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PODCAST

Product Marketing Life

Product Marketing Alliance

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

business marketing

All Episodes

28:59

Empathy, networking, and storytelling - the three...

Product Marketing Life ·

2023/01/20

In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Jen Jones, Chief Marketing Officer at commercetools. They discuss the value of networking and building mentor relationships throughout your career, why empathy and consistency matter in what we deliver to sales, capitalizing on storytelling opportunities, and more. While you're here, why not become a PMA Pro Member?

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29:21

The importance of a holistic approach to messaging |...

Product Marketing Life ·

2023/01/06

In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Esther Yoon, VP of Industry and Product Marketing at RingCentral. They discuss visual storytelling, product keynotes, and the importance of a holistic approach to messaging. Esther also shares a refreshing outlook on what she anticipates for product marketers in 2023. While you're here, why not become a PMA Pro Member?

en

36:46

Reflecting on 2022 | Product Marketing Life highlights

Product Marketing Life ·

2022/12/16

In this special episode of Product Marketing Life, host Mark Assini reflects on some of his favorite soundbites from the last 12 months. He spoke to some incredibly talented product marketing experts over the year, so he thought he'd share a few that'll definitely be taking him through to 2023.While you're here, why not become a PMA Pro Member?

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46:29

What is message-market fit and why do product...

Product Marketing Life ·

2022/12/02

In this episode of Product Marketing Life, host Mark Assini is joined by Andrew Hatfield, Founder and Marketing Strategist at Deepstar Strategic.During their chat, they discussed the concept of message-market fit. Andrew provides a very clear overview of what it is and how important it is for product marketers to help their company get it right. He also gives practical guidance on how to evaluate message-market fit, and how to identify when your messaging may need updating. Want to learn more about

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40:31

Creating tangible outcomes through growth and product...

Product Marketing Life ·

2022/11/18

In this episode of Product Marketing Life, host Mark Assini is joined by Jana Frejova, Team Lead of Growth and Product Marketing at Spendesk.During their chat, they discussed the unique and dynamic relationship between growth and product marketing teams. From the role product marketing plays in experimentation, to how they collaborate directly with their growth counterparts to drive conversion at every stage of the funnel, Jana provides great insight into how these two teams combine to generate

en

47:09

Leveraging podcasts to tell your company's story |...

Product Marketing Life ·

2022/11/04

In this episode of Product Marketing Life, host Mark Assini is joined by Shira Atkins. Co-founder and CRO of Wonder Media Network.During their chat, they discussed how product marketers can leverage podcasts to help tell their company’s stories and connect with a broader audience of customers. Shira also suggests other ways product marketers can leverage podcasts to promote their brand, acquire new customers and, interestingly, close deals.Wanna learn more about Storytelling? Get Storytelling

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28:02

Understanding customers' unique learning needs when...

Product Marketing Life ·

2022/10/21

In this episode of Product Marketing Life, host Mark Assini is joined by Thomas Eugene, Senior Professional Services Engineer at Merydyan Technologies.During their chat, they discussed how critical it is to understand your customers and their unique learning needs when onboarding them to your product. Plus, Thomas shares some methods that he’s used in his career to create a learning environment that puts customers at ease and makes them that much more willing to share valuable insights and feedback

en

46:02

How to find your dream PMM role during a recession |...

Product Marketing Life ·

2022/09/23

In this episode of Product Marketing Life, host Mark Assini is joined by Yi Lin Pei, Director of Product Marketing at Teachable.During their chat, Yi Lin shares her thoughts and recommendations on how to navigate the product marketing job market during the current economic downturn. She provides some really practical tips on how to assess your current situation, evaluate your next opportunity, and how to go about seeking it out. Looking for a PMM job? Check out PMM Hired. While you're at it, why not

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53:56

The emergence of product marketing consultancy |...

Product Marketing Life ·

2022/09/08

In this episode of Product Marketing Life, host Mark Assini is joined by Shirin Shahin, Product Marketing Leader and Consultant.The pair discuss the emergence of product marketing within the consultant space, where and when product marketing consultants tend to offer the most value to clients, and the unique challenges that come with running your own consulting practice. Looking for a consultant of your own? Check out PMA Consult. While you're at it, why not become a PMA Pro Member?

en

49:09

The power of qualitative data | Jon Neher, Vendasta

Product Marketing Life ·

2022/08/29

On this week's episode of Product Marketing Life, host Mark Assini is joined by Jon Neher, Product Marketing Manager at Vendasta.The pair discuss the power of qualitative data as part of a product marketer’s storytelling toolkit including how to elevate the importance of qualitative data within a quantitative-focused environment, and some tools Jon's found useful in uncovering qualitative data that goes beyond traditional customer interviews.Want more on storytelling? Tune in to our StorySelling

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46:41

The role of storytelling in product marketing | Danny...

Product Marketing Life ·

2022/08/12

On this week's episode of Product Marketing Life, host Mark Assini is joined by Danny Peavey, Product Marketing & Sales Enablement at Story Sells.The pair discuss the role of storytelling in product marketing, including frameworks and best practices, as well as what product marketers can learn about effective storytelling through movies, television, interviews, and even hip hop. Want more on storytelling? Tune in to our StorySelling podcast. While you're at it, why not become a PMA Pro

en

46:52

Setting boundaries as a product marketer | Selin...

Product Marketing Life ·

2022/07/29

On this week's episode of Product Marketing Life, host Mark Assini is joined by Selin Tyler, Senior Director, Head of Product Marketing at Dolby Laboratories.The pair discuss how to set boundaries at work, whether that’s boundaries between work and home, between teams, or between saying yes and no. Even non-PMMs will find helpful insights and tips that can help to maintain your sanity and health at work.

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56:04

Proactively improving your go-to-market function |...

Product Marketing Life ·

2022/07/15

In this week's episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO, and Founder of Ignition. The pair discuss why go-to-market is such a widely known, but often misconstrued aspect of product marketing, and how Ignition is being built to address some of the biggest go-to-market-related pain points product marketers feel every day. They also share some practical tips on how product marketers can proactively address those problems.

en

41:52

Optimizing the relationship between product marketing...

Product Marketing Life ·

2022/07/01

On this week’s episode of Product Marketing Life, host Mark Assini is joined by Natasha Katson, Product Marketing Manager at Staffbase. The pair discuss how product marketers can create, manage, and evolve a healthy relationship with product managers and the broader product function.

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48:29

A framework for enablement success | Farhan...

Product Marketing Life ·

2022/06/17

On this week’s episode of Product Marketing Life, host Mark Assini is joined by Farhan Manjiyani, Product Marketing Manager at Grafana Labs.The pair discuss what successful enablement looks like, what enablement material should be built and who should own its creation, common mistakes product marketers make when approaching enablement, and finally, Farhan’s framework for enablement success

en

45:04

How product marketing operates at a digital product...

Product Marketing Life ·

2022/06/03

In this week's episode of Product Marketing Life, host Mark Assini is joined by Meghan Pfeifer, Senior Product Marketer and Brand Strategist at Innovatemap. The pair discuss the relationship between product design and product marketing, how product marketing operates at a digital product agency, and why Innovatemap has put product marketing and brand on the same team.

en

39:24

Product marketing and customer-driven growth | Zakry...

Product Marketing Life ·

2022/05/20

On this week's episode of Product Marketing Life, host Mark Assini is joined by Zakry Chami, Product Marketing Manager at Paystone and NiceJob.The pair discuss the role of product marketing in customer-driven growth, and how companies like NiceJob are empowering small to medium-sized businesses with the tools they need to take advantage of the same customer-driven growth practices used by medium and large enterprises.

en

32:36

Launching a competitive intelligence program |...

Product Marketing Life ·

2022/05/06

On this week's episode of Product Marketing Life, host Mark Assini is joined by Patrick Wall, Director of Competitive Intelligence at Imperva. The pair discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, and finally what good enablement material looks like and how to develop it.

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37:41

A unique approach to product marketing | Anna...

Product Marketing Life ·

2022/04/22

On this week's episode of Product Marketing Life, host Mark Assini is joined by Anna Daugherty, Product Marketing Manager at Stoplight. The pair discuss Anna's unique approach to product marketing when she first joined Spotlight, including how she engaged with her new colleagues who had never heard of the role before.

en

49:42

How product marketers should approach pricing | Dan...

Product Marketing Life ·

2022/04/08

On this week's episode of Product Marketing Life, host Mark Assini is joined by Dan Balcauski, Principal Consultant at Product Tranquility. The pair discuss why Dan feels product marketing should have an active role in guiding pricing committees that drive pricing strategy, and what product marketers should look out for when approaching pricing.

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135 results

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