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PODCAST

Driven by DCKAP

Conversations with industry experts, tech leaders and masters in e-commerce that reveal the secrets of their success, and the most important lessons they learned while creating an impact with their business.

business management

All Episodes

00:20:34

33. Technology & Innovation Helps Riddell Conquer...

Driven by DCKAP ·

2021/07/13

Erin Griffin is the V.P. of Marketing & Communications at Riddell, and she recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram, for a conversation that touches upon the history of the company and their most recent evolution into the world of online sales through digital transformation. From the importance of women in sports and leadership roles, to the support of brand ambassadors like Peyton Manning, and effective marketing and communications between departments that helped

en-us

00:23:37

32: How Personalized Videos on Your Introductory...

Driven by DCKAP ·

2020/11/13

Videos are the future.While sending emails after every new signup will help increase the customer engagement, do you know converting that to a personalized video will increase it by 2x?A personalized video can be triggered for any customer relationship...

en-us

00:35:21

31. Brand Marketing: How and Where to Begin [with...

Driven by DCKAP ·

2020/10/23

Building an eCommerce business from scratch is always a great experience to have in your lifetime.Starting from the manufacturing and distribution of the product to getting that to the actual customer, you will enjoy every phase of your customer...

en-us

01:03:22

30. Demand Generation vs Lead Generation [with...

Driven by DCKAP ·

2020/10/16

Marketing was simply all about bringing in leads - MQL, a couple of years ago.But things have tremendously changed, marketing is not just about leads. It is even not even about building the pipeline or revenue generation, Marketing is something more...

en-us

00:35:50

29. Turn Your Adversity into an Opportunity [with...

Driven by DCKAP ·

2020/10/09

Tony Guarnaccia grew up in a small business.With a passion for marketing, he found the company “Big Fish Results” in a mission to Democratize Marketing.His experience includes a $400 million ad spends on Google and working with companies like Ford, ADP,...

en-us

00:37:11

28. Understanding the Conversational Marketing: SMS,...

Driven by DCKAP ·

2020/10/02

Don’t bring the consumers to your place, instead go visit the channels where your consumers are. That’s where the power of marketing comes in.Conversational marketing is a way of how you initiate those conversations and create a rapport with your...

en-us

00:39:50

27. Magento Migration: The B2B Elevator [with Kendall...

Driven by DCKAP ·

2020/09/25

Moody Price based out of Baton Rouge, LA is one of the largest providers of instrumentation & high-pressure products in the United States. With over $6 million of inventory, Moody Price offers on-site inventory management trailers that can be...

en-us

00:48:45

25. COMMUNICATION is the Key to Choose Your Next...

Driven by DCKAP ·

2020/09/18

Distributors can’t simply carry on with their day-to-day operations like how they were doing a decade ago. Every distributor is digitally evolving and we have to focus both on the business and operations side of things. Digital transformation is...

en-us

00:38:04

26. Migrating to Magento Commerce Cloud, is it...

Driven by DCKAP ·

2020/09/18

I had a chance to moderate a panel discussion this week with some interesting people in the B2B space. Hope you will learn too.Panelists on this session:Ryan Van Hoozer, VP of Operations, Marysville Marine OperationsKenn Glenn, Marketing Director,...

en-us

01:02:58

24. The Future of Magento, Certifications, Commerce...

Driven by DCKAP ·

2020/09/11

Magento Masters Virtual Series is a bi-weekly event from DCKAP. This past week we wrapped up the season 1 with an interesting guest in the Magento community.I had a great conversation with Ben Marks, Magento Evangelist at Adobe and we discussed:How are...

en-us

00:39:58

23. Why Your Company Needs to Focus on Building a CX...

Driven by DCKAP ·

2020/09/04

Not very often you see companies investing in a customer experience team. But, more than anything else, if you’re looking for exponential growth this is where you should begin first.But like all of you, I do have this question, where to begin and what...

en-us

00:31:41

22. How Inventory Sharing Can Solve The Fear of...

Driven by DCKAP ·

2020/08/28

Inventory sharing is a solution that helps you to collaborate with manufacturers and wholesale distributors to solve one of the biggest pain points in B2B Distribution - Inventory management.By partnering with the inventory sharing communities you can...

en-us

00:30:40

21. Google Spot, Machine Learning, Search Engines,...

Driven by DCKAP ·

2020/08/21

Alan Kent is an eCommerce Developer Advocate at Google. He is been with Google for the past 2 years and his previous roles include VP of Architecture at Magento and VP of Search Engine Engineering at eBay.This is Part 2 of the episode where I sat down...

en-us

00:30:54

20. Why Ecommerce Businesses Need To Leverage The...

Driven by DCKAP ·

2020/08/21

The Google Merchant Center is one place where your eCommerce businesses can manage their Google eCommerce products’ appearance and update the listings. The main purpose is to manage the product information you want your visitors to see on the Google...

en-us

00:10:12

19. Why 2020 Is The Right Time To Start Your Text...

Driven by DCKAP ·

2020/08/14

Texting is the simplest form of communication. Even though there are so many marketing channels including email, text messaging still delivers the best open rate and conversion rate.So, how does the texting for businesses works, is it complicated?In...

en-us

00:24:10

18. What Is Enterprise Application Integration

Driven by DCKAP ·

2020/08/07

It’s an eCommerce era and as the brands evolve we start implementing new applications into the business processes. But, will that solve our problem?The practical answer is yes and no.How do you handle the data when you want them to move between...

en-us

00:37:11

17. Text SMS Marketing Will Help You Convert 90% Of...

Driven by DCKAP ·

2020/07/31

With state of the art 30,000 sq.ft facility space in Frisco, Texas, ICON Meals is offering one of the finest ready-made meals (breakfast and lunch) in the USA. Unlike other meal-kit companies, one of the key advantages and specialty of ICON Meals is, it...

en-us

00:24:33

16. Running An Ecommerce Business - Is It Complicated

Driven by DCKAP ·

2020/07/24

With the technologies keep growing everywhere and companies like Shopify and BigCommerce are making it easier for the startups to go online in a couple of hours, it’s becoming easier than ever before to launch an online business in 2020.Due to the...

en-us

00:21:30

15. Why Email Marketing And Building A Community Is...

Driven by DCKAP ·

2020/07/17

Email marketing is one of the oldest marketing channels that always gets the highest return on investment and better conversion than any other channel. But are we all using it correctly? Added, once we have a clear understanding of what email marketing...

en-us

00:28:29

14. How To Grow And Manage Your Email List

Driven by DCKAP ·

2020/07/10

Building an email list is one of the hardest things, more than of course converting a website visitors into a lead. I’m talking about building a true 100 or 1000 fans that can buy whatever you sell. Up until now, email marketing is one of the finest...

en-us

92 results

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