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PODCAST

Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications

business marketing

All Episodes

48:07

12. A Creative in the Corporate World, with David...

Lead Balloon - Public Relations, Marketing and... ·

2020/09/02

Not everyone in marketing set out from Day One to become a marketer. And for outside creatives transitioning into the corporate world, there are tough lessons to master, dangerous pitfalls to avoid and unwritten rules to learn. Before he was brand strategist, David Allen Moss was an industrial designer, an artist and a musician. His impressive and meandering career as a marketer has touched brands like Best Buy, Wynn Las Vegas, Gateway Computers, Costco and Red Lobster. And the time he spent working

en

49:10

11. The Emotional Unsubscribe, and other Marketing...

Lead Balloon - Public Relations, Marketing and... ·

2020/08/05

With great marketing tools comes great responsibility--and marketing automation, email marketing and customer relationship management are no exception. Use them correctly, and you can tap into the efficiencies inherent in automation, with a demonstrable return on investment. Use them incorrectly, and you can crater your customer relationships with the touch of a button. Misty Dykema and Abby Bell from Simantel Group have watched these dramas play out, over and over, as they try to coach different

en

76:17

10. Getting Uncomfortable About Race in America, with...

Lead Balloon - Public Relations, Marketing and... ·

2020/07/01

In the corporate world, unspoken rules about what constitutes appropriate workplace conversation provide white employees with a safe, comfortable space free from discussion about controversial topics like race and police brutality. But for people of color, there's no escaping these conversations--they shape the reality that Black people live every day in America. They can't turn it off or "take a break from it," and that's a form of white privilege right there. Everyone has a part to play in

en

30:57

9. The Ritz-Carlton Hail Mary, with Trusted Media...

Lead Balloon - Public Relations, Marketing and... ·

2020/06/02

The Hail Mary: a last-chance, desperation plan with a high risk of failure, turned to as a last resort when all other options have failed. It's not just a football play; it's a mindset that professional communicators must adopt from time-to-time. Beth Tomkiw is the Chief Content Officer at Trusted Media Brands, the publisher of Taste of Home, Reader's Digest and many other recognizable publications. Previously an editor at Playboy, she also worked in custom publishing and content marketing for more

en

51:28

8. The COVID Pivot? Content Marketing Institute...

Lead Balloon - Public Relations, Marketing and... ·

2020/05/01

There's no need to sugarcoat it: things looks grim. The COVID-19 Coronavirus pandemic has exacted a brutal price in lives, public health and global economic activity, and there's little respite in sight. But with a likely recession setting in, those of us fortunate enough to still have jobs in marketing and communications are looking for ways to do more with less. Enter Joe Pulizzi. In the midst of the last recession, his fledgling company changed marketing forever, rebranding the notion of "Content

en

81:16

7. COVID-19: Critiquing the Federal Response with...

Lead Balloon - Public Relations, Marketing and... ·

2020/04/06

Communicating with the public during a crisis is as critical as it is difficult. And if it's seemed to you like President Donald Trump has been hitting many of the wrong notes during his daily media briefings, you're not alone. "They threw the plan out, and started to make up a new one, and they didn't need to," says Bill Pierce, who served as a spokesman for the Department of Health and Human Services during the George W. Bush Administration. "There are some basic fundamentals that they should have

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45:51

6. HBO's McMillion$: The PR Crises Behind the Hit...

Lead Balloon - Public Relations, Marketing and... ·

2020/03/25

Everybody remembers the McDonald's Monopoly sweepstakes. But until HBO's McMillion$ came out, most folks didn't realize that the reason it suddenly vanished in 2001 was because it was rigged from the start. In the hit series, directors James Lee Hernandez and Brian Lazarte tell the fantastic story with panache and aplomb of how McDonald's was scammed for $24 million. And in this episode of Lead Balloon, they examine the story through a PR and marketing lens, explaining how McDonald's and the FBI

en

40:37

5. The Seinfeld Press Conference, with Tim O'Brien

Lead Balloon - Public Relations, Marketing and... ·

2020/03/02

It might be tough to imagine these days, but public relations work still got done in the era before cell phones and broadband. Somehow. But like the show Seinfeld, one of the most popular sitcoms from the '90s, the slow speed of information back then could cause challenges and miscommunications during high-stakes PR events--which might otherwise have been solved with a quick phone call. In this episode of Lead Balloon, Pittsburgh-based PR consultant Tim O'Brien shares a tale from his days at the

en

40:37

4. We Don't Do Ribbon Cuttings, with Patrick...

Lead Balloon - Public Relations, Marketing and... ·

2020/02/03

Patrick McSweeney is a cliché warrior. If it's a hackneyed, over-worn marketing and PR trope, he’s gone to battle against it. But when you choose creativity and innovation over familiarity and stagnation, there can be hidden dangers. They might result in a sticky mess and hundreds of dollars in damage, but ultimately, isn't that a lesser risk than failing as a storyteller? In this episode, Patrick re-lives a couple of embarrassing moments from his career, along with his former colleague Katrine

en

44:54

3. Bud Light's Corn Syrup-Fueled Ad War, with Neil...

Lead Balloon - Public Relations, Marketing and... ·

2020/01/01

During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. HEADS UP: We remastered this episode, adding new perspectives, follow-up and... well, we just all-around made it better. LISTEN TO THAT VERSION HERE Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the beer giant borrowed other

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47:31

2. City Hall Self Destruct, with Jim Bohl, Bill...

Lead Balloon - Public Relations, Marketing and... ·

2020/01/01

At the end of his first week working in public relations, Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. But Dusty wasn't fired, and the two went on to work well together at City Hall for five years. But they never again spoke about what was said on that fateful day in 2012. Until now. With the help of colleague Ken

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38:18

1. Grumpy Cat's Grumpy Manager Vs. the Wax Museum,...

Lead Balloon - Public Relations, Marketing and... ·

2020/01/01

It was supposed to be a historic day at Madame Tussauds wax museum in San Francisco. The storied attraction was launching, not only the first animatronic exhibit in franchise history, but the first exhibit based on a famous internet cat. In fact, "Grumpy Cat" herself was there for the big unveiling, along with scores of excited fans and a gaggle of local and national press. But there was a problem--a big one. And, as Madame Tussauds marketing coordinator Jesse Russell raced the clock to sort it out,

en

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