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PODCAST

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.

business marketing

All Episodes

18:00

Should You Approve or Decline an Affiliate? How to...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/09/17

Deciding whether to approve or decline an affiliate can be a tricky process. How do you distinguish between good and bad affiliates? Should you always accept or decline, or is there a middle ground? In today's episode, I’ll walk you through our exact process for evaluating affiliate applications. Listen up to learn how we make these important decisions. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach TEXT ME: 260-217-4619

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25:30

How to Communicate Better with Your Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/09/10

Effective communication with your affiliates is crucial for success. What should you communicate? When is the right time to reach out? And how should you deliver your messages? In this episode, I’ll answer these three critical questions and share strategies to improve your communication with affiliates. Get ready to take your affiliate communication to the next level! LINKS MENTIONED IN THIS EPISODE Get the Sample Affiliate Training + Slides Here Get the Weekend Email Template Here How to

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20:20

Successful Affiliate Onboarding: How to Setup Your...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/09/03

So you’ve got some affiliates interested in promoting you. Now what? How do you onboard your affiliates and set them up for success right from the start? That’s what today’s episode is all about. I’ll share the key steps to ensure your affiliates hit the ground running and maximize their potential. Get ready to learn how to create a winning onboarding process that propels your affiliates to success! LINKS MENTIONED IN THIS EPISODE Weekend Email Template Sample Affiliate Promo Plan How to

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45:36

How I Grew a Major Affiliate Program from $15M to...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/08/27

Today, I'm sharing a story I've never shared before...the story of how I took an affiliate program from $15 million to a staggering $325 million annually in just four years. Yes, more than 20X growth in only 48 months. I share everything...all of the basic principles and secrets I've never revealed publicly that worked...and a few things that didn't. Some of the methods I share might surprise you! LINKS MENTIONED IN THIS EPISODE Affiliate Training Templates and Scripts:

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31:30

How to Create The Right Affiliate Commissions

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/08/20

Struggling to entice affiliates to join your program? Wondering how to create the perfect commission structure? Look no further! In this episode, I share the secrets to creating an irresistible affiliate program by nailing down the right commission strategy. I'll unveil proven techniques to set your program apart, attracting affiliates in droves. Plus, I'll spill the beans on clever ways to incentivize top performers without breaking the bank. Get ready to take your affiliate program to the next

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28:58

Top 14 Reasons Your Affiliate Program is Failing (And...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/08/13

Your affiliate program is failing...but WHY? Before you hit the panic button, let's diagnose the problem. In today's episode, I share the top 14 reasons why affiliate programs stumble and, more importantly, provide actionable solutions to get them back on track. LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials Find Your First 100 Affiliates Affiliate Email Template Get Our Sample Affiliate Training Text

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22:56

How to Steal Your Competitors' Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/08/06

Imagine having the power to poach affiliates from your competitors. Sounds like a game-changer, doesn't it? It's also one of the easiest, fastest ways to grow your affiliate program. In this episode, I share the exact plan for stealing your competitors' affiliates. LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials Find Your First 100 Affiliates Text me at 260-217-4619

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19:08

How to Create High-Converting Swipe Copy for Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/07/30

Swipe copy isn't just a vital component...it's the backbone of a thriving affiliate program. However, many programs miss the mark when it comes to this crucial aspect. Join me as we dissect the art and science of creating swipe copy that empowers your affiliates to max out their sales and keep promoting over and over. Get ready to learn the secrets to crafting compelling swipe copy that drives results. LINKS MENTIONED IN THIS EPISODE How to Use Swipe Copy as an Affiliate Ultimate Affiliate

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41:00

How to Create an Affiliate Program Agreement

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/07/23

Your affiliate program agreement is one of the most overlooked, but important parts of setting up an affiliate program. I've created affiliate terms and conditions for top affiliate programs like Shutterfly and Adidas and know what every affiliate program needs...and what to avoid. In this episode, I'll show you how to create legally sound contracts for your affiliate program and I'll share insider tips and real-world examples to guide you through the process. No need to be an attorney and you don't

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35:34

What are the Legal Requirements for an Affiliate...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/07/16

How do you stay on the right side of the law with your affiliate program? Wondering about the legal ins and outs of running an affiliate program? You're in the right place. In this episode, I will share the essential legal requirements every affiliate program owner needs to know. From compliance to disclosures, I'll help you to keep your program on the right side of the law. LINKS MENTIONED IN THIS EPISODE What the 2023 FTC Updates Mean for Affiliate Marketing: mattmcwilliams.com/tag552 How to

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40:15

How to Build Great Relationships with Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/07/09

In the world of affiliate management, building robust relationships with your affiliates is a must. But where do you begin? That's precisely what I'm sharing into today. I share the secrets to building long-lasting connections with your affiliates. From seasoned pros to novices, this episode packs a punch with top-tier strategies designed to propel your affiliate program to the next level. So, buckle up, because the tips and strategies I share today are nothing short of game-changing! LINKS

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26:35

How Do Affiliate Managers Spend Their Day?

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/07/02

Curious about the daily grind of an affiliate manager? You're not alone. It's a question I hear often, and for good reason...it's a role shrouded in mystery. Today, I'm peeling back the curtain to give you an inside look at what really goes on in the day-to-day life of an affiliate manager. LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials Check Out Our Careers Page Find Your First 100 Affiliates TEXT ME:

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25:25

How to Communicate Bad News to Your Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/06/25

Breaking bad news is never easy, especially when it involves your affiliates. But sooner or later, we all need to know how to deal with challenging situations in our affiliate program. In this episode, I’ll share how to master the delicate art of delivering less-than-ideal updates to your affiliate partners. Learn how to maintain trust, manage expectations, and turn challenging situations into opportunities for growth. This may not be the most fun episode I’ve ever done, but it’s a must-listen!

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50:20

How to Triple Your Webinar Sales with Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/06/18

Want to know how to triple your sales on webinars when affiliates are promoting them? Then you're in the right place because today I'm sharing my secrets for making more sales on your webinars, especially when affiliates are promoting them. These specific strategies have worked for dozens of our clients to triple their webinar sales...and they will work for you, too! LINKS MENTIONED IN THIS EPISODE ConvertKit Text me at 260-217-4619

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21:13

How to Identify and Stop Affiliate Fraud

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/06/11

Today, we're exploring the darker side of affiliate marketing—fraud, rule-breaking, and shady activities. While it's rare, affiliate fraud can be a costly problem. In this episode, I'll guide you on how to identify affiliate fraud, prove it's happening, and take steps to stop it. LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates The 3 Secrets of Success Affiliate Programs This Affiliate Program Just Made a Fatal Mistake: Here’s What They Should Have Done Instead Text me at

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47:03

How to Solve the 15 Biggest Challenges for All...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/06/04

Let's be honest: managing a successful affiliate program isn't a walk in the park. Every affiliate program faces its share of challenges that can hinder its success. In this episode, we're tackling the 15 biggest challenges that affiliate programs encounter and exploring why they can be so problematic. But there's good news...this isn't just about the hurdles. I'll also guide you through effective strategies to overcome these obstacles and propel your program to new heights. LINKS MENTIONED IN THIS

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28:04

What the Latest Research Says About Affiliate Bonus...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/05/28

Do affiliate bonus packages still work in 2024? Today I share what the latest research reveals about affiliate bonus packages. You’ll learn the truth behind common myths surrounding bonus packages and learn the secrets to crafting irresistible offers that drive results. Affiliates and affiliate managers, this episode could be worth millions, so listen up! LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach: youraffiliatelaunchcoach.com How I Built a $1 Million a Month Affiliate Program In

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28:36

How to Give Your Affiliates What They Need to Succeed

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/05/21

What do the GREAT affiliate programs provide for their affiliates? If you are going to run a consistently growing, thriving affiliate program, it is YOUR responsibility to make sure your partners have everything they need to succeed. And I mean EVERYTHING. But what are the most important things you need to provide for them? That’s what this episode is all about. LINKS MENTIONED IN THIS EPISODE How to Give Your Affiliates Banners & Graphics How we do affiliate trainings How to Create Mailing Plans

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35:11

How to Build an Army of Loyal Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/05/13

How do you build an affiliate army? A program that isn’t reliant on one or two or even a few affiliates? In today’s episode, I’ll share exactly how you can build an army of hundreds, thousands, or even tens or hundreds of thousands of evangelist affiliates. LINKS MENTIONED IN THIS EPISODE Find Affiliates Now How to Turn Competitors into Affiliates Top 7 Mistakes Businesses Make Reaching Out to Prospective Affiliates TEXT ME +1 260-217-4619

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36:14

Got a Low-Priced Product? Here's How to Run an...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2024/05/07

If you have a product that is a lower ticket item, it can be a challenge to run an affiliate program. The commissions are low, the margins are small, and there’s usually a lot of competition. So how do you get your program to stand out and keep your affiliates excited with low ticket offers? That’s what today’s episode is all about! LINKS MENTIONED IN THIS EPISODE How to Determine the Right Affiliate Commission The Future of Affiliate Marketing Your Affiliate Launch Coach ConvertKit ShareASale

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