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PODCAST

Paper Talk

Sara Kim of Handmade by Sara Kim, Quynh Nguyen of Pink and Posey and Jessie Chui of Crafted to Bloom

The Evolution of Paper Talk… Our journey began in 2017 when the Paper Talk community took root as a Facebook group, providing a safe haven for paper flower enthusiasts to connect, share knowledge, and find like-minded artists from all corners of the world. As the community flourished, so did our opportunities to expand and collaborate. The establishment of The Paper Florists Collective led to inspiring multi-day workshops in Seattle and Toronto, attracting makers from across the globe

arts design

All Episodes

41:01

Episode 120 - Managing Multiple Brands with Laura Richey

Paper Talk ·

2022/03/03

Juggling multiple brands as a small business owner can be tricky. Listen to how Laura Richey manages marketing, aesthetics, and customer service with her paper art brands. You have a fantastic new paper idea. It’s innovative. People are going to love it. The only problem? It’s a little off-brand for you. It relates to your paper flower business, but it’s different enough that you’re not sure if you can market it all together. You might need a brand new brand. Next problem? How in the world

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42:08

Episode 119 - Using Your Unique Skills to Succeed and...

Paper Talk ·

2022/02/24

We chat with Chi-Chi Nnakwe Whitley about her journey from biology to paper flowers and how her unique skills has helped her succeed and build our community. A lawyer, a biologist, and a marketing and finance specialist sit down and talk about… paper flowers? If you’ve been in our community for a while, this won’t sound shocking. But if you’re newer, you might be surprised at just how wide ranging paper florists’ backgrounds can be. While many of our stories about discovering our love of

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45:37

Episode 118 - Navigating Craft and Art Shows with...

Paper Talk ·

2022/02/17

Ashley Reagan chats with us about how she finds and chooses which shows to sell her paper flowers and other art at. Learn how to choose the right audience and diversify your income. As this pandemic has stretched on, paper florists and artists like us have had to become more flexible than ever before. Revenue streams that we relied on have dried up. Guessing what events will look like in a month’s time feels as accurate as guessing what they’ll be like in fifty years. Now more than ever, we

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20:13

Episode 117 - Trying New Things to Find Your Why

Paper Talk ·

2022/02/10

Learn more about how trying many different things will focus your purpose and bring you happiness on your paper flower journey. Understand the reasons behind your why. What will bring you happiness and fulfillment as a paper florist? You won’t know until you try it! In our latest episode of Paper Talk, we discussed the importance of trying new things in order to find your why. Finding your why is the entire focus of Season 5, and we’ll be helping you better understand the purpose in life

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38:57

Episode 116 - Over Coffee: Focusing on Your Why

Paper Talk ·

2022/02/03

We discuss how to find the why behind our creativity and our businesses. Learn how to get back to the joy and fulfillment you first found in paper flowers. Is the joy that you first found in creating paper flowers missing? Does the stress of your business override the fun that you used to have as a paper florist? You need to refocus on your why. For this new season of Paper Talk, we’re getting back to the heart of our purpose: our whys. When you focus on your why, you’ll be happier. You’ll

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23:26

Episode 115 - Over Coffee: How to Get Back to Your Why

Paper Talk ·

2021/12/08

We reflect on the past year of the podcast and our paper flower businesses. Learn how we’ll focus on the heart of our craft moving forward, plus what goes into building a successful partnership. Season 4 is over! We can’t believe it! Thank you to our Patrons who have made it possible for us to keep making this podcast. In our last episode of Season 4, we reflected on what went well and what didn’t last year, as well as what kind of changes we’re planning on making for the podcast and our

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27:52

Episode 114 - Over Coffee: Creating, Packaging, and...

Paper Talk ·

2021/12/01

Dive into the details of what it really takes to offer paper flower kits to your customers. We talk packaging, shipping, client expectations, and more. Many paper florists end up teaching our craft. People want to know how you created that amazing paper flower! And once you start offering tutorials or classes, you are inevitably going to be asked about where to source our specialized materials like a crepe. One answer to this issue? Offering kits with your tutorials. In our latest episode

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30:27

Episode 113 - Shipping and Packaging Tips and an...

Paper Talk ·

2021/11/24

We share our best tips for packaging and branding products and how to safely ship paper flowers. We also check in with a longtime friend of the podcast, Mike Benson. As the holidays near, everyone’s got shipping on their minds. How do you package your paper flowers to withstand being tossed around in the back of a truck? How do you save money on shipping costs? Just how bad are these shipping delays we keep hearing about? In our latest episode of Paper Talk, we chatted about all this and

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54:54

Episode 112 - How to Build a Paper Flower YouTube...

Paper Talk ·

2021/11/17

Kristen Kong joins us to share how she launched her YouTube paper flower tutorial channel, and how she creates weekly content to engage followers. Videos are uniquely suited to paper flower tutorials. But they can feel daunting to produce! Where do you start? How do you get views on a platform like YouTube? How do you avoid failing spectacularly?!? In our latest episode we talked with Kristen Kong of Campbell Workshop. In under a year she opened a shop and started a YouTube channel with a

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25:18

Episode 111 - Over Coffee: How to Run Promotions like...

Paper Talk ·

2021/11/10

Learn how to time a sale, what to offer at a special rate, why newsletter lists are so powerful, and how to promote a sale like Black Friday or other holiday promotions. With a slew of holidays around the corner, we’ve got sales on our minds. People are primed to shop right now. As creative small business owners, days like Black Friday are a fantastic opportunity to promote your products and get a boost in profits before the end of the year. That said, special sales take planning. In our

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35:17

Episode 110 - Running a Brick and Mortar Shop with...

Paper Talk ·

2021/11/03

Arlene Rust shares her journey from paper florist to running a brick and mortar shop, plus the benefits and challenges of owning a physical store. Have you ever dreamed of owning a brick and mortar shop? We’ve heard many paper florists express interest in opening up a physical store, but fear of the unknown holds them back. It’s a big leap! Luckily, in our latest episode of Paper Talk we chatted with Arlene Rest of Arlo Arts in the UK. Arlene made the jump from working in the corporate

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17:01

Episode 109 - Over Coffee: Creating Digital Evergreen...

Paper Talk ·

2021/10/27

Jessie and Quynh discuss how to create and promote digital evergreen content that will bring in a steady stream of passive income. Imagine this: you create a paper flower template, you put it up for sale online, and without any further work from you, it brings in a steady stream of income. You can do exactly this with digital evergreen products. On our latest episode of Paper Talk we chatted about how you can make passive income from your digital content. Now, you can’t just post a

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45:46

Episode 108 - Taking Back Artistic Power with Sue...

Paper Talk ·

2021/10/20

We chat with Sue Mcleary about finding your artistic voice, sharing freely as a teacher, and being a late bloomer to the floral industry. How do you find your artistic voice? Will you ever get to the point that you can tell clients that you know what’s best for their floral arrangements—and they trust you? In our latest episode, we talked with fresh florist Sue Mcleary, also known as Passionflower Sue. She has a unique and strong style. She stays true to her artistic voice, and her

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36:10

Episode 107 - How to Build a Floral Community with...

Paper Talk ·

2021/10/13

We chat with Amy McGee about how she’s built up a community of florists with her education and resource website. If the past year has taught us anything, it’s the importance of virtual communities. In our latest episode of Paper Talk, we talked with Amy McGee of Botanical Brouhaha. Last year we loved learning about how she has pivoted her business over time. In this episode we chatted about one of her newer projects, Bloom Trust Co. She’s brought together educators and resources in one

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59:15

Episode 106 - Making Your Business More Marketable to...

Paper Talk ·

2021/10/06

Learn which social media platforms you should be using, how to improve your photos and video content, and how to find sponsors for your paper flower business. Attracting sponsors for your paper flower business can bring in extra money and security. But how do you find them? How do you make your brand attractive to theirs? In our latest episode of Paper Talk, we talked with Sara Kim of Handmade by Sara Kim. She was such a joy to have on the podcast last year. We wanted an update from her

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27:38

Episode 105 - Generating More Income With Physical...

Paper Talk ·

2021/09/29

Listen to our discussion of generating more income with physical paper flower products. We talk about scarcity, branching out your product line, and meeting customer expectations. Who couldn’t use a little more money? As much as we love our craft, we also need to eat. This season of Paper Talk, we’ve been focusing on ways to build up your paper flower income. In our latest episode we tackled generating more income from physical products, meaning anything you can hold in your hand. Our

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56:56

Episode 104 - Over Coffee with Liliana and Krista

Paper Talk ·

2021/09/22

We chat with Liliana Lytvyn and Krista McPhee about why paper flowers matter, Paper Florists Against Racism, and #sendflowerstogreenwood. Do paper flowers matter? You can probably guess our answer, but you don’t have to take only our word for it. In our latest episode of Paper Talk, we chatted with Liliana Lytvyn of Lilies and Art and Krista McPhee Petal and Finch. Like many of us, they come from different backgrounds but fell in love with paper flowers all the same. Our conversation

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33:27

Episode 103 - Affiliate Marketing with Rick Magennis

Paper Talk ·

2021/09/15

Learn what affiliate marketing is with Rick Magennis, and how easy it can be for paper florists, and how you can start earning passive income. What is affiliate marketing? If you’re unfamiliar with it, it might sound like a very complicated business term. In reality, it can be a fantastic and simple form of passive income for paper florists. To put it simply, you can make a little bit of money by recommending products you already use and love. People click your link, buy a product, and

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46:33

Episode 102 - Finding New Venues for Your Art with...

Paper Talk ·

2021/09/08

Yang Liu and Anna Chedid join us to talk about branching out with their paper flower art to new venues, audiences, and outlets. Finding new outlets for your paper flowers is thrilling and scary, rewarding and difficult. How can you successfully branch out with your art? In our latest episode of Paper Talk we spoke with Yang Liu of Shanghai 1984 and Anna Chedid of Flores da Annita. If you’ve seen Yang’s work before, you know she has a beautiful minimalistic and sleek style. She’s brought

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12:41

Episode 101 - Join Us for Season 4 and Awesome Blossom!

Paper Talk ·

2021/09/01

Welcome to Season 4! We’ve been busy this summer with lining up guests and planning our yearlong Awesome Blossom! workshop series. You know that our goal at Paper Talk has always been to share, connect, and grow the paper flower community. Awesome Blossom! is all about helping more people fall in love with paper flowers. You can listen to our latest episode of Paper Talk to hear about each individual flower we’ll be teaching and the techniques we’ll focus on for each one. In the meantime,

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