PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

04:37

SEO Isn’t Dead - It’s Just Your Rankings Collapsed

The Edward Show ·

2025/09/17

E805: A co-founder of a billion-dollar content marketing company and CRM went on a huge business podcast and blamed AI for their traffic collapse. But the truth is simple: they lost rankings, and fewer clicks followed. I dive into the reality behind the latest “SEO is dead” claims. Everyone loves to blame AI, ChatGPT, and Google’s new AI Overviews for falling organic traffic, but the data tells a different story. This company once peaked at 24 million monthly clicks from Google and ranked for 5.5

01:05:41

Local SEO in 2025: What Actually Works (w/ Joy Hawkins)

The Edward Show ·

2025/09/16

E804: Local SEO is changing fast in 2025 - AI Overviews, reviews, hours, link building, service area pages… what actually works right now? Joy Hawkins, founder of Sterling Sky and one of the leading experts in local SEO, joins the podcast! We cover: - How AI Overviews are influencing local rankings - The #1 local SEO mistake most businesses make (and how to fix it) - Reviews, recency, and why “open hours” can make or break your rankings - Multi-location SEO done right (without doorway pages) - Press

13:56

Google’s War on Scaled AI Content: The Rise and Fall...

The Edward Show ·

2025/09/15

E803: Google is pursuing AI-generated content hard in its recent Spam Update. I share the dramatic collapse of AInvest, the AI-generated financial news site that rocketed from 275,000 to 9.6 million monthly clicks in just two months - and now has come crashing down. We’ll cover: - How AInvest scaled AI content to dominate Google search - Why the August Spam Update may have triggered their downfall - The risks of mass AI content and Google’s scaled content abuse policy - Key lessons SEOs can take

01:29:02

Entity SEO, Parasite Hacks & Google Patches - with...

The Edward Show ·

2025/09/14

E802: Jesper Nissen joins the show to break down Entity SEO - what it is, why it works, and how to use entities across on-page “ranking zones” to move up the SERPs. We also explain parasite SEO trends (Claude Artifacts, Reddit, Threads, YouTube, LinkedIn), what Google just patched, and what still works right now. Tons of practical general, local, and even image SEO tricks inside. What you’ll learn - Entity SEO explained: entities vs. keywords, Knowledge Graph, and relevance - The “ranking zones”

08:20

Massive Parasite SEO Attack on .Gov & .Edu Sites...

The Edward Show ·

2025/09/13

E801: A massive Parasite SEO attack targeting .gov and .edu sites - including Duke University, Michigan.gov, and CA.gov - is going crazy. Viral research on how attackers hijacked high-authority domains to rank instantly for illicit keywords, pulling in millions of visitors overnight. You’ll learn: - How Parasite SEO exploits vulnerable CMS systems - Why .gov and .edu domains are prime targets - The shocking traffic spikes (20M+ visits in 24 hours) - How to protect high-authority websites from these

01:36:29

AI Sites Get Smacked: Google’s August Spam Update,...

The Edward Show ·

2025/09/12

E800: Gagan Ghotra joins the show. We break down Google’s 2025 August Spam Update, the meteoric rise and sudden drop of AInvest, and a practical playbook for what actually works in SEO right now. Gagan and I share fresh insights on Google Discover, scaled content abuse, UGC dominance (Reddit/TikTok), image SEO that drives conversions, and why niching down beats going broad. In this episode: - Google’s August Spam Update: winners, losers, and why topical focus wins - AInvest’s surge to 9.6M clicks -

06:52

Google Admits: The Open Web Is in Rapid Decline (What...

The Edward Show ·

2025/09/11

E799: Google just admitted in a recent court filing that the open web is in rapid decline - directly contradicting what its own executives said just months ago. What does this mean for SEO, link building, and authority signals? I break down: - Why fewer blogs and independent publishers are changing Google’s algorithms - How backlinks are evolving (and why they might be more important than ever) - New authority signals Google is leaning on beyond traditional links - Why this shift could actually be

55:05

AI SEO vs “Normal” SEO: Winning LLMs with Brand-First...

The Edward Show ·

2025/09/10

E798: AI SEO is not the same as “normal” SEO. The legend, Steve Toth, joins the podcast to explain how brands can win on LLMs like ChatGPT, Perplexity, and AI Overviews by focusing on brand-first SEO instead of simply chasing non-branded keywords. We break down: - What the Truth Alignment Framework is and why it matters - How to optimize so ChatGPT actually recommends your brand - Comparison pages that LLMs love (and how to niche them down) - The press release hack influencing AI results - Linkable

11:34

Do Domains & TLDs Really Matter for SEO? Google...

The Edward Show ·

2025/09/09

E797: Do domains and top-level domains (TLDs) actually impact your SEO? We answer a real Reddit question about whether using a .com, .xyz, or even a hyphenated domain makes a difference in search rankings. For once, Google gave a clear answer - straight from John Mueller, the public face of Google Search. We’ll break down what he said, why certain TLDs are considered “spammy,” and whether switching domains (or using dashes) could actually help your long-term SEO. You’ll learn: - How Google treats

10:40

The Secret Algorithm: Build Authority in 15 Minutes a...

The Edward Show ·

2025/09/08

E796: What’s the “secret algorithm” for growing on 𝕏, Instagram, TikTok, YouTube - and even on Google? I break down Nikita Bier’s viral advice on how to become the go-to authority in your niche by sharing short, useful insights consistently. Whether you’re building an audience on social media or trying to rank your website with SEO, the principle is the same: short daily focused content can transform your authority and visibility. You’ll learn: - How to use daily (or 3x weekly) posts to build

10:37

LLM Search & SEO: Why Action Keywords Win in the AI Era

The Edward Show ·

2025/09/07

E795: LLM Search is making action keywords a necessity. SEOs who neglect this are going to lose. I break down the shift from informational queries to action-based commands - and why this change is critical for your SEO strategy. You’ll learn how to map customer tasks into bottom-of-funnel keywords, why AI is cannibalizing top-of-funnel traffic, and the simple frameworks you can use to stay ahead in the AI era of search. You’ll get: - How to map customer tasks into action-driven keywords - Why “make,

08:04

Google’s August Spam Update: Traffic Surges, SEO Wins...

The Edward Show ·

2025/09/06

E794: Google’s August 2025 Spam Update is shaking up the SEO world, but not in the way many expected. Some sites are skyrocketing to all-time highs. I break down what’s really happening, share real-world examples, and explain why sites focused on fundamentals, EEAT, and topical authority are thriving. We’ll cover: - Why traffic is surging for some sites after early dips - How AI-driven sites like AInvest are still winning big - The role of thin content, doorway pages, and Parasite SEO in this update

08:18

This Guy Hacked Google & AI With a Single Press Release

The Edward Show ·

2025/09/05

E793: Max Roslyakov’s single press release managed to push down negative content on Google and even influenced how AI tools reported information. I walk through the full story of how one inexpensive press release changed search rankings and shaped AI-generated answers. What started as an attempt to bury a negative comparison post ended up exposing how both Google and AI systems treat press releases as trusted sources. We’ll cover: - How press releases can be used to manipulate search results - Why

07:57

The Trick to Recover Lost Google Rankings Fast

The Edward Show ·

2025/09/04

E792: I break down an underrated SEO trick that helps you recover lost rankings fast. From anchor text links to content refreshing, long-tail keyword strategies, index cleanup, and more, you’ll hear practical tactics real SEOs are using right now to stay ahead. We’ll cover: - How one simple link can restore rankings in days - Why refreshing content is a timeless SEO hack - The power of long-tail keyword landing pages - Index cleanup & content pruning for “traffic goes brrr” results - Why backlinks

09:22

Google Escapes Chrome Breakup: What the Antitrust...

The Edward Show ·

2025/09/03

E791: Google just dodged its massive antitrust penalty - being forced to sell Chrome. A U.S. judge ruled against the DOJ’s harshest remedies, letting Google keep its browser but banning exclusive contracts and ordering data sharing with rivals. In this episode, I break down: - Why Google stock jumped 8% after the ruling - What this means for Chrome, SEO, and digital marketers - How search data sharing could reshape competition - Whether this opens the door for Bing and other search engines - The

11:28

Claude Artifacts Work: How I Ranked #1 on Google in...

The Edward Show ·

2025/09/02

E790: I break down my experiment using Claude Artifacts to rank #1 on Google - in 24 hours. I take you step-by-step through the process: - Creating a fictional brand with ChatGPT and using Claude to turn that copy into a fully published artifact. - Why branded keywords hit #1 almost instantly, and how non-branded keywords also started ranking. - The importance of page titles and H1 tags for Claude Artifacts. - How Jesper Nissen first discovered this trick, and what I learned from his approach. - Why

09:00

The SEO Formula That Gets Enterprise Sales

The Edward Show ·

2025/09/01

E789: I break down a simple yet lucrative SEO formula that will help you land big purchase orders from enterprise clients. Most marketers chase high-volume keywords, but the real money comes from targeting ultra-specific, low-volume searches that signal high intent from big companies, schools, hospitals, agencies, and more. You’ll learn: - The exact keyword formula to attract enterprise buyers - When low-volume keywords drive the highest-value sales - How to position your brand as the perfect fit

07:50

Rank #1 on Google in 5 Hours with Claude Artifacts...

The Edward Show ·

2025/08/31

E788: How to use Claude AI artifacts for parasite SEO to rank on Google in just a few hours. This method leverages Claude’s publishing feature to create brand-focused content that gets indexed quickly and can push competitors off page one. What I cover in this episode: - How to use Claude AI to publish artifacts for SEO - Why parasite SEO is effective for fast Google rankings - How to apply this for local SEO and bottom-of-funnel keywords - How this compares to traditional SEO approaches like the

06:28

The #1 SEO Hack: Why Content Refreshes Beat New Content

The Edward Show ·

2025/08/30

E787: Most people think the best way to grow in SEO is by publishing more content. But what if the real secret to ranking higher and getting more traffic is… refreshing the content you already have? I break down why content refreshes are one of the best (and most underrated) SEO hacks. You’ll learn: - Why updating old posts often beats creating new ones - How refreshed content can dramatically improve rankings and CTR - How to find and fix underperforming pages - How to use Google Search Console to

09:18

Boost Blog Engagement with Easy AI Quizzes

The Edward Show ·

2025/08/29

E786: Use AI quizzes to keep readers on your blog longer and make your content more engaging. I share exactly how to add quizzes to your posts in three simple levels - from basic to advanced - so you can improve time on site and guide readers toward your most important content. Here’s what you’ll learn: - How to create a quick end-of-post comprehension quiz in minutes - Ways to make quizzes interactive with timers, effects, and confetti - How to place quizzes mid-article to re-engage readers before

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