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PODCAST

Missions to Movements

Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital

business non-profit

All Episodes

32:58

How Presidential Candidates Master Marketing: Key...

Missions to Movements ·

2024/10/30

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What if the strategies that win elections could also supercharge nonprofit fundraising? DJ Koessler is a trailblazer in political marketing who has shaped campaigns for Barack Obama and Kamala Harris. Together, we’re unlocking the secrets of political messaging and exploring how these techniques can be adapted to energize nonprofit supporters, especially during Giving Tuesday. How can ...

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24:08

No More Writer's Block with the AI Content Assistant...

Missions to Movements ·

2024/10/23

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)AI is already revolutionizing the way nonprofits operate and engage with donors.And Diana Atero is at the forefront, having spent over nine years as a Senior Product Marketing Manager at Bloomerang, a hub of nonprofit tech innovation!Together, we explore how AI is transforming wealth screening and donor segmentation to delivering personalized interactions that strengthen supporter conn...

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34:47

Creative Ways to Educate & Encourage DAF Giving with...

Missions to Movements ·

2024/10/16

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Do you know about Donor-Advised Funds (DAFs)? This 3-letter word has been on a LOT of people’s minds, which is why I’m joined by Mitch Stein, Head of Strategy at Chariot, to learn how these tax-advantaged accounts are reshaping charitable giving. Mitch introduces us to the revolutionary DAF Pay, an innovation that simplifies the donation process to feel just like using a credit card, m...

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6:52

Nonprofits in Action: Hurricane Milton Relief Efforts

Missions to Movements ·

2024/10/14

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)As Hurricane Milton threatened Florida, I found myself grappling with anxiety and worry for my hometown of Sarasota. Traveling to Cincinnati for a keynote on the power of personal stories, I couldn't escape the shared trepidation at the airport, as travelers exchanged tales of loved ones caught in the storm's path. This collective concern spurred me into action, reaching out to Florida...

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19:16

How Subcultures Build Movements & Influence Through...

Missions to Movements ·

2024/10/09

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Three of the most famous movements in history were built on marketing, storytelling, subcultures, and creating influence. Today, we’re going to explore how leaning into subcultures (rather than mass marketing), can be REALLY powerful and create sustainable impact for your nonprofit. We’ll start by unraveling lessons from the Civil Rights Movement and Women's Suffrage. These movements t...

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32:14

Harnessing the Power of Alignment in Fundraising with...

Missions to Movements ·

2024/10/02

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Mallory Erickson’s new book “What The Fundraising” is out TODAY, and I can’t wait to share her wisdom around “alignment fundraising” – specifically why prioritizing alignment over your monetary goals is transformative.Mallory has done extensive research into the psychological and physiological responses of fundraisers, and you’re going to walk away with so many actionable steps for a h...

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32:44

The Secret to Successful Fundraising Appeals: How...

Missions to Movements ·

2024/09/25

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Why do some fundraising appeals succeed while others fall flat? It all comes down to the power of language.Dr. Emilie Socash, the visionary founder and CEO of the Nonprofit Help Center, is here to share groundbreaking findings from her research, including why donors are MORE generous when messaging emphasizes preventing negative outcomes. We break down the psychological contrasts betwe...

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46:56

The Email Strategy That 2x Fundraising Goals with...

Missions to Movements ·

2024/09/18

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate? I’m excited to feature a conversation previously on The Purpose & Profit Club podcast featuring Wendy Faust, the trailblazing Executive Director of the Live Like Lou Foundation, and host Christina Edwards from Splendid Consulting. Wendy takes...

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24:03

How To Create a PSA Video That *Actually* Raises...

Missions to Movements ·

2024/09/11

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What if the key to turning your mission into a movement lies in the power of video? Shannon Fitzgerald from The Hooligans Agency is here to reveal how creative video content can revolutionize advocacy and nonprofit work. And you DON’T need a massive budget to make a significant impact.You’ll hear the incredible story behind two “fake” horror movie trailers designed with a scrappy budge...

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8:34

The Monthly Giving Summit is TOMORROW & I Wrote A Book!

Missions to Movements ·

2024/09/04

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)The Monthly Giving Summit is here! In less than 24 hours, over 1,500 nonprofits from all over the world are coming to the first online virtual event completely dedicated to monthly giving.So what can you expect? Day 1 is focused on keynotes and panels, sharing stories about growth, retention, and fostering values-aligned partnerships. You’ll hear from the Head of LinkedIn for Nonprofit...

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28:18

How to Craft a High Engaging Email Welcome Series for...

Missions to Movements ·

2024/08/28

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Get ready to unlock the secrets of nonprofit email marketing with Katelyn Baughan, a seasoned email expert who has worked with National Geographic and the Trevor Project. Katelyn and I are diving into the nuances of nurturing new email leads with a well-crafted welcome series, (which is underutilized and CRUCIAL during the early stages of supporter engagement!)We break down an optimal ...

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31:37

Dressember's Blythe Hill Unpacks the Merger &...

Missions to Movements ·

2024/08/21

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What can we learn from the merger of two impactful nonprofits, and how can it reshape our approach to mission-driven work? Join me as we welcome back Blythe Hill, the visionary founder of Dressember, who shares the inspiring journey of her organization’s partnership with the International Justice Mission (IJM). With limited resources and a challenging post-COVID fundraising environment...

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31:28

The Impact of Monthly Giving with Caitlin Wion at...

Missions to Movements ·

2024/08/14

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)This week, there's another podcast I want to share with you: What the Fundraising. Mallory Erickson is talking to Caitlin Wion, a data manager at Alzheimer's San Diego. And Caitlin is revealing ALL of her automation secrets to enhance donor engagement and make recurring giving work – with limited capacity and time.Hear how a simple donation tracker in an email campaign led to an unexpe...

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35:49

Building Community & Fundraising Opportunities on...

Missions to Movements ·

2024/08/07

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Could leveraging Facebook Messenger transform your nonprofit's fundraising strategy? In this episode, we sit down with Becca Lockhart and Ty Hyacinth from the Michael J. Fox Foundation to uncover the digital strategies that have catapulted their annual giving. Discover how their innovative use of Facebook Messenger campaigns, combined with integrated donor engagement tactics, has revol...

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38:47

How Writing a Book Can Amplify Your Impact & Open...

Missions to Movements ·

2024/07/31

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Books can spark a movement. And while I am in the midst of writing my first book (coming out in September!), I immediately knew we had to do a podcast episode about this entire process. Allison Trowbridge is the founder and CEO of Copper Books, who are revolutionizing the hybrid publishing model while focusing on mission-driven authors. Get ready to be guided through the complexities o...

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30:43

How To Build An Action-Taking Email List in 2024 with...

Missions to Movements ·

2024/07/24

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement!Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for InboxArmy. Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining ...

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36:15

Reimagine Corporate Partnerships with Kendra Scott's...

Missions to Movements ·

2024/07/17

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Today’s case study explores how an International Women’s Day fundraising campaign empowered local communities and drove meaningful impact across 140 stores.I’m thrilled to have Amanda Young, the Marketing and Philanthropic Manager at Kendra Scott, here to spill her secrets behind successful nonprofit partnerships. We cover everything from setting up pop-up shops, creating custom gifts,...

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40:53

An Innovative Approach to Influencer Marketing with...

Missions to Movements ·

2024/07/10

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Leveraging influential content creators, celebrities, and internet personalities, AND your board members can SIGNIFICANTLY boost awareness and fundraising for your organization.So how did the American Lung Association do it back in 2021? You’re about to find out.Nick Lynch, co-founder and CEO of Collidescope, and Maxine Tatlonghari, Development Director for the American Lung Associatio...

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41:16

Creating an Unforgettable Event Experience with Joey...

Missions to Movements ·

2024/07/03

What if you could turn every event you host into an unforgettable experience that leaves attendees feeling inspired and connected? I’m hanging out with Joey Goon today, President of Utopia Experience, and we’re uncovering ALL the secrets to creating impact and genuine connections at events. Joey takes us behind the scenes of a high-profile mastermind event in San Diego with celebrities and influencers, and how an event structure and schedule led to a successful impromptu $100,000 fundra...

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26:48

Monthly Giving Framework Step 4 & 5: Make The Ask +...

Missions to Movements ·

2024/06/26

Monthly giving is not just about a donation. It is about giving people a way to channel their purpose consistently.And in today's episode, we’re unveiling the secrets behind making compelling asks – and the most powerful strategies for recurring donation requests, so you can leverage initial contributions for maximum impact. For example, 29% of first time donors who became recurring donors, did so within the first 90 days of their initial gifts (!)From speaking opportunities at events, to the...

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214 results

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