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PODCAST

Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts. Instagram, Threads, Bluesky: @baseballbydesign

sports baseball

All Episodes

59:51

Baseballpalooza Ride-Along 2024

Baseball By Design: Stories of Minor League Logos and... ·

2024/08/27

Join the biggest Baseballpalooza ever as 11 guys hurtled across Pennsylvania for the 2024 edition of this annual road trip. Listen as newbies to the state discover Wawa for the first time, marvel at hilariously rude waitresses, and hold on to your hats for the ups and downs of an expanded dollar game.Guests include: Fish, Pearlman, Scott, Steve, different Scott, Zim, little brother Al, big brother Jon, Hirte, and Ron Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the

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01:00:49

Oakland Ballers

Baseball By Design: Stories of Minor League Logos and... ·

2024/08/20

The independent Oakland Ballers are as much a baseball team as they are a cultural movement. This episode of Baseball By Design addresses the Ballers brand, as well as the larger goings on of sports fandom in Oakland.Guests include: Bryan Carmel, Oakland Ballers Dustin O. Canolin, designer, dustinocanalin.com Jorge Leon, Oakland 68s Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram

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55:42

Tennessee Smokies

Baseball By Design: Stories of Minor League Logos and... ·

2024/08/13

The Double-A Tennessee Smokies are playing their last season in Kodak, Tennessee, before returning to their original home of Knoxville next season. A new ballpark will bring an updated brand, but it won't stray far from their existing identity, which plays off their parent club, the Chicago Cubs. Guests include: Chris Allen, Boyd Sports LLC, Tennessee Smokies Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Rob Barrett, Tennessee State Parks, tnstateparks.com Find the Baseball By

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40:10

Holly Springs Salamanders

Baseball By Design: Stories of Minor League Logos and... ·

2024/08/06

The Holly Springs Salamanders are named for an abundant amphibian in the home state of North Carolina. On this episode:Skye Dillon, www.skyedesignstudios.com Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

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53:09

Quad Cities River Bandits

Baseball By Design: Stories of Minor League Logos and... ·

2024/07/30

The Quad Cities River Bandits pay tribute to the mightiest river in North America and the adorable, creative pests that live along it. Guests include:Dave Heller, Main Street Baseball, Owner of the Quad Cities River Bandits Ken Carroll, Kirkwood Community College Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved

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59:10

Memphis Redbirds

Baseball By Design: Stories of Minor League Logos and... ·

2024/07/23

The Triple-A Memphis Redbirds have an identity that is closely tied to their Major League parent club, but is still distinctly their own. A neon theme in the brand pays tribute to the city's historic Beale Street. Guests include:Alex Coil, Redbirds broadcaster, Twitter @alex_coil Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Meagan May, Backbeat Tours, backbeattours.com Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram

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57:36

Carolina Mudcats

Baseball By Design: Stories of Minor League Logos and... ·

2024/07/16

The Carolina Mudcats name and logo has been part of the history of two franchises, but its future beyond 2025 is in doubt. This episode features a live appearance from the Mudcats ballpark, with checkins from Curved Brim Media's newest member the Minor League Nerd and a couple of Baseball By Design regulars. Guests include:Curved Brim Media Meetup, curvedbrimmedia.com Kelly Robinson, Minor League Nerd Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simon:

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47:10

Tess DeMeyer, The Athletic

Baseball By Design: Stories of Minor League Logos and... ·

2024/07/09

Minor League Baseball has gotten a flurry of attention the national media as team rebrands have gone viral on social media. Tess DeMeyer, staff editor for The Athletic, who authored an article that was published online in The Athletic and in print in The New York Times, joins the podcast to talk about what she learned in her extensive research for that article. Guests include: Tess DeMeyer, The Athletic, Twitter @tess_demeyer Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find

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39:04

Lake Charles Gumbeaux Gators

Baseball By Design: Stories of Minor League Logos and... ·

2024/07/02

The collegiate summer level Lake Charles Gumbeaux Gators turned a community mascot that dates back nearly half a century into an identity for a brand-new baseball team. The Mardi Gras-themed alligator doubles as a symbol of the town and a logo for the team. Guests include:Aaron Castete, Marketing and Communications Manager, Lake Charles Gumbeaux Gators Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball

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58:34

Somerset Patriots (and the Jersey Diners)

Baseball By Design: Stories of Minor League Logos and... ·

2024/06/25

The Double-A Somerset Patriots have a serious, patriotic brand that befits their new affiliation with the New York Yankees. But their whimsical Jersey Diners alternate brand took the minor world by storm this offseason. This episode features both identities!Guests include: Dave Marek, Senior Vice President of Marketing, Somerset Patriots, Twitter @dmarek94 Ryan Foose, Fooser Sports Design, Website, Twitter @foosersports Al Langlois, Baseballpalooza regular Dan Simon, Studio Simon:

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41:11

Spokane Indians

Baseball By Design: Stories of Minor League Logos and... ·

2024/06/18

The High A Spokane Indians collaborate with the Spokane Tribe of Indians to create a respectful partnership that includes the team's brand and its alternates. Guests include: Otto Klein, Owner, Spokane Indians Jason Klein, Brandiose, brandiose.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media

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49:02

Baseball By Design on Chicago's 670 the Score

Baseball By Design: Stories of Minor League Logos and... ·

2024/06/11

Your host Paul was a guest on Chicago's 670 the Score with Steve Rosenbloom. This week on the podcast we share that radio appearance! Guests include:Steve Rosenbloom, 670 the Score @670TheScore, Twitter @steverosenbloom Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

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57:48

Beloit Sky Carp

Baseball By Design: Stories of Minor League Logos and... ·

2024/06/04

The Beloit Sky Carp's brand digs deep into the history of Beloit, Wisconsin, with a variety of logos. Three years into their new ballpark and two years into the new brand, the team's identity is a fixture in Minor League Baseball. Guests include:Quint Studer, Owner, Beloit Sky Carp Jason Klein, Brandiose, brandiose.com Howard Aprill, Naturalist, Wehr Nature Center Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter

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45:06

Boise Hawks

Baseball By Design: Stories of Minor League Logos and... ·

2024/05/28

The independent professional Boise Hawks are named for a fierce bird that can be found throughout North America. Their nickname has been a stalwart of minor league baseball since 1987. Guests this week include:Mike Van Hise, Vice President/GM, Boise Hawks, Twitter @MikeVanHise Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram

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45:52

Vermont Lake Monsters

Baseball By Design: Stories of Minor League Logos and... ·

2024/05/21

The Vermont Lake Monsters are named for an elusive creature from the depths of Lake Champlain—Champ the Lake Monster. The team is one of few out there named for its own mascot. Guests include:C.J. Knudsen, Senior Vice President, Vermont Lake Monsters Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Jason Klein, Brandiose, brandiose.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram

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44:55

Live from South Carolina with Designer Dan Simon,...

Baseball By Design: Stories of Minor League Logos and... ·

2024/05/14

We hit the road this weekend for two Minor League Baseball games in South Carolina. This ragtag band of misfit baseball enthusiasts shares their thoughts after a weekend in two distinctly different towns after seeing the Charleston RiverDogs play the FredNats and the Myrtle Beach Pelicans take on the Augusta GreenJackets. Guests include: Anna DiTommaso, Baseball Bucket List Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta

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56:41

Wilmington Blue Rocks

Baseball By Design: Stories of Minor League Logos and... ·

2024/05/07

The High-A Wilmington Blue Rocks' brand is based on the granite found throughout the state of Delaware—a brand that has expanded to include a moose and a celery stalk. Guests include: Mark Lavis, Director of Web & Creative Services, Wilmington Blue Rocks Nick Matarese, The Barn Creative Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design

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45:12

Welland Jackfish

Baseball By Design: Stories of Minor League Logos and... ·

2024/04/30

The Welland Jackfish, defending champions of Canada's Intercounty Baseball League, are an independent professional baseball team in Ontario. Their brand is based on a menacing but delicious fish, the northern pike.Guests include: Ryan Harrison, President & Director of Fun, Welland Jackfish Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram

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44:19

Billings Mustangs

Baseball By Design: Stories of Minor League Logos and... ·

2024/04/23

The Billings Mustangs updated their suite of logos over the course of two unveilings two years apart. The new identity highlights local landmarks and evokes the American west. Guests include: Matt Allen, General Manager, Billings Mustangs Nick Matarese, The Barn Creative Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the

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50:54

New England Knockouts

Baseball By Design: Stories of Minor League Logos and... ·

2024/04/16

The New England Knockouts just unveiled a new boxing-themed set of logos featuring a fighting bulldog. Their brand is a tribute to the boxing history of Brockton, Massachusetts.Guests include: Paul Baker, Knockouts Announcer, Twitter @PuckmanRI Grant O'Dell, Twitter @GrantODell, Insta @grantodelldesign Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball

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204 results

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