Trapital

40:16

The Business of Soundtracking the Creator Economy

Trapital ·

2025/05/13

There are billions of videos uploaded to the internet daily. They all need the right music or sound effect. Many of them rely on Epidemic Sound to make that happen.In this episode, I’m joined by Oscar Hoglund, co-founder and CEO of Epidemic Sound. We dive into how Epidemic Sound uses AI to enhance music discovery while ensuring fair compensation for artists through a unique revenue model. Oscar also shares valuable insights on industry trends, the growth of the creator economy, and where the next

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35:37

The $10B+ Blind Spot in B2B Streaming

Trapital ·

2025/05/01

There are millions of companies worldwide that use personal music streaming accounts for their businesses’ music. But if those companies had the business-level streaming they should, it would add billions of annual revenue to the industry. So why isn’t this a priority?Well, it’s a priority for today’s guest, Ola Sars. He’s the founder and CEO of Soundtrack, which has been solving this problem for ten years. His business spun out of Spotify to tackle the SMB opportunity. He brought us under the

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39:38

Why Legacy Rock Bands Still Love Music Festivals

Trapital ·

2025/04/28

Everyone’s talking about “superfans,” but artist management companies have been focused on their top fans for quite some time. We sat down with Jonathan Daniel from Crush Music. They manage Green Day, Miley Cyrus, Sia, Weezer, Fall Out Boy, Train, and others. We talk about Coachella, touring strategies, how they use data, business ventures and more. I also ask JD about acquisition offers, why they focus on rock and pop acts, and a whole lot more. We dive into the realities of managing creatives,

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37:01

How to Win on YouTube

Trapital ·

2025/04/24

Let’s cut through the noise and get real about what it takes to build a sustainable business on the world’s biggest video platform. Joining me are Ten2 Media founders Donna Budica and George Karalexis, who help artists like Benson Boone and Brent Faiyaz maximize YouTube. ****We dive into insights on how artists can take advantage of the YouTube ecosystem. Whether you're an artist, content creator, or curious about what really drives YouTube success—this episode is for you. 00:10 Impact of TikTok

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38:33

Coachella’s Layaway Plan, Tubi’s Long Game , Lucian...

Trapital ·

2025/04/19

It’s time for a Trapital Mailbag! We dive into hot topics like the Coachella’s payment plan debate, Tubi’s strategy under Fox, Meta vs the FTC, Lucian Grainge’s tenure at UMG, and a special section on how we use AI tools at Trapital!00:55 Coachella Payment Plans 07:07 Tubi's Long-Term Strategy 15:42 Lucian Grange's Impact on UMG 26:14 Meta and the FTC: A Legal Battle 29:47 AI Tools for Trapital Trapital Summit tickets here: early bird tickets until April 30! Want to be featured in the next

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18:45

How TikTok Got Caught in the Trade War

Trapital ·

2025/04/14

Our episode today is a two-parter. I start at the top with my take on TikTok. We then transition to our partner spotlight! Part 1: The April 4 deadline has passed, and there’s still no deal on TikTok. The app got caught in the middle of the U.S. - China trade war and the ongoing tariffs. How will this all play out? Part 2: I’m joined by beatBread’s CEO Peter Sinclair as we discuss the company’s Deal Comparison Tool and how it helps both artists and labels make the best possible decisions. 00:10

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36:13

Inside Spotify’s $10B Payout to the Music Industry

Trapital ·

2025/04/10

It’s Data Week at Trapital and for part 2 in this week’s episode, we take a closer look at Spotify’s economic structure and the platform’s evolving role in the music industry.Spotify’s Head of Marketing & Policy for Music, Sam Duboff joins me as we take insights from the company’s Loud and Clear report, we explore how money flows through the system, what it means for both major and independent artists, and the ongoing conversation around fairness and sustainability. 01:27 Loud and Clear

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32:36

Streaming Growth Slowed Down. What’s Next?

Trapital ·

2025/04/07

It’s Data Week at Trapital! In 2024, music streaming revenue growth slowed down, but not for everyone! MIDiA Research’s Mark Mulligan joins me to break down the compaby’s annual report and the latest trends. How will the rise of the global south shape the industry? Which sectors of the “indie” market are actually growing? Will expanded rights be the next big thing? 03:18 MIDiA Research’s Recorded Music Report 08:57 Expanded Rights and Fandom 13:06 Independent Music Growth 18:05 Non-Major Labels and

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29:37

Apple Music Turns 10: Is It a Success?

Trapital ·

2025/04/03

Is Apple Music shaping the future of streaming, or is it just playing catch-up?In this episode, we discuss the past ten years of Apple Music, its role in music streaming, and whether it’s more important to the music business than it is to Apple overall. Join me and Tati Cirisano from MIDiA Research as we break down the moves that led to this point, the exclusives, its stalled growth in recent years, and how it fits into Apple’s broader ecosystem. 00:15 Drake Announcing Apple Music at WWDC in

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34:24

Reddit: How To Monetize a Marketer’s Goldmine

Trapital ·

2025/03/31

The most influential conversations about your industry might be from an anonymous commenters who is validated by hundreds of upvotes on popular subreddit thread.Join me and Dr. Marcus Collins, the award-winning marketer, author, and friend of the pod, as we discuss the significant cultural influence of Reddit, its evolution as a community of subcultures, and how the business has evolved. 02:08 Reddit as a Market Research Tool 04:54 The Power of Community and Moderation 15:29 Will Monetization

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30:49

Do True Moguls Still Exist?

Trapital ·

2025/03/25

In today’s entertainment landscape, with more platforms and formats than ever, do true moguls still exist? If we’re being honest, they may have more power today than ever before. From Lew Wasserman’s Hollywood dominance, to Ted Turner’s cable news empire, to today’s tech titans, we explore how these power players shaped the industry, and who might be next in line. Join me and Web Barr, Founder and CEO of Hi Barr Media. Web recently launched Media Moguls, where he dives deep into Ted Turner’s

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36:24

WhatsApp is a Cultural Force. Will it Make More Money?

Trapital ·

2025/03/17

What if the most important social network in the world isn’t a social network at all?In this episode, we explore how WhatsApp—often overlooked in the U.S.—has become a lifeline for families, businesses, artists, and economies worldwide.Join me and Tati Cirisano from MIDiA Research as we break down whether WhatsApp is the closest thing to a true “everything app,” how it differs from iMessage and texting, and why Meta has struggled to monetize it despite its massive reach.04:33 WhatsApp's Global

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38:40

Can New Superstars Ever Surpass Current Superstars...

Trapital ·

2025/03/11

It’s the perfect time to revisit one of our more popular episodes. Taylor Swift and Beyoncé are still at the top of the music industry despite the newer artists that do well on streaming and TikTok. That said, can today’s new class of stars ever match that same level of superstardom? .In this episode, I’m joined by Tati Cirisano from MIDiA Research to explore how artists like Billie Eilish, Dua Lipa, and Bad Bunny are navigating the ever-changing music landscape. What does it take to break through

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32:16

Who is ‘Spotify Music Pro’ Really For?

Trapital ·

2025/02/25

According to Bloomberg, Spotify is exploring a new premium tier, Music Pro, which will include several new features and perks. But given what we know about music streaming, consumers, and record labels, who is this product really for? Will it work?Listen to me and MIDiA Research’s Tati Cirisano break down all aspects of the industry’s goal to get consumers to pay more for music streaming.05:15 Breaking Down Music Pro07:52 Challenges in Music Streaming15:56 How Concert Presale Tickets Work20:33

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34:33

Meta’s Media Strategy: An On-Again, Off-Again...

Trapital ·

2025/02/17

Every few years, Meta makes a big push with a media-related product, but few of then have lasted long.Instant Articles, Facebook Watch, Instagram Live, podcasts, music videos and more. Why don’t these initiatives stick? Is this similar with most social media platforms that try new things? How will this evolve in the future?Join me and MIDiA Research’s Tati Cirisano as we discuss Meta, its suite of apps, and why these initiatives come and go.04:32 Entertainment vs. Social Platforms12:29 Meta’s

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34:31

The Biggest Surprises in Streaming

Trapital ·

2025/02/10

The most streamed song on Spotify from the 1980s is not from Queen, Michael Jackson, Prince, or Madonna. The most streamed Spotify song from the 2000s is not from Eminem, Usher, Beyonce, or Kanye West.The streaming data is full of unique takeaways about what people really listen to.Join me and Zack O'Malley Greenburg as we delve deep into Spotify and YouTube data, unraveling the surprises and the complex layers of music consumption.04:10 Queen vs. Michael Jackson07:23 The Rise of 'Mr

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36:26

Disney’s Pop Star Pipeline

Trapital ·

2025/02/03

When it comes to music, Disney is a generational hitmaker. From Miley Cyrus to Hilary Duff, Disney has consistently produced some of the biggest names in music over the past few decades. We break down what worked well, what hasn’t, and how it has evolved with artists like Olivia Rodrigo.Join me and MIDiA Research’s Tati Cirisano as we dive in Disney’s enduring influence in the music industry.02:00 The Pop Star Pipeline05:16 The Eras of Disney’s Pop Stars09:04 Why Nickelodeon Doesn’t Have a

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25:14

What’s Next for TikTok?

Trapital ·

2025/01/27

Join me and Billboard’s Kristin Robinson as we break down everything from the political context up to creator reactions to TikTok’s Shutdown.9:11 Stalled Antitrust Efforts14:12 How Creators Reacted to the Ban16:05 TikTok's Role for Creators25:12 Predictions on TikTok OwnershipThis episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.Listen in for our Chartmetric Stat of the Week.If you enjoy Trapital, please rate and review on your

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36:35

How the Podcast Mega Deals Evolved

Trapital ·

2025/01/21

In the podcasting world, audio quality used to be king. Today, however, video elements have become increasingly essential. As platforms like Spotify, YouTube, and Apple Podcasts continue to shift their strategies, the landscape of audio content is changing faster than ever.Join me and Ashley Carman of Bloomberg News as we break down everything about the podcast business, the current state of podcast deals, and paid podcasting and subscription models.08:48 Video's Impact on Podcasting12:44

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33:39

How YouTube Became Every Company’s Competition

Trapital ·

2025/01/13

YouTube turns 20 this year, and it’s influence continues to grow. In music, video, podcasts, advertising, entertainment, attention, and more. It’s in a unique role, where plenty of companies compete with YouTube, but few compete with it on all levels. But what does the future look like? Despite its edge, what are the challenges ahead?Listen to me and MIDiA Research’s Tati Cirisano to break it all down.08:45 Video Podcasting Trends11:56 YouTube Premium20:52 Paying for Ad-Free Experience29:42

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