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PODCAST

The Flower Podcast

Scott Shepherd, Host and Flower Educator

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at

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All Episodes

28:57

"A Christmas Carol" by Charles Dickens

The Flower Podcast ·

2023/12/18

Hello everyone! This is a special episode of The Flower Podcast. Often during this time of year we replay past episodes of our podcast, but this year I would like to share something from our family’s archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas specials. Since Christmas is one week away, we thought it would be fun to share this condensed version of Charles Dickens

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01:07:12

Evergreens and Foliages for the Holiday's: FJ...

The Flower Podcast ·

2023/12/11

Today, I’m calling this a holiday edition as we talk about one of my favorites…. Foliage and this time of year I especially love Christmas greens. So I am excited to welcome an expert in the world of floral greenery, F.J. Trzuskowski, Vice President of Sales at Continental Floral Greens. F.J.'s journey in the floral industry, from his early days in Holland to his current role at Continental Floral Greens, positions him perfectly to offer invaluable insights into these seasonal favorites. With a

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01:06:21

Flower Farming for Profit: Lennie Larkin with B-Side...

The Flower Podcast ·

2023/12/04

Lennie Larkin, the founder of B-Side Farm, took her passion for flowers from a background in adult education to establishing an educational farm. Lennie's experience extends from managing educational farming programs to contributing as the West Coast Director for the Association of Specialty Cut Flower Growers and teaching at Santa Rosa Junior College. This week we’re going to learn about Lennie’s research that’s led to her new book called Flower Farming for Profit: The Complete Guide to Growing a

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01:18:58

Connecting with Customers with Cathy Hillen-Rulloda

The Flower Podcast ·

2023/11/27

Today, I'm particularly excited because we're joined by someone I've had the pleasure of spending some time with during a trip to California – the incredibly talented Cathy Hillen-Rulloda. A true legend in the floral industry, Cathy’s dazzling career spans over 40 years. Not only is she a phenomenal designer whose work captivated audiences at the 1984 Olympics, but she's also a trailblazer in floral artistry, winning top honors in major competitions and inspiring audiences at over 300 industry

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42:01

Update on the Van Gogh Fantasy Mix with Steve Kaufer...

The Flower Podcast ·

2023/11/20

I am thrilled to have a familiar face rejoin us – Steve from Sunflower Steve Seed Co. Many of you might remember Steve's inspiring story from his previous visit on The Flower Podcast. It all began in 2007 with a rogue, multi-colored, double-flowering sunflower in his cut flower field. Since their early days in 2000, Steve is at the forefront of creating unique and captivating sunflowers for cut flowers. The journey from those 12 seeds planted in 2008 has led to an astonishing range of beautiful

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26:06

Celebrating 35 Years of the ASCFG with Scott Shepherd

The Flower Podcast ·

2023/11/13

After spending this week with the flower growing community of the Association of Specialty Cut Flower Growers, also know as ASCFG, I’ve come away more inspired and encouraged to see more growers and especially so many first time attendees to this very full conference. I’m Scott Shepherd and this is The Flower Podcast, where I love to chat with florists, floral designers, and flower farmers all over the world. Today I’d like to stress the importance of connection, connection between grower and

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51:53

Growing Ilex for Florists: Lane DeVries with Sun...

The Flower Podcast ·

2023/11/06

Imagine growing up among tulips and lilies in the Netherlands, and then taking that green thumb all the way to building the first Dutch Glass greenhouse in California. From managing the growth of flowers to CEO and President of Sun Valley Floral Farms, Lane DeVries has forged a path as a grower and is a reflection of his devotion to his craft. Over the years, Lane has served the floral community in a variety of positions such as Board of Directors at SAF, trustee for the American Floral Endowment,

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01:13:56

Growing Heirloom Mums with Steve and Mandy O'Shea of...

The Flower Podcast ·

2023/10/30

For those who might have missed their previous visit to our podcast, let me quickly reintroduce this great duo. They're not just flower farmers; they're visionaries in flower farming, dedicated to being the most sustainable flower shipping option in the U.S. Their mission of "Principles before Profit" has guided their journey from the beginning. Steve and Mandy O ’Shea’ s story of 3 Porch Farm is one of shared passions – for sustainable living, renewable energy, and of course, beautiful, farm-fresh

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01:15:43

Life in Bloom with J Schwanke

The Flower Podcast ·

2023/10/23

A fourth-generation florist, J Schwanke is a flower expert, content producer, and professional speaker, and has not only made an mark within the flower community but has become a trusted voice and a source of inspiration for flower enthusiasts worldwide with a career that encompasses various facets of the floral industry. He is the host, creator, and producer of Life in Bloom, CEO of UBLOOM, and his company J Schwanke productions produces videos and books and he is here this week We're thrilled to

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01:04:23

Learning All About Waxflower with Adrian Parsons of...

The Flower Podcast ·

2023/10/16

My guest this week is a Horticultural Sales & Marketing strategist with a remarkable 30-year career journey, he has navigated through the world of retail, wholesale, import, and export, licensing, sales, and marketing and more. He has established three horticultural businesses, oversees operations in Australia and California, serves 300+ clients globally, and distributes flowers from over 200 local and oversees growers. I am chatting with Adrian Parsons from Helix Australia, an Australian owned and

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01:06:35

Creating Forever Floral Designs with Bex Partridge of...

The Flower Podcast ·

2023/10/09

I am excited to introduce Bex Partridge of Botanical Tales in the UK. Specializing in creating sustainable, everlasting designs with dried flowers, Bex skillfully takes them through their lifecycle, from seed to breath-taking displays. We’re diving deep into the mesmerizing world of dried flowers, exploring the magic and technique of designing with these timeless beauties. We will also be chatting about Bex’s new partnership with Create Academy and her course that launched earlier this year called,

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01:05:07

Becoming a Floral Entrepreneur With John Mark Sharpe

The Flower Podcast ·

2023/10/02

Today’s guest is John Mark Sharpe and his business John Mark Enterprises is located in Germantown, Tennessee outside of Memphis. In 2009, with Gran's encouragement, John Mark took the leap and started John Mark Enterprises. He began by selling mesh wreaths, reaching out to retail booths, holiday shows, and anyone in his family and friend circle. John Mark has come a long way since those wreath-selling days and has nurtured his business for 14 years, and he believes they're just getting started on an

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01:14:56

Creating a Special Place with Flowers: Nikki Bartley...

The Flower Podcast ·

2023/09/25

In this episode, we'll introduce you to a seasoned flower farmer who has not only cultivated breathtaking blooms but has also opened the gates to their "Pick Your Own Flower Farm.” My guest is Nikki Bartley of Cross Street Flower Farm and she shares her insights and experiences, offering a glimpse into the joy and challenges of her floral haven on preserved town-owned farmland at the 300-year-old Jacob’s Farm in the beautiful, New England town of Norwell, Massachusetts. But there's more to it than

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01:12:26

Flowers, Venues, and More with Dawn Clark and Mary...

The Flower Podcast ·

2023/09/18

This week, step into the multifaceted world of the Colson sisters, Dawn Clark and Mary Coombs of A Garden Party and A Milkhouse Party. From growing & designing to managing their own venues and running a retail shop - these two women do it all! Our chat is bursting with floral business insights especially about starting your own venue for weddings & events. Trust me, it's an episode packed with inspiration, heart, and the unique touch that only these two can bring. Nestled in a lovingly renovated

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01:00:03

2022 Charlotte Smith: Having a Profital Mindset

The Flower Podcast ·

2023/09/04

This week we're replaying one of our past episodes with our guest Charlotte Smith. She teaches farmers the skills they need to make money on their farms AND live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed and anxious. In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and

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01:13:31

Growing Flowers in Arizona with Shanti Rade of...

The Flower Podcast ·

2023/08/28

This week, my guest’s story began with a high school internship that led her down a surprising path into farming vegetables and a personal interest in the beauty of flowers and the joy of sharing them with others. Somewhere along the way she became flower obsessed, growing well over one hundred different varieties. At Whipstone Farm, Shanti Rade and her partner, Cory have found a love of farming in Arizona. Shanti is the go-to person for crop planning, seed starting, and all things related to

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01:10:43

Growing Roses for Your Local Florists: Lauren Uhlig...

The Flower Podcast ·

2023/08/21

Meet our guest of the week, Lauren Uhlig of FlorxEight! Join us as we dive into her incredible journey as a full-time architect turned passionate rose enthusiast. Since planting her first roses in 2017, her urban Maryland backyard is now blooming with nearly 200 rose plants. Sharing the love with local florists, Lauren is also fostering a sense of community around her favorite flowers and inspiring others to embrace the joy of growing roses. I hope you are encouraged by Lauren’s journey into roses

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01:13:08

Finding Your Ideal Wedding Client with Dawn Weisberg...

The Flower Podcast ·

2023/08/14

If you have a deep desire to craft vibrant weddings and intricate designs, then you're in for a captivating discussion with Dawn Weisberg. She's the visionary behind Tularosa Flowers, located in Southern California, where she curates opulent wedding experiences and designs. With a rich background in costume design for theater and film, Dawn seamlessly translates her passion into beautiful floral artistry. A quote from Dawn says it all: "Tularosa Flowers is the maximum expression of what happens when

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01:04:22

Growing Pansies and more with Brenna Estrada of Three...

The Flower Podcast ·

2023/08/07

Home gardeners, flower farmers, and florists are always looking for flowers to help set them apart in their offerings and esthetics. My guest this week found her way to growing cut flowers eventually on Camano Island, Washington. Brenna Estrada and her business Three Brother Blooms takes pride in growing a wide variety of stunning, pollinator-friendly plants. She is passionate about growing several flowers, but especially pansies, violas, and bearded iris. That’s not all that she grows, but are

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01:07:18

2021: Amy Marella of The Hidden Garden

The Flower Podcast ·

2023/07/31

This week’s guest started her floral studio as a little flower shop with the sole inspiration to make people happy via beautiful flower arrangements. With minimal flower experience, a passion for flowers and determination, The Hidden Garden has become a phenomenal design studio with a strong presence in Los Angeles and Beverly Hills. How inspiring is it to know that a business began with a desire to simply make people happy. Well,I am truly happy to share the floral journey of my guest, Amy Child

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