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PODCAST

Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler

Join Lisa Mason Ziegler of The Gardener"s Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

leisure home & garden

All Episodes

00:28:08

#319: Lennie Larkin's September Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2024/12/03

Hello, I'm Lenny Larkin! I run B Side Farm in Oregon and have written a book called Flower Farming for Profit. My focus is on helping flower farmers grow their businesses effectively. I also offer online courses, including a short course called Profitable Flower Farming, which helps people understand the business side of flower farming. Today I'd like to answer your questions on topics ranging from business tactics to planting schedules. Let's begin!What Are Your Thoughts on Pricing

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00:19:04

#318: Smaller Is Better

Field and Garden with Lisa Mason Ziegler ·

2024/11/26

Smaller is Better: My Motto for 2025Today I discuss the concept of “smaller is better,” which is my goal for 2025. This realization hit me after facing challenges in the last two years and was reinforced by a paragraph in my book, The Cut Flower Handbook. When I began flower farming in 1998, I had a limited space of 1.17 acres. I focused on attracting customers rather than just growing flowers. If a bed underperformed, I quickly replanted it for efficiency. Years later, I bought an additional acre

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00:28:07

#317: Daniel Schavey, Ask A Flower Farmer (August)

Field and Garden with Lisa Mason Ziegler ·

2024/11/19

This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is an 8th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener’s Workshop’s online courses. Here, Daniel offers an update on his growing season (including a BIG problem with his Dahlias) and answers questions on topics such as Cool Flowers, his most profitable crops, and so much

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01:03:35

#316: Lisa on The Flower Podcast

Field and Garden with Lisa Mason Ziegler ·

2024/11/12

This episode is an interview that Lisa recently did on The Flower Podcast with host Scott Shepherd. Scott and Lisa covered a broad range of topics, including: The importance of evaluating your season & your goals regularly How perfectionism is a hindrance to success (70% is good enough!) Making every effort to start your business with cash (debt-free) Take the time to get to know your market & what your clients want Always eat the ugly frog first! If you haven't listened to The

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00:27:16

#315: Dave Dowling's June Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2024/11/05

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: ⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠⁠. Dave is always happy to share his knowledge with our listeners! Topics Covered Watering Tips for Sunflowers & Lilies Growing Limelight Hydrangeas Tips for Fall Planting Campanula

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00:31:48

#314: Flower Farming: 5 Beginner Crop Plan Tips

Field and Garden with Lisa Mason Ziegler ·

2024/10/29

Whether you're new or improving your farm, these insights can help. The journey can be tough, but with commitment and adaptability, the rewards are worth it. Take the time to learn and experiment—your efforts will pay off.1. Find Your Markets Understanding your market is the first step to successful crop planning. Consider factors like demand and pricing, which can change quickly, making thorough analysis vital. Identify Your Customers: Know your target audience, whether florists, event

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00:37:29

#313: Flower Farming: The Reality of Time

Field and Garden with Lisa Mason Ziegler ·

2024/10/22

Hey, friends! It's Lisa Mason Ziegler, and today we're diving into the topic of time management in flower farming. Let’s explore how to make the most of your time while building your flower business. Key Points to Consider Everyone Has the Same 24 Hours: Remember, everyone has the same amount of time each day. It's all about how you choose to spend it. Effective Time Management is Essential: Flower farming involves juggling many tasks like planting, harvesting, and marketing. You need to manage

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00:37:10

#312: Flower Farming: Sales & Pricing in Your 1st Season

Field and Garden with Lisa Mason Ziegler ·

2024/10/15

Sales & Pricing in Your First Season of Flower Farming Welcome to flower farming! If you're new to this industry, knowing about sales and pricing is crucial. This podcast covers strategies for your first season, including pricing transparency and customer loyalty. The Importance of Pricing Transparency Pricing transparency is key for your flower farming business. It's about being clear with customers and aligning with industry standards. Asking customers what they would pay can harm your

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00:28:06

#311: Flower Farming: Marketing in Your 1st Season

Field and Garden with Lisa Mason Ziegler ·

2024/10/08

Marketing in Your First Season as a Flower Farmer Hello, friends! Welcome back to another episode of Field & Garden, where I help anyone, anywhere, learn how to grow cut flowers. Today, I'm excited to share some valuable tips on marketing and selling flowers, especially in your first season. This is such an important topic, and I hope to inspire you to take action! Getting Ready for Your First Season Let’s dive into how to market your flowers before you even have them! This is crucial because

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00:41:53

#310: Secrets to Growing More Cut Flowers in Less Space

Field and Garden with Lisa Mason Ziegler ·

2024/10/01

Lisa shares her 2025 plan to downsize her growing space and encourages those with smaller spaces to optimize their production in the following areas: bed spacing and maintenance, soil health, weed prevention, intensive planting techniques, and succession planting. Mentions Podcast: Seed Talk with Lisa & Layne Free Phone App: The Gardener's Workshop Live Shop Lennie's Online Course: Profitable Flower Farming Products: Bio360, Flower Support Netting Irrigation Suppliers: Berry

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00:31:08

#309: The 3 Steps to a Great Cutting Garden

Field and Garden with Lisa Mason Ziegler ·

2024/09/24

Lisa lays the groundwork for you to succeed out of the gate, rather than suffering through failures to find your way to a great cut flower garden. Whether you're new to the cutting garden concept or you've been unsuccessful starting one in the past, listen in for the three key factors that will lead you down the path to gorgeous cut flowers! Mentions Lisa's Book: ⁠The Cut Flower Handbook Lisa's Online Course, ⁠Flower Farming School Online: Basics, Annual Crops, Marketing, and

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00:23:21

#308: What It Takes to Be a Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2024/09/17

Discover essential insights into the world of flower farming, where passion meets perseverance! This episode dives deep into the heart of flower farming, unraveling the layers of determination, business acumen, and preparation needed to thrive. From the first-hand experience of someone who started their journey 25+ years ago, learn about the highs and lows of stepping into the unknown, the resilience required to overcome the myriad challenges, and the critical importance of a strong business

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00:21:08

#307: Lisa's May Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2024/09/10

Today’s episode features our popular weekly live Q&A session on Instagram called Ask a Flower Farmer. This one was hosted by Lisa Mason Ziegler, a flower farmer with over 25 years of experience, author, online instructor, founder of The Gardener's Workshop, and self-proclaimed "head bottle washer." During this session in early May, she fielded questions on the following topics... Topics: buckwheat cover crop, weed suppression & prevention, harvesting strawflowers, how to

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00:27:57

#306: Lennie Larkin's June Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2024/09/03

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one featured guest host Lennie Larkin, author of Flower Farming for Profit and owner of B-Side Farm in Oregon. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Lennie fielded questions about bouquet pricing, floral design, how to research your local market, and more. Topics: Tiered pricing for bouquets, principles of floral design,

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00:35:52

#305: Meet Emma Mobley, End of Nowhere Flower Farm

Field and Garden with Lisa Mason Ziegler ·

2024/08/27

In this episode, Lisa visits Emma Mobley's flower farm in Suffolk, VA. Emma shares her journey of transitioning to flower farming and discusses her new business model, focusing on spring and fall blooms. Listen as she reveals her selling strategies, challenges, and what the future holds for End of Nowhere Flower Farm. Note: video version of this podcast available on our YouTube channel Mentions Website: ⁠End of Nowhere Flower Farm Find Emma on ⁠Instagram⁠ or ⁠Facebook⁠ ⁠Discover our online

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00:23:43

#304: Ellen Frost's May Q&A, Ask A Florist

Field and Garden with Lisa Mason Ziegler ·

2024/08/20

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. This one, however, we called Ask a Florist, and it featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Ellen fielded questions about floral design, the

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00:50:04

#303: Meet Torrie Anderson of The Flower Farm at...

Field and Garden with Lisa Mason Ziegler ·

2024/08/13

I had a wonderful time visiting Torrie Anderson's place, The Flower Farm at Youngs Mill, back in June. Located just a couple of miles from my farm here in Virginia, Torrie is one of my dedicated students who has truly embraced the lessons and made remarkable progress! Now in her third year of flower farming with her husband and four children, join me to learn about Torrie's journey and hear her plans for the future. Mentions Website: The Flower Farm at Youngs Mill Find Torrie on Instagram

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00:23:39

#302: Dave Dowling's May Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2024/08/06

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: ⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠⁠. Dave is always happy to share his knowledge with our listeners! Here, he answers questions about snapdragons, baptisia, ranunculus, peonies, larkspur, lisianthus, and so much more. Other

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00:19:35

#301: Top 5 Mistakes, Cool Flowers Edition

Field and Garden with Lisa Mason Ziegler ·

2024/07/30

These are the top 5 mistakes I see folks making related to Cool Flowers, don't be one of them! 1. Not knowing your first & last frost dates, along with your lowest expected winter temperature 2. Not preparing your garden beds ahead of time 3. Not knowing how each seed prefers to be started (indoors or outside, direct sow vs transplants) 4. Not providing the right environmental conditions seed sprouting and optimal seedling growth (light, temperature, air, and water) 5. Failing to

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00:32:29

#300: Cool Flowers, Unveiling the Truth

Field and Garden with Lisa Mason Ziegler ·

2024/07/23

If you are a Southerner or a Northerner you may think the Cool Flower concept doesn't work for you, but nothing could be further from the truth! When you find your planting time sweet spot you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker!As a Southerner, I spent years at the farmers market watching customers love on my sweet peas and tell me why they can't be grown here - Ha! Meanwhile I hear from my northern flower

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