PODCAST

B2B Growth

Sweet Fish

Sharing lessons learned from the best content on the internet with B2B marketers.

business marketing

All Episodes

24:30

Algorithm Secrets: LinkedIn

B2B Growth ·

2023/10/31

LinkedIn continues to evolve – today we’re peeling back the curtain to explain how you can find success on the platform right now.In this episode Brent and Benji take a look at the intricacies of the LinkedIn algorithm and unlock the secrets to effectively utilize the platform for business expansion and increased brand visibility.Connect with us: Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

24:54

We need to clean up the mess we made

B2B Growth ·

2023/10/24

“If we don’t start thinking for ourselves, AI is coming for us.” - Megan MorrealeOn this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into crappy content based on "results" that didn't give a genuine care about quality… and how we can reclaim a better way! Link to Post:https://www.linkedin.com/posts/meganmorreale_contentmarketing-seo-ai-activity-7106369732034842625-OPaG?utm_source=share&utm_medium=member_desktopConnect with us: Benji:

22:12

Handraiser or Learner? Separate your leads!

B2B Growth ·

2023/10/17

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss!In this episode, Alli, Brent, and Benji break down the differences between handraisers and learners and how, often B2B marketers confuse the two. Link to Post:https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli:

13:44

Tactics vs. Strategies

B2B Growth ·

2023/10/05

We MUST prioritize understanding our audience and the purpose behind our message before determining the method of delivery, but it’s just soo easy to get it twisted. On this episode, Benji, Brent, and Alli define the difference between strategy and tactic and the relief that comes when we get this right.Link to Post:https://www.linkedin.com/posts/ashleylewin_starting-a-podcast-is-not-a-strategy-activity-7096826739011584000-bVES?utm_source=share&utm_medium=member_desktopConnect with us: Benji:

26:09

5 ways to trigger a marketer

B2B Growth ·

2023/10/03

"Our target audience is the entire universe! We're going intergalactic, baby!"In this episode, Benji, Alli, and Brent talk about some of the worst things they've heard as marketers and the best ways to address them.Link to Post:https://www.linkedin.com/posts/dannyasling_marketing-saas-activity-7059148223327678465-dTJs/?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent:

22:13

Is TikTok Eroding Long-form Video

B2B Growth ·

2023/09/28

We’ve all heard it “Attention spans are shrinking!”, “TikTok is taking over!”, “Clips, reels, shorts, that’s the way forward!” – so what about longer videos? On this episode, Benji, Alli, and Brent discuss how long form and short form video can compliment each other and why they serve separate, very distinct purposes. Link to Post:https://www.linkedin.com/posts/aniketmishralive_shorts-youtube-youtubeshorts-activity-7104457852215341056-BIrs?utm_source=share&utm_medium=member_desktopConnect with

23:43

Why aren't C-suite execs the best thought leaders for...

B2B Growth ·

2023/09/26

We’re delving into the challenge faced by C-suite executives in sharing disruptive ideas, exploring how true thought leadership involves discomfort and controversy in steering change and altering perspectives.On this episode, Benji, Brent, and Alli discuss a recent post from Ashley Faus and how often times in B2B we lack a clear definition of thought leadership. Link to

16:01

"Nobody is seeing my posts" and other downright lies

B2B Growth ·

2023/09/14

How often do you see a piece of content that actually makes you laugh or brings you joy or whatever, and you message that person and say, "'Hey, thanks for making this content. "'It really impacted me today.'" Nobody does that. We need to start assuming the best! On this episode, Brent, Alli, and Benji talk about the persistence necessary to grow a media brand and the mindset shift needed in order to truly find success. Link to

19:47

But how is the blog converting?

B2B Growth ·

2023/09/12

Content is rarely a straight line to conversion/purchase. Yet far too often as marketers we have bosses breathing down our knecks with questions like "But how is the blog converting?"On this episode, Benji, Brent, and Alli discuss the ROI of a single piece of content and how often in business we get conversion metrics from content all wrong. Link to

21:18

I'd rather lick sweat off a fat guys back...

B2B Growth ·

2023/09/07

Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM?On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign created by Liquid Death and April Dunfords “grumpy” response. Link to the posts

22:49

Sh*t that doesn't matter anymore for content

B2B Growth ·

2023/09/05

On this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still matters? What can we let go and move on from? Link to Post:https://www.tiktok.com/t/ZT8NLwXct/Connect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

24:16

Trending Tactics won't work for your B2B Brand on...

B2B Growth ·

2023/08/31

Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals.On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to discuss the need for a focused strategy for your B2B brand, and why trends will only get you so far. Link

23:00

The Biggest WINS and FAILURES of Summer on Social Media

B2B Growth ·

2023/08/29

As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to break this down. Discussed in this Episode:Why it’s vital to listen to consumers and not try to craft artificial hypeHow “negative” PR can still be turned positiveThe need for content marketers to remember the importance of

26:48

Zoom's Office Comeback: What It Means for Remote Work

B2B Growth ·

2023/08/24

On this episode, James and Benji are joined by Brent Barkey and Alli Tunell to discuss the recent announcement from Zoom that employees are headed back to the office. What does this mean for the future of remote work?Link to Post:https://www.msn.com/en-us/money/technology/even-remote-work-icon-zoom-is-ordering-workers-back-to-the-office/ar-AA1eVgvmConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Brent:

25:24

10 non-marketing books every marketer should read

B2B Growth ·

2023/08/22

On this episode, Benji and James dive into a thought-provoking LinkedIn post by Emil Kristensen, where he shares his top 10 non-marketing books that every marketing leader should read. The guys dissect some of the book's unique insights, exploring how they can reshape the way marketing leaders approach their roles.Link to Post:https://www.linkedin.com/posts/emilgkristensen_10-non-marketing-books-every-marketing-leader-ugcPost-7082002656298180608-ymFg?utm_source=share&utm_medium=member_iosConnect

17:43

THIS is one of the biggest misses in B2B marketing

B2B Growth ·

2023/08/17

Don’t make the BIG mistake… Trying to tie results to individual tactics.On this episode, James and Benji discuss a recent post from Mary Keough about reframing results of our marketing efforts. It’s time to shift your thinking and answer the question: Are you targeting the right people with the right message in the right places?Link to

28:10

If Devin Reed started from scratch

B2B Growth ·

2023/08/15

How do you build a content powerhouse from scratch?On this episode, Benji and James discuss the 7 step process Devin Reed has used leading content teams at two $1B+ companies. Discussed in this Episode:How to set strategic goals for your contentThe importance of focus and what channel you should aim to dominateWhen is the right time to scale your content efforts?Link to

44:31

Lavender & HockeyStack Launch Media Brands

B2B Growth ·

2023/08/10

On this episode, James and Benji discuss the recent announcements from Lavendar and HockeyStack – they both launched media brands! What does this mean for the future of content marketing? How is the term media brand being used by different organizations? And what should you do to begin creating a media brand for your organization? Link to

19:16

From 0 to 300K+ followers on LinkedIn (in 6 months)

B2B Growth ·

2023/08/08

Ben Meer is currently a viral machine on LinkedIn. In this episode, Benji and James break down how Ben is utilizing systems and copywriting techniques to make a notable splash on social media, and how you could do the same.Link to Ben’s Profile: https://www.linkedin.com/in/benmeer/Connect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

12:15

17 Hooks To Make Your Ads Go Viral

B2B Growth ·

2023/08/03

You get about 2 seconds to make an impression.In this episode, Benji and James talk through a recent post from Nigel Thomas giving away 17 unique hooks for you to try in your next ad campaign. Link to Post:https://www.linkedin.com/posts/nigelthomas-ai_17-viral-tiktok-hooks-for-ads-activity-7069439986256793600-S5ph?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

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B2B Growth

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