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PODCAST

Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI

Can you build a business based on… “calm?” Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework

business entrepreneurship

All Episodes

34:26

Security and Digital Privacy Concerns for Small...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2021/02/09

This month on the podcast, I'm talking about privacy and security. Those are actually two different aspects of overall cybersecurity. I really love the definition of these two from the Fathom analytics blog about the difference between digital privacy and online security (I'll link to it in the show notes). It says: Digital privacy protects our personal information and data so that it's not unnecessarily exposed. This means that your information is protected before it’s known.Online

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47:59

Growing a Business With Digital Privacy as a Priority...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2021/02/02

Last summer, I started really thinking about values. What values do I have that I want to make sure I'm building into the DNA of my business? When it came right down to it, I realized that my core value—the one I wanted to make sure lived in every essence of my business—was safety. The work I do with clients requires trust and vulnerability. It’s intimate. Money is a touchy, uncomfortable subject for most of us, especially when we're talking in specific numbers. There's SO much shame and

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28:51

Make Financial Choices and Business Decisions Based...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2021/01/26

The choices we make about how to earn, save and spend our money all ultimately come down to how we think and feel about money - and work.And whether or not you're "successful" with your financial choices is all a matter of your perspective. That’s why understanding and thinking about how you define success has a lot to do with whether or not you're satisfied—or feel successful—with your finances.If you live in the US, you live in a capitalist society that equates accumulation of money with

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47:57

Making "Enough" in Our Business with Rita Barry

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2021/01/19

I think there are three different stages when it comes to your business and your personal finances: pre-enough, enough, and post-enough.And at each stage, you'll have different priorities, weigh different choices, and view your world in very different ways. These definitions are mine and I think everyone will probably interpret the idea of pre-enough, enough, or post-enough in their own terms—but here's how I tend to think about it. Pre-enough is that stage when you may have a decent

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57:04

Understanding Our Money Mindset Lineage with Bear Hebert

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2021/01/12

What's YOUR earliest memory of money? Mine is going with my parents to open my own bank account at our local credit union. A lot of our experiences with and stories around money come from our childhood: how we saw money handled and what we got told about money, to name a few.And that stuff sticks with you. All of us have a completely unique and individual relationship to money that's influenced by not JUST those factors, but also the impact of every decision (good or bad) we've made with

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41:02

Why We Buy The Things We Buy with Margo Aaron

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2021/01/05

You're not a spreadsheet and you're not a calculator. You're a person with experiences, feelings, and history. But when most of us think about managing money, we think about it like it's math. We expect to make decisions about money like a calculator. But managing your money is actually more like figuring out psychology than math. Human beings don't make decisions like a calculator. We make decisions emotionally—and that includes financial ones. Learning how to manage your money well is

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35:24

Increasing Profits Through a Revenue Sharing...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/12/22

What if you could change the way you price your services and double your revenue without bringing on any new clients or changing anything about HOW you work with your clients? Oh, yes, it’s possible!Sometimes, just switching up how you're pricing your services can have a dramatic effect on your overall profitability—and I don't just mean raising your prices—but reimagining how those prices are structured in the first place.We've been talking this month about creative strategies around

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48:19

Combining Intensive Service Offerings with Recurring...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/12/15

Imagine your ideal way of working with a client. For me, it's working ALL in on a single project. I'm someone who likes going 100% or 0%. I'm either all in or I want to shut my brain completely off. What does it look like for you?This month, we've been talking about creative offerings and pricing strategies this month and thinking generally about how we offer and price our services. I talked to Kate Strathmann in Episode 59 about using pricing strategies to create more equitable businesses

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41:11

Building Long-Term Relationships as a Core Strategy...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/12/08

When you think about the relationships you build with your clients, what does that look like? Are you setting it up from the very first touchpoint to be a long-term relationship? Or do you approach it as a one-and-done kind of thing?Neither is better than the other—but your business values influence your business model, rippling out into how you build relationships, do your work, and create your legacy. Last week, I talked with Kate Strathmann about using pricing strategies to move towards

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44:24

Pricing Strategies Through a Lens of Justice With...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/12/01

What kinds of changes are you thinking about for next year? Are you making a pivot? Focusing on taking a break? Diving deep into improving at your craft? Maybe you're thinking about raising your prices?One of the changes that you might be considering is a shift in your business model, or how you package your services—or even how you price them. The decision about how to price, package, or accept payment for your services can be a bit of a challenge, especially in a service business where

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50:10

Managing Increased Demand When You Have Less Capacity...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/11/24

On the podcast lately, we've been talking about how to manage change, how to become more resilient, and how to develop our skills in these areas—both personally and as leaders—so that our businesses can weather storms and so our team can stay calm, relaxed and supported. I talked to Elatia Abate in Episode 54 about what it MEANS to be resilient and how much of a role mindset plays in our ability to be resilient. In the last episode with Lauren Caselli, you can see how that played out for

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48:59

Managing Through The Worst Case Scenario with Lauren...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/11/17

What happens when the worst-case scenario becomes reality? Every business owner I know has that nightmare that runs through the back of their head... What if it all just stops? What if no one needs my services and suddenly no one needs what I'm selling? What do I do then? For a lot of business owners, this has been the year where they had to figure out what the answer to those questions was. How do you manage that change? Do you shut down? Do you pivot? When everything stops, how do you

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25:11

Managing Risks and Contingency Planning with Mary...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/11/10

What would happen if you had to step away from your business for a few weeks? A few months? Would everything come crashing to a halt? Or would there be a clear path forward for someone else to pick up the baton and keep your business going?Being resilient means being able to bounce back from adversity, to pivot and reset after a change. But you only become truly resilient if you examine where your risks are. Where could hiccups happen? What could go wrong? And then you figure out a plan for

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33:57

How Personal Resilience Builds Business Resilience...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/11/03

As founders and business owners, we tend to build businesses that reflect us. Our strengths become the strengths of our business. And, yep, our weaknesses become the weaknesses of the business… because we’re the ones who are building it. That’s why investing in developing skills to strengthen how we personally deal with change creates a huge impact on how we approach leading our businesses through change. If you listened to the episode with Elatia Abate, you know that the ability to be

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36:23

Managing Change and Building Our Resilience Muscles...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/10/27

Change is hard. There's no real way around that. It's disruptive, it breaks your flow and it takes time and resources to react to and manage changes as they happen. And yet, you and your business won't flourish without some change. Being able to manage and adapt to change in a rapidly changing environment is one of the hallmarks of being resilient. But for most people, change means unknown and scary. Our brains evolved to analyze and to predict—or try to!—what’s going to happen next. As

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47:56

Driving New Business and Managing Operations Using...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/10/20

What happens when you FULLY commit to something in your business? What happens when you are completely, totally, 100% all-in? This month we’re talking all about no-code tools and today’s guest, Layla Pomper, has taken her commitment to ClickUp—an extremely flexible no-code project management platform—to the next level. You can use no-code tools like ClickUp to streamline and automate your internal processes and enhance your communication with clients. You can also build digital products,

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35:22

Building Products and Adding Value Using No-Code...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/10/13

The landscape of software is changing: no longer do you need to know how to code to build what you need. Now, building software has been democratized. No-code tools allow you to build your own software which means you can build custom products, services and tools on your own without having to spend piles of money developing custom software.There are lots of ways you can use this technology to benefit your business: you can streamline and automate internal processes, you can build tools and

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46:50

Scaling a Service-Based Business Using No-Code Tools...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/10/06

Software has come a LONG way in the last decade or so. When I started my first business as a professional organizer in 2006, it was still pretty manual. My business systems consisted of a website, Quicken, a label maker, some file folders, and printed out checklists. I needed physical signatures on my contracts and took checks as payments—and I had a fax number.It might seem like it was a simpler time before—there was less to keep up with—but our systems were also cumbersome, inefficient,

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61:57

How To Measure the Value and Success of Your Podcast...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/09/29

Is it worth it? That’s the number one question I get about this podcast. And it’s a good one because we should be evaluating any and every business decision based on the business results we’re expecting it to create. According to today’s guest, evaluating your podcast’s value and success can be evaluated based on if it drives results for your business, puts money in your bank account, gets emails into your inbox, or gets you sales calls."In the series, Is It Worth It, I’ve been talking

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32:12

How Do You Measure the ROI On Your Social Media...

Engineering Calmer Agencies & Consulting Firms: Calm... ·

2020/09/22

You've decided to make an investment in your business. You evaluated the alternatives, you accepted the costs and you decided this particular investment was the right one for your business.You're about to commit a significant chunk of time, money, and resources to this. And, at least for now, you've decided this investment is worth investing in. But later down the road, you'll need to decide whether this was a good, helpful investment that moved your business forward—or if it ultimately

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129 results

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