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Small Business Casual

Where small business meets your favorite pair of slippers.A little quirky, not too buttoned up, one less accessory, ahhh… just right.Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!I’m here to walk alongside you as we make running our businesses less of a

business entrepreneurship

All Episodes

41:17

4 Top Takeaways from 53 Podcast Guest Interviews

Small Business Casual ·

2024/12/31

Text Emily! This past year, one of my main focuses was on podcast guesting. And focus I did. After 53 interviews and podcast guesting experiences, I lived to tell about it and I'm sharing some behind-the-scenes, do's, don'ts, and realities of visibility through podcast guesting. This episode will help you if you're looking for more podcast guesting opportunities, want to be a better host, or are a business owner who wants to become a better collaborator in any capacity. Inside ...

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29:53

Do You Hear What I Hear? The 5 levels of listening

Small Business Casual ·

2024/12/24

Text Emily! You probably don't need me to tell you that listening is key for relationships, business, and growth. Did you know it's ALSO important in your content and marketing?! Listening can help: 1. Build connection and relationships 2. Understand challenges, struggles, and needs 3. Assume less and make insight and information-based decisions In this episode, we'll get into the implications of not listening and the benefits of moving up the 5 levels of l...

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27:18

4 Lessons Learned in 2024 to Inform Your Future...

Small Business Casual ·

2024/12/17

Text Emily! In this episode, I'll get into my top lessons learned in the content marketing world this past year and translate them into TIPS to inform your future marketing as we embark onward into a New Year. We talk about: Why reciprocity is KEY in business, marketing, and collaborationsThe real truth about all those shiny ideas we come up withTop TIPS for amplifying your voice and content in the NY Asking for what you want in life and business And more! Resources &...

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34:20

Let's Talk Boundaries! Setting boundaries for life...

Small Business Casual ·

2024/12/10

Text Emily! I know, I know... setting boundaries is hard. You have a soft spot in your heart, you just want to make people happy, make someone's day, deliver everything to everyone, do all the things. AND you can't pour from a cup that's drained. Boundaries help to preserve your capacity and keep you from overcommitting to too much or misaligned endeavors. In this episode, I give you practical steps to define the boundaries YOU need for life and business and how to stick to what you...

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26:41

Weathering the Social Media Storm: Navigating what to...

Small Business Casual ·

2024/12/03

Text Emily! Leave a VoicemailSometimes, there aren't words. And sometimes, it's OK not to have any. It's ok to do what you need: take your time, step away, unfollow, unsubscribe, unfriend, pause, and NOT share everything you're thinking and feeling. Today, I want to get into an issue I've faced in my own business as I navigate marketing myself on social media when life gets lifey. I don't have the answers, but I can help you find your own answers to: What and when to shareHow vulne...

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32:01

Your Marketing Blueprint Made Easy(er)

Small Business Casual ·

2024/11/26

Text Emily! Leave a VoicemailDo you feel like you just need a solid content marketing plan and you'll be good to go? Do you struggle to plan and now where to start? "It'll all be great, you just need a plan," they say... But how on earth are you actually supposed to make a content and marketing plan that you can execute and follow through on? Where do you start? What should you include? How specific and granular do you get? In this episode, I'm going to give you some ideas for planning c...

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31:56

Reels vs. Stories, pivoting with confidence, platform...

Small Business Casual ·

2024/11/19

Text Emily! Leave a VoicemailThis week, we're diving into questions I get asked often as a marketing consultant and copywriter, as well as questions submitted by listeners like you! In this episode, I answer: How to confidently decide on and share a pivot in your business? Questions to help you choose when to keep and when to let go of: services and products, clients, prices, collaborations, events, marketing platforms, and more! How do you ACTUALLY build know, like, and trust?...

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34:58

What a Tattoo Taught Me About Business

Small Business Casual ·

2024/11/12

Text Emily! Leave a VoicemailSpoiler alert: I recently got my first tattoo!Not only am I very happy with my new ink, the experience also gave me a ton of insight into the overwhelm many of our clients and customers experience when trying to determine who to choose and work with! Today, I bring you a personal story that taught me valuable lessons about business, standing out, sharing your values, decision-making, and more! Our clients feel overwhelmed by choices How to consider ...

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24:15

6 Ideas to Make Marketing Less Dreadful

Small Business Casual ·

2024/11/05

Text Emily! Many entrepreneurs and small business owners I talk to DREAD creating content. I hear all the reasons: You get stuck thinking of ideas You overthinking everythingYou feel overwhelmed by itYou think you need to plan everything perfectlyYou think everything needs to be perfect, impactful, helpful, valuable, business-relatedYou don't enjoy writing, recording podcasts, sending emails, posting to social media, [fill in the blank here with whatever YOU loathe] And mo...

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28:41

4 Creative Ways to "Network" (fresh ideas for...

Small Business Casual ·

2024/10/29

Text Emily! Love it, loathe it, feel meh about it… networking is STILL a huge key to growing a successful business.We can't just set it and forget it when it comes to our marketing and content, we also need to be fostering community and cultivating relationships. Ahem, meeting people. If that sounds unfun to you, I'm hoping THIS episode makes it a little funner. With four fresh ideas for building your network, no matter where you fall on the introvert-extrovert spectrum. Ready to get inspired...

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18:23

Wait, is that True!? The 4 Gates of Speech for Your...

Small Business Casual ·

2024/10/22

Text Emily! The Four Gates of Speech is a framework/philosophy for communication attributed to Rumi. A concept coming from the Sufi mystic tradition, it's a filtering system for your words to ensure: wise, intentional, and kind communication. In this episode, I apply this concept to content creation and what you're sharing in your marketing. Communication is KEY in this episode, as we dive into: The Four Gates of Speech: True, Necessary, Kind, the Right TimingWhy ensuring what ...

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30:26

The Four Tendencies for Your Marketing

Small Business Casual ·

2024/10/15

Text Emily! Leave a Voice Mail for the Show! We all face two both outer and inner expectations in life. Outer expectations are things like replying to that text your friend sent you, a client deadline, bringing the dish you promised your sister you would for Thanksgiving dinner...Inner expectations are your rules, promises, or notes to self: ie. resolutions, goals, habits, etc.How you approach and manage these expectations impacts your productivity, consistency, follow-through, and achie...

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29:10

Are you a Pioneer, Producer, Professor, or Planner?...

Small Business Casual ·

2024/10/08

Text Emily! Most businesses are generating at least SOME form of content. Which, drumroll please... means that most business owners are also Content Creators. In this episode, I share four varieties of content creators, the four genius zones of business owners. My goal is to help you see and celebrate your main strengths and then expand your comfort zone ever so slightly as you add in new skills (and players) to grow even more. What you'll learn: 4 types of content creators: Pioneer...

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32:27

4 Buyer Mindsets to Consider in Your Business

Small Business Casual ·

2024/10/01

Text Emily! "Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford I've shared before about various stages your clients and community might be in terms of awareness of what you offer (Symptom, Problem, Solution Aware). In this episode, we're going a level deeper and looking at why it doesn't work to use a one-size-fits-all for your unique people AND across yo...

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31:17

The Perfect Blend: Art & Science in Your Business and...

Small Business Casual ·

2024/09/24

Text Emily! I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website. A little creativity and artistic sprinkle over here, a beaker, and some chemical explosions over there, and voila - you’ve got yourself an entrepreneur. In this episode, we cover specifics on the art and science of websites and show you how it applies thro...

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37:29

What to Do When You've Been "Phoning it in"

Small Business Casual ·

2024/09/17

Text Emily! The phrases "mailing it in" or "phoning it in" have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar. Nowadays a lot of us work virtually or remotely and may not have the need to be physically present, but where it gets sticky is when we get detached, lack care, find ourselves going through the motions, and doing the bare minimum. Checking boxes without enthusiasm or excitement. ...

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29:57

Adventures in Podcast Hosting (your frequently asked...

Small Business Casual ·

2024/09/10

Text Emily! Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your listeners, frequency and consistency, and more! Inside the episode: Should you start a podcast? Is the podcast market too saturated to fit yours? A few reasons to start your podcast How much time does it take to host ...

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38:06

Standing Out as a Podcast Guest

Small Business Casual ·

2024/09/03

Text Emily! Over the past decade, I've had many opportunities to be a podcast guest and connect with hundreds of hosts across the globe. This year, I've been having a great time exploring and experimenting on PodMatch and elsewhere as I focus even MORE on offering value as a podcast guest. In this episode, I share a few pitching tips, guesting tips, do's, maybe don'ts, and lessons learned from the other side of the microphone. If you want to be a memorable podcast guest and increase your...

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28:27

Collaborating with Confidence (5 ideas to help you...

Small Business Casual ·

2024/08/27

Text Emily! Collaboration is one of the best and most rewarding ways to build and grow your business. It’s an out-of-the-box, not as-often-as-it-should-be talked about element of marketing which I want to give more attention and airtime! In this episode, I share five reminders for confident collaborations and some actions to take right away! I get into: The power of collaboration in your businessThe dark side of collaboration Ideas on what a collaboration can consist of5 R...

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35:17

Firstborn Problems: How to Ask for Help (and what to...

Small Business Casual ·

2024/08/20

Text Emily! Do you cringe when you have to ask for help as a business owner? Perhaps it's a concern over putting someone else out, a fear that they won't be able to do it as well as you can, a belief you need to be doing it all yourself, or something else that stands in your way of asking for the help you need. Most of us can only get so far before we need wave our white flag of surrender and get help and support in our businesses for: Administrative tasks Marketing and pr...

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148 results

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