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PODCAST

AI Visibility Podcast with Jason T Wade of BackTier

AI Visibility Podcast by Jason T Wade of BackTier breaks down how businesses are discovered, interpreted, and recommended across systems like ChatGPT, Google, Gemini, and Perplexity AI. Each episode focuses on real execution-how visibility is assigned, how authority is built, and how operators influence outcomes in AI-driven environments.

technology

All Episodes

00:12:10

AI Visibility to Revenue: Closing the Loop

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/02

AI visibility isn't just a rankings problem anymore. Jason Wade is joined by Tom Gersic (YouEx.ai), Devon Vocke, Awais Haq (Time Technologies), and Babak Akhlaghi to unpack what happens after a company gets found: turning AI-mediated discovery into qualified pipeline, connecting marketing, intake, and CRM data so attribution actually works, and where AI should replace workflow versus just support human judgment. It closes on model economics — local vs. cloud, compliance, API costs — with one

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00:04:34

Ranking 1 Is Not the Same Test Anymore

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/02

Ranking #1 Is Not the Same Test AnymoreYou rank first.Then someone asks ChatGPT, Gemini, Perplexity, or another AI system the same question — and your competitor gets cited instead.That is not necessarily a ranking failure. It is a different evaluation system.Traditional search asks whether your page deserves to rank for a query. AI-generated answers also have to decide whether your company is the right entity, whether your claims are sufficiently corroborated, whether the information is easy to

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00:01:45

The Sovereign Data Movement: Reclaiming Brand...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/09/01

Something uncomfortable has been happening to brands over the past two years: their identity is being flattened. Ask an AI assistant about a company, and you get a summary — accurate in the broad strokes, stripped of the texture that made the brand distinct in the first place. The voice, the specific values, the thing that made a customer choose you over the identical competitor down the street — all of it gets averaged away into a generic paragraph.That's the problem the sovereign data movement

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00:03:51

We Outrank Them. Why Did the AI Cite Our Competitor

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/31

We Outrank Them. Why Did the AI Cite Our Competitor?Traditional SEO says you are winning.You rank higher.You have more traffic.Your domain is stronger.Your content is better optimized.Then someone asks ChatGPT, Gemini, Perplexity, or another answer engine a question in your category — and the AI cites your competitor.This episode explains why.We break down the difference between ranking in search and being selected inside an AI-generated answer. The systems overlap, but they are not the same. AI

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00:01:56

naming

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/31

ai naming

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00:05:22

chat vs. work vs. computer vs. cowork vs... GPT and...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/30

chat vs. work vs. computer vs. cowork vs... GPT and Claude mess

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00:09:44

The New Political Battle Over What AI Knows - Jason T...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/30

Episode descriptionA federal filing describes websites and content intended to produce “GPT framing results.” We examine Clock Tower X, political GEO and the difference between documented intent and unproven influence.U.S. Department of Justice: Clock Tower X FARA filingshttps://efile.fara.gov/ords/fara/f?p=1381:200:::NO:RP,200:P200_REG_NUMBER:7649Drop Site News investigationhttps://www.dropsitenews.com/p/israel-brad-parscale-ai-chatbots-gazaAnthropic research on data

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00:02:04

citation network

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/29

citation network

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00:01:05

ai visibility

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/29

ai visibility by Jason T Wade, BackTier

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00:10:00

Part 2 of 3 - Being Human in the AI Loop | Moderator:...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/29

Part 2 of 3 - Being Human in the AI Loop | Moderator: Jason T Wade, BackTier

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00:01:47

structured data

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/28

structured data

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00:07:57

Part 1 of 3 - Being Human in the AI Loop | Moderator:...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/27

Part 1 of 3 - Being Human in the AI Loop | Moderator: Jason T Wade, BackTierAI is making businesses faster, but speed without judgment can amplify the wrong things.In this episode, Jason T Wade talks with Adrienne Wilkerson and Rob Broadhead about human-centered marketing, AI readiness, trust, governance, and the systems companies need before they automate more of their work.Adrienne explains why marketing still has to start with human connection, even when AI handles more of the production. Rob

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00:09:05

tokenmaxxing - Short title: Token Maxing: More...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/27

tokenmaxxing The important idea behind “Token Maxing” is not “make prompts longer.” It is: stop starving the model of the information required to reason well.A lot of AI advice still treats prompting as an incantation problem: find the right wording, role, framework, or magic phrase. That matters at the margins. But for consequential work, the larger constraint is usually information asymmetry. You know things the model does not know: what you actually want, what already happened, what failed, what

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00:01:58

the answer layer

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/27

the answer layer

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00:37:43

AI Is Changing How Buyers Find You: Authority, Brand...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/26

Buyers are increasingly asking AI systems for answers before they ever reach a website.In this episode, Jason T Wade talks with Benjamin Shapiro, founder of I Hear Everything and host of the MarTech Podcast, and Leanne Linsky, founder and CEO of Plauzzable, about AI, brand authority, podcasting, content, and the changing buyer journey.They discuss:Why clicks and traditional attribution are weakeningWhy brand authority matters more in AI discoveryHow podcasts build credibility and visibilityWhere AI

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00:01:40

Content

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/26

Content

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00:01:46

The Real Cost of Waiting for AI and SEO/GEO — with...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/25

The Real Cost of Waiting for AI and SEO/GEO — with Jason T. WadeMost brands are still optimizing for a search engine that's shrinking. In this episode, AI visibility architect Jason T. Wade breaks down what waiting actually costs — lost organic traffic, vanishing AI citations, and data debt that compounds — and why the brands that move early own the AI recommendation layer before it's locked in.Jason T. Wade is the founder of BackTier and an AI visibility architect working at the

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00:20:14

Agentic Commerce Is Not Autonomous Yet — But the...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/25

Agentic Commerce Is Not Autonomous Yet — But the Infrastructure Is Already Being BuiltBy Jason T WadeAgentic commerce is one of those markets where the language has moved faster than the evidence.Depending on which announcement, vendor deck, or analyst report you read, AI agents are already becoming autonomous shoppers, payment networks are preparing for a machine economy, and software is about to replace humans as the primary commercial actor.That framing is premature.The more defensible

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00:06:48

The Comfort Trap: Schopenhauer on Desire, Suffering,...

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/24

Why do people abandon difficult goals?The popular answer is that most people lack discipline or choose comfort over success. But the deeper explanation may be psychological: continued pursuit creates uncertainty, effort, social exposure, delayed rewards, and the possibility of failure. At some point, accepting the familiar can feel less painful than continuing toward an uncertain outcome.This episode begins with Arthur Schopenhauer’s philosophy of desire. For Schopenhauer, wanting emerges from lack,

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00:05:38

What AI Taught Me About Being Human This Week — Part 2

AI Visibility Podcast with Jason T Wade of BackTier ·

2026/08/24

What AI Taught Me About Being Human This Week — Part 2Jason T WadeI caught myself doing something this week that felt embarrassingly familiar: I was trying to be right before I was trying to understand.Not in some dramatic argument. Not in a boardroom. Just in the ordinary flow of work, thinking, asking questions, moving too fast.I had an idea. I had a theory. And before I knew it, I was using AI to help me strengthen the case instead of testing whether the case was any good in the first place.That

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