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PODCAST

The Manaverse Podcast

The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including MTG, Warhammer, Pokémon, Dungeons and Dragons,

business marketing

All Episodes

01:23:15

MVP103: Marketing Strategies That Move The Needle In...

The Manaverse Podcast ·

2021/08/17

Jess Carrier is the featured guest on the Manaverse Podcast today. Jess is the Head of Marketing and Events at Noble Knight Games in Wisconsin and we're going to dig into my favourite topic, which as you probably know by now, is marketing. We're going to discuss her experience jumping in as the head of marketing at Noble Knight, some of the trends we've been seeing over the past year, content creation, social media, and a ton of different marketing strategies that Jess is using to grow Noble Knight

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14:19

MVP102: 7 Ways To Avoid The Supply Chain Problems of...

The Manaverse Podcast ·

2021/08/08

The 2nd LGS Success Summit is scheduled for September 7th to 9th, 2021 and we're going bigger and better for this one. Just like last time, this summit is a virtual event so you don't have to worry about spending thousands of dollars on airfare and travel and accommodations and food. You can attend the summit and listen to the expert speakers from the comfort of anywhere with an internet connection.We're talking three days of content, delivered by 24 of the most successful game store owners in North

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58:02

MVP101: Is SEO Worth It For Your Game Store?

The Manaverse Podcast ·

2021/07/21

Does Your Game Store Need an SEO Specialist?If you've been in business for any length of time you've probably been pitched SEO services at least a few times by people promising to get you on page 1 of Google.That sounds pretty good right? The trouble is hiring someone for SEO (Search Engine Optimization) can be very hit or miss.Some people are great and others will try to rip you off completely, and it can be challenging to know who's who.SEO is technical and somewhat abstract so it can be hard to

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01:01:42

MVP100: The Road To WPN Premium Status

The Manaverse Podcast ·

2021/06/30

In today's episode we are going straight to the source and exploring what makes the WPN program tick, how to achieve that coveted Premium status for your game store, and how to make the most it. Luke May is the Retail Experience Specialist for Wizards of the Coast in the UK and Nelson Brown is the Wizards Play Network Community Manager in Seattle, and they join me today to discuss the Premium program and what it takes for a game store to qualify as one of the best shops in the world. QuestionsWhat

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01:19:09

MVP099: Curt Covert From Smirk and Dagger Games on...

The Manaverse Podcast ·

2021/06/26

Curt Covert is the founder, creative force and jack-of-all-trades at Smirk & Dagger. He’s worn all the hats including art director, copywriter, marketer and concept director, and in a past life he was also a creative director and marketing planner for promotion agencies servicing Fortune 500 companies and brands like M&Ms, Jameson, Dannon, Unilever, Disney theme park eateries, and more.Today we're going to talk a little bit about the business of making tabletop games and then we're going to

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26:05

MVP098: Wizards Announces the End of Professional...

The Manaverse Podcast ·

2021/05/14

On May 13th, 2021, Wizards of the Coast announced plans to move away from it's current iteration of Organized Play and phase out the MPL and Rivals leagues. The 2021-2022 season will be the final season of Wizard's foray into e-sports in it's current form, and it looks like they will be refocusing on in-person and local level play more closely in the future.Wizards Announces Major Changes To Professional Organized PlayThe new Organized Play vision is to balance the five categories of play away from

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02:03:18

MVP097: Molly Zeff on Flying Leap Games, Wing It, and...

The Manaverse Podcast ·

2021/04/28

Molly Zeff, the cofounder of Flying Leap Games is on the Manaverse Podcast to talk about getting into the game publishing business and what she learned by visiting over 250 game stores all over the world. If you're interested in discovering how to get your game published, Molly shares a number of valuable lessons on how to take a game from concept to manufactured product and then getting that product onto the shelves of retailers and the tables of customers at home.We also cover some of the common

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50:59

MVP096: Dized - How To Automate Your Board Game Demo...

The Manaverse Podcast ·

2021/04/13

Jouni Jussilla is on the Manaverse Podcast to talk about Dized, a digital companion designed to be used next to physical tabletop games. We all know that one of the biggest obstacles to picking up a new game is learning the rules, which is why we often refer to our friends to teach us. It creates a much better learning experience and gets us into the game faster.Imagine having that exact same experience in a highly interactive and engaging app with an ever expanding library of tutorials that you can

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30:55

MVP095: GAMA EXPO 2021 Review

The Manaverse Podcast ·

2021/04/08

GAMA EXPO 2021 has come and gone so let's talk about what went well and what could be improved on. Today, I'm breaking down my experience with the Expo and some of the difficulties I ran into while registering for the event, as well as talking about some of the advantages of the Spatial Chat system and how it can be made even better for next years Expo.If you want to be part of a community on your business journey to share ideas with and continue learning, you can become a member of the Manaverse

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16:00

MVP094: Hold The Line! One Star Reviews, Speculators,...

The Manaverse Podcast ·

2021/03/11

If you’ve been open for any length of time in this business you’ve probably run into someone who thinks they deserve a special deal. Maybe they’ve been a long time customer, maybe they’ve just rolled in off the street and feel like you owe them cheaper prices.At the moment of this recording there is a surge of speculation in the Pokémon market with a huge number of people buying up product in order to resell and flip on platforms like eBay and Facebook.Depending on who you ask, this is either a

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35:44

MVP093: Grow Your RPG Community with StartPlaying.Games

The Manaverse Podcast ·

2021/03/03

Devon Chulick is the Founder and COO of Start Playing Games, a service that helps connect tabletop RPG gamers and professional game masters together to create amazing gaming experiences. Devon has been involved in the eCommerce industry for over a decade with a number of businesses under his belt. He enjoys reading, volleyball, pizza, and Dungeons and Dragons, and today we're going to get to know Devon and how his latest project is bringing about the age of the professional dungeon

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56:33

MVP092: How To Run Magic Tournaments Online With...

The Manaverse Podcast ·

2021/01/06

Steve Port joins me on the podcast to discuss his latest project, Melee.gg and the future of Magic tournaments, online and offline. Learn how Melee.gg can allow your game store to run Magic tournaments more efficiently than ever, both in store and on Magic: Arena.Find out how the platform works, how you can run events with minimal staffing and still have a smooth tournament experience for your customers, and how the Melee.gg team is changing the way events are run.Melee.gg is a great way for game

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50:09

MVP091: How I Would Improve Star City Games Marketing

The Manaverse Podcast ·

2020/11/04

Join me as I tell the story of interviewing for the position of marketing manager for Star City Games and my plan for improving the marketing strategy of one of the biggest Magic: the Gathering businesses in the world.Resources Mentionedsemrush.comanalytics.google.commailchimp.comactivecampaign.comGet your FREE ticket for the LGS Success Summit right here!

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01:08:01

MVP090: Knight Watch Games on the New Gamer...

The Manaverse Podcast ·

2020/10/07

Brenda and Paraic Mulgrew are the owners of the incredibly thematic Knight Watch Games in San Antonio. Knight Watch Games is a full service gaming center that specializes in board games, card games, miniatures, and role-playing and is beautifully decked out in Medieval fantasy decor.To quote one of their customers: THE OWNERS AND STAFF HAVE CULTIVATED A NIRVANA FOR GAMERS. A MORE OPEN AND WELCOMING PLACE YOU WILL NEVER FIND."Brenda and Paraic on a mission to show what a game store can be in 2020 and

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52:09

MVP089: How Games Unlimited Raised $11,085 in Under...

The Manaverse Podcast ·

2020/08/06

Kylie Prymus has been the owner of Games Unlimited in Pittsburgh, Pennsylvania since 2015 but Games Unlimited is one of the original founding game stores in North America. Opening their doors for the first time in 1979, Games Unlimited has been serving the Pittsburgh community for decades, bringing people and games together the whole time. With a special focus on being community oriented, family friendly game experts, Kylie and the Games Unlimited crew help people find the perfect game for their

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39:41

MVP088: The Mana Boardgame Tavern is Open For Business

The Manaverse Podcast ·

2020/07/28

Shannon Ebbitt is the co-owner with husband Vince, of the Mana Boardgame Tavern in PittsburghPennsylvania, a steampunk inspired venue offering a variety of adult beverages combined with a library of board games for their patrons to enjoy.The Mana Boardgame Tavern was conceived with the idea of bringinggreat games, great drinks, and great people, all together into a welcoming atmosphere. Add in a hefty amount of passionate geekdom and every night is game night.Main Topics ExploredThe Kickstarter

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08:26

MVP087: Three Major Changes for Qualifying as a WPN...

The Manaverse Podcast ·

2020/07/12

Wizards of the Coast made an announcement recently on the WPN site detailing the changes to the program and what it takes for local game stores to qualify for WPN Premium status.So let's dig into the announcement and talk about the three major changes to the program and some options for game store owners looking to become Premium.https://wpn.wizards.com/en/article/evolving-wpn-premium-covid-19-and-beyond

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10:57

MVP086: Now Is Not The Time To Open a Game Store, Do...

The Manaverse Podcast ·

2020/04/12

If you're in the planning stages of your future game store or were about to launch, you should put everything on hiatus right now. Hold off on opening your doors or making any major purchases in the near future because the circumstances in which you would be operating are changing, almost by the day.If you went through the effort of putting together a business plan, the very assumptions the plan is based on are now incorrect. A business plan presupposes a few things, like a somewhat stable economy,

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01:02:09

MVP085: Resources and Advice For Staying In Business...

The Manaverse Podcast ·

2020/04/03

The situation is changing day by day and for many game store owners, business is anything but the usual.Social distancing and isolation have made the traditional model for local game stores unfeasible if not impossible.Hosting events is no longer an option and likely won't be a long time.And for the stores in regions that are particular hard hit like California and New York, options are even more limited as they've been forced to close their doors entirely.But there is some good news. The industry

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39:28

MVP084: Get In Front of More Customers with WeTabletop

The Manaverse Podcast ·

2020/03/29

Joe Masilotti is on the show to talk about how WeTabletop can help game store owners get in front of more customers and fill up their events more consistently. WeTabletop allows players looking for games to connect with store owners hosting those games, and they're not just restricted to the usual suspects. Players can find nearly any table top game on the system.For game store owners, WeTabletop is a completely free way to reach more customers and sell more games. Due to the current circumstances

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166 results

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