to audience demand and platform changes, while audience research shows that video and audio podcast consumers largely overlap. Publishers are also experimenting with hybrid revenue models — including live events, merchandise, and subscriptions — to

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