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PODCAST

Unconventional Leaders

If you feel like the misfit, the one who thinks differently, or the one who never quite fit the mold, this show is here to help you take the parts of your story you once felt unsure about and turn them into your greatest advantage.

business entrepreneurship

All Episodes

06:17

Young People CAN'T Focus? Think Again.

Unconventional Leaders ·

2025/04/02

Why are we telling young people they can’t focus? What if there’s something else to blame?WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparadyIN THIS EPISODE:Why blaming short attention spans is a cop-out for bad contentWhat longer-form trends reveal about real human desireHow creators can stop chasing hacks and start creating from truthCONNECT WITH HEATHER:Ask Heather a Question: https://www.heatherparady.com/askFollow Heather on IG: https://www.instagram.com/heatherparady/Access Full

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58:10

Brand Deals for Creators (Deep Dive) | Justin Moore

Unconventional Leaders ·

2025/04/01

Have you dismissed the possibility of getting sponsors or brand deals because your brand is “too small”?Think again.Even if you don’t have a massive following, you can be making money.Today I connected with Justin Moore, founder of Creator Wizard. As a sponsorship coach, he’s helped creators generate over $5 million in brand deals.In his book Sponsor Magnet, Justin breaks down why brands sometimes pay smaller creators more than bigger ones, the biggest mistakes creators make when pitching to brands,

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08:36

Anti-Hero in Storytelling

Unconventional Leaders ·

2025/03/29

Today, we’re talking about how embracing your flaws can build more connection and why audiences root harder for the anti-hero.TOPICS COVERED IN THIS EPISODE:Why you might not want to paint yourself in the best lightThe anti-hero framework and how to use it in your own storyHow to share vulnerability without oversharingEPISODES MENTIONED:Attention Marketing for Creative Entrepreneurs | with Adam Ivy | Episode 42 https://www.youtube.com/watch?v=GOuNxNhepKI&t=7sThe Storytelling Process: Deep Dive

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57:38

Creatives: Get more DONE by thinking like a Producer ...

Unconventional Leaders ·

2025/03/25

Creativity and business can often feel like two opposing forces, one requires flow and emotion, while the other demands strategy and structure. But to move forward with your creative work, you have to think like a producer.Today, I connected with Tara Mewis, the President of Honey Cut Studios, a creative agency known for its innovative storytelling. Tara has written, filmed, and produced content for nearly 20 years. In this conversation, she shares how she’s learned to balance creative vision with

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10:12

This is Killing Your Social Media Content

Unconventional Leaders ·

2025/03/20

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparadyToday, we’re talking about why outsourcing your content might be destroying it.TOPICS COVERED IN THIS EPISODE:The biggest mistake business owners make when outsourcing contentHow top creators stay involved in their content (and why it matters)A practical way to balance authenticity and delegation in your businessEPISODES MENTIONED:Nicky Saunders – Why overthinking kills creativity and how to simplify your content strategy.Will Reynolds

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51:22

AFRAID TO TAKE RISKS? TRY THIS | Ty Allan Jackson

Unconventional Leaders ·

2025/03/18

How many times would you let the world tell you no before you gave up on your dream? After submitting his manuscript to 147 agents and being rejected 147 times, today's guest not only learned how to publish his books himself but also sold 300,000 of them.In this episode, I sit down with Ty Allan Jackson, an award-winning children's author, literacy advocate, and dynamic speaker who has dedicated his life to inspiring young readers and educating adults on the transformative power of literacy. Ty's

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06:33

Limits I Use in My Instagram Reels (Listener Question)

Unconventional Leaders ·

2025/03/13

A listener recently asked how I personally apply creative constraints in my short-form content. Here is my answer along with a lesson from Project Runway.TOPICS FROM THIS EPISODE:Creative lesson from Project RunwayThe specific constraints I use in my ReelsHow you can use constraints to make better contentWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparadyEPISODES MENTIONED:How to Beat Overwhelm (Secrets from Creative Professionals) https://www.youtube.com/watch?v=_XlIIYf61ZIMake Better

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51:01

Blow Your Business Up with YOUTUBE | Ken Pozek

Unconventional Leaders ·

2025/03/11

When Ken Pozek started his YouTube channel, he wasn’t trying to build a media company, he was just looking for new ways to get leads. But after posting 100 videos in 100 days, everything changed…Now, Pozek Group is a full-scale, media-powered real estate business, closing millions in sales and shaping the future of Orlando’s market. But Ken’s success wasn’t just about making more content, it was about telling better stories, leveraging analytics, and staying in the game when there was no immediate

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06:14

How to Stop Feeling Self-Conscious Sharing Your Art |...

Unconventional Leaders ·

2025/03/06

Putting your art out into the world can feel like you are standing in front of everyone you know completely butt naked. In this episode, we explore why taking risks feels so vulnerable and how to move past the fear of being seen.EPISODES MENTIONED:https://www.youtube.com/watch?v=u4v-uRjowKg&t=35shttps://www.youtube.com/watch?v=YhB1oT_MGag&t=1069sTOPICS FROM THIS EPISODE:How ego can block opportunitiesOvercoming fear by focusing on missionWhy your work isn’t meant for everyoneCONNECT WITH

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48:14

You Can Have Two Careers! Tips for Creative...

Unconventional Leaders ·

2025/03/04

Have you ever been told that in order to succeed, you need to pick one lane and narrow your focus?Meet Natasha Pearl Hansen. She’s a touring comedian and startup founder who is successfully embracing two worlds unapologetically. From launching her own tech company to navigating the business side of entertainment, she has always been intentional about creating her own path. Pretty unconventional, hmm?In this conversation, Natasha shares how she manages relationships and networking, stays productive

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05:41

How to Beat Overwhelm (Secrets from Creative...

Unconventional Leaders ·

2025/02/28

Feeling Overwhelmed by Too Many Ideas? Try This Trick Used by Professional CreativesTOPICS FROM THIS EPISODE:How innovation thrives within structureWhy setting rules can actually make you more creativeHow to use structure to grow your platformEPISODES MENTIONED:Improve Your Short Form Video by Doing This | ‪@BrendanKane‬https://www.youtube.com/watch?v=wiC8GU_ycmw&t=129sHow to Produce Better Content as a One-Man Show | George Sidiropoulos https://www.youtube.com/watch?v=oGBRZHeyFHo&t=17sThe

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01:01:02

Celebrity Interviewer: How to Ask Better Questions,...

Unconventional Leaders ·

2025/02/20

A year ago, I started watching a ton of celebrity interviews, hoping to understand how actors, directors, and producers built successful careers in such an oversaturated industry. What I didn’t expect, though, was to be captivated by the person interviewing them all.Today, I connected with Jenelle Riley, an Emmy-winning journalist, playwright, and editor at Variety. She started out in Oregon with no industry connections but built her career through her brilliant writing and natural ability to

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05:55

Top 3 Ways to Feel More Confident Sharing Content ...

Unconventional Leaders ·

2025/02/18

Putting yourself out there—sharing your content, your ideas, your voice—can feel terrifying.Over the past several years, I’ve interviewed over 1,000 people across different shows, and when it comes to confidence, three conversations stand out the most.Each of these ideas is unique, but my hope is that one of them will be exactly what you need to push past fear and take action on what you know you're called to do.🎥 WATCH EPISODES ON YOUTUBE: youtube.com/heatherparadyEPISODES

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42:50

Shadow Work and Creativity | Rivky Gross

Unconventional Leaders ·

2025/02/11

If you've ever felt like you're on the sidelines, cheering for others while knowing deep down you're holding yourself back—this episode is for you.I sat down with Rivky Gross, a somatic and subconscious-based practitioner, to explore the concept of the shadow artist—a term from Julia Cameron’s The Artist’s Way. A shadow artist feels the pull to create but hesitates due to fear, perfectionism, or self-doubt.As Carl Jung said, “Until you make the unconscious conscious, it will direct your life and you

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07:27

How to Simplify a Big Story (Without Losing Its Impact)

Unconventional Leaders ·

2025/02/06

How can you tell a BIG Story in Less Time? Here are three tips from experts.TOPICS FROM THIS EPISODE:How to break down big ideas using the “watermelon” methodWhy limiting your options will help you find the heart of the storyHow to start your story to get to the point fasterEPISODES MENTIONED:How to Make More SPACE in Your Life for Creativity & Impact | Tyler Moore @tidydad | Episode 71Overcoming BURNOUT and Finding the HEART of the Story | Filmmaker @CarlosAndresCuervo | Episode 27Matthew

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56:54

How to Use Introversion to Your Competitive Advantage...

Unconventional Leaders ·

2025/01/25

Introverts, did you know you have a competitive advantage—not just as a creative, but even in your business? Today, I connected with Margaret Soraya, an award-winning Scottish photographer, fine artist, and creative thought leader (and just an amazing human).Proud to embrace her introversion, she spends a lot of time alone, sometimes weeks unplugged, yet still manages to sell out her creative retreats—sometimes within minutes of being listed—and leads an engaged, loyal online community.Running a

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05:39

3 Storytelling Myths DEBUNKED by Experts | Episode 72

Unconventional Leaders ·

2025/01/20

Here are 3 Storytelling Myths DEBUNKED by Experts.EPISODES MENTIONED:How to be a Better Storyteller | @matthewjohndicks | Author of StoryworthyStorytelling Tips for Personal Brands | @SunYiCo | Episode 39Improve Your Short Form Video by Doing This | @BrendanKane | Episode 8TOPICS FROM THIS EPISODE:Why stories should be boringWhy you don’t need powerful wordsWhy you might NOT want to “change things up”CONNECT WITH HEATHER:Ask Heather a Question: https://www.heatherparady.com/askFollow Heather on IG:

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01:07:04

How to Make More SPACE in Your Life for Creativity &...

Unconventional Leaders ·

2025/01/08

To make space for something new, we first need to clear the clutter.In this episode, I connected with Tyler Moore, famously known online as Tidy Dad. An educator from New York, Tyler has built a massive following by tackling one universal topic: tidying up your life. But as Tyler reveals, this isn’t just about the mess in your home—it’s about the emotional and mental clutter that affects every aspect of your work and life.By clearing out his personal space, Tyler found his voice and began using

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10:47

How to Tell a Story in 60 Seconds (Without Losing...

Unconventional Leaders ·

2024/12/31

Do you feel like you need to dumb down your message to grow your social platforms? Think again. In today’s episode, I’m breaking down why that thought pattern is totally wrong—and sharing exactly how to frame your deep, meaningful message in 60 seconds or less.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparadyEPISODES MENTIONED:How to Tell Your Personal Story (Like a Pro) | Irene’s Entropy https://www.youtube.com/watch?v=m7A-XOR8a4k&t=9sHow to be a Better Storyteller |

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05:41

Feel Behind? Listen to This | The Solo Episode

Unconventional Leaders ·

2024/12/24

Feeling behind in your business or creative work? As the year wraps up, it’s easy to feel down if you didn’t meet your goals or feel off track from where you want to be. If that sounds like you, here’s a little pep talk for ya.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparadyCONNECT WITH HEATHER:Ask Heather a Question: https://www.heatherparady.com/askFollow Heather on IG: https://www.instagram.com/heatherparady/Access full show notes here:

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149 results

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