PODCAST

Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

business marketing

All Episodes

01:19:53

E030: Reza Khadjavi, Motion Founder, on Building a...

Marketing Operators ·

2024/10/22

This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more.00:00

01:27:49

E029: How We're Planning For 2025 - Our Approaches,...

Marketing Operators ·

2024/10/15

As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge’s sweepstakes have gone and how this plays into expectations for BFCM. 00:00

00:47:18

E028: MOperators Hotline! Pre-BFCM Targets, Marketing...

Marketing Operators ·

2024/10/08

In today’s episode we are introducing the MOperators Hotline!! We’re answering some of your questions and sharing our advice on your growth and marketing questions, queries and challenges. We cover how to set targets in the lead up to BFCM to fill the funnel, what to be spending on marketing as a percentage of revenue, strategies to boost rolling reach, what to focus on when moving into DTC from Amazon, and lots more. To be in with a chance to have yours used on the show, click the link below to

01:14:25

E027: How We Set Goals, Attribution Limitations and...

Marketing Operators ·

2024/10/01

00:00 Introduction01:36 E-commerce Trends and Personal Updates 06:10 Marketing Strategies and Media Mix 17:28 Forecasting and Setting KPIs 52:09 Testing and Measuring Incrementality Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient

01:02:02

E026: Shopify President Harley Finkelstein on Founder...

Marketing Operators ·

2024/09/24

This week we have the Shopify President Harley Finkelstein joining the squad. This is one not to miss - we’re talking founder mode, getting rid of chaos monkeys, how to stay focused on the most important thing, having a growth mindset in business, the future of Shopify and much more. 00:00 Introduction to Shopify and Harley's Journey 04:09 Founder Mode: Insights and Experiences 23:13 The Importance of Being in the Details 34:01 Chaos Monkey: Streamlining Operations 49:52 The Future of Shopify:

01:07:37

E025: Founder Mode, Gift With Purchases & Our Takes...

Marketing Operators ·

2024/09/17

Today it’s the trio back together and we’re talking gifts with purchase, being in “foundermode” and when and when not to delegate, incremental attribution and third party analytics, performance creative and our takes on the latest Meta updates. 00:00 Introduction 07:20 The Power of Creative Diversity 21:47 The Magic of Founder Mode 28:18 Delegating and Hands-On Involvement 32:31 The Challenges of Direct-to-Consumer Brands 33:56 Connecting with Employees at All Levels 36:30 Facebook's Ad

01:15:30

E024: Resident's EVP Jared Brody on Attribution...

Marketing Operators ·

2024/09/10

Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane. We’re talking having a mutli-brand approach, attribution, custom-built attribution tools, how to use data to drive your decisions and much more. 00:00 Introduction 10:40 Nectar's Multi-Brand Approach in the Mattress Space 18:23 Building Custom Tools for Measurement 20:50 Differences Between Out-of-the-Box Tools and Custom Tools 24:04 Using Geo

01:08:06

E023: Ridge's Sean Frank drops in! Talking big...

Marketing Operators ·

2024/09/03

00:00 Introduction04:40 The Background of a CEO in E-commerce 07:16 The Importance of Marketing Knowledge for CEOs 09:08 The Role of Content and Understanding the Attention Economy 12:01 The Importance of Survival and Longevity in Business 19:49 The Significance of Incrementality in Marketing 21:05 The Day-to-Day Responsibilities of a CEO 27:36 CEO's Involvement in Marketing and Budgeting 32:24 Collaboration between CEO and Marketing Team 33:06 Using Data Analytics for Marketing

01:06:54

E022: Q4 planning - How we're strategizing for Black...

Marketing Operators ·

2024/08/27

This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year.00:00 Introduction 02:00 Building a Loyal Audience and Reflecting on Opportunities 07:10 The Importance of Taking Initiative and Showing Growth 13:46 Revenue Concentration in the Holiday Season 18:14 Creating Value and Exclusivity in Holiday Promotions 22:22 Product

01:35:06

E021: Shane Rostad on CRO: The DOs and DON'Ts of...

Marketing Operators ·

2024/08/20

Today on the show we have Shane Rostad and we’re going deep on all things conversion rate optimization and how to run tests properly to get actionable results you can be confident about. We get into the philosophy of CRO, testing processes and the operational side, and the nuances around the do’s and don’ts when it comes to CRO testing. If you’ve got questions for Shane, we’ll get him back on the show so drop your questions below and we’ll get some of them answered next time!00:00 Introduction and

01:11:18

E020: Twitter Deep Dive - Media Buying, Retargeting &...

Marketing Operators ·

2024/08/13

00:00 Introduction 02:49 Updates on Personal Projects 03:44 Discussion on Sweeps and Commercial Success 07:02 Product Launch and Inventory Management 10:49 Twitter Deep Dive on Creative Diversity and Reaching New Audiences 29:16 Pivoting to Appeal to Different Demographics 35:45 Navigating the Different Stages of a Business 38:07 The Importance of Newness and Creative Diversity in Mature Businesses 50:09 The Effectiveness of Different Content Types 52:33 Evaluating the Worth of Retargeting 01:02:54

01:17:45

E019 Debriefing Our Prime Day Tactics & Results, &...

Marketing Operators ·

2024/08/06

00:00 Introduction and Catch Up02:24 Drinks Discussion 06:36 Excitement about Potential Partnership 07:36 Discussion about Work and Summer Plans 08:31 Launches and Marketing Investment 09:59 Wildcat Video and Launch Strategy 11:22 Scaling Teams and Hiring 13:20 Forecasting and Inventory 17:39 Prime Day and Advertising Strategy 19:53 Prime Day Results and Future Plans 27:08 Incrementality and Advertising Strategy 34:16 Cost Caps and Budget Management 39:12 Navigating Advertising Platforms and

01:11:46

E018: Optimizing Your Ad Creative Strategy: Creative...

Marketing Operators ·

2024/07/30

00:00 Introduction and Overview09:26 Understanding and Managing Creative Fatigue 17:08 The Importance of Diversifying Ad Formats and Placements 25:26 Tracking and Analyzing the Performance of Ad Creative 30:06 The Power of Intentionality in Creative Strategy 34:18 Identifying and Leveraging Brand Benefits in Ad Creative 36:08 The Importance of Creative Diversity 43:47 Optimizing Ad Account Setup for Creative Diversity 58:21 Brands That Excel in Creative Diversity 01:05:19 Navigation Tests and

01:20:44

E017: The Sweepstakes Tactics To Create Tentpole Moments

Marketing Operators ·

2024/07/23

00:00 Introduction and Overview07:44 Benefits of Sweepstakes in E-commerce 13:43 Content and Experiences in Sweepstakes 19:43 Engaging Customers and Driving Revenue 25:09 Quality of Leads and Entry Mechanics 32:47 Building Brand Awareness and Equity 35:08 Timing Sweepstakes for Maximum Impact 38:37 Website User Experience and Education 40:01 Integrating Sweepstakes into the E-commerce Experience 43:55 Optimizing Landing Pages and Funnels for Sweepstakes 46:43 The Importance of Retention and

01:07:15

E016: Breaking Down Twitter's Hot Takes!

Marketing Operators ·

2024/07/16

00:00 Introduction07:31 Optimizing Team Size and Roles 17:27 Exploring the Retail vs. Online Sales Landscape 22:13 The Impact of OpEx and Gross Margin on Profitability 25:29 The Importance of Iterations and Net New Concepts in Ad Creation 32:29 The Cost of Inefficient Ad Spend 33:51 Measurement Tools and Ad Spend 35:18 Attribution and Top-of-Funnel Marketing 40:02 The Benefits of Product Seeding 53:31 Balancing Networking Events and Focused Work 58:09 Unlocking the Potential of YouTube for DTC

01:00:09

E015: Ad Creative: Dissecting The Anatomy & Analytics...

Marketing Operators ·

2024/07/09

00:00 Introduction and Overview10:01 Analyzing Ad Creative: Knives Ads 25:08 Analyzing Ad Creative: Hype Reel Ads 28:31 Optimizing Ad Spend with Prescient AI 30:47 Helping Brands Scale Spend Confidently with AI-powered Marketing Mix Models 31:22 The Power of Copy-Dependent Ads and Non-Traditional Value Propositions 36:11 Embracing Creative Diversity for Effective Ad Campaigns 45:43 Optimizing for Different Stages of the Customer Journey 57:29 The Effectiveness of Long-Form Landing Pages Operators

01:31:06

E014: YouTube Deep Dive: Ads, Organic Growth,...

Marketing Operators ·

2024/07/02

00:00 Introduction11:55 YouTube Ads in Media Mix and Account Management 21:52 Ad Formats and Viewer Behavior on YouTube 26:27 Challenges of Measuring YouTube Ad Effectiveness 28:50 Using AI-Powered Marketing Mix Models for Optimization 30:20 Challenges and Strategies for Measuring YouTube Attribution 32:14 Approaches to YouTube Advertising: Targeting, Optimization, and Creative Testing 36:32 The Benefits of Organic YouTube Content 44:24 The Value of Organic Views and the Potential for

01:32:19

E013: Tyson Drake, former CMO at The Oodie, on...

Marketing Operators ·

2024/06/25

00:00 Introduction03:16 Life Updates 06:04 Introduction to Tyson Drake and his Background 11:46 Merchandising and Marketing in Different Industries 27:39 Creating Effective Marketing Campaigns 30:54 Product Classification: A Tiered Approach 32:43 Category Expansion: Becoming a Kitchenware Brand 36:30 Forecasting and Inventory Management 50:58 Measuring the Effectiveness of Top-of-Funnel Advertising 01:01:49 Measuring the Effectiveness of Marketing Channels 01:02:49 Challenges of Measuring TV and

01:12:37

E012: CX - Customer Experience From A Growth...

Marketing Operators ·

2024/06/18

00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The Impact of Product Information on Customer Experience 36:26 Educating Customers and Pre-Purchase Support 42:42 AI for Customer Support 45:35 Creating Video Content for Customer Education 48:52 The Importance of Trusting Your Gut 53:36 Funnels in Marketing and Business 01:05:00 Balancing Discounts and Brand Value 01:08:49 The Impact of Pricing and Offer

01:09:46

E011: Going Global: How We're Approaching...

Marketing Operators ·

2024/06/11

00:00 Introduction: Going International 08:16 Memorial Day Sales and Performance 12:24 Successes and Challenges of International Expansion 28:10 Early International Sales and Easy Wins 29:32 Timing and Team Building for International Expansion 31:23 Shipping Challenges and Localization 33:15 Building Dedicated Teams for International Markets 34:41Timing and Localization: Key Factors in International Expansion 38:32 Team Structure and Communication for International Growth 48:04 Translation:

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Marketing Operators

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