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PODCAST

Office Talk Australia, Marketing for Architecture

Office Talk Australia is a fortnightly podcast hosted by Dave Sharp, and a great excuse for him to have conversations with leading Australian architects about their businesses, work and lives. Since its inception, the Office Talk podcast has played host to a wide range of guests from across the country. Every chat has been a pleasure.

arts design

All Episodes

45:54

SIBLING Architecture

Office Talk Australia, Marketing for Architecture ·

2022/02/22

Amelia Borg and Nicholas Braun are founders at SIBLING Architecture, an 18-person studio with offices in Melbourne and Sydney.In this episode, we discussed:How self-initiated research projects have helped SIBLING to sharpen their design process, improve their visibility, and differentiate themselves from other architects.Why having a mix of small and big projects helps the practice to reach a broader audience, attract talent and have content to promote more regularly.The importance of

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58:29

YSG

Office Talk Australia, Marketing for Architecture ·

2022/02/08

Yasmine Ghoniem is the Director of YSG, a Sydney based studio known for their gutsy and adventurous interiors.In this episode, Yasmine and I discussed:The marketing decisions that have helped YSG become one of Australia’s most popular and recognised design brands in less than two years.Why Yasmine invested heavily in highly customised branding and website design, even though her clients still primarily come from word of mouth.The steps the studio takes to get their projects published, and

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40:32

THOSE Architects

Office Talk Australia, Marketing for Architecture ·

2022/01/25

Ben Mitchell is a Co-founder and Director at THOSE Architects, an architecture practice with studios in Sydney and Byron Bay.In this episode, Ben and I discussed:Why it's essential to see marketing as a cumulative effort, rather than focusing too much on any individual successes.How to understand the mindset and worries clients have at the beginning of the journey.What it means to be a ‘curator’ of a brand, and how it frees Ben and the team up to delegate some of their marketing to external

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74:10

Carter Williamson Architects

Office Talk Australia, Marketing for Architecture ·

2022/01/11

Ben Peake is an Associate at Carter Williamson Architects, a prominent 18-person practice in Sydney known for playful, clever and crafted architecture.In this episode, Ben and I chatted about:How the practice has developed a niche for itself over time, and the vital role the practice's past clients play in generating positive word of mouth.Why the practice believes in being a part of the conversation, contributing to the profession, and advocating for a better built environment at every

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68:17

SJB

Office Talk Australia, Marketing for Architecture ·

2021/12/14

Adam Haddow is a Director and Owner at SJB, a 160-person practice of architects, interior designers, planners and urban designers with offices in Melbourne and Sydney. We discussed how SJB wins new projects, what they look for in the right client, and how Adam attracts business and builds relationships by saying "yes" to new opportunities.In this episode, Adam and I chatted about:How SJB's unique ownership structure presents both challenges and opportunities for the practice as it grows.The

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80:08

Nikita Morell

Office Talk Australia, Marketing for Architecture ·

2021/11/30

Nikita Morell is a copywriter and marketing strategist for architects. In this special Q&A episode, Nikita and I answer your questions about copywriting, websites, projects descriptions, about pages and much more. In this episode, Nikita and I chatted about:The mistakes architects make time and time again with their website copy.The key difference between copywriting and other types of architectural writing that you need to be aware of.The steps Nikita takes to help figure out your

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84:48

Jim Stephenson aka ClickClickJim

Office Talk Australia, Marketing for Architecture ·

2021/11/16

Jim Stephenson, also known as ClickClickJim, is an architectural photographer and film maker based in the UK, who is known for his documentary approach to capturing architecture and human interactions. In this episode we talk about Jim's tips for working with a photographer, getting published, and using film to communicate your architecture and ideas.In this episode, Jim and I chatted about:His practical advice for picking the right photographer for your project, timing your shoot,

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66:21

Bower Architecture

Office Talk Australia, Marketing for Architecture ·

2021/11/02

Anna Dutton is a co-director of Bower Architecture, a Melbourne-based practice who are known for creating timeless, memorable and inspirational homes—while also making the journey and client experience as exciting, rewarding and comfortable as possible.In this episode, Anna and I chatted about:How Bower has figured out a crystal clear marketing message, and how they use it consistently across all their marketing platforms.How Anna has become more comfortable with marketing over time, and

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75:19

Office S&M

Office Talk Australia, Marketing for Architecture ·

2021/10/19

Catrina Stewart and Hugh McEwen are the directors of Office S&M, an architecture practice based in London who work with a 50:50 split of public and private clients. Office S&M are known for their playful projects, inventive use of colour and materials—and they’ve recently won the BD Young Architect of The Year Award, AJ 40 Under 40 and RIBAJ Rising Stars.Catrina Stewart and Hugh McEwen are the directors of Office S&M, an architecture practice based in London who work with a

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81:18

Taylor + Hinds

Office Talk Australia, Marketing for Architecture ·

2021/10/05

Mat Hinds is from Taylor + Hinds Architects, a Tasmanian practice Mat and his partner Poppy Taylor founded in 2013. Taylor + Hinds are known for uncovering the histories and stories of Tasmania in their work—and their approach to architecture, and the way it’s communicated, is serious, critical and rigorous.In this episode, we discussed Mat’s thoughts on a wide variety of issues, including:Why Mat and Poppy have made the choice to remain a small practice, and how that allows them to be more

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82:55

Artichoke Magazine

Office Talk Australia, Marketing for Architecture ·

2021/09/22

Cassie Hansen is the editor of Artichoke Magazine—Australia’s most respected interior architecture and design magazine.Artichoke covers hospitality, retail, exhibition and workplace interior design projects and the architects and designers behind them. Cassie is best person to speak to when it comes to understanding how print journalism works, and what you can do to improve your chances of seeing your work in a print magazine.In this episode, we discussed:How an editor plans out magazines

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88:07

BLOXAS

Office Talk Australia, Marketing for Architecture ·

2021/09/08

Anthony Clarke is the director of BLOXAS, a small architecture practice based in Melbourne that helps clients who live with cognitive impairments or issues of sensory perception: such as dementia, autism, Tourette’s, trauma and chronic fatigue.Anthony has built substantial expertise in this niche area of architecture, and his services are now highly sought after within the communities for people living with these conditions.In this episode, we discussed:How an intensive rebranding and

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75:07

WOWOWA

Office Talk Australia, Marketing for Architecture ·

2021/08/24

Monique Woodward is the director of WOWOWA, a medium-sized architecture practice based in Melbourne whose work embodies the philosophy that “life’s too short for boring spaces”. Monique and her husband Scott launched the practice in 2010 with a focus on colourful, playful family homes, but today their 13-person studio is also working on a number of exciting public and community projects.In this episode, we discussed:How Monique was able to carve out a distinctive brand in the residential

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85:07

The Fulcrum Agency

Office Talk Australia, Marketing for Architecture ·

2021/08/10

Emma Williamson and Emma Brain are from The Fulcrum Agency, a design consultancy focused on social architecture based in Perth, Western Australia. Emma Williamson co-founded the agency with her partner Kieran Wong after 20 years running CODA studio, a medium-sized architecture practice. Emma Brain, who also came from the previous studio, is Fulcrum Agency’s head of communications.The Fulcrum Agency focuses on addressing some of Australia’s most important social issues by providing research,

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80:55

Kerstin Thompson Architects

Office Talk Australia, Marketing for Architecture ·

2021/07/27

Kerstin Thompson is the director of Kerstin Thompson Architects, a large Melbourne-based practice established in 1994. KTA works across a variety of projects spanning architecture, interiors, landscape and urban design – with a focus on strong, clear design ideas and buildings that forge connections with their surroundings.In this episode, we discussed:How the practice got their first public projects.The importance of Kerstin’s time teaching architecture and how it helped her hone her

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82:44

Blue Turtle Consulting

Office Talk Australia, Marketing for Architecture ·

2021/07/13

Ian Motley is a Fee Proposal Consultant at Blue Turtle Consulting. Ian and his team help business owners in the architecture and construction industry improve their fee proposals, increase their conversion rates, and raise their fees.In this episode, we discussed:Why architects should start providing different pricing options in their fee proposals.How to avoid potential clients haggling over your fees.Some of the ways you can increase the quality of service you provide by offering premium

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81:13

Maytree Studios

Office Talk Australia, Marketing for Architecture ·

2021/06/30

Rebecca Caldwell is the director of Maytree Studios, a small residential practice based is Brisbane, Australia. Maytree Studios’ tagline is humans first and architects second – and this translates into every aspect of their work, business, and marketing.In this episode, we discussed:The lessons Rebecca took from the difficult first few years of the practice, and why she decided to start over again.What Rebecca looks for in a quality client.How the practice focuses on breaking down the

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81:10

Regional Design Service

Office Talk Australia, Marketing for Architecture ·

2021/06/15

Aaron Nicholls and Phillip Nielsen are the directors of Regional Design Service, an architecture practice based Corowa, a regional town located on the New South Wales and Victorian border about 3 hours drive from Melbourne.In this episode, we discussed:The reasons they left Melbourne to start their practice in a regional town (despite warnings from their peers).How they’ve engaged with the local community through events, exhibitions and local government to improve local awareness of the

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89:17

John Ellway

Office Talk Australia, Marketing for Architecture ·

2021/06/01

John Ellway founded his Brisbane-based architecture practice in 2017 and describes it as a small practice with a love for creating the places inspired by travel, memories, landscape, material and location. His goal is to create functional and simple spaces that delight and surprise.In this conversation, John and I spoke about:His relaxed, less is more approach to marketing.Why successful marketing hinges on a high-quality project.Why he made his website a single page.Why and how he invests

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83:58

Winter Architecture

Office Talk Australia, Marketing for Architecture ·

2021/05/18

Jean Graham is an architect and the director of Winter Architecture, a five-year-old practice based in Melbourne and Torquay.In this episode, we discussed:How Jean and her team approach remote working.The importance of maintaining work life balance and avoiding burnout.Why Jean produces video for each of her new projects.How to communicate the value of what an architect does to the general public.How to pick the right clients.Why you need to be patient in your marketing to see results.Why

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