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PODCAST

Got Marketing?

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

business marketing

All Episodes

5:34

Marketing Moment #1: True Classic

Got Marketing? ·

2024/06/26

In this Marketing Moment, Mia discussesdirect to consumer men's t-shirt brand True Classic.True Classic have become internet famous from their Facebook ad strategy and their clever messaging. Let's unpack it. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Download the Focus Framework to

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42:41

Duolingo's marketing genius with Nell Casey

Got Marketing? ·

2024/06/19

We've all seen that unhinged big green owl kidnapping people on TikTok. It's no secret that Duolingo is more than succeeding whenit comes to their organic social media strategy, but they're also winning with their campaigns. This episode is the first of our new direction for season five of Got Marketing?, and with my guest, Nell, we willbe unpacking Duolingo's marketing strategy, from socials, collaborations, gamification and of course, campaigns. Nell Casey isthe founder of Fete Creative,

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45:48

Unpacking Fayt The Label with Emily Lambourne

Got Marketing? ·

2024/06/05

Brittney Saunders started as an OG 2010s YouTuber, girl next door from Newcastle who knew she wanted to make it big one day.Flash forward to now, she's the CEO of her own uber-successful clothing brand, cafe owner, and podcast host. In her own words, she's busy, and she loves it. Fayt The Label, her clothing brand, is a perfect example of how personal brands and business brands can intersect. Brittney cleverly leveraged her existing audience when building her clothing brand from the ground

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46:14

Brand versus performance marketing with Erin Stafford

Got Marketing? ·

2024/05/22

What's more important: brand marketing or performance marketing?This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets. Brand marketing is about creating future demand. It is creative advertising aimed at enhancing customer awareness of, attitudes toward, and affinity with their companies’ brands.Unlike brand marketing, performance marketing delivers tangible, reportable results. But, both impactcurrent revenue and

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48:33

Healthy marketing with Claire Hewitt

Got Marketing? ·

2024/05/02

Strict rules and regulations, unusual customer journeys and touch points, and tight time frames are all features of the complicated world of marketing for healthcare professionals.My love of ethical marketing and campaigns, though, is shared with today's guest. Claire Hewitt is an experienced marketer and director of Well Communications, an agency taking care of medical and health related businesses, Australia wide. Claire has been a member of the For the Love of Marketing Facebook group

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70:03

Rebranding, campaigns & creative strategy with Renee...

Got Marketing? ·

2024/04/10

When a brand starts to see a plateau or a decline in their results, their knee-jerk reaction is often a band-aid fix, like some new social media tiles.That won't solve their problem though. It's the underlyingstrategy, getting to know your audienceintimately and building authenticity that will get you the results. Business that don't evolve their brand, or mismanage it as they grow, aren't solving their problems. Building a weather-proof brand is one of the biggest missed opportunities we

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47:37

Social media strategies with Jarrah Brailey

Got Marketing? ·

2024/03/07

There is no one-size-fits-all approach when it comes to achieving success on social media.The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn something fromthe approaches taken by other brands.In this episode, we're going to explore the social media strategies used by some of my favourite brands to see how they're authentically building their community and their brand on TikTok, Instagram and even LinkedIn. I have a

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45:52

How to do strategy with Mark Pollard

Got Marketing? ·

2024/02/14

I have frequently said that I’m no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw.Strategy can be scary, but it doesn't have to be.Strategy can actually be elegantly simple. A few years ago, I came across a strategist on Instagram who I now quote all the time.In fact, my go-to definition for strategy is “an informed opinion about how to win”.He is Mark Pollard, and he joins me on the show today. Mark is a strategic trainer and author of “Strategy is Your

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40:52

Cult coaches with Penny Locaso

Got Marketing? ·

2024/01/31

Coach is another word that the gurus have tainted with their shady tactics and self-serving messaging. They are selling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering people to make meaningful changes. If you want to work with a coach, there are key signs you should look out for to ensure you aren't just setting your money on fire.That's exactly why I've invited Penny Locaso, a transformational coach and therapist, to the show today. Penny is

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36:30

Marketing Mixtape: the most downloaded episodes of 2023

Got Marketing? ·

2024/01/26

Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023. Hear fromKate Merryweather about why LinkedIn is the new Instagram. Kate sharescommon myths about LinkedIn, things we need to stop doing on LinkedIn and actionable bits of advice for using the platform. Next, Mia talks marketing strategy with Ashley Draeger, and they discuss how many strategies you really need. To wrap up the mixtape, Laetita Andrac joins Mia for a chat about when to listen to

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40:11

How to get ranging in major retailers with Tanya Boots

Got Marketing? ·

2023/11/29

There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start. The guest on today's episode is a very special one, as she is one of the very fewpeople to have ever successfully pitched the Got Marketing? podcast. That guest is Tanya Boots, a seasoned expert in Category Management with over 20 years of experience. Tanya has worked with multinational clients

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38:50

Working with a production team with Tiffany Manzie

Got Marketing? ·

2023/11/16

If you've never done it before, working with a production company can be a daunting and a difficult thing. They speak another language, there's a lot of jargon to learn and a lot of misunderstandings about what really goes into creating fabulous video content. As a lot of our listeners are planning campaigns, Today are going to discuss all things pre-production, production, and post production, and bust some myths about video production. The person to have this chat out with me is none

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59:55

The Psychology of Social Proof - A Creative Plus...

Got Marketing? ·

2023/11/01

Humans are inherently social creatures. Our desire for connection, community and belonging is hardwired into us on a physiological level, and through a marketing lens, it's really important to understand that the psychological phenomenon influences our purchasing decisions. If we're weighing out whether to buy a product or service, we naturally want to hear about other people's experiences. Did it meet and exceed their needs? Was it worth the investment? Do they recommend it? We could

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41:02

Visual storytelling with Sandra Chau

Got Marketing? ·

2023/10/18

As a small business in an oversaturated digital world, it is so important to create your own stand-out visuals to cut through the noise. Whether it is images, graphics, or videos, all of the pieces play into our visual storytelling, and that is why today I've invited Sandra Chau on to this episode. Sandra is a creative director and a stylist. Sandra has directed and styled campaigns for luxury brands all over the world, ranging from jewellery, loungewear, bedding, beauty, artisan products,

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33:36

Fast Moving Consumer Goods Marketing with Melissa...

Got Marketing? ·

2023/10/04

This episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for marketing FMCG, customer segments and the implications on FMCG of the explosion of e-commerce brands. Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies. Got Marketing? is brought to you by Mia Fileman, a

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22:49

Fast Moving Consumer Goods Marketing with Melissa...

Got Marketing? ·

2023/09/27

We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic. Recently, I have noticed that a lot of brand managers of these FMCG are joining our online programs, so it was probably about time to do an episode about it. I have invited my fellow FMCG-escapee Melissa Packham on the show to talk about this, and my weird love of super markets.Melissa

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38:57

Your marketing is only as effective as your systems...

Got Marketing? ·

2023/08/30

Marketers are fantastic at convincing you that you need marketing, so business owners launch a business and dive straight in. However, the fastest way to go bust is when you grow too quickly without the suitable systems in place. Your marketing is only as effective as your systems. That is why I invited Nicole Smith, a lover of everything system design, to the Got Marketing? podcast for a chat. Nicole is the COO, Business Operations Specialist and Systems Designer from The Artisans Business

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39:42

Data vs Intuition with Laetitia Andrac

Got Marketing? ·

2023/08/17

You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd. How do we know when to listen to our intuition, and when to listen to the data? Today, I am tackling this question with Laetitia Andrac, aformer senior executive strategistand founder of Essential Shift. Laetitia is a beloved Campaign Classroom grad who defines herself as a business doula who is there for you during the birth of the next version of your business. Let's dive in. Got

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33:55

Campaigns, personal brands and succession planning...

Got Marketing? ·

2023/08/04

Behind every successful business woman is a right hand wing-woman. Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily. On today's episode I am joined by Emily Lambourne, Campaign Del Mar's Digital Strategist, who has been a part of the business for the last two years. Emily is the personification of the modern marketer; she writes, she designs, she loves marketing funnels and she has a get-it-done attitude. We're going to chat all things campaigns, personal brands

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47:58

How many strategies do you need? With Ashley Dreager

Got Marketing? ·

2023/07/20

Business strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need?This is the question that we are going to answer today with my guest, Ashley Dreager. Ashley is a certified Director of Marketing and Strategy, who helps women-owned businesses thrive with strategic marketing. She is also a graduate of the most recent intake of Campaign Classroom. Let's dive in and tackle this juicy question. Got Marketing? is brought to you by Mia Fileman, a

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123 results

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