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PODCAST

Market Dominance Guys

Experience sales thought leadership that leaves you shaking inside with Market Dominance Guys, the definitive podcast for B2B sales excellence. Industry veterans Chris Beall (ConnectAndSell founder/CEO) and Corey Frank (Branch49 CEO) deliver unfiltered insights from decades of sales leadership and market domination experience. Unlock the secrets behind successful cold calling campaigns, and pipeline generation strategies used by top-performing sales organizations. Learn from real

business management

All Episodes

22:21

EP198: Pruning the Unnecessary to Focus on Strengths

Market Dominance Guys ·

2023/09/27

Corey and Chris continue their discussion about inertia and constraints. How can leaders identify hidden constraints shaping their strategy? What fosters innovation: centralization or decentralization? Can classic texts offer counter-cultural wisdom to elevate leadership today? Pulling insights from ancient to modern thinkers, Corey and Chris tackle these questions and more. They argue consolidation often hinders progress while decentralization promotes healthy competition. Chris advocates

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34:01

EP197: Divisional vs. Departmental - Structure for...

Market Dominance Guys ·

2023/09/20

The guys are back together! Join our master salesmen Corey Frank and Chris Beall as they dive into this discussion on business strategy inspired by a recent event Corey attended featuring Rami Goldratt of the Theory of Constraints Institute. Discussing key concepts like inertia, identifying constraints, and the politics involved, they provide insight for sales managers and CROs looking to break through barriers to growth. Chris explains how constraints manifest on the buyer's side, in their emotions

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25:22

EP196: Making Seinfeld Laugh - The Sales...

Market Dominance Guys ·

2023/09/13

Corey Frank continues his interview with Susan Finch as they talk about perfecting your craft and the importance of a supportive and evaluative community in the journey. This leads to an insightful discussion that draws parallels between renowned comedians and training sales professionals. Corey uses the example of comedians like Jim Gaffigan, Chris Rock, and Jerry Seinfeld testing new material in heartland towns to underscore the significance of knowing your audience and how practicing your craft

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22:32

EP195: Humility’s on the Menu - Serving Sales Success...

Market Dominance Guys ·

2023/09/06

Corey Frank welcome Susan Finch to talk about humility, sales training, and sushi. If you've ever wondered how to turn water into wine without being at a wedding in Cana. Today's discussion is all about nurturing the greenhorns and newbies by diving into how to nurture the budding talent fresh from school or those having a "Is this my life?" moment. Corey expounds on why humility isn’t just for monks in monasteries but crucial in the sales world too. Drawing unexpected life lessons from the likes of

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27:13

EP194: Decoding the One-Stop Shop Sales Tool

Market Dominance Guys ·

2023/08/30

In this episode, Chris dives deep into the intricacies and pitfalls of sales tooling, questioning the effectiveness of piling on more tools and the notion of an 'Uber tool.' Chris explores the impedance mismatch between the world of sales tools and the neurodiversity of salespeople, highlighting the challenges faced by salespeople who switch attention frequently and the toll it takes on their productivity. With references to a recent Forrester article, an insight into sales conversations, and a

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27:33

EP193: Thriving in Market Turbulence - Tech Tango and...

Market Dominance Guys ·

2023/08/23

In this episode, Chris Beall, CEO of ConnectAndSell, discusses various challenges faced by B2B sales leaders in the modern business landscape. With Corey Frank, CEO of Branch49, absent from the co-host chair, Chris invited ChatGPT to take a seat. He starts by introducing the idea of asking ChatGPT about challenges in B2B sales. He touches on the challenge of coaching sales reps, particularly their first failure points in conversations. Chris explains how technology, such as the one developed by

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14:58

EP192: Sales Insights Using Sailing Strategies for...

Market Dominance Guys ·

2023/08/15

Today's adventure is a jaunt on the high seas with Chris Beall's wife, Helen Fanucci, the sailing extraordinaire (before she even became his better half). Now, my sailing skills are on par with a landlocked pirate. But no matter because this story isn't just about boats and briny waters – it's a tale of drive, insight, and a dash of brilliance that'll leave you pondering your business compass. Picture it: a sun-soaked day, a boat called J80, and Helen Fanucci – a mechanical maestro with a thirst for

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24:37

EP191: Boosting Your Sales Swagger with AI As Your...

Market Dominance Guys ·

2023/08/09

In this episode, we step in with the AI sales tango. Corey, our tree-hugging sales champ, questions if AI can replace good old empathy. Our resident sales physicist, Chris chimes in, revealing AI as your trusty confidant, not a sales rival. Chris dishes out AI secrets: it's an emotional prosthetic, erasing self-doubt and boosting confidence. It's like AI saying, "You've got this!" Corey and Chris tag-team AI's power in sales—providing insights, suggesting next moves, and extinguishing self-doubt

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22:17

EP190: AI for Sales? Don’t Be Candy Crush Complacent!

Market Dominance Guys ·

2023/08/02

Are you looking to gain a competitive edge in your sales process? Are you interested in understanding what lies deep inside your sales funnel and pipeline to drive more revenue? Then you don't want to miss this episode! Join our Market Dominanc Guys, Chris Beall, and Corey Frank, as they dive deep into the world of sales technology and AI-powered tools. Discover the true advantage of understanding and optimizing the flow rate within your sales projects. Learn why it's essential to focus on time as

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19:33

EP189: Rock Salt & Roll: Unraveling Sales Tech’s Mystery

Market Dominance Guys ·

2023/07/27

Chris Beall and Corey Frank take us on a nostalgic journey through the evolution of sales tech and the intriguing world of AI. They start with a blast from the past, reminiscing about a 1960s AI program called Eliza, which acted as a non-directive therapist, fooling people into thinking it was a friend. Fast forward to the present day, they question the true value of CRM systems, pondering whether they actually help make money or just keep salespeople organized. Corey shares a road trip story of

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12:10

EP188: Bottlenecks Beware: Flow Rates Coming to Crash...

Market Dominance Guys ·

2023/07/19

Chris unravels the enchanting world of manufacturing. Gone are the days of painstakingly crafting artifacts one by one, like our Stone Age ancestors. Now, we're immersed in the art of flow manufacturing, where tanks channel the flow of chemicals, and even discreet manufacturing dances to the rhythm of flow. It's a symphony of efficiency where our sales teams manufacture opportunities, creating the invaluable currency of option value. Chris urges us to view our sales organizations as factories where

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22:03

EP187: Prospecting Costs - Dollars Spent, Dollars Missed

Market Dominance Guys ·

2023/07/13

The game isn't won with the buzzer shot. The game is won by endless hours of preparing for the buzzer shot. Chris and Susan dive deep into the often-overlooked topic of prospecting costs and return on investment (ROI). Chris's passion for the subject shines through as he challenges conventional thinking and emphasizes the importance of time as the ultimate business denominator. He reveals that traditional efficiency metrics like conversion rates and ratios have little to do with business success

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33:34

EP186: Hot Dogs and Hot Deals - Devouring Sales Records

Market Dominance Guys ·

2023/07/07

Chris and Corey asked me to prepare you for a mind-expanding journey as we take Dr. Goldratt’s theory of constraints beyond its traditional boundaries and revolutionize the way you approach sales. Discover the art of identifying the true constraint and learn why pulling together as a team can sometimes snap the traces. We uncover the secrets of critical paths, buffers, and the profound impact of time in the fast-paced sales arena. Embrace your inner rebel and challenge the norms by seeking fresh

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19:24

EP185: Using Scarcity Tactics in Sales - GenX vs GenZ...

Market Dominance Guys ·

2023/06/27

Chris and Corey continue their conversation with Dr. Mindy Weinstein, as they delve deep into the psychology behind scarcity and its profound impact on consumer behavior. You'll uncover invaluable insights on how scarcity appeals to different generations, especially the younger demographic, and how you can leverage this powerful phenomenon to drive sales success. Drawing from their wealth of experience, Corey and Chris share practical strategies on positioning salespeople as indispensable resources

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25:23

EP184: Cracking the Code; Scarcity Strategies for...

Market Dominance Guys ·

2023/06/21

In this episode Chris and Corey are joined by the brilliant Dr. Mindy Weinstein, marketing expert and author of the bestselling book, "The Power of Scarcity." If you want to boost your sales game, this episode is a must-listen. Dr. Weinstein breaks down the secrets behind scarcity and its four types: time-related, demand-related, supply-related, and limited edition scarcity. Learn how to tap into the psychology of scarcity and motivate your customers to take action. Together, they explore the

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24:39

EP183: Sales Mastery - Body Language and AI Giving...

Market Dominance Guys ·

2023/06/13

Chris and Corey continue their conversation with Ben Sternsmith of Sybill AI . This episode covers how AI is revolutionizing the sales process, making it more precise and empowering for sales professionals. Discover how AI analyzes tonality and body language, equipping salespeople with unparalleled accuracy in assessing deal progress. They discuss the importance of building trust with clients and how AI can support but never replace the human touch in establishing meaningful connections. They also

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28:49

EP182: Harnessing Generative AI: Revolutionizing...

Market Dominance Guys ·

2023/06/07

The guys welcome Ben Sternsmith of Sybill AI delves into the benefits of AI in sales, such as freeing salespeople to be more engaged and focused during customer interactions. Ben shares his experience of being able to concentrate on customer needs without the burden of note-taking or manual follow-up tasks. As Corey, Chris, and Ben explore the possibilities opened up by AI in sales, they discuss the challenges faced by sales professionals and the potential for AI tools to streamline and enhance

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21:38

EP181: Unleash the Sales Kraken: Fearless,...

Market Dominance Guys ·

2023/05/24

Chris Beall is on the road in Seattle, attending the annual Microsoft Build conference. Amidst thousands of software developers learning about the latest advancements, Chris and Susan discuss the impact of AI on sales and address common concerns about its effects on job security. Drawing an analogy of material science advancements to the evolution of building materials, Chris explains how new technology creates opportunities for salespeople rather than making them obsolete. He predicts an explosion

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35:54

EP180: Sales Success in the Age of AI and Emotional...

Market Dominance Guys ·

2023/05/11

In this episode of the Market Dominance Guys, Chris Beall reviews how artificial intelligence and machine learning will impact the future of sales. Beall shares his thoughts on how decision support using AI can make it easier and faster to figure out what to do. He gives an example of a prospective customer who wanted to talk to CEOs of companies using the entrepreneurial operating system popularized in the book "Traction." He was able to use ChatGPT to find the names of CEOs running companies that

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32:57

EP179: Conversations Over Headcount: What VCs Should...

Market Dominance Guys ·

2023/05/04

In this episode Chris Beall discusses the common mistakes made by CEOs when seeking funding and how venture capitalists (VCs) make their decisions. Chris explains that VCs are in the business of pattern matching, meaning they compare the characteristics of a company seeking funding to those of successful companies they have previously funded. However, this approach can lead to the exclusion of companies that do not fit the pattern. He uses his own company, ConnectAndSell, as an example, explaining

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258 results

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