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PODCAST

The Marketing Umbrella Podcast

The Marketing Umbrella Podcast, hosted by Kevin Prewett, is for marketing agency owners and digital marketing entrepreneurs. Itamar Shafir is CEO of Umbrella, a technology platform and brand that powers thousands of marketing agencies. On ”The Marketing Umbrella” podcast, Kevin interviews leading industry experts with proven business-building experience who will offer keen insight and practical advice. Tune in each week for a dynamic conversation about tried, tested, and fine-tuned ways to build and

business management

All Episodes

00:43:08

055: The Best Marketing is Born Out of Pain With...

The Marketing Umbrella Podcast ·

2023/01/19

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is the founder and CEO of Waymaker.io - an intelligent business management platform that helps leaders build a better business in 30 days. He is a thought leader in strategy, systems, and leadership development. As the founder of Waymaker.io he has led the creation of Waymaker's Leadership Curve - a revolutionary way of building

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00:42:25

054: Marketing Best Practices Are Not Static With...

The Marketing Umbrella Podcast ·

2022/12/30

Marketing Best Practices Are Not Static With Kanika Misra. Welcome to the Marketing Umbrella Podcast, where we chat with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is a growth marketer who is obsessed with data and psychology. She is also passionate about helping companies skyrocket top-line metrics by identifying & leveraging customers' true buying motivations and implementing a data-driven method so they are 7x more likely to

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00:34:26

053: From Football Artistry to Facebook Mastery With...

The Marketing Umbrella Podcast ·

2022/12/15

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. For the past 7 years, our guest today has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social. He’s a 2x Geekout speaker and 1x Affiliate World Asia speaker. In the last 12 months, he spent over 30M on Facebook ads, and

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00:41:20

052: Synchronizing Collaboration Remotely With Drew...

The Marketing Umbrella Podcast ·

2022/12/01

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today currently leads marketing at Kumospace. As one of the company's earliest employees, he helped take it from a pre-funded product with ~100 users to being used by several million around the world. Kumospace a Lightspeed Ventures portfolio company with more than $24 million in funding. He is a seasoned operator who has held the role of

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00:40:17

051: Leveraging Employees as Influencers With Todd...

The Marketing Umbrella Podcast ·

2022/11/17

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is a marketing, personal finance, and music nerd. He has spent the last 10+ years in various marketing roles for B2B and SaaS organizations. Additionally, he builds and scales content websites on the side and is a marketing advisor for up-and-coming SaaS companies. Currently, you'll find him as the marketing team lead at

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00:40:54

050: The Nichification of Websites With Matt Bailey

The Marketing Umbrella Podcast ·

2022/10/28

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today teaches Digital Marketing to the world's biggest brands and at the most recognized universities. He travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands, including: Google , Experian Microsoft, Disney, Nationwide, Orange, HP, Proctor & Gamble, and IBM. According to

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00:45:42

049: The Most Influential Marketers With Olga Andrienko

The Marketing Umbrella Podcast ·

2022/10/15

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today has 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, and private and public companies. She also has 6+ years in a leadership role growing a SaaS / B2B marketing team. Her leadership DNA is to “simply bring change.” She challenges

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00:38:24

048: How Agencies Improve Their Craft With JJ Reynolds

The Marketing Umbrella Podcast ·

2022/10/01

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today manages the team at Mediauthentic where they provide actionable data management from marketing to fulfillment. The goal is to allow businesses to stop worrying about the data and start taking action based on real-world insights. At the same time, DataStudio.VIP is where he shares expertise & tools for teams to start making more money

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00:35:17

047: Trust - The Top Of The Funnel With Dan Englander

The Marketing Umbrella Podcast ·

2022/09/15

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Today’s guest is the the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies and B2B service companies, and he hosts The Digital Agency Growth Podcast. He's the author of Relationship Sales At Scale and Mastering Account Management. Previously he was the first employee Head of New Business at

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00:46:27

046: Follow The Traction With Pierre Cassuto

The Marketing Umbrella Podcast ·

2022/08/30

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Today’s guest is the Global Chief Marketing Officer for Humanz, and is responsible for accelerating awareness and growth of the top influencer marketing and social commerce platform. His career journey and popularity as a speaker is rooted in his passion for the creator economy, belief that creators are the true marketers of

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00:42:32

045: Build A Community, Not An Audience With Heather...

The Marketing Umbrella Podcast ·

2022/08/16

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today is a previous mental health therapist turned show host and digital business owner. After her hobby podcast NFTs for Newbies hit one million downloads in just 8 months, she fell in love with Web3 and is now actively studying how online communities are not only building successful projects but are also “humanizing”

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00:39:03

044: Community - Enrolling Others in Your Vision With...

The Marketing Umbrella Podcast ·

2022/07/27

Welcome to episode 44 of The Marketing Umbrella with Itamar Shafir. Listen in as our host Kevin Prewett chats with Community Builder and Business Coach Molly Trotter. As a former television news anchor and making appearances on ESPN, our guest today has helped thousands of people share their real, bold and authentic voice unapologetically. Nearly a decade of experience in front of the camera has earned her the title of a master communicator and she has helped hundreds of coaches lock in their

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00:45:11

043: Reaching Your Audience Through Storying With...

The Marketing Umbrella Podcast ·

2022/07/12

Welcome to episode 43 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with StoryBrand Expert Katy Ward. Katy is a StoryBrand Certified Guide & Copywriter. She works with holistic wellness companies to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right

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00:38:38

042: Scale to Your Ability to Deliver With Laura Bell...

The Marketing Umbrella Podcast ·

2022/06/28

Welcome to episode 42 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with Marketing Tech Founder, Laura Bell Greeno. Laura spent the last twenty plus years honing her natural creative talents as a marketer while building and growing dozens of successful startups, including her own digital marketing agency and ecommerce software company she sold for nearly $10 million in 2019. She started in sales for a digital marketing and advertising company in 1999, was

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00:34:33

041: The Uber of Smart Marketing With Arjun Rai

The Marketing Umbrella Podcast ·

2022/06/07

Welcome to episode 41 of The Marketing Umbrella Podcast.. This week we shift to a new voice behind the mic, Kevin Prewett. Kevin sits down with Arjun Rai, founder of HelloWoofy. and they talk about how social media can be effectively harnessed and successfully utilized in your marketing agency strategy. Arjun is a New York City based entrepreneur and has been networking with some of the most well-known entrepreneurs in the city and globally. A few weeks into college, he launched a startup,

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00:37:05

040: Selling Like A Warrior With Jason Forrest

The Marketing Umbrella Podcast ·

2022/02/10

Selling Like A Warrior With Jason Forrest Welcome to episode 40 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about sales and how to create the successful mindset and approach so that your company’s sales team (or even just your company’s one salesman) can achieve consistent success. Jason Forrest is CEO at FPG (Forest Performance Group), a national sales training company. He is an award-winning executive, the author of seven

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00:33:00

039: KISS CRM for Small Business with Vincenzo Ruggiero

The Marketing Umbrella Podcast ·

2022/02/03

KISS CRM for Small Business with Vincenzo Ruggiero Welcome to episode 39 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about some of the digital tools that he has created at Overloop and the reasons he believes approaching these aspects of an agency’s business correctly will help it to thrive. Vincenzo is a web entrepreneur for almost 15 years. He launched his first SaaS company in 2007. Since then, he has already launched 5 other

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00:33:53

038: Doing Influencer Marketing On Small Budgets With...

The Marketing Umbrella Podcast ·

2022/01/27

Doing Influencer Marketing on Small Budgets with Neal Schaffer Welcome to episode 38 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neal Schaffer and they discuss what influencer marketing is, how you should think about it as an agency or small business, and some advice for how to be successful online through content and social connections. Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the

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00:26:19

037: Make Sense of TOKENS for Digital Marketers with...

The Marketing Umbrella Podcast ·

2022/01/20

Make Sense of TOKENS for Digital Marketers with Joe Pulizzi Welcome to episode 37 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi (again) and they discuss NFTs, the future of the creator economy, the meta-verse, and more. This may seem unconnected to marketing at first, but you’ll hear how this emerging world will effect the future of digital marketing. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content

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00:36:03

036: Introverts Are The Best Sales People? With...

The Marketing Umbrella Podcast ·

2022/01/14

Introverts Are The Best Sales People? With Matthew Pollard Welcome to episode 36 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Matthew Pollard and they discuss his amazing insights into sales (and just how one should communicate themselves to others in business) and what exactly the introvert advantage is in sales, but also how extroverts can just as easily learn these skills. It’s amazing, he really breaks down sales and branding in a novel way that’ll make you

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