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PODCAST

TheInquisitor Podcast with Marcus Cauchi

Marcus Cauchi, Laughs Last Ltd

Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success.I’m always grateful for Reviews and remember to Subscribe

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All Episodes

55:24

Andy Cunningham: Messaging Lessons From Silicon...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/03

In this captivating episode of The Inquisitor Podcast, join Marcus Cauchi as he delves into the fascinating career path of Andy Cunningham, a positioning and branding expert who had the incredible opportunity to work alongside the legendary Steve Jobs. Discover how Andy's journey led her from Silicon Valley to collaborating with one of the most influential figures in the tech industry. Gain insights into her role in launching the Macintosh and the profound impact it had on her expertise in

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48:39

Prof Ben Guttman: Simplicity is the Ultimate...

TheInquisitor Podcast with Marcus Cauchi ·

2023/12/02

Discover how simplicity can be the key to unlocking your inner sophistication and brilliance. In this episode of TheInquisitor Podcast, join Marcus Cauchi as he interviews Ben Guttmann, a marketing executive and professor at Baruch College. They dive into the topic of clear communication and its importance in messaging and design. Ben shares insights from his book, "Simply Put: Why Clear Communication Matters and How to Achieve It," where he outlines five

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55:32

Dan Pfister: Winbacks Deliver 200% Higher LTV, 5x Win...

TheInquisitor Podcast with Marcus Cauchi ·

2023/11/23

Dan Pfister says "When you winback a customer, their lifetime value more than doubles." Dan is my guest on ep.508 of #TheInquisitor podcast Higher ROI due to significantly lower marketing and sales costs required. This improves overall profitability. More predictable and stable revenue stream from reactivating known customers versus unpredictable new prospects. Increased customer retention and lifetime value as #winbacks are more likely to reorder than one-time buyers. This cultivates a more

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49:33

Nicky Parker: Listening Your Way to Higher Profits,...

TheInquisitor Podcast with Marcus Cauchi ·

2023/11/17

In this episode, Nicky Parker immerses us in the world of customer interviews, unveiling their significance for executives seeking genuine insights. Beyond relying on metrics like Net Promoter Score, Nicky emphasises the need for structured conversations, cautioning against the limitations of digital surveys that often capture only extreme sentiments. Discovering the real meaning behind customer data is an art, and Nicky underscores the transformative power of third-party agencies in turning

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01:10:47

Dr Raymona Lawrence: A Conversation About Diversity,...

TheInquisitor Podcast with Marcus Cauchi ·

2023/11/15

Leaders, listen up! An inclusive culture is your shortcut to success. Nothing fluffy about it, but it does mean you're going to want become OK with difference because of the incomparable value delivered by teams of diverse thinkers with range, and breadth of life experience. Your job and the job of your managers will be harder to begin with as you adapt. When you surrender to the idea that the right mix of people looking at a problem, working on projects, selling, buying, running operations, leading

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01:08:24

Al McBride: Why Good Negotiation Rarely Happens At...

TheInquisitor Podcast with Marcus Cauchi ·

2023/11/07

Listen to #negotiationcoach Al McBride on ep 503 of #TheInquisitorPodcast with Marcus Cauchi. Join Al and Marcus as their fascinating discussion finds connections between hard-earned lessons. Al shares how dealing art taught him the power of emotion in sales and the quirky characters that schooled him. "Sell hope, not objects," one eccentric advised. Building on decades of experience, Al explains how truly internalizing your value is key to confidently assuaging customers' every concern. "If they

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51:30

The AI Wild West: Can Laws and Ethics Tame the...

TheInquisitor Podcast with Marcus Cauchi ·

2023/10/26

Mark Consigli is a coprorate lawyer with decades of experience and a particular interest in the Law and AI. Listen to the implications and opportunities presented by this fab new tech we don't understand! This isn't our first rodeo with potentially dangerous new tech. The printing press, industrial revolution - all sparked alarm about instruments that might unbridle an underclass. But stifling innovation is rarely the wisest solution. Curbing AI may numb humanity's progress - which ethically

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58:08

Are You Committing Marketing Malpractice? Diagnose...

TheInquisitor Podcast with Marcus Cauchi ·

2023/10/24

Ep. 501: Today's Big Idea is ... Effective, sustainable marketing requires strategic thinking, customer focus, and adapting to changing contexts. Marketers should align with sales, build trust, and provide timely, relevant value. No shit Sherlock ... but how many of you are doing anything even resembling what Aaron talks about. Aaron Hassen has been at the sharp end of marketing for the past 19 years since he left the military. He advocates taking the hard path: Align your marketing strategy

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01:17:55

Ep 500: Ask, Listen, Outclass your Competition - a...

TheInquisitor Podcast with Marcus Cauchi ·

2023/10/16

Ep 500:A Question of Ask, Listen, Outclass Your Competition. Ep 500: The Art of Asking Questions - A Masterclass in Curiosity In this special 500th episode, Marcus Cauchi shares his a few of his best insights and techniques for asking powerful questions. Through coaching real sellers and founders live, he demonstrates how carefully crafted questions can uncover obstacles, open minds, and drive conversations forward. What You'll Learn From This Episode - Observe how Marcus listens intently and

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54:34

Tired of Hustling? How to Do Less and Earn More Using...

TheInquisitor Podcast with Marcus Cauchi ·

2023/08/07

Simon Severino lives by the ethos, "Fast as a cheetah, Happy as a dog!". He has been transforming companies with StrategySprints(TM) and elegantly simple tools to remove your risk and uncertainty, and to drive momentum. Simon Severino as a specialist in helping entrepreneurs succeed by getting to the core of what makes their business work. He explains that they will discuss topics like using weekly sprints to rapidly test what's working, strategies to simplify sales and marketing, tools for better

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56:34

Unleashing the Power of Mental Toughness with Anthony...

TheInquisitor Podcast with Marcus Cauchi ·

2023/08/02

Discover the transformative potential of mental toughness in leadership and team building. Tune in to his insightful podcast with Anthony Taylor, a recognised expert in mental toughness and author, to delve into the art of cultivating resilient leaders and high-performing teams. Understand the power of mental toughness, the balance of sensitivity and toughness, and the tools to build mental fitness. Dive deep into the world of empathetic leadership, mental fitness, and innovative recruitment

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01:06:44

Master the Art of Future-Proof Marketing with Mark...

TheInquisitor Podcast with Marcus Cauchi ·

2023/07/31

Mark Schaefer, marketing strategist, keynote speaker, university educator, and bestselling author of "Marketing Rebellion," "KNOWN," "Cumulative Advantage" and his latest book, "Belonging to the Brand." We discuss community, how to build it, how to get out of the way, the temptations to avoid if you want your community to flourish. 🔥 Are you ready to revolutionise your marketing game and soar above your competitors? 💡 Uncover the power of personal branding as Mark shares the untold secrets to

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01:04:01

Women Business Owners, preparing your business for...

TheInquisitor Podcast with Marcus Cauchi ·

2023/07/27

My guest this time is Patty Block, CEO of The Block Group and author of "Your Hidden Advantage." Patty, former political lobbyist today helps $1m+ women business owners to grown and achieve exit readiness. Patty shares her realisation about selling her business, tips for avoiding common pitfalls like underpricing, and strategies to maximise profits. Discover valuable insights on effective communication, personal growth, and building real business value. Key Points: Realising Your Business's Value

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01:01:19

Tal Paperin: Success Comes To People Who Plan,...

TheInquisitor Podcast with Marcus Cauchi ·

2023/07/18

Unlocking Sales Success for Founders and Startup CEOs Tal emphasises why identifying ideal customers, tailoring approaches, and focusing on meaningful conversations over mindless dials is key. He challenges common founder induced sales foul ups due to their over-reliance on their technical backgrounds. Tal offers strategies for building customer-centric sales operations that serve both the customers and the company. We dig into the need to adapt if/when recession hits you on sales execution and the

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49:30

Could it be That Your Biggest Obstacle Might be the 6...

TheInquisitor Podcast with Marcus Cauchi ·

2023/07/13

Elodie Lavasseur is an accomplished branding and marketing leader with a history in hospitality, travel and the record business. Today she is a neurocoach who empowers women entrepreneurs, founders and professionals to unlock their true potential, to achieve success on their own terms. Elodie shares invaluable lessons that will open you to new possibilities. Unleash Your Confidence: Break free from self-doubt and self-sabotage. Learn how to build unwavering self-belief and tap into your

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01:36:41

Peter Wheeler: Rebuilding Trust: How Businesses Can...

TheInquisitor Podcast with Marcus Cauchi ·

2023/06/28

J. Peter Wheeler is a fresh voice who needs to be heard. Listen and learn "why?" In the realm of go-to-market operations, confusion and disagreement run rampant. Different teams have their own goals and metrics, causing inefficiency and distrust. Sales teams, driven by short-term objectives and quotas, are pushed to behave poorly. This damages relationships with both customers and employees. To regain trust, businesses must listen to their customers and align their objectives with what the

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50:44

”The Hidden Power of Contrast: How Your Sales...

TheInquisitor Podcast with Marcus Cauchi ·

2023/06/28

David Kurkjian is a sales consultant and author of the book "6X Convert More Prospects to Customers". The book focuses on helping salespeople construct high-value discovery calls and build conversations that rightly communicate value to prospects. We explore: The Importance of Early-Stage Selling Conversations Early-stage selling conversations are critical because they set the tone for the rest of the sales process. If you can't build rapport and establish trust with your prospect during these

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01:01:57

Philipp Humm: Grow Your Business through...

TheInquisitor Podcast with Marcus Cauchi ·

2023/06/20

Philipp and Marcus dished out some storytelling secrets in their latest chat on sales, just enough to pique your curiosity. They've got this mysterious yet effective SURF formula: Surprising, Emotional, Relatable, and Visual. Want to know more? Well, you'll have to dive in! Imagine meeting a prospect and instantly clicking with a short, engaging connection story. And what if you could level up their game with thought-provoking scaling questions? Intrigued? We thought so. Success stories that turn

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01:05:11

Stop The Fear Mongering Around AI says Dr Lisa Palmer

TheInquisitor Podcast with Marcus Cauchi ·

2023/06/12

AI FOR THE REST OF US: How To Outsmart Big Tech And Become An AI Master Does AI mean the end of businesses like yours? Think again. In this no-holds-barred discussion, AI expert Lisa Palmer and strategist Marcus Cauchi reveal how underdogs like you can outsmart Big Tech and become an AI master. Lisa argues AI fear-mongering misses its TRUE benefits: efficiency, productivity and solving wicked problems. The key? Setting guardrails while leveraging AI's potential. But how can we gain the upper hand

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48:05

Arnold Beekes is Unveiling Truths: A Journey of...

TheInquisitor Podcast with Marcus Cauchi ·

2023/06/11

Arnold Beekes and Marcus expose hidden truths hindering personal growth. Society's conditioning and crisis blind spots are revealed, empowering listeners to find transformative solutions. No word wasted, only powerful insights. Arnold's career weaves technology, leadership, psychology, coaching, and startups. Unveil the impact of conditioning and critical thinking, balancing profit and societal well-being. Beware of advanced technology's dangers, challenging norms and revealing hidden

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568 results

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