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PODCAST

UNFUDGE YOUR MARKETING

Kristi Mitchell

A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven"t gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.

business marketing

All Episodes

00:34:42

Simplifying HR and Marketing - Mindy Flanigan's...

UNFUDGE YOUR MARKETING ·

2024/09/27

Mindy Flanigan shares her journey as an HR consultant, discussing the challenges of navigating website development, SEO, and marketing strategy. The conversation touches on the importance of recognizing one's limitations as a business owner, placing the right people in the right positions, and making data-driven decisions. Kristi and Mindy also explore the significance of foundational clarity in business and the value of an outsider's perspective in identifying missed opportunities.Learn more about

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00:26:48

Networking Mistakes that Cost You Clients - Jason...

UNFUDGE YOUR MARKETING ·

2024/09/24

In this episode, marketing strategist Kristi Mitchell and organizational specialist Jason Henderberg discuss the importance of effective networking for business owners. They share valuable tips on how to present yourself and your business in a compelling way at networking events. Jason highlights the need to tailor your message to resonate with your target audience and shares his strategy for following up with new contacts after an event. The conversation also covers the role of email marketing in

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00:18:48

From Outsourcing Flops to In-House Success.mp3

UNFUDGE YOUR MARKETING ·

2024/09/20

In this episode, Kristi Mitchell chats with Theresa Intag about her past experiences with outsourcing social media marketing. They discuss the challenges Theresa faced, including generic content, lack of brand customization, and the need for constant involvement. Theresa shares how she ultimately decided to bring social media management in-house for better control and consistency. The conversation also touches on the importance of humanizing a brand through personal stories and people-centric

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00:18:26

Why Just One Marketing Tactic Won't Cut It - A Robust...

UNFUDGE YOUR MARKETING ·

2024/09/17

Explore key aspects of strategic marketing with Kristi Mitchell as she highlights common missteps business owners make. Learn about the importance of building a comprehensive marketing strategy, focusing on the marketing funnel framework, including stages like attract, convert, nurture, and close. Get practical tips for creating effective email campaigns, leveraging social media, and optimizing your lead generation efforts. Gain valuable insights to elevate your marketing and drive better results

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00:32:46

Beyond Social Media: Karen Laos on Diversifying Your...

UNFUDGE YOUR MARKETING ·

2024/09/13

Kristi and Karen Laos delve into the significance of personal presence in marketing, sharing experiences like being recognized for consistent LinkedIn posts and exploring the struggles of business owners in balancing delegation with staying involved in decision-making. They discuss the importance of strategic marketing aligned with the target audience, diversifying efforts, and the value of trusting one's gut in business decisions. Discover how Karen’s journey from her summit success to Instagram

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00:29:31

Small Business Marketing Woes - Lessons from a Wealth...

UNFUDGE YOUR MARKETING ·

2024/09/10

In this episode of "Unfudge Your Marketing," host Kristi Mitchell speaks with guest Melissa Vanderhoof about the challenges and triumphs of small business marketing within a family-owned financial services firm. The discussion highlights Melissa's transition from healthcare to finance, the hurdles of DIY marketing, and the importance of finding a trusted marketing partner. Key themes include tailored content, brand authenticity, and the value of expert guidance in achieving marketing success. Join

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00:29:02

Overcoming Social Media Overwhelm - Lessons from...

UNFUDGE YOUR MARKETING ·

2024/08/13

In this episode of "Unfudge Your Marketing," guest Melissa Davis delves into her experiences with social media and working with agencies. Key themes include the importance of authenticity, the necessity of foundational clarity, and the challenge of finding the right balance between getting external help and maintaining one's unique voice. Melissa reflects on her journey from feeling overwhelmed by social media to understanding the crucial role of strategic planning and clear communication. Tune in

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00:24:36

The Journey to Finding Your Ideal Client Avatar with...

UNFUDGE YOUR MARKETING ·

2024/08/06

In this episode, Dr. Jamaal Johnston shares his journey from starting a security business 20 years ago to becoming a leading expert in leadership development. Key themes include:1. The importance of identifying and targeting a specific audience in business.2. The value of client avatars and buyer personas in honing marketing strategies.3. The critical role of assembling an "A-team" of professionals, including marketers, to support business growth.4. The evolving process of recognizing when to seek

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00:33:25

Avoid Marketing Pitfalls - Expert Tips With Melissa...

UNFUDGE YOUR MARKETING ·

2024/07/30

In this episode of "Unf＊dge Your Marketing," join Kristi Mitchell and Melissa Henry as they delve into the importance of authenticity in branding. Melissa shares her journey from shedding her corporate CPA persona to creating a genuine brand that resonates with core values. They discuss the significance of foundational brand strategy, the pitfalls of unrealistic marketing promises, and the necessity for business owners to actively engage in their marketing efforts. Tune in for insights on refining

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00:31:56

From Facebook Flop to LinkedIn Success: Maria Kast's...

UNFUDGE YOUR MARKETING ·

2024/07/23

In this episode, Kristi Mitchell sits down with Maria Kast, a three-time business owner and executive coach, to dive deep into the challenges and lessons learned from investing in Facebook ads and eventually finding success with LinkedIn advertising. Maria shares her journey of navigating advertising strategies, trusting her intuition, and making data-driven decisions to locate her ideal audience.Kristi and Maria discuss:Maria's Journey with Facebook AdsShifting Focus to LinkedInConsultants and

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00:29:28

From Referrals to Strategic Growth: Unf*dging...

UNFUDGE YOUR MARKETING ·

2024/07/16

Welcome to the inaugural episode of "Unf＊dge Your Marketing," hosted by marketing consultant and strategist Kristi Mitchell. Join Kristi as she chats with Erika Andersen, founding partner of Proteus, about the critical lessons learned from marketing missteps and mishaps. Key themes include the importance of strategic marketing plans, understanding and maintaining brand voice, and what to look for when hiring a marketing agency. Whether you're relying on word-of-mouth or ready to elevate your

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71 results

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