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PODCAST

Brand USA Talks Travel

This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

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All Episodes

00:21:19

Live From Destinations International: Improving...

Brand USA Talks Travel ·

2024/07/23

Embracing accessible and inclusive tourism requires focus, education, and empathy. Marks meets with Sophia Hyder Hock and Rory Archibald to discuss the latest research concerning accessible travel, the necessity of a communication plan, and ideas that will quicken your progression from design to execution. Rory Archibald is Head of Association Sectors and Marketing at Visit Scotland. Sophia Hyder Hock is Chief Inclusion Officer at Destinations International.

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00:18:49

Live From Destinations International: Lessons...

Brand USA Talks Travel ·

2024/07/22

With 25+ years at the same DMO, Deana Ivey demonstrates how to grow as your city expands - plus, we hear about producing large events in-house, working on the set of their movie It All Begins With A Song, and giving a young Taylor Swift her start. Deana Ivey is President and CEO of the Nashville Convention and Visitors Corporation.

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00:17:41

Live From Destinations International: Being Bold With...

Brand USA Talks Travel ·

2024/07/19

Is there a difference between EDI and DEI? Timothy Bush and Barbara Karasek also discuss education on inclusion, how a destination starts integrating inclusion locally, and details about D.I.’s focus on social inclusion. Barbara Karasek is CEO and Co-Owner of Paradise. Timothy Bush is Chief Marketing Officer at Visit Lake Charles.

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00:22:10

Live From Destinations International: Redefining...

Brand USA Talks Travel ·

2024/07/18

Fact: When constituents value something, it gets funded. In our first D.I. 2024 episode, we explore how to better express value by actively using new metrics and indicators, looking at massive datasets and making better marketing decisions. Ted Sullivan is Chief Marketing Officer at Zartico. Andreas Weissenborn is Vice President of Research and Advocacy at Destinations International.

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00:21:16

Strategy & Education for Inclusive Hospitality with...

Brand USA Talks Travel ·

2024/07/09

Learn about the growth of LGBTQ+ travel market, how destinations can become more welcoming, and the language surrounding identity. Billy Kolber and Ken Porpora are Co-Founders of HospitableMe.

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00:15:57

ESTO 2024 Sneak Peek with Aimee Misako Gabel, Angie...

Brand USA Talks Travel ·

2024/07/02

ESTO is August 11-13 in Columbus, Ohio, and this year's theme is "Ignite Your Spark." Mark is joined by Aimee Misako Gabel and Angie Briggs for a first look at this year's convention, advice for first-time attendees, and tips for maximizing your stay. We also hear from Jody Raida about the upcoming GoUSA TV Storytelling Awards and how destinations can still participate before the deadline to enter.Aimee Misako Gabel is Senior Vice President for Events and Education at U.S. Travel

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00:16:40

The Latest Travel Trade Insights from Nick Hentschel

Brand USA Talks Travel ·

2024/06/25

Having a huge international customer volume enables Nick to observe travel trends from a very unique perspective. Hear about the current state of global travel, with projections for the next few years. We also cover the bankruptcy of Europe’s third largest tour operator and the latest on China - plus, Mark quizzes Nick about other career options he considered outside of the travel industry. Nick Hentschel is Chief Operating Officer at AmericanTours International.

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00:22:18

Disruptive Storytelling with Leah Chandler

Brand USA Talks Travel ·

2024/06/18

Learn about the secret sauce behind Puerto Rico’s approach to storytelling. Mark also explores the relationship between a CMO and a CEO at a DMO, and you’ll find out about the "United Voices" campaign partnership with Afar. Leah Chandler is Chief Marketing Officer at Discover Puerto Rico.

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00:17:00

He’s the CEO of a Sports Commission & the CEO of a...

Brand USA Talks Travel ·

2024/06/11

DMOs frequently express interest in expanding Sports Tourism. Learn from an expert in both fields who could teach a masterclass in developing the right infrastructure for success. We get a take on building large new sports facilities, and find out when it’s worth taking a chance on sports events that may not produce a profit. David Gilbert is CEO at Destination Cleveland and the Greater Cleveland Sports Commission.

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00:18:24

Changing Luxury Travel with Tom Marchant

Brand USA Talks Travel ·

2024/06/04

Will the next big trend in luxury travel be travelers seeking silence, or maybe blink travel?Tom Marchant, Co-Founder of the Black Tomato Group, shares how luxury travel is being redefined by modern travelers, the value of word-of-mouth publicity, and being named one of the "48 people changing the way we travel" by Condé Nast Traveler.

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00:21:20

Growing Sustainable Tourism with Kind Traveler's...

Brand USA Talks Travel ·

2024/05/28

Jessica informs us that 97% of travelers want their travel dollars to have a positive impact in the communities they visit. To understand where sustainable tourism is headed, we cover global trends at the intersection of travel, philanthropy, and sustainability. Find out how Kind Traveler works with destinations and hotels. Plus, learn about key factors that travelers utilize in evaluating destinations for sustainability. Jessica Blotter is CEO, Co-Founder, and Editor-In-Chief of Kind

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00:33:06

Live From IPW: Chris Thompson's Farewell Finale

Brand USA Talks Travel ·

2024/05/23

Join Chris for a ride in the Brand USA Talks Travel Time Machine as he reflects on challenges and accomplishments during his tenure as CEO. Mark also surprises Chris with comments from friends, who recount inside stories about times together. If you’re one of Chris’ friends and we didn’t include you on this podcast, we sincerely apologize. Truth is that if we’d contacted all his close pals, the show would have been hours long! It’s funny, it’s heartwarming, and it's a tad melancholy. Tissues

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00:14:23

Live From IPW: The 250th Anniversary Celebration in...

Brand USA Talks Travel ·

2024/05/22

Hear from Kate Fox, Executive Director at the Massachusetts Office of Travel and Tourism, on participating in the Media Marketplace at IPW, working with other destinations, and optimism in travel and tourism.

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00:21:30

Live From IPW: Get Ready for D.I. Coming to Tampa...

Brand USA Talks Travel ·

2024/05/21

U.S. destinations can learn something from Tampa, Florida about leveraging unique strengths and partnering with neighboring cities. From their acclaimed airport, to becoming a Michelin Guide city, to the DMO's very own beer & branded scent, Mark has a fun time with Santiago C. Corrada, President & CEO of Visit Tampa Bay – and you will too!

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00:15:14

Live From IPW: Inside Italian Travel Journalism with...

Brand USA Talks Travel ·

2024/05/20

Mark is joined by Lucio Rossi, a 30-year veteran of Italian travel journalism. Lucio offers his take on Italian perceptions about the United States, the current state of travel journalism in Italy, and promoting visitation to the USA's lesser-known State and National Parks.

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00:16:11

Live From IPW: The Travel Love Story of America &...

Brand USA Talks Travel ·

2024/05/17

Mark sits down with Audrey and Casey to hear stories about Brand USA's recent MegaFam from Canada. We also get an update about Air Canada and details about Brand USA’s Canada Connect. Audrey Tanguay Beaudette is Air Canada's Manager for Global Sales and Tourism Partnerships. Casey Canevari is Brand USA's Senior Manager for Global Trade Development for Canada.

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00:15:08

Live From IPW: The Fascinating Story of Broadway...

Brand USA Talks Travel ·

2024/05/16

Following IPW's much-anticipated tradition of a private Broadway show at lunchtime, Mark sits down with Bob Hofmann to learn about Broadway Inbound’s backstory, and how the organization works with tour operators and travel agents to showcase that "No trip to New York City is complete without Broadway." Bob Hofmann is Vice President of Broadway Inbound at the Shubert Organization.

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00:16:43

Live From IPW: ESTA and Passport Control Update with...

Brand USA Talks Travel ·

2024/05/15

Mark and Macharia cover the latest on the Visa Waiver Program, Global Entry, and Mobile Passport Control, as well as rules concerning travelers from Cuba and Hungary. We also get a rare taste of Macharia's legendary karaoke prowess. Macharia Davis is Branch Chief for the Electronic System for Travel Authorizations (ESTA) and the Electronic Visa Update System (EVUS). Download the Official ESTA Mobile App Marketing Toolkit and sign up to receive travel updates here:

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00:10:39

Live From IPW: The IPW Hand-Off to the Next...

Brand USA Talks Travel ·

2024/05/14

Did you know that San Antonio is home to the only ultra-accessible theme park in the entire world? Marc Anderson, President and CEO of Visit San Antonio, shares insights on the effects of hosting IPW in 2023, as well as the city's DEI efforts and rapid growth. He also offers advice to next year's host city for IPW, Chicago.

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00:19:44

Live From IPW: 2024 Market-By-Market Update with...

Brand USA Talks Travel ·

2024/05/13

To learn how visitors from various countries are returning to the USA, Mark chats with Brand USA’s Chief Marketing Officer, Staci Mellman, and Jackie Ennis, Vice President, Global Trade Development. Hear the latest visitation stats and some very interesting specifics about new traveler behavior patterns. For those interested in the return of international travel to the United States, this is a must-listen.

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254 results

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