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PODCAST

Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We"ll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken

business marketing

All Episodes

00:13:25

177: First 5 Steps BEFORE Rebrand - Setting the...

Seriously in Business: Brand + Design, Marketing and... ·

2024/08/12

Feeling like your brand could use a little more *pizazz*? Maybe things are starting to feel a bit stale, or perhaps your biz has grown and evolved, and it's time your branding reflected that. Whether you're just not feeling proud of your brand anymore or you're itching for a fresh, sophisticated look, it's definitely time for a rebrand!But rebranding isn't just about splashing some new colours on your website or tweaking your logo, it's so much more than that. In this episode, I’m breaking down the

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00:14:20

176: Guide to Rebranding Your Business the RIGHT Way

Seriously in Business: Brand + Design, Marketing and... ·

2024/08/05

Ever look at your brand and think... it's just not hitting the mark anymore? Maybe your business has evolved, or maybe it wasn’t quite right from the start? It might be time to rebrand time!But HOW do you dive into a successful rebrand without wasting time and money? Because rebranding is an expensive and time-consuming endeavour you definitely don't want to be doing again any time soon.Let's dive into the 5 essential steps for rebranding your business the *right* way. From nailing down the

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00:35:16

175: How Your Personal Style is an Extension of Your...

Seriously in Business: Brand + Design, Marketing and... ·

2024/07/29

Ever wondered how to perfect your personal style and make it work for your business goals? Well, this episode is tailor-made for you! (Pun absolutely intended). In this conversation, I’m sitting down with the fabulous Dina Cerchione to dive deep into all things personal styling and brand image.Dina shares her magic touch on understanding yourself to create a style that's not only flattering but also a true reflection of your personality and business brand. We chat about why copying others’ styles

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00:16:14

174: Crafting A Memorable And Cohesive Visual Brand...

Seriously in Business: Brand + Design, Marketing and... ·

2024/07/22

Have you ever felt like your brand just isn't hitting the mark? Whether you're a seasoned business owner or just starting out, maintaining a strong visual brand can be a game-changer. But HOW do you create and keep a brand that truly stands out in the crowd?In this episode of the Seriously in Business Podcast, I want to walk you through the essentials of building and maintaining a strong visual brand. We'll dive headfirst into what makes a brand truly pop! I'll give you the lowdown on why having a

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00:32:50

173: Using Customer Journey Data to Find Gaps in Your...

Seriously in Business: Brand + Design, Marketing and... ·

2024/07/15

In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales

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00:17:11

172: How I Grew My List by 2000 with a Quiz

Seriously in Business: Brand + Design, Marketing and... ·

2024/07/08

Ever wondered how creating a simple quiz can skyrocket your business leads? Well, let me take you through the journey of creating my own quiz and how it amassed over 2,000 leads for my business!In this episode, I share my step-by-step process from creating the quiz, the pitfalls I encountered along the way, and the strategic approaches that finally made it a roaring success. We'll talk about the importance of making your audience feel known, how to tailor your quiz to connect with them, and why a

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00:34:32

171: Implementing Strategic Automation to Streamline...

Seriously in Business: Brand + Design, Marketing and... ·

2024/07/01

One of the best ways to grow your business WITHOUT just working "harder" is automation. Automation is the art of using technology to do tasks, or connect tasks FOR you. (AKA. Freeing up time so you can focus on the money-making tasks in your business).Automations can be as simple as sending a new subscriber the freebie they signed up for (yep! That's an automation), sending an abandon cart email, or automatically asking a client for feedback when they've finished working with you.In this episode,

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00:11:08

170: Making Online Courses Work for You: Proven Tips...

Seriously in Business: Brand + Design, Marketing and... ·

2024/06/24

Have you ever found yourself trapped in the web of an online course, only to emerge months later with barely a dent in your progress bar? We've all been there. But fear not, because today we're diving headfirst into the world of online courses. As a seasoned online course creator and avid learner, I've got a treasure trove of tips to ensure you wring out every drop of value from those digital learning experiences.Join my online course (that's so much more than an "online course") and start showing

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00:46:54

169: Honouring Personal Life While Building a...

Seriously in Business: Brand + Design, Marketing and... ·

2024/06/17

Looking for ways to make your business more easeful and balanced? To honour rather than fight the season you are in? Join me, Jacqui Naunton, as I chat to special guest, Laura Canham, about the challenges of work-life balance and the journey of building an intentional and fulfilling business. Key Takeaways:- The challenge of work-life balance differs when working for oneself compared to working for someone else.- It's okay to pause the business during unpredictable events and personal

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00:19:36

168: Inside My Business Tech Stack: Software,...

Seriously in Business: Brand + Design, Marketing and... ·

2024/06/10

I'm always SO interested in how a business *actually* runs behind-the-scenes. How much are they spending to make everything tick, what are they doing manually vs. automatically, what programs do they use to keep on top of everything?In this episode I share a detailed look into the behind-the-scenes of my online business, highlighting the tech stack and software tools I use to efficiently run my business. From project management and content repurposing to design programs and financial management.Key

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00:41:14

167: Transform Your Relationship with Money with Katy...

Seriously in Business: Brand + Design, Marketing and... ·

2024/06/03

Are you ready to transform your relationship with money and take control of your finances? Join host, Jacqui Naunton, as she interviews guest money expert, Katy Almstrom, as they dive deep into the world of financial planning and share valuable insights on how to achieve financial stability and success. From understanding the importance of setting financial boundaries to navigating impulsive spending, this episode will empower you to take charge of your financial future.Key Takeaways:- Gain clarity

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00:16:00

166: 5 Ways to Get Unstuck When Designing

Seriously in Business: Brand + Design, Marketing and... ·

2024/05/27

Even as a designer with over a decade of experience - I still get STUCK! And from coaching hundreds of business owners to DIY their graphics, I know you might be getting stuck too.And getting stuck is NOT the way a business owner wants to spend their day. It wastes time, means you create subpar graphics and is honestly just a frustrating feeling!!So what are my top tips get getting unstuck when designing? What do I do myself? That's what I'll be covering in this episode of the Seriously in Business

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00:37:03

165: The Art of Facebook Ad Funnels with Bianca McKenzie

Seriously in Business: Brand + Design, Marketing and... ·

2024/05/20

In this episode, I chat with Facebook (Meta) ads expert, Bianca McKenzie, about the art and science of creating effective Facebook ads (that don't suck all your money). We cover the challenges of converting leads, refining funnels for online courses, and troubleshooting ad campaigns. Whether you're a seasoned marketer or just starting out, Bianca shares valuable insights to help you optimize your Facebook ad strategy.Key takeaways from this episode:- Understanding the ideal customer and their

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00:14:55

164: The Power of Personal Branding: How Much to Put...

Seriously in Business: Brand + Design, Marketing and... ·

2024/05/13

Do you REALLY need to be in your brand? Like YOU as a person? Yes and no. In this episode, I'll share why you might want to embed you into your business plus we'll dive into how to know how much of you to put in. If you really love pineapple, does that belong in your business? What if your favourite colour is lime green? Should your brand be lime green?Key Takeaways:- The importance of understanding how much of oneself to embed in a personal brand, whether it's a lot or a little, and which parts of

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00:37:42

163: Nurturing the Nervous System as a Business Owner...

Seriously in Business: Brand + Design, Marketing and... ·

2024/05/06

How can we nurture our nervous systems when we run our own business? When things feel like they're constantly GOINGIn this episode, occupational therapist Mia Poklepovich discusses the unique challenges faced by women in business and the importance of prioritizing well-being. We cover effective strategies for managing stress, navigating challenging situations, and finding healthy coping mechanisms.Key takeaways:- Mia emphasizes the need for women in business to recognize and manage anxiety and

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00:15:11

162: Are You Missing The RIGHT Logos? The Logo...

Seriously in Business: Brand + Design, Marketing and... ·

2024/04/29

This is SUCH a common mistake for those of us DIYing our brand: Only creating 1 or 2 versions of our logo. Did you know you should have at least 4 different versions or more!! PLUS colour variations.Having versatile, professional logo variations to suit the diverse needs of your business will mean you are ready for anything business throws at you and look wildly schmick the whole time. Whether it's needing a favicon or DP, logo for a T-shirt or business card, or something for a letterhead or footer

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00:33:55

161: The HR Episode! Onboarding and Employee...

Seriously in Business: Brand + Design, Marketing and... ·

2024/04/22

So, your business is ready to make its first hire? Or maybe you've hired before but are ready to do it better! In this episode, I chat with HR Expert, Amy Christopherson, on the critical aspects of hiring new team and creating a successful onboarding process for new employees.Key Takeaways:- The investment of time and resources required to bring an employee up to speed, and the timeline for employees to reach optimal efficiency.- The essential components of a well-structured onboarding process,

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00:10:18

160: 4 Ways to Launch Your New Brand

Seriously in Business: Brand + Design, Marketing and... ·

2024/04/15

Are you gearing up to launch a brand new, spanking visual identity into the world? Perhaps you've been in business for a while and you've decided it's time to shake things up with a fresh logo and a brand-new name. Or maybe you're a new player in the business world, eager to make a splash with your inaugural branding.No matter your situation, this episode of the Seriously in Business podcast has got your back with some strategic tips on how to launch your brand in a way that's engaging, exciting,

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00:43:44

159: Colour Psychology: Choosing Brand Palettes...

Seriously in Business: Brand + Design, Marketing and... ·

2024/04/08

Colour psychology is something I use as a designer as part of my process of choosing colours, but it can be tricky to teach! So in this episode of the Seriously in Business Podcast, special guest designer, Emily Foster, shares some insights to help you choose the perfect colour palette for your business.Does your brand evoke the right feelings? Do the colours make sense for your industry while still standing out? Do your colours flow nicely together? How much should you follow trends? We discuss all

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00:14:40

158: Smart Social Media: Crafting Templates to...

Seriously in Business: Brand + Design, Marketing and... ·

2024/04/01

Creating and curating a solid set of social media templates for your brand can be SUCH a timesaver and means you might actually post rather than face that all too common social media overwhelm.But it's not always as easy as "let's make some social templates!". There are some things to consider first and in this episode I'll step you through my steps to crafting useable and strategic templates for your business you'll actually want to use AND that help to grow your business, not waste your time.Want

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