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PODCAST

Behind the Design

No fluff or vague lectures that make you zone out. Just real talk on building the business and life of your dreams… Because you deserve both. Unfiltered entrepreneurship insights—in your ears for free every other week. Are you tired of reading and hearing the same old aspirational BS? Too much business content online is the curated result of years of painstaking work and unsexy struggle. Those poolside laptop photos and launch-earning reveals hide what really goes on behind the scenes, which is

business entrepreneurship

All Episodes

00:54:33

85. Manifesting a Business + Life in Alignment wWith...

Behind the Design ·

2023/08/24

I hope you are ready for a life changing conversation with a friend, colleague and someone I go to for advice, Gabrielle Laura. Gabrielle is an intuitive channeler who has the gift of being able to channel your soul's purpose. She connects to your intuition, higher self, spirit team, and anyone present or crossed over who is impacting your soul's purpose. Gabrielle will help you kickstart your healing journey and be there to guide you through releasing the blocks that are preventing you from

en

00:33:31

84. Vetting potential clients, Bad Client Red Flags...

Behind the Design ·

2023/08/09

The phrase "ideal clients" is tossed around a lot in the business space, along with niching down, client red flags and other ways to identify and create boundaries around working with people you actually like. It's YOUR business and the projects you work on and the clients you work with should make you excited to sit at your desk every day, but unfortunately this is not always the case. Every so often you have those clients that are tough, rude and just plain hard to work with that

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00:05:10

INCOME REPORT: July 2023

Behind the Design ·

2023/08/01

Income report for July 2023 - If you're not measuring what you're doing each month, it makes it difficult to make insightful decisions in the business, know what to change or know what to focus on the next month. Each month I go over my business revenue for Design and Coaching, expenses in the business, KPI's and some wins/loses in hopes to help you in your business. byoliviaaustin.com/shop

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00:07:33

INCOME REPORT: Mar, Apr, May, Jun 2023

Behind the Design ·

2023/07/27

INCOME REPORT - If you're not measuring what you're doing each month, it makes it difficult to make insightful decisions in the business, know what to change or know what to focus on the next month. Each month I go over my business revenue for Design and Coaching, expenses in the business, KPI's and some wins/loses in hopes to help you in your business.

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00:21:13

83. Maternity Leave Recap: 3 Mistakes I Made + What...

Behind the Design ·

2023/07/27

I am finally settling in to a flow of working and being a new mom after taking 4 months of maternity leave. It took almost my whole pregnancy to set myself and my business up in order to take this extended time off so that my business kept running, I was able to keep my salary and had projects to come back to. While in general I feel like everything went really well, there are definitely things I would change if I were to do it again. So in today's episode I'm sharing mistakes I made from

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00:33:18

82. Get Paid On Time and Know Your Revenue for Months...

Behind the Design ·

2023/07/19

Are you chasing clients down to pay their invoices every month? Do you feel like your finances are all over the place and it's hard to predict your monthly revenue? Or do you just want a simpler way to get paid every single month without any hassle. Over the years of running my Current, I've tried multiple different payment methods. Split payments when project phases are completed, monthly installments whatever date the client started working with us, the list goes on! Some of those worked,

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01:02:07

81. Increase Your Profit Margins + Revenue by...

Behind the Design ·

2023/07/13

I spent a majority of last year overhauling our entire internal processes. This was a huge project that I knew would change the way my business was run for a more streamlined client experience for our clients and team. Since implementing these new processes, profit margins have gone up, client projects get completed quicker and there is basically no overwhelm when it comes to big projects. To do this massive system setup, I worked with Ellie Rogers who is our guest today! After an international

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00:51:12

80. 15 Hour Work Weeks Mom Speed + Changing the Way...

Behind the Design ·

2023/07/05

Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them. BUT, if you need a title for her, you can say she's a brand and marketing strategist, conversion copywriter and business coach. Jill has been a great friend and amazing client

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00:30:00

79. Navigating Slow Seasons in Business

Behind the Design ·

2023/06/28

Slow seasons in business are inevitable - every entrepreneur goes through them, but that doesn't make them any easier or have imposter syndrome creep in any less. Am I not good at my job? Is it me? Everyone else seems to be doing so well! Can you relate? This is the common spiral that bogs down your energy and has you making frantic, short-term mis-aligned decisions in your business. Since we know slow seasons will happen, in todays episode i'm sharing a unique perspective on how to navigate

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01:00:51

78. Changing the Narrative on Motherhood + Business +...

Behind the Design ·

2023/05/31

Today's episode might be one of my favorite conversations I've had in a while. As you know, this new theme of motherhood and business is an important topic I've been touching on throughout my pregnancy and now as a new mom. For me, becoming a mom was a big deal not just because I'd be taking care of a human, but because I was nervous about what it would mean for my identity as a creative and business owner. Today I sit down with Cassie Gudmundson, a wealth energetics + business

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00:25:15

77. How I Went From Charging $5k to $15k in 2 Years

Behind the Design ·

2023/05/17

Looking back at how I went from charging $5k to $15k, it was not a quick journey or easy journey. I think there's a common misconception that deciding to increase your pricing it's straightforward and happens overnight - this is absolutely not true. In this episode, I'm getting vulnerable and sharing the evolution of pricing our main offer, why we increased it and the 3 key elements you need to consider when increasing your prices. byoliviaaustin.com/shop @byoliviaaustin

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00:20:45

76. What's Holding You Back From Becoming Your...

Behind the Design ·

2023/05/03

Since the beginning of this year I've really dived into self-development and steppi ng into the next version of myself.. Approaching this year, I knew it was/is going to be a big year for me. Turning 30 and having a baby just felt like a really big deal and after feeling a little stagnant for months, I was ready for change. I've been reading/listening to some of the best high-performers and what they all have in common is talking about how it's what you do DAILY that will help you reach

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00:34:26

75. Real Talk: My Birth Story, Learning to Slow Down...

Behind the Design ·

2023/04/05

A majority of my podcast episodes are business focused and trainings, but I wanted this episode to be different. The most meaningful conversations I have with you are ones when I share real bts and real lessons I’m learning in life. I’m in such a different season of life right now, one that is so precious and slow and hard and very very different than anything I’m used to. In just 4 short weeks my life and perspective has changed a lot and want to share my experience in hopes to inspire and

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00:59:49

74. Guaranteed Monthly Recurring Revenue with Brooke...

Behind the Design ·

2023/03/15

Monthly Recurring Revenue is something that's talked about often in entrepreneurship because of the security it brings in an otherwise unstable space. While courses and memberships are great ways to bring in that type of income, as a creative service-provider it might not feel like that's not the route you want to take your business. Monthly recurring revenue is often interchanged with ongoing or retainer work in the design world and today I'm sitting down with a client and friend, Brooke Molinari

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00:11:25

INCOME REPORT: FEBRUARY 2023

Behind the Design ·

2023/03/01

Income report for February 2023 - If you're not measuring what you're doing each month, it makes it difficult to make insightful decisions in the business, know what to change or know what to focus on the next month. Each month I go over my business revenue for Design and Coaching, expenses in the business, KPI's and some wins/loses in hopes to help you in your business.

en

00:56:11

73. Planning for Maternity Leave as a Female Business...

Behind the Design ·

2023/03/01

When you've poured everything into building your business it's scary to think about what happens when you start a family. What does time off as a female business owner look like? Do I have to sacrifice business for motherhood? How will I make money? What if I lose everything I've built up to now? These are all questions we as female business owners have, and to be honest there is not a lot of information out there to have them answered. For me, I was terrified that everything I've built over the

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00:23:44

72. 3 Elements Most Designers Are Missing in Their...

Behind the Design ·

2023/02/15

I mentioned I'd be talking a lot about the brand and website design process this month because I get asked a lot about how I grew Current and whenever I really stop to think about it, I directly correlate hitting my revenue goals, growing my team and getting consistent clients to our design process. Over the years, I've spent so much time and investing into a design process that supports the business and life I strive to have. A streamlined and strategic design process allows you to stay in your

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00:27:20

71. The Secret to Your First $100k Year, Quarter or...

Behind the Design ·

2023/02/01

While I don't believe in quick fixes when it comes to business, I do believe there are key things that make or break a business. Most of the time, these things are overlooked because they seem small and don't feel like "revenue-generating" tasks, but not all of those tasks are about sales and marketing. When you break down your financial goals and what you need to do to increase profitability and the overall health of your business, it often comes down to one thing: your process. For me, this was

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00:18:16

INCOME REPORT: January 2023

Behind the Design ·

2023/02/01

Income report for January 2023 - If you're not measuring what you're doing each month, it makes it difficult to make insightful decisions in the business, know what to change or know what to focus on the next month. Each month I go over my business revenue for Design and Coaching, expenses in the business, KPI's and some wins/loses in hopes to help you in your business. If you have specific questions on income reports, DM me on instagram @byoliviaaustin!

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01:12:17

70. Bulldozing Your Path + Authentic...

Behind the Design ·

2023/01/18

I had the absolute pleasure of speaking with the Creatives behind Oh Sierra, Xanthe and Frank Appleyard. Over the last few years I have been following their journey and obsessing over their beautiful designs, open-hearted communication and knack for marketing, so it was amazing to finally sit down with them and get the deets on what they've been up to. Xanthe and Frank Appleyard are the Founders of Oh Sierra, where they help leaders and brands harness the potent power of community through content

en

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