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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:47:25

Gen Z Buys the Vibe, Gen X Pays the Bill

Future Commerce ·

2025/03/28

Live from the buzzing floor of ShopTalk Spring, Phillip, Brian, and marketing expert Elizabeth Schmidt unpack everything from nostalgic branding and Gen Z marketing to luxury retail and AI in education. We digest key themes we heard during ShopTalk in real-time and share a compelling look at how relationships and storytelling are driving the next chapter in retail.You Can’t Optimize Your Way to A MythKey takeaways:[02:30] CEO Richard Dixon emphasized Gap’s legacy as a canvas for American culture and

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01:16:11

SkinnyTok, Russian Propaganda, and PepsiCo’s Poppi...

Future Commerce ·

2025/03/21

The brilliant Orchid Bertelsen is back with a huge announcement… PLUS: From Aritzia x Sperry's viral fashion to the surprising new role of Amazon in eCommerce, we explore how brands are winning (and losing) in today’s retail landscape.“I Would Sugarcoat This, But You Would Eat That Too”Key takeaways:[00:04:30] The Sperry x Aritzia collaboration is a calculated and strategic flexing of the Aritzia brand to drive traffic by leveraging the resurgence of the boat shoe trend.[00:19:30] The new metric of

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00:02:55

*TEASER* The Measure Your Erection Cult?

Future Commerce ·

2025/03/20

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusAccess to our new Word of Mouth Index with Fairing, a brand new member benefitSave 20% on Future Commerce print journals and merchExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

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01:07:57

Vibecoding Our Way Straight into a Recession

Future Commerce ·

2025/03/14

This week, we are talking Home Depot’s b-hole reminiscent chatbot and vibecoding JD Vance’s face. Plus—the biggest mystery in American shopping: why does TJ Maxx make people need to poop? Also on tap: Apple’s iPad launch cringefest and a surprising rise in Android smartphone adoption among creatives AND finance bros alike.The Rise of Butthole LogosKey takeaways:Home Depot's "Magic Apron" and Lowe's "Milo" chatbots launched within hours of each other—proving that every brand now needs an AI

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00:58:44

The Dystopic Future of Social Commerce

Future Commerce ·

2025/03/07

Scripted, mass-produced influencer marketing has sent the internet spiraling toward a dystopian era of “loser-generated content.” Plus, we share key insights from eTail West, a sneak peek into Future Commerce’s Word of Mouth Index with Fairing, and dissect some disturbing internet finds of the week.The End of the World As We Know ItKey takeaways:[04:00] Lemon Balm Tea’s influencer campaign: Meanwhile, on TikTok, a scripted ad for Lemon Balm Tea sparks hundreds of fake testimonials. How many

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00:02:52

*TEASER* USPS and Apocalyptic Thinking

Future Commerce ·

2025/03/06

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusAccess to our new Word of Mouth Index with Fairing, a brand new member benefitSave 20% on Future Commerce print journals and merchExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

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00:38:45

Biohacking Too Close to the Sun?

Future Commerce ·

2025/02/28

We unpack the market reactions from the NikeSkims turnout, the fantastical and terrifying future of gene editing, and Howard Lutnick’s first moves as Commerce Secretary. PLUS: Future Commerce is headed to Shoptalk! Phillip and Brian bring the heat from Palm Springs!Coming Up: Don’t miss our coverage of Howard Lutnick’s First 100 Days. Follow our show wherever you listen to podcasts, subscribe to our weekly newsletters, and join us on Instagram, YouTube, LinkedIn, TikTok, and X. We Almost Never

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01:10:54

The Mind-to-Market Future is Infinitely Shoppable

Future Commerce ·

2025/02/21

We peer into commerce’s self-driven future and see new frontiers arising for AV-centric city planning, (more) invasive advertisement integration, commerce-based search engines, and Meta mind control. PLUS: Phillip and Brian designate their week’s heroes and villains, and we get excited about the official Adobe x Future Commerce Shoptalk After Party!Think It, And It Will Be DoneKey takeaways:[9:00] News from the week: Shopify earnings, Klaviyo, bird flu, and the latest from Future Commerce.[15:30]

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01:33:14

Ecology and The Death of Culture™

Future Commerce ·

2025/02/14

When does a word become so ubiquitous it loses all meaning? Brian's sudden aversion to "culture" sparks a meandering exploration into the semiotics of commerce, just as Poppy's influencer vending machine saga becomes an unlikely metaphor for marketing's existential crisis. PLUS, we revisit a key moment from NRF 2025.The Great ‘Culture Cancel’ of 2025Key takeaways:[13:30] The Poppi fallout: After being slammed by fans around the globe for an influencer activation, Poppi juggles image repair. [23:00]

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00:06:34

*TEASER* Shopify's CriYeezus Response

Future Commerce ·

2025/02/12

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusSave 20% on Future Commerce print journals and merchPrivate GPT access with Alani™ from BundleIQExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

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01:09:20

The Surveillance Generation

Future Commerce ·

2025/02/11

Phillip and Brian look into tomorrow’s creator economy, shaped by the role of AI-driven agents in commerce and attention as currency. While rising generations invisibly develop instincts for algorithmic curation, Mr. Beast’s Feastables collect dust in your local Walgreens. PLUS: We bring you along to our NRF panel discussion alongside our friends from BigCommerce.Velocity Over VolumeKey takeaways:Mr. Beast on Colin and Samir: His too many failed sidequests reveal a bigger picture about the viability

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00:45:35

7 Creative Trends Shaping DTC in 2025

Future Commerce ·

2025/02/07

Head of Content James Mulvey joins the show to discuss Motion’s latest creative trends report, which analyzed over $100M+ in ad spend across platforms to extract top creative insights. Listen now to catch the highlights and learn how breakthrough ads are getting faster, funnier, and uglier.Read Motion’s 2025 Creative Trends Report at Motionapp.com/creative-trends.Going Where Millions of Marketers Haven’t Gone BeforeKey takeaways:Motion curated a report of the seven top creative trends to keep up

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00:06:53

*TEASER* David Lynch's Legacy: The Essence of Evil

Future Commerce ·

2025/02/04

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusSave 20% on Future Commerce print journals and merchPrivate GPT access with Alani™ from BundleIQExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

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00:53:47

We Are So Back: Yuppies, Starbucks, and Gen X

Future Commerce ·

2025/01/31

This week, we’re live-reacting to battles across culture. It’s DeepSeek vs. OpenAI, Millennials vs. Gen X, and Starbucks vs. Sharpies (Sharpies won). PLUS: The Flappy Bird effect drives an aftermarket of devices with TikTok access, yuppie culture booms, and Waymo strikes again. The Other Side of Headless CommerceKey takeaways:DeepSeek’s Disruption – A powerful, cheap, open-source AI from China that is sending shockwaves through the industry, challenging Nvidia’s dominance and raising economic

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00:53:55

The Magic of Cultural Hitmaking With Ana Andjelic

Future Commerce ·

2025/01/24

“There is nothing but micro trends these days. Sometimes, things bubble up, and they capture the imagination of pop culture…but then they last for a really short time. In that environment, how do you really set yourself up to influence culture?” In this week’s episode, Ana Andjelic graces our show with breakthrough advice from her latest book, Hitmakers: How Brands Influence Culture. Discover the secrets of updating heritage brands, keys to transporting customers into imaginative worlds, and how to

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01:17:45

After Dark: Dandruff, "Digital Blackface," and...

Future Commerce ·

2025/01/22

This FREE PREVIEW of the After Dark is brought to you by Future Commerce Plus!Join today and receive access to ad-free and bonus content from Future Commerce. futurecommerce.com/plusWe're covering the first 100 Days of the New Commerce Department: what trade and tariff policies are up Commerce Secretary Howard Lutnick's sleeve? PLUS: We dig into TikTok's dizzying fake-out, Doji's mystifying deepfake try-on tech, and the long-awaited launch of the 2025 Future Commerce Annual Journal, LORE. Episode

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00:51:52

Agentic Ghettos: When Silicon Meets Sapiens

Future Commerce ·

2025/01/17

In this landmark discussion from NRF 2025, we lay out our theory of commerce's next evolutionary leap: the necessary fusion of human and artificial intelligence in digital spaces. As today's retailers hastily construct separate domains for silicon and carbon-based shoppers, we explore why this well-intentioned bifurcation may be precisely the wrong approach. From Salesforce's stumbling first steps with Agent Force to NVIDIA's more integrated vision, we examine how commerce might pioneer a symbiotic

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01:05:59

The Future of Timelessness

Future Commerce ·

2025/01/10

This week, we’re unpacking Adobe’s holiday shopping report, the AI bot takeover, and the dead internet theory. As 2025 kicks off with powerful demand for both in-person experiences and AI-driven, frictionless online shopping, we’re peering into the future of the tension. PLUS: Phillip the Time Capsule Guy takes us back in time, and 5,000 years into the future.Is AI Just Making Spam More Scalable?Key takeaways:[00:14:30] “Black Friday shopping is one of the most isolating things you can do now. It

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02:26:41

Predictions 2025: The Rise of Gen X & Americana

Future Commerce ·

2025/01/03

In our biggest episode of the year, we explore seismic shifts coming in 2025: from the return of Gen X leadership to a new wave of American counterculture. We revisit our eerily accurate 2024 predictions while laying out bold forecasts for retail consolidation, AI evolution, and the changing media landscape. Plus, we dive deep into why Google might be poised for a massive comeback and how Walmart is transforming into a media empire."Quantum Intelligence & Objective Truth": Key Moments from Our 2025

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01:23:46

Year-End Roundup: Best of 2024

Future Commerce ·

2024/12/27

This year was a great one for the Future Commerce podcast. We vision-casted with fellow futurists at exclusive events across the nation, launched podcast specials like Spooky Commerce and FC Radio Theater, and were joined on the podcast by many of our industry muses, including Kickstarter’s Yancey Strickler and Walmart’s Justin Breton. We’ve rounded up our 2024 highlight reel in one year-end finale episode. All featured episodes linked below.The Good, the Spooky, and the VisionaryFeatured

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609 results

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