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PODCAST

Branding Momentum with Veronica Di Polo

Veronica Di Polo

Veronica Di Polo | Marketing Strategist & Host of Branding Momentum I"ve spent nearly two decades helping service-based business owners get chosen faster by fixing the way they talk about what they do. Branding Momentum is a top-rated podcast for busy service pros who want better leads, clearer messaging, and real marketing strategies that actually work. I help service-based business owners get more visible, say what actually matters, and get clients without overthinking every post or

business marketing

All Episodes

13:38

Why This Summer Could Be a Game-Changer for Your...

Branding Momentum with Veronica Di Polo ·

2024/07/25

Why This Summer Could Be a Game-Changer for Your Business dives into the top five questions every service-based business owner should ask to re-evaluate their success and strategy. Summer is the perfect time to reflect on your business’s performance and make crucial adjustments for a successful year ahead.In this episode, I’ll guide you through identifying your most impactful wins, spotting emerging trends, assessing the effectiveness of your current strategies, enhancing client

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7:53

New Business Strategies: V’s Daily Emails & Real-Time...

Branding Momentum with Veronica Di Polo ·

2024/07/18

Join V in this exciting episode where she shares the latest changes she's been applying to her business. Discover the secrets behind V's Daily emails, packed with exclusive content, behind-the-scenes stories, marketing insights, and special freebies. Learn about the new Spotify comment section, a game changer for real-time interaction and feedback. Plus, get a valuable tip on understanding your audience to transform your business.Don't miss out—subscribe to V’s Daily for more exclusive

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14:17

Lead Generation Mistakes: What Not to Do and How to...

Branding Momentum with Veronica Di Polo ·

2024/07/11

In this episode of Branding Momentum, we’re diving into the dark side of lead generation.Are you making these common mistakes that could be sinking your ship? Join me, V, as we uncover the top lead generation blunders and, more importantly, how to fix them. From ignoring digital marketing channels to neglecting follow-ups, we’re covering it all with a dose of wit and plenty of actionable tips.Tune in and discover how to stop sabotaging your success and start turning those crickets into

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14:20

Bonus Episode: My Gift to You – 50 Business and Life...

Branding Momentum with Veronica Di Polo ·

2024/07/04

Join me, V, as I celebrate a major milestone—turning 50! In this special episode, "My Gift to You: 50 Business and Life Lessons for Personal Growth," I'm sharing the wisdom I've gathered over five decades. From hard-earned business insights to life lessons that have shaped who I am today, this episode is packed with practical advice and personal stories.Whether you're a seasoned entrepreneur or just starting out, these 50 lessons will inspire you, make you laugh, and give you actionable

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14:21

The Power of 'No': Setting Boundaries with Clients

Branding Momentum with Veronica Di Polo ·

2024/06/27

Struggling with clients who drain your energy and don’t align with your values? In this episode of Branding Momentum, we delve into the transformative power of saying 'No' and setting boundaries with clients.Discover how defining and communicating your core values can help you attract the right clients and create a more fulfilling business. Learn actionable strategies for politely declining misaligned clients, setting clear expectations, and maintaining your professional integrity. We’ll

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10:46

Boost Creativity: Quiet Your Mind and Get Inspired

Branding Momentum with Veronica Di Polo ·

2024/06/20

In this episode of Branding Momentum, we reveal how quieting your mind can unleash your creativity.Learn how activities like mindfulness, nature walks, reading fiction, and pursuing hobbies can inspire fresh ideas and lead to creative breakthroughs. Whether you’re a busy entrepreneur or a creative professional, discover how stepping away from your work can ignite your next big idea. Tune in and get inspired to boost your creativity and achieve your goals! ______________________ OTHER

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14:56

Content is King (or Queen): Turn Daily Activities...

Branding Momentum with Veronica Di Polo ·

2024/06/13

Ever feel like content creation is a monster that eats up your time? Don’t worry! In this episode, we reveal how your daily work can become a treasure trove of lead-generating content. Realtors, fashion stylists, event organizers, and interior designers, listen up! Learn practical tips to effortlessly showcase your expertise and attract your dream clients. It's time to stop overthinking and start posting consistently.Why Listen: Turn everyday activities into engaging content. Attract more

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11:37

Podcast Series June: Messaging Secret Sauce Magic

Branding Momentum with Veronica Di Polo ·

2024/06/06

Feeling invisible on social media? Like your amazing service business is getting lost in the noise? You're not alone! The Magic Series for June cracks the code on killer messaging, the secret weapon every service business needs to attract dream clients – even if social media makes you want to hide under the covers!This episode busts the myth that marketing is just for influencers. Learn how to craft a personalized message that speaks directly to your ideal client's desires, cut through the

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9:56

Turn Your Service Business into a Cash Flow Machine...

Branding Momentum with Veronica Di Polo ·

2024/05/30

Hey there Branding Momentum fam, Veronica here!Feeling like your business is a financial rollercoaster? Feast one minute, crickets the next? This episode's all about THAT struggle. We dive into a real conversation from my event management company. Cash flow was a wild ride, but then BAM! A lightbulb moment. What if our business actually operates on seasons, not just a year? Hold on, this ain't your typical "seasonal sales" episode. We're talking about using that data to your ultimate

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9:39

Stop Hiding, Start Reconnecting to Get Leads for Busy...

Branding Momentum with Veronica Di Polo ·

2024/05/23

Feeling swamped with client work but not seeing enough new faces? You're not alone! This power-packed episode of Branding Momentum is here to help.In just under 10 minutes, Veronica Di Polo will show you how to leverage your current workload and reconnect with potential clients, turning hustle into lead generation. Forget the invisibility cloak – it's time to shine a spotlight on your amazing service. Get ready to discover: Simple strategies to rekindle connections and remind the world

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9:24

5 Social Media Hacks You Can Do in 15 Minutes...

Branding Momentum with Veronica Di Polo ·

2024/05/16

Busy service providers, listen up! Struggling to find time for social media marketing? This episode is your game-changer. Join Veronica Di Polo as she unveils 5 POWERFUL hacks that allow you to achieve social media success in just 15 MINUTES a day. Learn how to: Brainstorm killer content ideas on the fly Batch create eye-catching visuals with free tools Spark meaningful conversations and boost engagement Repurpose content strategically to maximize reach Leverage LinkedIn to establish

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11:53

Content Repurposing: Making Your Content Work Harder,...

Branding Momentum with Veronica Di Polo ·

2024/05/09

Feeling drained by the content creation grind? Imagine squeezing MORE kilometers (or miles) out of your existing content! Content Repurposing: Making Your Content Work Harder, Not Smarter episode is your secret weapon. Learn powerful content repurposing strategies to transform your blog posts, videos, and webinars into bite-sized magic for platforms like Instagram, TikTok, and Pinterest. Reach a wider audience (think continents, not just streets!), save precious time, and boost engagement –

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10:09

Podcast Series May: Business Growth

Branding Momentum with Veronica Di Polo ·

2024/05/02

Feeling stuck in your business growth? May is your secret weapon!**This bite-size episode of the May Magic Series is packed with 3 POWERFUL reasons to listen: Turn May into Your Golden Month by taking advantage of what’s happening in May. Become an Irresistible Magnet for New ClientsExpand Your Reach with Collaboration ( your next secret weapon) If you’re ready to not waste any time and help your business grow, then tune in for actionable tips and a sprinkle of May magic to help your

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12:06

Convert Crickets to Clients in 3 Steps

Branding Momentum with Veronica Di Polo ·

2024/04/25

Have I got strategies for you today! Feeling like your leads are more going silent than singing your praises? You're not alone! This episode of Branding Momentum tackles the challenge of converting those unengaged leads into loyal customers. We'll reveal a powerful, yet simple, 3-step marketing funnel strategy specifically designed for service-based businesses. Learn how to attract ideal clients with valuable content, nurture them with targeted messaging, and finally convert them into

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12:43

Don't Quit, Save Your Service Business!

Branding Momentum with Veronica Di Polo ·

2024/04/18

Feeling burnt out and ready to throw in the towel? Don't give up! This episode is your lifeline. We'll explore proven strategies to help you reignite your passion, overcome challenges, and thrive in your service business.Inside you'll find actionable steps on how to: Reassess your "Why" and reconnect with your purpose.Identify and eliminate energy-draining tasks and clients.Embrace the power of "No" to protect your time and focus.Replenish your well and combat burnout.Build a strong

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7:30

Marketing Made Simple (Even If You Hate Social Media)

Branding Momentum with Veronica Di Polo ·

2024/04/11

Marketing isn't scary! This episode is your guide to crafting a powerful message for your service business, even if social media makes you cringe.Learn how to: Connect with your ideal clients (without being salesy!)Develop a clear and concise message that resonates.Market your business beyond social media (phew!) This episode is perfect for you if: You hate social media but know you need to market your service business.You're unsure how to communicate your value effectively.You want to

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8:06

Podcast Series April: Embrace the Magic of Creativity

Branding Momentum with Veronica Di Polo ·

2024/04/04

Feeling stuck in the same old routine with your service business? Need a spark of inspiration to shake things up and bring fresh ideas to the table? You're not alone! Join us this April inside of Branding Momentum as we dive into the world of creativity and unlock the secrets to igniting innovation in your business.In this episode, we'll explore: Breaking Free from Routine: Discover why sticking to what's familiar could be holding you back from reaching your full potential.Staying Ahead of

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6:18

To Trend or Not to Trend The Hype and FOMO of Social...

Branding Momentum with Veronica Di Polo ·

2024/03/28

Today, we're diving into the ever-pertinent question that plagues every content creator: to trend or not to trend? In the fast-paced world of social media, where hashtags, trends, and memes go viral in the blink of an eye, it's easy to feel the pressure to constantly chase after the next big thing. But is this relentless pursuit of trends truly the path to success, or are we sacrificing authenticity on the altar of popularity?Join us as we embark on a journey to navigate the hype and FOMO

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6:42

Cold Selling vs. Warm Selling

Branding Momentum with Veronica Di Polo ·

2024/03/21

Ever feel like you’re sending your sales pitch like you threw a message in a bottle into the vast ocean, hoping it somehow finds its way to the right recipient?Well, hold onto your hats because today, we're diving deep into the warm waters of warm selling and the icy chill of cold selling in the digital marketing world. Three Takeaways: Learn how to build genuine connections with your audience through valuable content and social media engagement. Discover why warm selling leads to loyal

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7:31

The Real Work Behind Content Creation

Branding Momentum with Veronica Di Polo ·

2024/03/14

Are you tired of playing hot potato with your content creation? In this episode, I’ll talk about "The Real Work Behind Content Creation."Join me as we uncover the truth behind outsourcing content, the pitfalls of generic posts, and the importance of taking a hands-on approach to crafting your brand's narrative. From missed opportunities to lost connections, I explore the consequences of distancing yourself from the creative process and offer actionable insights for reclaiming control of

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