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PODCAST

The Ultimate Blog Podcast

Amy Reinecke & Jennifer Draper

Welcome to The Ultimate Blog Podcast- your go-to resource for turning your blog into a thriving business!If you"re ready to stop treating your blog like a hobby and start building a profitable, sustainable online business, you"re in the right place. Whether you"re just starting out or have been blogging for years and feel stuck, we"re here to help you navigate the technical side, grow your audience and monetize with confidence.Every Tuesday we bring you quick actionable tips and expert insights on

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All Episodes

34:09

141. The Reset Mindset with Penny Zenker

The Ultimate Blog Podcast ·

2024/08/27

We are excited to welcome Penny Zenker on today! She is sharing more about focus and productivity which is crucial for entrepreneurs facing burnout. Penny Zenker is known as “The Focusologist.” She’s a sought after international keynote speaker and best-selling author. Penny is sharing more about focus and productivity which is crucial for entrepreneurs facing burnout. She shares insights on eliminating distractions, perfectionism, and self-sabotage to maximize results. Penny introduces her n...

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15:53

140. How Community Connection Can Increase Your...

The Ultimate Blog Podcast ·

2024/08/20

It’s Amy here and I have a solo for you on my review of Joe Pulizzi’s book “Content Inc.”. I’m really emphasizing the impact of community and how it can increase your impact as a content creator. It’s important to build a loyal audience and community over chasing vanity metrics like social media followers. I share more about understanding your audience needs, genuinely connecting with others, and leveraging your email list for deeper engagement. Tune in to hear more!Thanks for listening! Let ...

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16:22

139. Your Content Tilt

The Ultimate Blog Podcast ·

2024/08/13

Hey there! It’s Jennifer and I’m doing a solo. In our membership, we hosted a book club event and we chose the book “Content Inc.” by Joe Pulizzi. Amy and I have both decided to share our key takeaways from the book in the next few episodes. I’m sharing about “finding your content tilt", meaning the importance of identifying a unique niche in blogging. I'm sharing that with you on today's episode. I hope this episode inspires you to create meaningful, impactful content that resonates with you...

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24:34

138. Low on time? Prioritize These 3 Things in Your...

The Ultimate Blog Podcast ·

2024/08/06

Do you feel like you are low on time? As summer comes to a close, we know that summer may have looked different for you in your blogging business. We are talking about the challenges that bloggers often face during these busy seasons. We share our personal experiences of balancing family responsibilities and blogging and we are offering actionable strategies for you if you are short on time. We hope that this episode encourages you to navigate your blogging business with grace and strategy to...

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40:08

137. Choosing Adventure: Becoming a Solo Travel...

The Ultimate Blog Podcast ·

2024/07/30

Are you wanting to be a travel blogger? Join us as we chat interview Gina Corley, a student of ours and a travel blogger from "Gina on a Plane." Gina shares her journey into travel blogging and shares more about her solo travel experiences. She discusses the challenges of balancing a full-time job with blogging, the realities of monetization, and the importance of consistency and community support. Gina emphasizes the value of providing long-lasting content and offers advice for new bloggers ...

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42:05

136. What Bloggers Need to Know About 3rd Party Cookies

The Ultimate Blog Podcast ·

2024/07/23

We are talking all things 3rd party cookies on this episode! In this episode, we have Tiffany Graves and Ben Rodriguez on from Mediavine. They explain 3rd party cookies and their role in target advertising. Ben shares more about Mediavine’s Grow platform and we talk about the importance of privacy and adapting to a more privacy-centric web. We know that this episode is going to be helpful and we would love to hear what you thought about it!Thanks for listening! Let us know your thoughts on In...

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45:19

135. Why You Need to Grow Your Email List Today with...

The Ultimate Blog Podcast ·

2024/07/16

A topic that we love to discuss here is email marketing and that’s because it is a crucial part of your blog! We welcomed Matt Molen from Email Crush as he dove into email marketing for bloggers and content creators. We discuss strategies for growing an email list, creating effective lead magnets, and setting up email automation sequences. Matt shares his journey in email marketing, emphasizing the importance of understanding the audience and building trust. He also covers the impact of third...

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39:04

134. The PIGFEL System that Works for Dolly DeLong

The Ultimate Blog Podcast ·

2024/07/09

We are thrilled to welcome Dolly DeLong back on the Ultimate Blog Podcast as she shares more about how she has SEO working for her using the PIGFEL system. Dolly shares her strategies for optimizing SEO through a structured weekly routine. She introduces this idea of the PIGFEL system, which stands for Pinterest, Instagram, Google, Facebook, Email, and LinkedIn to efficiently promote content. Whether you're a solo entrepreneur or have a small team, these insights will help you streamline your...

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43:12

133. Bookkeeping for Bloggers with Ansley Beutler

The Ultimate Blog Podcast ·

2024/07/02

We had Ansley Beutler on the podcast. Ansley has a unique perspective because she is a CPA and a food blogger. She is sharing her journey from accounting to running her blog, The Fit Peach, and founding Pitch Perfect Financials, an accounting firm for bloggers. She emphasizes the importance of setting up a business correctly, maintaining clear financial records, and using accounting software. Ansley offers advice on deductible expenses, shares the significance of bookkeeping, and making quart...

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49:14

132. ADA Compliance: What it is, Who it Benefits and...

The Ultimate Blog Podcast ·

2024/06/25

Is your blog ADA compliant? We welcomed Nina Clapperton, SEO expert and travel blogger, back on to share more about the critical importance of website accessibility. She shares her personal experiences with disabilities and highlights the tools she uses to navigate websites. She emphasized that 97% of websites are not accessible to people with disabilities, causing 71% of disabled users to leave inaccessible sites. Nina provided practical tips, such as using alt text for images, employing col...

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37:21

131. Creating a Pinterest Ads Strategy with Heather...

The Ultimate Blog Podcast ·

2024/06/18

Are you using Pinterest ads? Pinterest is a powerful platform for bloggers and business owners looking to promote their content and products. We have Heather Farris, a Pinterest ads expert, on to provide insight on Pinterest ads. She shares her journey from Pinterest user to successful Pinterest strategist. Heather shares effective strategies, including targeting, budgeting, and measuring ad performance. She also highlights the benefits of running ads for digital products and blog posts, and ...

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20:17

130. 3 Ways to Stay Positive as You Grow Your Blog

The Ultimate Blog Podcast ·

2024/06/11

How is your mindset when it comes to your blog? Amy here, and I'm doing a solo on the importance of maintaining a positive mindset as you grow your blog. I want you to focus on staying connected to your purpose, avoiding negativity, and focusing on what works. It's important to also build a supportive community. I hope this episode encourages you to stay resilient, make data-driven decisions, and continuously adapt to achieve success! Blogging is such a gift but we can have bad days wit...

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42:03

129. Unlocking the Possibility of What a Membership...

The Ultimate Blog Podcast ·

2024/06/04

Have you ever considered starting a membership? We are joined by Jen Matichuk from Memberful, as she shares more about creating and managing memberships for content creators. We discuss the origin of Memberful, Jen’s work, and the importance of building a community and providing value to your audience. We dive into the membership components, such as exclusive content and community platforms. Jen emphasizes starting small, listening to feedback, and the technicalities of Memberful, underscorin...

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35:24

128. 100K Celebration: Your Questions Answered!

The Ultimate Blog Podcast ·

2024/05/28

You asked, and we answered! In celebrating over 100,000 downloads for the podcast, we wanted to hear from YOU! We asked you all to send in your questions via Speakpipe and today we are answer 5 of those questions right here on the podcast! Tune in as we answer your blogging questions!Thanks for listening! Let us know your thoughts on Instagram: @sparkmediaconceptsJoin the Ultimate Blog Bootcamp HERE!Check out the show notes (link below) for more information including links and resources menti...

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40:18

127. How Katie Kimball's Blogging Needs Inspired Her...

The Ultimate Blog Podcast ·

2024/05/21

On this episode of The Ultimate Blog Podcast, we have the pleasure of interviewing Katie and Kris Kimball, the dynamic duo behind The Blog Fixer, a service that aids bloggers with technical issues. Katie shares where story about her shift into the world of blogging and Kris shares how his expertise in technology provided support for her blog, which ultimately led to The Blog Fixer. We dive into blogging obstacles that The Blog Fixer can help and also talk more about things like the significan...

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40:05

126. Blogger Burnout: What it looks like and what to...

The Ultimate Blog Podcast ·

2024/05/14

Let’s talk about blogger burnout. On today’s episode, it’s Amy and I am coming at you with a solo episode. I am sharing my own personal struggle with burnout and offering advice on how to prevent and recognize the signs. I share the impact of burnout on professional and personal life and stress the importance of self-care, including taking breaks, saying no to excessive commitments, and delegating tasks.I also talk about redefining success, incorporating movement, prioritizing sleep, eating w...

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45:09

125. Mediavine Journey: How Bloggers Can Monetize Sooner

The Ultimate Blog Podcast ·

2024/05/07

We are excited to welcome Heather Tullos from Mediavine back on the show! She is sharing more about Journey, a new service that is aimed at helping smaller creators monetize their content. Heather also shares the benefits of Grow, Mediavine’s engagement tool suite. She is even sharing more about long-term planning and the onboarding process for Journey and what is needed. Tune in if you want to hear more about how you be a part of Journey!Thanks for listening! Let us know your thoughts on Ins...

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38:35

124. Does Your Blogging Business Need a Reboot with...

The Ultimate Blog Podcast ·

2024/04/30

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67:36

123. SEO for Travel Bloggers with Nina Clapperton

The Ultimate Blog Podcast ·

2024/04/23

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51:13

122. Roberta West on Using Ads to Market Your Blog

The Ultimate Blog Podcast ·

2024/04/16

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