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PODCAST

BrainFuel

BrainFuel – A Podcast for Health Leaders & Health Communicators Decoding health decisions with behavioural science, real-life stories, and mindfulness—fueling clarity and empathy for better decisions.

business marketing

All Episodes

20:01

Prospect Theory explained

BrainFuel ·

2022/01/30

Cast your mind back to January 2021. When I do that, I just can't get the Simon and Garfunkel song, Hazy Shade of Winter out of my head. And that's because I'm now associating it with Time. In the sense that in January 2021, we were still in the middle of the pandemic, and of course, behaviour change and behavioural science and the demand for behaviour change marketing based campaigns was at its height. And so we ran a survey called “Help. I am not a behavioural scientist, get me out of

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20:10

E17 Tips on how to commission a marketing agency that...

BrainFuel ·

2022/01/21

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24:09

E16. Tips on how to pursue your career goals - from...

BrainFuel ·

2022/01/16

In today’s episode, we welcome Professor Steve Maddern, Director of Public Health, Swindon Borough Council.The idea for this episode was for Steve to share how he rose to be Director of Public Health to inspire communications and marketing professionals to believe no senior management level is too high.Our main question was “Imagine you are doing your TED Talk on Leadership – what one message would you share with someone who is a couple of steps behind you.”His advice is well worth a listen

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28:24

E13. Behavioural Biases 101 - Loss Aversion

BrainFuel ·

2021/11/01

Today's episode welcomes Claire Holm, Head of Communications and Customer Service at North Devon District Council.We chat about how loss aversion can be applied to support customer channel shift in local government. In other words, how we can use the science behind loss aversion to nudge people online and free up resources for the most vulnerable.We talk about the expectations and feelings of ownership residents have and how reactions can magnify during periods of change.We talk about the

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34:16

E12. The Behavioural Science Club - The Bridge...

BrainFuel ·

2021/10/08

In today’s episode, we welcome Louise Ward,Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.We explore how the club brings together practitioners, academics, professionals from a wide range of backgrounds to explore their shared passion and understand why we do what we do.Books Louise recommends:· Alchemy: The surprising power if ideas that don’t make sense – Rory Sutherlando The best ideas don’t make rational sense: they

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22:08

E11. #NHSCommunicate Awards Winner: Cheshire &...

BrainFuel ·

2021/09/28

In today's episode, we chat with the #NHSCommunicate winners.Edna Boampong, is representing the team from Cheshire & Merseyside Health & Care Partnership Trust whose behaviour change programme increasing vaccine uptake in ethnic and minorities made a significant increase of 5711%. Edna is now Director of Communications & Engagement, Shropshire, Telford, Wrekin ICS formerly Director of Communications & Engagement, Cheshire & Merseyside Health & Care Partnership Trust

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28:38

E10. Don't engage too late! How to use social...

BrainFuel ·

2021/09/17

Don’t engage too late! How to use social marketing concepts: reward & exchange With Social Marketer Luke van der BeekeThis episode explores how to use the core social marketing principles: Exchange & Reward. It also touches on the concept of customer orientation and the behavioural bias hyperbolic discounting.Luke explains what the concepts are and why they are so powerful. He ends with a powerful domestic violence case study.Definitions:· Exchange concept has been around for a

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28:23

commscamp - leave job titles at the door

BrainFuel ·

2021/09/15

Today’s episode is all about CommsCamp 2021 – Still at home! We are joined three of the great minds behind the scenes Dan Slee, Lucy Salvage and Bridget Aherne. Not only is CommsCamp free all the organising is on top of the day job. Key points in this episode CommsCamp is an Unconference for public sector communicators; the vision is it takes people out of their comfort zone and makes them even more comfortable! It’s the tea break at a normal conference but stretched out over the whole

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21:28

E8. Segmenting Your Audience Don't overcook then...

BrainFuel ·

2021/09/10

Segmenting Your Audience: Don’t over-cook then under-cook with social marketer Professor Alan TappThe second is the three-part series exploring social marketing· Professor Alan Tapp began his career in marketing in commercial direct and database marketing and for the past 15 years has taught and delivered social marketing. He currently teaches at Bristol Business School and supports Local Authorities including Dorset County Council, South Gloucestershire Council.· This episode ends with

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14:52

E7. Social Media is not Social Marketing. Three...

BrainFuel ·

2021/09/03

Social marketing is not social mediaThree things you need to know about social marketingThis is the first episode in a 3 part series and to get started we talk about 3 things you need to know about social marketing:1) Social marketing is not social media! Obvious? Yes. Social marketing uses intervention levers across multiple levers including training, education, public health, legislation. Smoking reduction is considered a successful social marketing approach to behaviour change as it

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32:06

E6. 3 Research tips for inhouse communicators

BrainFuel ·

2021/08/26

3 research tips for inhouse communicatorsAnneliese Levy Health Communications SpecialistToday’s episode offers two case studies that illustrate how easy it is to reframe impactful content as well as three useful research tips to help them develop their audience insight – with no budget.We are joined by Anneliese Levy a health communications specialist that excels in health content research and development. Founder of Thoughtful Content Anneliese is in high demand for her research plus copy

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34:16

E5.How to 4x your impact when talking mental health

BrainFuel ·

2021/05/12

Our expert guest is Shayoni Lynn, Founder of Lynn PR. Lynn PR is an award-winning full-service strategic communications and behavioural insights agency.This episode takes a behind the scenes look at her award winning campaign #FreeYourMInd, delivered on behalf of NHS South East London CCG.The brief was to help raise awareness of, and engagement with, relevant NHS mental health services. To educate and engage vulnerable and seldom-heard audience groups – and help them get to the services

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36:01

E4. Tips for great Smokefree content

BrainFuel ·

2021/03/03

Our expert guest is Kate Knight, Programme Director, South Central NHS Commissioning Unit. Kate has been delivering public health behaviour change marketing campaigns for over ten years. Our chat today focuses on her time with Smoke Free South West and Public Health Action. Working on behalf of Public Health Directors scorss the South-West she led a specialist social marketing and behaviour change team to develop regional award winning campaigns whose legacy lives on today.Campaigns

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23:05

E3. Why TikTok is like crack cocaine an interview...

BrainFuel ·

2021/02/15

Episode 3:Dedicated to TikTok users, parents of teens and marketing and comms pros working with young people - this interview with Pete Judodihardjo aka PeteBITs explains why TikTok is like crack cocaine.Pete ‘s You Tube channel is highly entertaining and really brings behavioural science to life check it out at PeteBITSKey takeaways:1. TikTok is highly rewarding. Our brain has a prediction error mechanism which means we can't predict the level of the reward. This makes variable content

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22:06

E2. Interview with Aaron Harverson: Sedentary Living...

BrainFuel ·

2021/02/15

Episode 2.In today’s episode we meet with Aaron Harverson workplace project manager at Active Devon. Aaron and I worked together a couple of years ago to develop insight into sedentary behaviour within the workplace.We used the now infamous sitting calculator which to reveal to our audience their sitting habits. That was step 1. Once awareness was awakened we could apply COM_B designed focus groups to delve deeper into motivations and opportunities for change.Aaron shares how he felt

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13:35

Hello Bootcampers! Kudos to all you comms & marketing...

BrainFuel ·

2021/02/13

Hello Bootcampers!! In this episode we: Say hello! Acknowledge the explosion of interest in the application of behavioural science to marketing & communications and how it is now an essential skill. Say THANK YOU and send KUDO to all public health, Local Authority, LRF, ALL comms and marketing pros supporting COVID-19 emergency responses. Talk about the Triple A (Awareness, Attitude & Ability) cheat sheet! Well it's more a of a teaser! Flag the importance of Awareness and stress

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76 results

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