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PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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All Episodes

00:38:39

The Future of Privacy-Safe Advertising on Android -...

Apptivate: App Marketing Explained ·

2023/06/21

In this episode, you’ll hear the latest news about Google’s Privacy Sandbox on Android – straight from the source. Pan Katsukis, the co-founder and CEO of Remerge, sits down with Amit Varia, Director of Product Management at Google, and Niv Klein, Product Team Lead at AppsFlyer, to unpack how the Privacy Sandbox will change the future of mobile advertising on Android. Find out how attribution, retargeting, and user acquisition can be done with the Protected Audience API, learn how it limits the

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00:33:56

Why Are Next Billion User Markets Important for Your...

Apptivate: App Marketing Explained ·

2023/06/07

Ludovic Thevelin advises app advertisers on their international growth strategies at Google. In this episode, host Maria Lannon talks to Ludovic about go-to-market considerations for different verticals, like gaming and fintech, how to make strategic decisions on international growth, today’s most promising untapped markets, and the LTV opportunities of, what Google calls, Next Billion User Markets. Ludovic started working with Google eight years ago at their European headquarters in Dublin before

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00:29:06

Top 5 Mistakes Startups Make When Marketing New Apps...

Apptivate: App Marketing Explained ·

2023/05/24

Today’s guest is an expert in helping startups successfully launch new mobile apps and web products. In this episode, David Jumper, a managing partner at Hyper Digital Partners, shares the top five most common mistakes he sees startups making in their performance marketing, and offers his advice on what to do instead. David Jumper is a managing partner at Hyper Digital Partners. He’s a growth expert with over 15 years of experience in scaling apps and web products across the gaming, entertainment,

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00:26:00

Engagement & Retention Strategies from the Most...

Apptivate: App Marketing Explained ·

2023/05/10

In the second part of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular engagement and retention strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps got ahead of their competitors with loyalty schemes, reward programs, and retention “core loops.”Apptopia is a performance intelligence platform that generates insights across mobile apps and

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00:28:13

Acquisition Strategies from the Most Downloaded Apps...

Apptivate: App Marketing Explained ·

2023/04/26

In the first of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular acquisition strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps get ahead of their competitors with app store search ads and curating the right ad network mix. Apptopia is a performance intelligence platform that generates insights across mobile apps and connected devices. Every

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00:27:43

How to Market and Grow EdTech App Products - Lomit...

Apptivate: App Marketing Explained ·

2023/04/12

Lomit Patel returns to the Apptivate podcast to share his experiences marketing Tynker, an Edtech product that teaches kids how to code. The platform reaches 60 million users in over 150 countries. In his new role as Chief Growth officer, Lomit discusses how the team got kids excited about coding and engaged teachers and parents to use the app.Lomit Patel has worked in growth at startups for over 20 years. He is the author of Lean AI and a Forbes Business Development Council Member. He’s worked at a

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00:27:16

Building the Pipeline for More Women Leaders in Tech...

Apptivate: App Marketing Explained ·

2023/03/29

Jennie Lewis is the Senior Manager of Customer Insights at Airship. In this Women In Mobile episode, Jennie shares her positive approach and experience to navigating male-dominated tech fields, such as solutions architecture. She and the host, Maria Lannon, discuss how to build a more diverse pipeline of executive leadership for the future. At Airship, Jennie helps brands understand the economic impact and quantitative results of their mobile app strategies. Airship is known for its push

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00:46:56

Women in Mobile: Overcoming Impostor Syndrome in the...

Apptivate: App Marketing Explained ·

2023/03/14

Saadi Muslu is the Head of Content and Product Marketing at Singular. She immigrated to the U.S. when she was 6 years old from Turkey and was the first woman in her family to graduate from college. These experiences, among others, taught her how to ask a lot of questions, be resourceful, and build relationships with the right people – ultimately fueling her success in the mobile industry. In this Women in Mobile episode, Saadi shares how to overcome impostor syndrome, what makes a good manager, how

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00:27:30

How to Thrive in Remote Work Environments - Allie...

Apptivate: App Marketing Explained ·

2023/03/01

Welcome back to another year celebrating International Women’s Month and the women who work in our mobile marketing industry. In this episode, our host, Maria Lannon, interviews Allie Hitchcock, the Lifecycle Marketing Manager at Houzz. They talk about helping users get the most out of an app product, turning mistakes into positive opportunities, and how to be successful when working remotely. Houzz is an app for home designs and remodels. Prior to becoming the Lifecycle Marketing Manager at Houzz,

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00:39:40

What App Marketers Need to Know About SKAN 4.0 and...

Apptivate: App Marketing Explained ·

2023/02/14

Eran Friedman, Co-Founder and CTO at Singular, joins Apptivate to talk about what the initial postbacks from SKAdNetwork 4.0 mean for mobile marketers. In this episode, he and host Brian Altman discuss the new features of SKAN 4.0 for mobile advertisers, how to leverage these features, and how to transition from SKAN 3.0 to SKAN 4.0. You’ll also learn about FLEDGE and how to prepare for privacy changes with Google’s Privacy Sandbox for Android. Singular is a next-gen mobile measurement partner and

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00:28:26

The 3 Markers of Good Marketing Automation - Joel...

Apptivate: App Marketing Explained ·

2023/01/17

Joel Debus is the Marketing Automation Manager at Klarna, a “buy now, pay later” shopping app. In this episode, Joel breaks down what good marketing automation looks like and how to implement the best approach. Joel discusses identifying trigger points in the customer journey, scaling automation, personalization based on user behavior, and using a “working backward” methodology.Questions Joel Answered in this Episode:What got you into CRM? And what brought you to Klarna?What does Klarna focus

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00:32:48

Why Mobile Marketers Should Pay Attention to CTV -...

Apptivate: App Marketing Explained ·

2023/01/10

Connected TV (CTV) as an advertising channel for apps is exploding onto the mobile marketing scene. How does CTV fit with your other mobile marketing channels and how can you measure its effectiveness? Gijsbert Pols, the Director of Connected TV and New Channels at Adjust, a mobile attribution and analytics company, joins the show to answer these questions and more. Gijsbert led Adjust in developing the first measurement product that allowed app marketers to measure their efforts on CTV

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00:18:18

Roundup: Women in Mobile - Maria Lannon (Remerge)

Apptivate: App Marketing Explained ·

2022/12/28

Maria Lannon, your host of Apptivate’s Women in Mobile series, brings listeners a roundup of some of the best bits from interviews with women working in the mobile marketing industry around the world. Find out their biggest leadership lessons in this special compilation episode featuring Sharon Romang, the Vice President of Creative at Headlight; Vicki Goldman, the Director of Marketing at Paramount Streaming under the Media Acquisition and Services Team; Mariana D’Avila, the Head of Growth at

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00:21:29

Roundup: How to Market a Mobile Game Internationally...

Apptivate: App Marketing Explained ·

2022/12/20

Brian Altman, your host of the Apptivate Podcast’s Mobile Gaming series, brings listeners a roundup of some of the best bits from interviews about how to market your mobile game internationally. In this special compilation episode, you'll hear from Aaron Pietsch, the Senior User Acquisition Specialist at Rec Room; Claire Rozain, a User Acquisition Lead at Rovio; Farhan Haq, Founder of Hyper HQ; and Cordel Robbin-Coker, the Co-Founder and CEO of Carry1st. Find links to all the full-length episodes

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00:29:31

The Dos and Don’ts of Soft Launching a Mobile Game -...

Apptivate: App Marketing Explained ·

2022/12/13

Matej Lančarič has been in the gaming industry for 10 years. He’s launched 32 mobile games in the last five years as a user acquisition and marketing consultant, and soft launching mobile games is one of his specialties. In this episode, Matej shares some of the biggest mistakes companies make when soft launching their mobile games. Matej is also one of the hosts of the 2 & a Half Gamers podcast. He and Tommy talk about the show and other mobile marketing industry topics at the top of Matej’s

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00:25:13

Contextual vs Behavioral Targeting - Pan Katsukis...

Apptivate: App Marketing Explained ·

2022/11/16

This week we’re rebroadcasting a Growth Masterminds podcast episode with Pan Katsukis, Remerge’s founder and CEO, who talks about contextual targeting – where it works, where it's strong, and where it is weak. Learn the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual targets can use up to 100 parameters to get even better than behavioral targeting.Pan's expertise lies in the display advertising market, in particular the field of

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00:17:06

Prioritizing Countries for an International App...

Apptivate: App Marketing Explained ·

2022/11/08

Mert Çamur leads the user acquisition and creative marketing teams at GameGuru, a casual and hyper-casual mobile game publisher based in Istanbul, Turkey. In this episode, Mert shares how he decides which international markets to prioritize and how much of his marketing budget to allocate when launching a casual or hyper-casual mobile game. He also shares his biggest pieces of advice to mobile marketers who are making the switch from working with publishers to self-publishing.Questions Mert Answered

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00:35:32

Cracking Africa’s Mobile Gaming Market - Cordel...

Apptivate: App Marketing Explained ·

2022/10/25

Carry1st is on a mission to be the leading consumer content platform in Africa, focusing on mobile games and fintech companies. In this episode, the co-founder and CEO of Carry1st, Cordel Robbin-Coker, shares his firsthand experience with marketing mobile games to the new, emerging markets of Africa. Learn about African trends, influencer marketing, user behavior, and how the African market compares to the world. Cordel began his career in finance at Morgan Stanley and then the Carlyle Group, where

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00:29:42

Reducing Signal Loss with Well-Structured First-Party...

Apptivate: App Marketing Explained ·

2022/10/20

With Apple’s App Tracking Transparency (ATT) opt-in rates at less than 50%, mobile marketers must think outside-of-the-box to decrease signal loss. In this episode, Josh Alvernia, the CEO and co-founder of Clue, shares a novel approach to media campaigns: Rather than launching a campaign, serving ads, measuring, and then optimizing, he suggests working from measurement backward. Josh explains that maximizing the structure of first-party data first makes cookies replaceable, meaning marketers can

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00:38:52

Tips for Overcoming SKAdNetwork’s 3 Biggest Issues -...

Apptivate: App Marketing Explained ·

2022/10/11

Eran Friedman is the Co-Founder and CTO at Singular, a next-gen mobile measurement partner and thought leader on SKAdNetwork. In this episode, Eran discusses the three most common issues marketers have with today’s SKAdNetwork – conversion models, time delay, and privacy thresholds – and what to do about them. He also highlights what to expect with Apple’s improvements in SKAdNetwork 4.0. Singular’s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their

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224 results

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