x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

01:17:13

280 Marketing Raw Milk Herd Shares with Katie Miller

My Digital Farmer Podcast ·

2024/09/25

When it comes to selling raw milk to the public, farmers face legal and health challenges that make it really hard to provide this product. Luckily there is a work-around. It's called the "herdshare." The problem is, it's awfully hard to explain. In today's episode, I'm interviewing a second generation dairy farmer, who is moving her product line to raw milk. She has faced these communication and sales hurdles head-on, and she shares her unique sales strategy that is slowly but surely getting new

en

01:20:50

279 Inside a Farm Marketing School Coaching Call with...

My Digital Farmer Podcast ·

2024/09/18

September 18, 2024 What if you could brainstorm your personal marketing strategy for a new enterprise in a 1:1 call with another farmer? Well, that's exactly what happens in today's podcast. You get to be a fly on the wall, listening in on my monthly Farm Marketing School Zoom call, that turned into a 1:1 coaching call with one of the members. This month, Allan Laird was in the hot seat, and he and I work out how to build up a clientele for his goat's milk soap line. This is a brand new enterprise

en

58:51

278 What to Post on Social Media (and Why)! Ideas for...

My Digital Farmer Podcast ·

2024/09/11

What do I post on social media? If you're a small farm in your first 3 years, you're likely spending a fair percentage of your "marketing time" doing social media. But are you using that time wisely? Social media has its place in the marketing funnel, but only if it's strategic. In this episode, I share with you the 5 "goals" for social media, and I list of 10 different categories of post content that should regularly be in your monthly social media rotation. If you're doing social, start off by

en

01:08:30

277 Blackberry Pond Farm: See Their Elegant and...

My Digital Farmer Podcast ·

2024/09/04

September 4, 2024 Today's podcast guest Sue Miller shares her inspiring story of how she built a thriving farm business in rural Tennessee from growing simple hydroponic butterhead lettuce on her windowsill to serving hundreds of families in her community through CSA, farmers market, wholesale, and online store. And it all happened in just 5 years. We cover marketing principles like: finding your unique niche identifying and leading with your gateway product cultivating vendor relationships to

en

44:22

276 Ten Ways to Repurpose a Video in Your Farm Marketing

My Digital Farmer Podcast ·

2024/08/28

So you're creating videos in your farm marketing. Wonderful! Now how do you get the most mileage out of them? If you're like most businesses, you spend a lot of time making the video, recording it, posting it, and then it falls into the black hole -- never to be seen again. But what if you could re-purpose that content and have it do double-or-triple duty for you? For example, you film the process of packing your CSA shares in the pack shed for an Instagram story. Well... what if you took that

en

51:53

275 Tips for Using Video in Your Farm Marketing -...

My Digital Farmer Podcast ·

2024/08/21

Are you doing video in your farm marketing? If not... why not?! Video is my go-to content creation method. Perhaps it's because I'm a natural public speaker, but I find it to be the easiest and fastest way to communicate with my leads and customers. It's also the best way to build connection and trust, to grease the wheels and move people towards buying. And yet, for many farmers, video remains an elusive skill. It feels scary and the fear of looking unprofessional is real. In this episode, I'm

en

01:07:11

274 Scaling Your Marketing: What Farms Do Differently...

My Digital Farmer Podcast ·

2024/08/14

Today we're talking scaling. I've always wondered "What does an established farm do differently than a beginner farm --when it comes to marketing and sales?" If you could break up the development of a farm business into stages, what would be the key identifiers? How do those business owners practice business differently? Do they think differently? Do they believe certain things that are hard to believe early on? Are they doing certain things that they didn't do in an earlier level? If being an

en

55:19

273 What the Oshkosh Air Show Taught Me About...

My Digital Farmer Podcast ·

2024/08/07

A few weeks ago, I drove my two boys up to Oshkosh, Wisconsin, for their annual weeklong Air Show. The EAA Venture Air Show in Oshkosh is the largest air show in the world, and for seven days, it also becomes the busiest airport in the world. Hundreds of thousands of people visit this air show every year. We first discovered the event a few years ago when my son Jed first started getting into aviation. Everyone told us, "You need to go to Oshkosh." Well, they were right. If you're an aviation

en

35:12

272: Ten Ways to Show Social Proof in Your Farm...

My Digital Farmer Podcast ·

2024/07/24

Are you in that stage of business where you are aggressively looking for new customers? Here's something important for you to know: New customers need to know that your product works before they buy. They need proof. Period. You HAVE to have a social proof element in your marketing system somewhere in the messaging sequence. As a marketer, our job is two-fold: to increase desire and possibility and remove doubt and fear. The social proof piece is what does this second part. In this episode, I share

en

31:59

271 KPI: How to Calculate Your CAC (Customer...

My Digital Farmer Podcast ·

2024/07/17

How much do you spend to ACQUIRE a customer? This is a powerful question you should know the answer to. In this episode, we dive into one of the KPI's (key performance indicators) in your farm business, namely Customer Acquisition Cost (CAC). I explore its significance in evaluating the efficiency of your marketing strategies and the overall health of your business. We'll break down the key components that contribute to CAC, including marketing and advertising expenses, salaries, commissions, and

en

29:44

270 How to Calculate Your Order Minimum for Your...

My Digital Farmer Podcast ·

2024/07/10

Last week, I shared 3 ways to increase the average amount a customer spends in a transaction with you. One of those suggestions was to create an "order minimum." But how do you decide what that order minimum should be? Well... you look at the numbers. Which numbers? That's what this episode is all about. I share 5 key metrics you should review to help you figure out your order minimum, AND I share the formula to plug those numbers into. Your homework this week is simple: calculate what your order

en

24:12

269 Top 3 Ways to Increase your Farm Store's AOV

My Digital Farmer Podcast ·

2024/07/03

July 3, 2024 Recently, I've been looking for ways to increase our weekly online store revenue in our Local Line store. I noticed that we had a LOT of 1 or 2 item purchases last year. Those are quite frankly a real drag to pack. The amount of time it takes me to print the pack slip, pack the order, pay for the bag it goes into, and hand deliver it -- begs the question, "Am I making any money on this?" I penciled out the numbers and realized I'm barely breaking even with those orders. I needed to make

en

24:42

268 Managing Your Brand's Energy

My Digital Farmer Podcast ·

2024/06/26

I still remember the first day of our first week of CSA this season. It felt electric! I woke up with so much excitement. I had a big to-do list, and not enough time. But I was excited to get started. My crew was out harvesting super early that morning, and with so many different things to harvest, I had a chance to tell so many visual stories in my CSA Facebook group, on IG stories, and newsletter. It's always exciting when we start something again, isn't it? I could tell my customers were

en

39:09

267 How many emails do I send each week when I have...

My Digital Farmer Podcast ·

2024/06/19

Today's episode is inspired by an email I received from a farmer and podcast subscriber. It was a question about how many emails to send each week when you have different segments of audiences? This farmer has three different "groups" of clients -- the 2024 CSA buyers, the 2023 CSA buyers who still haven't renewed, and the "cold" audience (people from previous years). Do you write weekly emails to all of them? Is it the same one? Are all subscribers created equal? Are all subscribers as valuable

en

32:18

266 Use This Weekly Checklist to Sell More at the...

My Digital Farmer Podcast ·

2024/06/12

This podcast is for all of you who go to farmer's markets!! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here's a fact: You're going to sell more at the farmer's market if you do a little bit of preparation in the sales strategy department. In this episode, I'm sharing my checklist of "things to make sure you do" before you hop into the truck and head to market. Things like: create a weekly special offer. Print this checklist out and

en

19:20

265 15 Creative Ways to use Coupon Codes for Online...

My Digital Farmer Podcast ·

2024/06/05

This episode is PART TWO of a series all about "ways to use coupon codes in your online store." If you have an online store, these are a great way to entice your customers to come on over and buy. I also love that i can run a report of my coupon codes and see how they performed. This gives me the ability to TAG clients who use certain coupon codes, RETARGET them, and EVALUATE how effective my offers were. I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes

en

05:42

BONUS: Join My FREE Coupon Code Challenge for Farmers...

My Digital Farmer Podcast ·

2024/06/03

A few days ago, I had a spontaneous idea... I needed to set up my coupon codes in my e-commerce store. (Local Line recently announced that they were adding coupon codes as a free feature to the platform). But I was dragging my feet to get it done. "I know!" I said. "I'll create a challenge for farmers. That will make me do it!" And thus, the 4-Week Coupon Code Challenge was born. The goal of this challenge is to expose you to different coupon code styles that you can use in your farm marketing,

en

26:02

264 15 Creative Ways to use Coupon Codes for Online...

My Digital Farmer Podcast ·

2024/05/29

COUPON CODES!! Are you using them? If you have an online store, these are a great way to entice your customers to come on over and buy. They're also a great way to turn prospects into buyers. I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes as a basic feature at the end of May. This made me jump for joy and throw a party. AND it made me research different ways coupon codes have been used to drive customer behavior. There are SO many great ideas I found

en

01:16:44

263 Interview with Farmhand: 101 Guide to Using SMS...

My Digital Farmer Podcast ·

2024/05/22

May 22, 2024 Are you using SMS in your marketing? SMS is "code" for text messaging. It stands for short message service. And in today's podcast, my guest, Ari Memar, is going to give us a basic tutorial in how we can be using texting in our farm marketing strategy. Turns out there is a LOT of money to be made when we leverage this tool, because the open rates are ridiculously high. But it can also be used for customer support and onboarding. Ari is the founder of FarmHand, a virtual assistant for

en

28:21

262 What do I SAY to attract more farm customers?

My Digital Farmer Podcast ·

2024/05/15

Raise your hand if you want to find more farm clients... I often hear farmers lamenting that they can't find enough customers. Maybe the people you are attracting don't live in your local area, or they DO live in your area, but they aren't buying. You have an attraction problem. If you're a new or younger farm business, this is one of the earliest challenges you will face -- growing your audience. But even as a seasoned farm, there should be a system to make sure you're pulling in new eyeballs to

en

342 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...