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PODCAST

Dear Art Producer

Dear Art Producer connects the photography and video community with art producers in the advertising community. This podcast introduces you to different art producers, share the stories of their diverse career paths, explore what it means to stay relevant and examine industry topics such as marketing, estimating, directing, websites and more.

arts visual arts

All Episodes

37:01

062: Ally Godfrey, Senior Producer at Mary Kay

Dear Art Producer ·

2020/08/26

Ally Godfrey is a Senior Producer at Mary Kay and is based in Dallas, Texas. She’s on the global design team of global brand strategy and design, and she coordinates all still and video content for all Mary Kay global countries. Ally was formerly at The Marketing Arm and was also a rep. Heather and Ally talk about understanding the post-production process with motion projects, set efficiency, broadcast producers learning more about still photography, pivoting productions in the time of Covid. They

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36:54

061: Brenda Whaley, Executive Producer

Dear Art Producer ·

2020/07/30

Brenda Whaley is an Executive Producer based in Chicago who has been producing for 15+ years. Heather and Brenda talk about the path to being an executive producer, the art of delegating and hiring go-to staff as well as what they’re learning while shooting in the time of Covid-19. They also discuss educating clients on new production protocols, how to control viewing shoots remotely, social distancing, location shoots versus studio shoots, managing catering, added time and budget for pre-production

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36:07

060: Doug Menuez, Photographer and Lynda Goldstein,...

Dear Art Producer ·

2020/06/26

Doug Menuez is a professional photographer based in New York, and Lynda Goldstein is a freelance producer with Pix Producers. They collaborated on a project called “Sheltering” following strict Covid-19 CDC guidelines with PPE and social distancing. Heather talks with them about pre-production best practices, production safety support, choreography on set, compliance personnel, finding talent during the pandemic and how to best work when clients aren’t present. In an industry where the rules are

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50:48

059: Tim Tadder, Photographer and Dahlia Weidmann,...

Dear Art Producer ·

2020/06/19

Tim Tadder is a professional photographer based near San Diego, and Dahlia Weidmann is Tim’s executive producer. Heather talks with them about estimating jobs and creating content within the Covid-19 protocols as well as sourcing shoot protocol information (CDC, APA, OSHA, etc.). They also discuss how Tim rediscovered his pure creative style when shoot sizes were minimized, creative collaborations by working remotely, the roles and responsibilities of safety officers on set, taping off department

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33:59

058: Alicia Hansen, Founder & CEO of N.Y.C. SALT

Dear Art Producer ·

2020/06/08

Alicia Hansen is a professional photographer and Founder of NYC SALT, a non-profit organization which creates opportunities in visual arts and pathways to college for underserved New York City youth, by engaging them in a rigorous blend of professional photography instruction, one-on-one mentoring, college-preparatory workshops, and career exposure. Heather and Alicia discuss how the SALT youth development program works, positive anecdotes and success stories, approaches to online portfolio reviews

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36:02

057: Tess Rockers, Producer at EVB and Jennifer...

Dear Art Producer ·

2020/06/03

Tess Rockers is a Producer at Evolution Bureau (EVB) and Jennifer Davick is a Food director, DP and still photographer on the Heather Elder Represents roster. They recently created four motion spots for a cookware client, and they talk about how they did the production under COVID-19 restrictions. Heather, Tess and Jennifer discuss the Create in Place online directory of photographers and videographers that are able to create content from within their own studios or homes, the evolving protocols,

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32:46

056: Karin Onsager-Birch, CCO at FCB West

Dear Art Producer ·

2020/05/04

Karin Onsager Birch is Chief Creative Officer at FCB West in San Francisco. She is creatively responsible for the Levi’s and Clarks brands worldwide. Karin is also known for frequent wins at Cannes, the One Show, and YouTube Top 10. Before joining FCB West, she was in London at Blue Hive running Ford’s advertising across Europe, and before that at Goodby Silverstein & Partners. Heather and Karin discuss the Create in Place online directory of photographers and videographers that are able to create

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43:58

055: Emily Hoskins, Senior Producer at The Designory

Dear Art Producer ·

2020/04/29

Emily Hoskins is Senior Producer at The Designory. She’s based in Long Beach, CA. She works with clients such as Subaru, Infiniti and Nissan. She has spent time as an agent, an advocate for photographers and directors on the rep side of the business and currently applies that experience to her agency productions. Heather and Emily discuss what post-pandemic insurance and cancellations (example: force majeure) might look like, how photographers should be protecting themselves regarding terms and

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31:00

054: Renee Jung, VP/Executive Art Producer at Area 23

Dear Art Producer ·

2020/04/14

Renee Jung is VP/Executive Art Producer at Area 23 in NYC. She is an award-winning art producer who began her career as a photographer but realized being behind the scenes was more of her calling. She spent many years as a photo agent and producer to then find that the ad agency life was where she wanted to be. Heather and Renee discuss the challenges with balancing the to-do list and taking care of oneself emotionally while WFH; photographers who are setting up shoots in their homes with their

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44:38

053: Ken Zane, Freelance Art Producer and Curator at...

Dear Art Producer ·

2020/04/13

Ken comes on the show as the first repeat guest! This episode is filled with tips and advice as well as very thoughtful conversations about the current ways we work and how these can be improved to the benefit of all. Key Takeaways [:30] Heather welcomes Ken and asks him to share his background from being a photographer to freelancing today. [3:15] Ken shares a little about what he does at AtEdge and he talks about current styles. [7:00] The state of the industry has drastically changed and is

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38:15

052: Jennifer Dee, VP/Director Integrated Creative...

Dear Art Producer ·

2020/04/02

Jennifer Dee is VP/Director Integrated Creative Services at McCann Health in New Jersey. She’s been with the agency for 25 years, and she and Heather discuss some of the things McCann Health is doing to humanize this virtual working experience for its employees, pivoting in-the-moment on productions (from live action to CGI), how they’re attempting to execute even when the timelines haven’t shifted, telling great stories with limited storytelling tools, the value of a steady stream of stock from

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39:37

051: Michael Kaminski, Exec Producer and Dir of...

Dear Art Producer ·

2020/03/31

A popular guest returns to the show to share insights and wisdom from his home office. Michael Kaminski is Executive Producer and Director of Production at the Creative Healthcare Agency Juice Pharma in New York City, one of the epicenters of the coronavirus pandemic. Michael and Heather discuss the ensuing rise of illustration and animation in the absence of active shoots, how photographers and directors are creating stock libraries from their archives, the future of what productions will look

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46:20

050: Jacki Angeletti, Senior Production Consultant,...

Dear Art Producer ·

2020/03/30

Jacki Angeletti comes on the show today to share her experience being a production consultant as well as having worked decades on the agency side. Tune in for an interesting glimpse into the mystery of production consulting. Key Takeaways [:30] Heather introduces Jacki and they jump right into talking about the lack of communication that occurs which may be the cause of the “cost consultant mystery.” [5:36] Why do clients hire third parties, cannot the agency provide the information? Jacki shares

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26:41

049: Wendy Gordon, Executive Producer at Work Production

Dear Art Producer ·

2020/03/26

What does COVID-19 mean for the art production industry, and how can we prepare for the future? Wendy Gordon is Executive Producer of Work Production, an integrated content production company based in New York. In response to conflicting information and fears about safety, Wendy started the Facebook group "Production Resources Coronavirus" to provide a space where producers can share information, ask questions, and find community during this time of uncertainty. She joins the show to talk about what

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44:23

048: Hannah Soto, CEO Grey House Productions...

Dear Art Producer ·

2020/03/16

Hannah is Founder and CEO of Grey House Productions, a very value-driven human-centric company, she comes on the show to share an enormous wealth of information on the business as it unfolds in a production house. Key Takeaways [:30] Heather introduces Hannah and asks her to share how she made her way from studying photography to founding Grey House Productions [6:11] Hannah explains how she keeps it all together — business and life — and it’s all about the team! But she also touches on the

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39:54

047: Sheri Rosenberg, Writer and Producer

Dear Art Producer ·

2020/03/09

Sheri comes to the show today to share her perspective of having been an art producer and blogger turned brand direct writer. She speaks to the industry changes that propelled her into new avenues in advertising and shares tips for the people out there looking to pivot, as well. Key Takeaways [:30] Heather introduces Sheri and asks her to share how she made her way into art buying, blogging and writing by way of photo repping, trend forecasting, and forging her own path from NY to Miami. [5:47]

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39:07

046: Amy Shaw, Director of Production and Business...

Dear Art Producer ·

2020/03/02

Amy comes on the show today to share her award-winning experience in broadcast TV, digital, and content creation for luxury and beauty brands. She also provides insight into working brand direct and the art of celebrity and social influencer talent. Key Takeaways [:30] Heather introduces Amy and asks her to share how she made her way into production from being a magazine photo editor to jumping into advertising and proceeding to work for a long list of brands endorsed by celebrities! [9:53]

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50:13

045: Jean Wolff, Visual Consultant, Art Producer...

Dear Art Producer ·

2020/02/24

Jean joins the show to talk about the changes she is seeing in the industry today — it used to be called the business, back in the day. Tune in for a free-flowing conversation on the evolution of advertising, from the advent of influencer marketing to increasingly complex NDA’s. Key Takeaways [:30] Heather introduces Jean and asks her to share the story of how she made her way into such an interesting title! From Ogilvy to Tiffany to Ritz by way of Robert Mapplethorpe and Annie Liebowitz, Jean

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41:56

044: Adrienne Darnell, Senior Integrated Producer at...

Dear Art Producer ·

2020/02/17

Adrienne Darnell comes on the show to share her own unique style of production and film photography. She is a bold, fearless, creative museum goth and she shares a wealth of hope and advice for driving your own path in a changing industry. Key Takeaways [:30] Heather introduces Adrienne and asks her to share the story of how she made her way into production and photography from studying to be an English teacher in Alabama. [5:17] A lot of Adrienne’s current job is to find new talent; she touches

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49:16

043: Michael Kaminski, Executive Producer Director of...

Dear Art Producer ·

2020/02/10

Heather is honored to welcome Michael Kaminsky to the show. With 15 years of experience in-house as well as experience as a photographer himself, Michael brings a wealth of information, tips, and insights and just all-around wisdom to listeners. Key Takeaways [:30] Heather introduces Michael and asks him to share the story of how he made his way into in-house photo and video production by way of photography — shooting rock stars such as The Rolling Stones, Nirvana, U2. [7:02] Michael speaks to the

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123 results

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