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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

32:23

Adapting through Curiosity and Connection with Debra...

The Art Biz ·

2024/09/05

host: Alyson Stanfield In this episode of The Art Biz, host Alyson Stanfield talks with Debra about her dynamic journey as an artist and entrepreneur. Debra reflects on her career that spans teaching, studio work, decorative painting, and involvement with various communities. She shares the challenges she faced navigating the competitive art world, her time running Artifactory decorative painting studio in the Bay Area, and her eventual move to Los Angeles to support her husband's acting career,

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40:17

Finding Your Artist Voice through Mentorship with...

The Art Biz ·

2024/08/29

In this episode of The Art Biz, host Alyson Stanfield chats with artist Julie deBoer, founder of Mastrius, a mentorship platform for artists. Julie shares her journey of discovering her unique style with the help of a mentor, and how she resisted what was coming out of her until she began understanding where it came from. She discusses the challenges of working with galleries, transitioning to solo sales, and the importance of community in the artist’s journey. Julie also delves into how Mastrius

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10:42

What it means to be fulfilled as an artist (ep. 200)

The Art Biz ·

2024/08/22

host: Alyson Stanfield In the 200th episode of The Art Biz, host Alyson Stanfield explores the deeper motivations behind artists' desires for more recognition and sales. She emphasizes the importance of pursuing true fulfillment in art, beyond external validation and social media metrics. Alyson shares her personal journey of prioritizing happiness over career stability and discusses various forms of fulfillment for artists, such as making their best work, gaining gallery representation, and

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45:09

Producing a Monthly Digital Magazine with Alyson...

The Art Biz ·

2024/08/08

In this episode of The Art Biz, host Alyson Stanfield talks with author and artist Alyson Sheldrake. Every month for ten years, Alyson Sheldrake has published Snapshot!, an extensive digital magazine that promotes her work, her husband’s photography, and local businesses. The most recent edition was 128 pages! In her words, Snapshot! covers art, photography, books, reviews, events, interviews, rescue dogs, authors, and news about the beautiful Algarve in Portugal. That’s a lot of territory, and, as

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12:15

Beyond Motivation: Deadlines and Accountability Drive...

The Art Biz ·

2024/08/01

Future plans, deadlines, and accountability are a necessary part of your success. Host Alyson Stanfield of Art Biz Success explains how artists can get stuck in cycles of procrastination without a structured calendar filled with exciting commitments. Alyson shares practical examples from her own life as well as from her experience with students and clients, and details how deadlines and accountability partners, including coaches and community groups, can help maintain momentum. Key takeaways include

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41:12

Dealing with Rejection with Megan Wimberley (ep. 197)

The Art Biz ·

2024/07/25

host: Alyson Stanfield In order for the art ecosystem to work, many rejections must be handed out. That means to have a successful art business and career, you must learn to deal with rejection. More to the point, in order to be successful in life, you have to learn to deal with rejection, regardless of your vocation. In this episode of The Art Biz, host Alyson Stanfield talks with Megan Wimberley, who wants to help you move past rejection. As both an artist and a founder of the Cowgirl Artists of

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48:01

Using Her Superpower and Biomaterials with Kelly M...

The Art Biz ·

2024/07/18

What do we do about all of the art materials that are harming you and the planet? Kelly O’Brien has taken this concern to heart and completely changed how she makes work. She grows and uses biomaterials for her sculpture. Host Alyson Stanfield talks with Kelly about: 🔸 What biomaterials are and how they show up in Kelly’s new work. 🔸 The aesthetics of biomaterials. 🔸 Why Kelly isn’t concerned about the work lasting forever. 🔸 What you can do to incorporate more sustainable sources in your work

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42:07

Selling Directly to Collectors at Open Studios with...

The Art Biz ·

2024/07/11

Host Alyson Stanfield is joined by Jeff Schaller, who started an open studio tour in Pennsylvania at the height of the recession. It is still growing and supporting the participating artists. As he’ll tell you, Jeff is an artist first and foremost. Somehow he has created this other job for himself because he believes that artists can do well by connecting directly with collectors who visit them in their studios. Jeff and Alyson talk about: What it takes to put on a studio tour Which artists do well

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14:30

How to Be a Guest on The Art Biz (ep. 194)

The Art Biz ·

2024/06/27

Host: Alyson Stanfield If you've ever thought about sharing your artist story on a podcast—or pitching to anyone for publicity—this episode is for you. Join host Alyson Stanfield as she dives into the value of being a guest on The Art Biz and provides solid tips for pitching your art to any podcast for maximum publicity. (This information can also be adapted for any pitch you make for any reason.) Every artist has a unique journey, and sharing it can attract more fans, followers, and collectors

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35:35

Smart Strategies for Artist Income Growth with...

The Art Biz ·

2024/06/20

It’s possible to make more money and find a little more peace of mind by making a few tweaks in how you approach your art business. In this episode of The Art Biz, host Alyson Stanfield talks with Monique Carr about how she has done it. When she reached out to Alyson a couple of years ago for a private coaching partnership, Monique was aiming for doing half the work, making twice the money, and having fun in whatever she did. She’s not quite at the twice the money part, but things have definitely

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41:14

Thriving as an Artist While Remaining True to Your...

The Art Biz ·

2024/06/13

host: Alyson Stanfield Originally from a large metropolitan area, Tracey Hewitt married a rancher and, like Lisa Douglas in Green Acres, said goodbye to city life. But she never said goodbye to her art. Host Alyson Stanfield wanted to talk with Tracey because every encounter she has ever had with her as a member of our Art Biz Connection community has been positive. Tracey is funny, warm, and generous. And she knows how to live life to its fullest. Tracey helps run the family cattle business in the

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45:46

Beyond Comparison and Jealousy with Jason Kotecki...

The Art Biz ·

2024/05/30

What “game” are you playing in your art business and in life? Artist-writer-speaker Jason Kotecki makes the point that you have a unique game plan to follow—one that can’t be compared to another artist or online personality. In a conversation with host Alyson Stanfield, Jason shares his experience of overcoming comparison and jealousy, emphasizing the importance of focusing on your unique talents and contributions. He talks about the pivotal moment in a Philadelphia ballroom that led him to merge

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43:59

The Joy in Artist Community and Paring Back...

The Art Biz ·

2024/05/23

host: Alyson Stanfield It might help (but isn’t necessary) to start this episode by listening to episode 189, which is an encore of a 2019 interview I did with Ali Cavanaugh when she was making big changes in her work life. In this episode, Ali and I catch up with all that has transpired in the last 5 years. We discuss: Her booming Patreon community that gives her so much joy. How she has pared back on the demands for her art and the boundaries she put in place to allow her to do that. The recent

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49:55

Reinventing Your Art Career with Ali Cavanaugh (ep. 189)

The Art Biz ·

2024/05/16

host: Alyson Stanfield In 2014, Ali Cavanaugh had 11 galleries representing her work throughout the U.S. and even overseas. It was all she could do to paint fast enough to supply these galleries with new work. What a great problem to have! But it was still a problem. Then she started asking for it to be returned to her. She was rethinking her art and what her business model looked like. She worked hard to get to that point, the way things were going no longer worked well for her. She decided to take

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42:38

Proving It's Possible to be an Artist and Mother with...

The Art Biz ·

2024/05/09

host: Alyson Stanfield Elizabeth LeMaster, my guest for this episode of The Art Biz, has, like so many of us, more to balance than her studio practice and business. She has a family. A young family. A big family. A growing family. How do you find time for working on your art when you have 6 kids under the age of 8? 😳 Elizabeth and I talk about how she has done it because she wanted to share her tips with all artist-mothers out there. She is also very honest about the bumps along the road. Here’s my

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54:23

How to Guarantee that People Remember You with Skip...

The Art Biz ·

2024/05/02

host: Alyson Stanfield My utter bliss is to help artists make business systems that streamline their lives so they can spend more time in the studio. So when Skip Hill said he needed a system for following up with his collectors and important relationships, I knew I wanted to help. In this encore episode of The Art Biz, I walk Skip through the steps to create a plan for nurturing his relationships. We go through these steps to create his plan: What do you want to happen? By when does it need to

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13:31

The Career Journey of Growth-Minded Artists (ep. 186)

The Art Biz ·

2024/04/25

host: Alyson Stanfield I want to talk about something that I think gets in the way of how you think about what a successful art business is or can be. I want to help you reframe your daily decisions, actions, and results (or lack thereof)—to embrace the volatility of an artist life. To understand that there will be highs and lows, and that just comes along with the territory. One of the most-used business metaphors is the ladder of success, which is problematic for two reasons: Nobody reaches the

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41:12

Leaning Into Her Roots and Community Art with Marilyn...

The Art Biz ·

2024/04/18

host: Alyson Stanfield Some artists are fine working by themselves in their studios. Other artists need to move their art beyond the studio walls and into the public in order to be fulfilled. My guest for this episode is Marilyn Fontaine, a multidisciplinary artist who lives and works in East London. Her work is spiritual with a strong foothold in feminine themes. She has begun marrying that work to the history of the local community—in particular, the stories of those who share her Afro-Caribbean

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09:43

How Your Art Makes People Feel (ep. 184)

The Art Biz ·

2024/04/04

Host: Alyson B. Stanfield For so long, I asked artists Why they make art. Some artists have a Why. For other artists, being asked why they make art is unfruitful—even debilitating. They feel unworthy if they can’t come up with a good Why. A better strategy is to focus on the people who will be viewing, talking about, and living with your art. How does your art make people feel? Bernadette Jiwa says, "People don't buy why you do something. They buy how it makes them feel." If you think about it,

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41:21

A Collaboration Between 2 Artists that Led to...

The Art Biz ·

2024/03/28

Host: Alyson B. Stanfield In this episode of The Art Biz I talk with Lori Sokoluk and Susan Purney Mark, who met in my coaching group many years ago and started a collaboration during the pandemic. When I teach about collaboration, I’m usually talking about an exhibition or event. Lori and Susan took it to the next level and collaborated on the artwork itself—resulting in a two-person exhibition that recently closed. I wanted to know what the artmaking process was like when you’re presented with

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