PODCAST

Science Fiction & Fantasy Marketing Podcast

Lindsay Buroker

Interviewing and Learning from Successful Authors

business management & marketing

All Episodes

SFFMP 164: 2018 Marketing Predictions, Our Author...

Science Fiction & Fantasy Marketing Podcast ·

2018/01/03

Happy New Year! The guys chatted amongst themselves on today’s show, talking about some of their predictions of where book marketing is going in 2018 (what’s making a return and what’s falling by the wayside?) and some of their own author resolutions. They also covered a number of listener questions on topics such as whether to advertise later books in

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SFFMP 163: Successfully Launching as a New Author and...

Science Fiction & Fantasy Marketing Podcast ·

2017/12/27

Science fiction and superhero author, Jeffery H. Haskell, joined us this week to talk about his experiences with Kindle Scout, writing in two different Kindle Worlds, and launching his superhero series last summer as a relatively new author. Here are some of the specifics of what we covered: How Jeff honed his writing skills by ghostwriting on Upwork. How his

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SFFMP 162: Finding Success in a Niche, When 99-cent...

Science Fiction & Fantasy Marketing Podcast ·

2017/12/20

Our guest this week launched her first novel in April of 2017 to great success. Amanda Milo’s science fiction romance, Stolen by an Alien, stuck in the Top 250 overall in the Amazon store for months and remained near the top of the scifi romance Top 100 too. She’s since published two more novels in the series for the rabid

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SFFMP 161: Handling Foreign Rights Yourself, When to...

Science Fiction & Fantasy Marketing Podcast ·

2017/12/13

On today’s show, Jo, Jeff, and Lindsay answered some listener questions and shared their notes from the workshop that Jo and Lindsay attended in October, Dean Wesley Smith and Kristine Katherine Rusch’s Business Masterclass. It was a week long workshop that covered dealing with Hollywood offers, handling foreign rights offers without an agent, increasing writing productivity, estate planning and tax

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SFFMP 160: Making a Living Selling Physical Books at...

Science Fiction & Fantasy Marketing Podcast ·

2017/12/06

On this week’s show, we chatted with Russell Nohelty, who wrote for film, TV, animation, and comic books, before getting into novels a few years ago. He’s different from many of our guests in that he’s not doing much of his selling online. He makes a good living by traveling and selling his novels at conventions, thirty to forty cons

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SFFMP 159: Twitter Marketing Best Practices for...

Science Fiction & Fantasy Marketing Podcast ·

2017/11/28

This week’s guest, Jesper Schmidt, is a fantasy author and also the author of non-fiction titles Fantasy Map Making and Twitter for Authors: Save Time, Get Followers, and Grow Your Email List. We haven’t had a dedicated Twitter show before, so we spent most of the hour going over tips and best practices on this sometimes challenging to understand social media

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SFFMP 158: Making the Best Use of Promo Sites with...

Science Fiction & Fantasy Marketing Podcast ·

2017/11/22

This week, we were joined by Will Turnage, the founder of the discount book promotion site, Book Barbarian (in addition, he runs Red Roses Romance and Book Adrenaline for mysteries and thrillers). He’s also the author of three science fiction and fantasy novels, and is a fan of the genre. We asked him about some best practices for authors using

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SFFMP 157: Advanced Newsletter Tactics,...

Science Fiction & Fantasy Marketing Podcast ·

2017/11/15

We had a very informative show tonight when non-fiction and fantasy author Andrea Pearson joined us to chat about one of her passions: newsletters! (Jo, Jeff, and Lindsay don’t share this passion, so it was great to get answers from a pro.) Andrea has written more than thirty novels across three pen names and also has a series of books

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SFFMP 156: Finding Success with a Cross-Genre Book...

Science Fiction & Fantasy Marketing Podcast ·

2017/11/08

One of our favorite guests, Chris Fox, returns this week so we can grill him about the success he had with his space-fantasy launch, Tech Mage. Here’s some of what we covered: What made Chris, the Write to Market guy, decide to take on a new cross-genre series that he wasn’t positive would sell well. How you choose what to

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SFFMP 155: What It Takes to Shift from Hobby Writer...

Science Fiction & Fantasy Marketing Podcast ·

2017/11/01

This week, we chatted with non-fiction and YA fantasy author Ben Hale. A former business owner, he did a lot of research before jumping into self-publishing his first fantasy novels in 2012. After six months, he was able to go full-time. His recent non-fiction release, co-written with Honorée Corder, talks about the business side of writing and publishing, with tips

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SFFMP 154: Getting into Libraries, Urban Fantasy...

Science Fiction & Fantasy Marketing Podcast ·

2017/10/18

Today, we were joined by librarian and urban fantasy author Dale Ivan Smith who launched his first series, The Empowered, earlier this year. He talked about the challenges of writing across genres, getting into a crowded subgenre such as urban fantasy, and why he started in Kindle Unlimited and later went wide. We also asked him how one can get

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SFFMP 153: What to Do When Your Book Isn’t Selling +...

Science Fiction & Fantasy Marketing Podcast ·

2017/10/11

Today, Jo and Lindsay talked about their experiences selling ebooks and paperbacks directly from their sites, along with some of the pros and cons of doing so and tax considerations. They also ran through a checklist of things to look at if your book isn’t getting the sales you were hoping for. Here are some of the highlights of the show:

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SFFMP 152: Pricing, Category Stuffing, Launching with...

Science Fiction & Fantasy Marketing Podcast ·

2017/10/04

This week, we answered some listener questions that had been piling up. We touched on a variety of topics, such as… Should you try to put your books in as many categories as possible, and what can we do about books that shouldn’t be there knocking us out of our Top 100s on Amazon? Amazon’s page of keywords for getting

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SFFMP 151: All About Bookbub CPM Ads and Becoming a...

Science Fiction & Fantasy Marketing Podcast ·

2017/09/26

Today’s guest, Adam Croft, had a lot of great information to share about how he hit it big with a stand alone novel after writing two thriller series. Facebook ads played a part in his success with his first breakout novel, and we asked him about that, but lately, he’s been experimenting with Bookbub’s CPM ads (banners that you can

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SFFMP 150: Paranormal Romance and...

Science Fiction & Fantasy Marketing Podcast ·

2017/09/20

This week, paranormal romance author Nalini Singh joined us to talk about her genre, her experiences getting a traditional U.S. publisher when she was living in New Zealand, and how things have evolved over the 14 years that she’s been publishing. She’s best known for her Psy Changling and Guild Hunter series, and she’s also dipped her toes in the

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SFFMP 149: Success with Epic Fantasy and Marketing...

Science Fiction & Fantasy Marketing Podcast ·

2017/09/13

This week, we chatted with epic fantasy author Brian McClellan about the success he’s had by following the traditional route. He’s also dabbled in self-publishing some novellas in his Powder Mage universe. We talked about what publishers are looking for when it comes to epic fantasy, how he got his agent, how his first book went to auction, and what

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SFFMP 148: 12 Ways to Keep Your Backlist Selling and...

Science Fiction & Fantasy Marketing Podcast ·

2017/09/06

The guys discussed the various tactics they’ve tried and promotions they’ve participated in that have helped keep their older titles selling, especially in finished series that haven’t seen new releases in a while. Here’s the short list, though they also answered listener questions and expounded on these quite a bit. As usual, it wasn’t a short show! 1. Run a sale

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SFFMP 147: Mastering Facebook Advertising for Authors...

Science Fiction & Fantasy Marketing Podcast ·

2017/08/30

We had a great show tonight with Michael Cooper, the author of HELP! My Facebook Ads Suck and also a science fiction author writing under M.D. Cooper. He’s been experimenting constantly with Facebook ads and had some amazing advice, a lot of it different from what we’ve heard before (Lindsay, who hates Facebook ads, is tempted to give them another

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SFFMP 146: Relaunching an Old Series to Success and...

Science Fiction & Fantasy Marketing Podcast ·

2017/08/22

We recorded early today to accommodate our guest living in Switzerland, urban fantasy author Ella Summers. She has three paranormal and fantasy series that sell very well on Amazon: Legion of Angels, Dragon Born, and the recently relaunched Sorcery and Science. She was also a part of the big Dominion Rising multi-author boxed set that recently released and sold over

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SFFMP 145: Using eBook Giveaways to Grow Your...

Science Fiction & Fantasy Marketing Podcast ·

2017/08/16

On today’s show, we were joined by Ashley and Maura from Instafreebie. If you haven’t heard about the service yet, it’s a spot where you can upload free ebooks (previews, short stories, and novellas are fine), and it makes it easy for potential readers to download them and load them on their e-readers. You also have the option of requiring

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Science Fiction & Fantasy Marketing Podcast

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