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PODCAST

Garage Grit Podcast

Welcome to the Garage Grit Podcast, hosted by Brad Hurlock from AA Shop Marketing. Join us as we tackle common stress points in the auto repair shop space, uniting owners for insightful conversations. Our mission is to guide your shop towards success. Tune in, be part of the conversation, and propel your business forward. Explore strategies, insights, and camaraderie needed to thrive in the competitive auto repair industry. Welcome to Garage Grit, where we shift your business into high gear, one

business management

All Episodes

01:13:26

“The 3 Jobs of a Shop Owner” – Kevin Bird of JM Auto...

Garage Grit Podcast ·

2025/08/19

"The Three Jobs of a Shop Owner Are Marketing, Hiring, and Training" – Kevin Bird of JM Auto Service | Trust, Team Culture & CoachingKevin Bird of JM Auto Service in Eveleth, Minnesota, breaks down the three jobs every shop owner must master—marketing, hiring, and training—while sharing how he built customer trust, shaped team culture, and embraced coaching to grow his shop.I’m Brad Hurlock, host of the Garage Grit Podcast and founder of AA Shop Marketing. In this Origin & Impact

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01:26:42

From Queens Streets to Shop Success: How Bill Vallely...

Garage Grit Podcast ·

2025/08/12

Join Brad Hurlock on the Garage Grit Podcast for an inspiring Origin & Impact episode with Bill Vallely, owner of Tru-Fix AutoWorks in New York. Bill shares his 25-year journey from a mechanic’s son in Queens to opening Tru-Fix AutoWorks on January 9, 2025, driven by a “truth always” philosophy. Learn how he transformed his collision-focused shop into a full-service auto repair hub, boosting revenue through cross-selling strategies like 10% off oil changes for collision customers and building

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01:13:18

The Dual Dynamics of Managing Collision and...

Garage Grit Podcast ·

2025/07/31

In this episode of the Garage Grit Podcast, host Brad Hurlock from AA Shop Marketing sits down with guest shop owners Gina and Shaley to discuss the intricacies of successfully managing auto repair and collision services under one roof. The conversation delves into a variety of topics including the benefits, challenges, and market advantages of having both services available at a single location. Gina and her dad Greg share their experience with running Metric Motors, a dual-service shop for

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01:20:49

Tire Tech to AUTO EMPIRE: Bahaa Elabbasi’s...

Garage Grit Podcast ·

2025/07/29

Join Brad Hurlock on the Garage Grit Podcast as he dives into the wild journey of Bahaa Elabbasi, owner of Crown Auto Repair and Collision in Sugarland, Texas. From a high school tire tech to building a multi-shop empire, a 25-truck towing company, and three used car dealerships, Bahaa spills the tea on how he turned a failing shop into a cash machine, dodged Groupon disasters, and never let failure stop him. Want to know how to scale YOUR auto shop? This Origin & Impact episode is packed with

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00:58:25

“From Janitor to Owner” - Jeremy Bucy SHARES His...

Garage Grit Podcast ·

2025/07/22

Join host Brad Hurlock on the Garage Grit Podcast for an engaging Origin & Impact episode (#027) featuring Jeremy Bucy, owner of Alan Cox Premier Auto Care in Marietta, Georgia. In this episode, Jeremy shares his journey from sweeping floors to owning a shop specializing in Asian makes, with a unique side division for vintage car restorations. Discover how Jeremy navigates the challenges of a competitive market, builds trust with customers, and differentiates his shop through personal service

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01:33:17

#026 Origin & Impact: Paul Marquardt of Clintonville...

Garage Grit Podcast ·

2025/07/15

Join host Brad Hurlock on the Garage Grit Podcast for an insightful Origin & Impact episode (#026) featuring Paul Marquardt, owner of Clintonville Automotive Repair in Columbus, Ohio. In this episode, Paul shares his journey from technician to shop owner, offering practical insights into building trust with customers, empowering employees, and running a high-value auto repair business. Learn how Paul transformed a 50-year-old shop into a modern, customer-focused operation while maintaining a

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00:51:09

#025 Origin & Impact: Renan Souza of BR Auto Repair...

Garage Grit Podcast ·

2025/07/08

From humble beginnings to a thriving Roswell shop, Renan Souza shares how grit, quality, and family values turned BR Auto Repair and Collision into a standout in a crowded market.This episode of the Garage Grit Podcast is part of our Origin & Impact series—real stories from shop owners who built their business from the ground up.Brad Hurlock sits down with Renan Souza of BR Auto Repair and Collision to dig into Renan’s origin story, the challenges he faced starting out with just $13K, and the

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00:37:11

#024 Origin & Impact: David Light of Lighthouse...

Garage Grit Podcast ·

2025/07/01

Join host Brad Hurlock for another Origin & Impact episode of the Garage Grit Podcast! This week, we sit down with David Light of Lighthouse Automotive, located on the iconic Outer Banks of North Carolina.David shares how he and his wife built their auto repair business from the ground up—literally starting with a backyard, a tree, and a metal shed. Hear how they grew to two locations, how they weathered a changing industry, and what it takes to build relationships that last decades.In this

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01:06:33

#023 Balancing the Wrenches: Achieving Work-Life...

Garage Grit Podcast ·

2025/06/24

In this episode of the Garage Grit Podcast, host Brad Hurlock of AA Shop Marketing discusses the challenges of work-life balance in the auto repair industry with guests David Light from Lighthouse Automotive, Paul from Clintonville Auto Repair, and Kevin from Fox River Tire and Auto. The conversation covers various aspects of managing work-life balance, such as delegating responsibilities, the importance of using technology and automation, and the value of having a coach. The guests share personal

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01:21:08

#022 Origin & Impact: Kelli Weatherby of Accurate...

Garage Grit Podcast ·

2025/06/17

Join Brad Hurlock on the Garage Grit podcast as he sits down with Kelli Weatherby, co-owner of Accurate Automotive in Mesa, Arizona, for an inspiring "Origin and Impact" story!In this candid conversation, Kelli shares the remarkable journey of building Accurate Automotive from the ground up with her husband, Lee, starting from an unexpected decision to quit a dealership job. Discover how they transformed side work into a thriving business, focusing on their core philosophy of "friends

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01:00:10

#021 Guided Growth: Navigating Auto Shop Challenges...

Garage Grit Podcast ·

2025/05/27

In this episode of the Garage Grit Podcast, hosted by Brad Hurlock of AA Shop Marketing, shop owners Mike, Josiah, and Kevin discuss the significant impact coaches have had on their automotive businesses. They describe their varied backgrounds and experiences in the industry, emphasizing the importance of finding the right coach who aligns with their values and goals. The panel delves into topics such as overcoming emotional discounting, employing effective pricing strategies, and utilizing digital

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00:58:17

#020 Origin & Impact: Kevin Millevoi of Millevoi's...

Garage Grit Podcast ·

2025/05/20

From Milk Deliveries to Multi-Shop Success 🛠️Kevin Millevoi joins host Brad Hurlock for Episode 3 of the Garage Grit “Origin & Impact” series. What began as a three-bay Exxon gas station in 1965—run by his father, a former milkman—has grown into a multi-generational family of trusted auto repair shops across Northeast Philly and Bucks County.This episode is packed with lessons on resilience, customer service, blue-collar work ethic, and adapting through economic uncertainty. Kevin reflects on

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01:28:48

#019 Origin & Impact: Chris Whited of Community Auto...

Garage Grit Podcast ·

2025/05/13

In this episode of the Garage Grit Podcast, host Brad Hurlock interviews Chris Whited from Community Auto, exploring the profound impact of community involvement on auto shop success. Chris shares his journey from a troubled youth to a community-focused business leader, emphasizing the importance of genuine service, building trust, and investing in employees. The conversation highlights how strategic partnerships and a commitment to giving back can transform not only a business but also the

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01:48:01

#018 Origin & Impact: Kevin Bickford's Auto Journey

Garage Grit Podcast ·

2025/05/06

In this episode of the Garage Grit Podcast's Origin & Impact series, host Brad Hurlock interviews Kevin Bickford, the owner of Fox River Tire and Auto. Kevin shares his journey from a young car enthusiast in Southern California to becoming a successful shop owner in Illinois. He discusses the challenges he faced in management, the importance of building trust with customers, and the transition from employee to owner. Kevin emphasizes the significance of creating a supportive work environment and

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01:18:27

#017 From Interviews to Integration: Building Strong...

Garage Grit Podcast ·

2025/04/22

In this episode of the Garage Grit Podcast, host Brad Hurlock delves into the red flags encountered during the hiring process. He is joined by auto repair shop owners Jen, Mark, and Chris, who share their experiences and strategies for vetting potential employees. Topics discussed include the importance of team culture, the impact of the mechanic shortage, effective interview processes, and the growing trend of younger generations preferring text communication over phone calls. The episode also

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01:29:28

#016 Reimagining Profit: Innovative Revenue Streams...

Garage Grit Podcast ·

2025/03/25

Show NotesIn this episode of the Garage Grit Podcast, hosted by Brad Hurlock, the focus is on finding alternative revenue streams for auto repair shops to boost cash flow during downtimes and overall business enhancement. The guests, Tyson Fisher from Star Import Service in Gainesville, Florida, and Bill Vallely from Tru-Fix Auto Works in Long Island, New York, discuss their respective experiences and insights. They cover a variety of potential revenue-enhancing strategies, such as selling used

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01:03:59

#015 Debunking the 10,000 Mile Myth: Rebuilding Trust...

Garage Grit Podcast ·

2025/02/27

In this episode of the Garage Grit Podcast, Brad Hurlock of AA Shop Marketing discusses the misleading information from car manufacturers and dealerships regarding extended service intervals. Joined by guests Jeremy Bucy and Mitch Fasnacht, they delve into the consequences of adhering to the 10,000-mile oil change myth and share insights on how shops can rebuild trust with their customers. The conversation includes personal anecdotes, customer relations strategies, and the importance of proper

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01:08:26

#014 Community Connections: Building Trust Beyond the...

Garage Grit Podcast ·

2025/01/28

Building Strong Community Connections for Auto Repair ShopsIn this episode of the Garage Grit Podcast, host Brad Hurlock from AA Shop Marketing converses with shop owners and managers, including Paul Hurst, Sarah Warfield, and Jason Musser, about the importance of community connections for auto repair shops. With detailed discussions around various community involvement strategies, such as sponsoring youth sports teams, volunteering, offering educational classes, collaborating with nonprofits, and

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01:07:06

#013 Rides and Rentals: Navigating Transportation...

Garage Grit Podcast ·

2024/12/31

Car Rental and Shuttle Services for Auto Repair ShopsIn this episode of the Garage Grit Podcast, host Brad Hurlock of AA Shop Marketing discusses solutions for customers who drop off their cars and need another ride. The discussion features three auto repair shop owners: Stephan from Indiana, Brian from Michigan, and Brian from Iowa. They explore different approaches like shuttle services, rental programs, and ride shares, sharing their successes, challenges, and insurance implications. The

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01:22:41

#012 Beyond the Wrench: Evolving Shop Culture

Garage Grit Podcast ·

2024/11/29

In this episode of the Garage Grit podcast, host Brad Hurlock from AA Shop Marketing leads a discussion with three experienced shop owners: Moira from Karma Auto Care in Georgia, Kendall from A1 Automotive in Nebraska, and Matt from Carz R Us in Illinois. The conversation focuses on building and maintaining a positive shop culture, with each guest sharing their unique experiences, challenges, and strategies. Topics include team-building activities, personal development, mentoring young technicians,

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91 results

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