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PODCAST

Marketing With Empathy®

Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network. Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social

business marketing

All Episodes

38:43

100. Top 6 Brand Storytelling Examples from Last 2 Years

Marketing With Empathy® ·

2023/02/21

EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and Red Wing Shoe Co. (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab VIEW SHOW

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38:21

99. Create Better Corporate Videos - Tony Gnau

Marketing With Empathy® ·

2023/02/14

EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions, shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from others; and how to make better (less boring) testimonial videos. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/title-tony-gnau-episode-99/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS

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31:03

98. Smash Organizational Silos w/Content Calendar -...

Marketing With Empathy® ·

2023/02/07

EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/smash-organizational-silos-w-integrated-content-calendar-episode-98/ (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists:

en

41:09

97. Do This to Gather Deeper Consumer Insights -...

Marketing With Empathy® ·

2023/01/31

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Seifert Ph.D helps companies understand their consumers even better, and then translate research findings into tangible action steps. VIEW SHOW

en

30:27

96. Video Storytelling from National TV Anchor Turned...

Marketing With Empathy® ·

2023/01/24

EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compelling video stories that still feel natural and genuine; which brands are doing it well; and how best to structure a team with a focus on JournoMarketing™. (free) JOIN Marketing With

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36:01

95. Quizzes to Attract & Engage Customers – Helen Munshi

Marketing With Empathy® ·

2023/01/17

EP 95. Quizzes! Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content. (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab VIEW SHOW

en

34:21

94. Behavior Economics: Predict Shopping Trends,...

Marketing With Empathy® ·

2023/01/10

EP 94. Behavior economics expert, Siena Dexter from Smashbrand, shares current trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future. How these things can help predict retail behavior at point of sale, ultimately helping you connect with your customers to achieve business goals. (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand

en

33:16

93. Mental Health & Body Odor- Harrys & Lume -...

Marketing With Empathy® ·

2023/01/03

EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensitive topic with women via iPhone content from its doctor founder. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/mental-health-body-odor-harrys-and-lume-storytelling-examples/ (free) JOIN Marketing With Empathy's Slack community to connect and

en

28:01

92. Year 2 Podcast & Business Insight Recap

Marketing With Empathy® ·

2022/12/13

EP 92. What can you learn from Sarah’s second year of running the Marketing with Empathy® podcast and Kindred Speak® brand storytelling consulting company? Listen as Sarah reflects on this past year; what she’s learned and changed with the podcast; and a key opp she sees all brands needing help with to advance brand storytelling inside their orgs. (free) JOIN the Marketing With Empathy® Slack community to connect and network with other brand storytelling strategists:

en

41:33

91. Alice Riot Uses NFTs This Way - Kelly Groehler

Marketing With Empathy® ·

2022/12/06

EP 91. Our journey to understand NFTs and Web3 continues. Sarah talks to a company using them. Kelly Groehler is CEO of art curation and Web3 agency, Alice Riot. How they’re using NFTs, her early thoughts on Web3, and storytelling marketing implications. (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab VIEW SHOW

en

54:14

90. Intro to NFTs, Web3, Metaverse - Joseph Jaffe (is...

Marketing With Empathy® ·

2022/11/29

EP 90. Confused by NFTs, Web3, Metaverse, cryptocurrency, and how to think about them in your storytelling plans? Expert, Joseph Jaffe explains what each is, the notion of community capitalism, and storytelling marketing implications. (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab VIEW SHOW

en

9:45

89. Free Brand Storytelling Marketer Community

Marketing With Empathy® ·

2022/11/22

EP 89. Love the Marketing With Empathy podcast and can't wait to connect with other like-minded marketers? Want to learn more about connecting with audiences through storytelling? Be part of a free community with more content marketing strategists where you can meet and share ideas? There’s a new Marketing With Empathy podcast community Facebook group for this. What happens inside the group? Why join? Who’s already in it? and Why did Sarah create it? (free) JOIN Marketing With Empathy's Slack

en

26:55

88. Jia Loungewear: It's Not Bad to Think Small -...

Marketing With Empathy® ·

2022/11/15

EP 88. Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business. Reminder to be more thoughtful about the small ways you can connect with your audience through

en

28:16

87. How to Create a Content Performance Culture -...

Marketing With Empathy® ·

2022/11/08

EP 87. What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW

en

24:34

86. How I Became a Successful Brand Storytelling...

Marketing With Empathy® ·

2022/11/01

EP 86. What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to lead/grow $10 million content plans/teams. And, learned to do so without sacrificing time away from her number one priority: family. (freebie) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW

en

32:22

85. 9 Steps to Get Your Blog to Rank on Google -...

Marketing With Empathy® ·

2022/10/25

EP 85. We reverse engineer the nine steps it takes to help get your blog to rank on Google, and discuss if you should be worried about Google's newest “quality content” algorithm change. Get your pen and paper ready to take notes as SEO expert, Antonie Meeker joins Sarah to outline a 9-step recipe to help you more confidently plan and review your brand's blog content going forward. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS

en

37:10

84. 3 Marketing Tactics to Grow Your Brand Podcast –...

Marketing With Empathy® ·

2022/10/18

EP 84. Podcasting guru and CEO, Erik Jacobson, shares a smart upper, mid, and low funnel tactical approach to podcasting to help you plan how your brand podcast best supports your content marketing funnel, and drives the best ROI. PLUS, three tested & proven techniques to attract more people to grow your podcast show. Erik’s gone from zero to seven figures in revenue helping more than 200 brands use podcast-to-podcast marketing techniques to build brand awareness, trust, generate qualified leads,

en

22:59

83. How Sleep Number Grew Storytelling – Lisa Bailey

Marketing With Empathy® ·

2022/10/11

EP 83. Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly you should test the waters; and what they'd do differently that you can learn from. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW

en

31:04

82. Do Mental Rehearsal to Set Yourself Up for...

Marketing With Empathy® ·

2022/10/04

EP 82. Can you hack your brain to be more creative & successful in your career? Mindset Mastery Coach, Mindi Huebner helps us explore a twist on “fake it till you make it” that might surprise you and become your secret sauce for maximum outcomes at work and in life. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW

en

17:02

81. The One Way to Monetize Your Brand Podcast

Marketing With Empathy® ·

2022/09/20

EP 81. Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/the-one-way-to-monetize-your-brand-podcast-episode-81/ JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN

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