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PODCAST

Grow Your B2B SaaS

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the

business entrepreneurship

All Episodes

00:44:45

S5E1 - How to Scale Beyond Founder-Led Sales in B2B...

Grow Your B2B SaaS ·

2024/09/24

In the early days of a startup, founder-led sales are crucial. Founders know their product and market well, often leading customer conversations. But as the company grows, this approach can hold back progress. To succeed long-term, it’s essential to shift to a scalable sales model. In this first episode of Season 5 of the Grow Your B2B SaaS podcast, host Joran sits down with Gavin Tye, the founder of Sales Market Fit, as they take a look at a simple plan to help make this transition and allow your

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00:28:08

S4E22 - How to grow your B2B SaaS to 10M ARR? Advice...

Grow Your B2B SaaS ·

2024/09/19

Are you wondering how to grow your B2B SaaS towards 10M ARR?In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000,000 in Annual Recurring Revenue (ARR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes. If you’re looking to grow your SaaS business and need help surpassing the $10,000,000 ARR mark, this episode is a must-listen. It’s packed

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00:30:09

S4E21 - How to grow your B2B SaaS to 10K MRR? Advice...

Grow Your B2B SaaS ·

2024/09/17

In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000 in Monthly Recurring Revenue (MRR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes. If you’re looking to grow your SaaS business and need help surpassing the $10,000 MRR mark, this episode is a must-listen. It’s packed with practical advice from industry experts who share their

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00:39:11

S4E20 - Building Client-Obsessed SaaS: Insights from...

Grow Your B2B SaaS ·

2024/09/10

Starting a SaaS company can be a fun and challenging adventure. In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran sits down with the proud founder of SwipeGuide, Daan Assen. SwipeGuide helps big companies like Heineken and Coca-Cola manage their workers better. In this episode, we’ll explore Daan’s story, the smart choices he made, and what he learned along the way. Key Timecodes (0:00) - Show introduction (1:00) - Founding SwipeGuide (2:25) - SwipeGuide's Business

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00:39:39

S4E19 - Go To Market learnings from B2B SaaS Trumpet...

Grow Your B2B SaaS ·

2024/09/03

In this episode of the Grow Your B2B SaaS podcast, Host Joran sits down with Rory Sadler, the co-founder and CEO of Trumpet, a dynamic SaaS platform designed to streamline the buying process for customers. Since its launch in December 2021, Trumpet has rapidly grown, attracting hundreds of customers and thousands of companies on its free plan. In this episode, Rory shares the origins of Trumpet, detailing how he and his co-founders identified a crucial gap in B2B SaaS sales and built a solution to

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00:47:01

S4E18 - Learnings from a SaaS founder with 25+ years...

Grow Your B2B SaaS ·

2024/08/27

In entrepreneurship, the path is full of ups and downs, with both triumphs and challenges. David Baum CEO & Co-founder @ Relato, a veteran entrepreneur with 25 years of experience, has navigated this journey, building and scaling several businesses. In a recent podcast episode on the Grow Your B2B SaaS Podcast hosted by Joran, David shared important lessons from his experiences, emphasizing perseverance, problem-solving, and engaging with the community. This episode is full of his key insights,

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00:40:45

S4E17 - How to build a startup within a Corporate?...

Grow Your B2B SaaS ·

2024/08/20

In this episode of the Grow Your B2B SaaS podcast, host Joran sits down with Farzad Rashidi, the co-founder and driving force behind Respona. Farzad reveals how Respona, a startup born within VisMe, a massive platform with 20 million users navigated the exciting journey of growing from an in-house tool to a thriving business.Farzad shares the ups and downs of building a startup inside a big company, the critical role of SEO in their growth, and the valuable lessons learned from engaging directly

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00:40:46

S4E16- Buying & Selling a SaaS: Everything you need...

Grow Your B2B SaaS ·

2024/08/13

Are you thinking about exiting your SaaS business? Unsure about where to start, who to talk to or what it’s worth is? This episode will guide you through buying and selling SaaS businesses with expert advice! In this episode of the Grow Your B2B SaaS Podcast, Joran chats with Blake Hutchinson, CEO of Flippa. They dive into how to prepare for a business exit, the details of buying and selling SaaS businesses, and Blake’s own journey as an entrepreneur. This discussion is packed with valuable tips

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00:33:45

S4E15 - Scaling Success: How Luzmo's B2B SaaS...

Grow Your B2B SaaS ·

2024/08/06

In this episode of the Grow Your B2B SaaS Podcast, Joran hosts Thomas De Clerck, founder of Luzmo (formerly Cumul), a company specializing in AI-powered analytics solutions for businesses. Thomas, who brings extensive experience from previous roles at Google and other tech companies, shares his journey from Luzmo’s inception in 2015 to its current status with over €5 million in annual recurring revenue (ARR). Thomas’ story provides a masterclass in navigating the complexities of scaling a SaaS

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00:36:06

S4E14 - How MorningScore Transforms SEO with...

Grow Your B2B SaaS ·

2024/07/30

How did MorningScore transform SEO with gamification?In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Karsten Madsen, the founder and CEO of Morningscore. This episode delves into Karsten's entrepreneurial journey, the challenges he faced, and the strategies he used to grow his SaaS company. Morningscore is a gamified SEO tool designed to help small companies improve their visibility on Google. Key Timecodes (0:45) - Introduction of Karsten Madsen (1:25)

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00:41:32

S4E13 - How AuthoredUp Achieved 3,000+ Paying Clients...

Grow Your B2B SaaS ·

2024/07/23

In this episode of the Grow Your B2B SaaS podcast, Joran interviews Ivana Todorovic, founder of AuthoredUp, a LinkedIn content creation and analytics tool. Ivana shares her journey from editing and blockchain roles to entrepreneurship. The conversation delves into founding and growing a SaaS company, covering challenges, strategies, and lessons learned.Key Timecodes (0:52) - Joran introduces Ivana Todorovic (1:33) - When did AuthoredUp start? (1:46) - Is it funded or bootstrapped? (1:50) -

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00:36:34

S4E12 - Learnings & Advice from Second-Time SaaS...

Grow Your B2B SaaS ·

2024/07/16

In this episode of the Grow Your B2B SaaS Podcast, Host Joran interviews Gary Amarall, the co-founder and CMO of two SaaS companies, Unkover and Breadcrumbs. Gary shares his journey, insights, and challenges in building these companies, along with practical advice for SaaS founders.Key Timecodes (00:00) - Introduction of Guest (00:50) - Guest Introduction and Background (01:22) - Startup Origins and Revenue Discussion (02:40) - Product and Service Revenue Breakdown (04:11) - Unkover's

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00:45:31

S4E11 - Bootstrapping your fully remote B2B SaaS...

Grow Your B2B SaaS ·

2024/07/09

In today's episode of the Grow Your B2B SaaS podcast, host Joran welcomes Liam Martin, the co-founder of Time Doctor, a SaaS company specializing in time tracking and productivity monitoring. Liam's background is quite diverse, having worked as a journal editor, a research and teaching assistant, and the co-founder of staff.com. His entrepreneurial journey took a significant turn when he founded Time Doctor in April 2012, driven by a need to solve a problem he faced with an online tutoring

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00:30:03

S4E10 - How To Grow Your SaaS While Being Sued With...

Grow Your B2B SaaS ·

2024/07/02

In a recent episode of the Grow Your B2B SaaS podcast, host Joran interviewed Preston Keller, also known as PK, the founder of Emergent 3 and creator of e3, a safety and emergency SaaS platform targeting governments, educational institutions, and businesses. PK's journey from launching e3 in 2021 to achieving a million dollars in Annual Recurring Revenue (ARR) is filled with valuable lessons for aspiring entrepreneurs. His diverse background includes internal sales, consulting with professors,

en

00:48:59

S4E9 - How to Bootstrap a B2B SaaS to $5M and Beyond...

Grow Your B2B SaaS ·

2024/06/25

Are you wondering how to bootstrap a B2B SaaS to $5M and Beyond? In this captivating episode of the Grow Your B2B SaaS podcast, host Joran explores the journey of Bridget Harris, co-founder and CEO of You Can Book Me. Managing over 20,000 customers and 1.5 million bookings each month, Bridget reveals key insights on bootstrapping a successful SaaS business, obsessing over customers, and leading a remote team. Learn how Bridget's strategic decisions and focus on top-notch products propelled You

en

00:31:43

S4E8 - Learnings from a Second-Time SaaS Founder With...

Grow Your B2B SaaS ·

2024/06/18

In the latest episode of the Grow Your B2B SaaS Podcast, host Joran engages in a candid conversation with Joe Lewin, founder of Foundy, an acquisition fundraising portal. Joe shares his entrepreneurial journey, offering valuable insights and experiences. His background includes the successful founding and subsequent sale of Swings, a tech company, providing him with a wealth of knowledge on building a successful business from the ground up.Joe emphasizes the importance of validating business ideas

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00:34:31

S4E7 - How MyAskAI bootstrapped with a team of 2 to...

Grow Your B2B SaaS ·

2024/06/11

In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Mike Heap, the founder of My Ask AI, an AI customer support solution. Mike shares his entrepreneurial journey, the challenges he faced, and the strategies he employed to grow his company to 40,000 users and $300K ARR within one and a half years.Mike urged founders to stay focused on their vision and to avoid getting distracted by every new technological trend. He underscores the importance of doing the "boring

en

00:38:35

S4E6 - How Tally bootstrapped to $100k MRR with a...

Grow Your B2B SaaS ·

2024/06/04

In this episode of the Grow Your B2B SaaS podcast, host Joran sits down with Marie Martens, the dynamic co-founder of Tally, to delve into her remarkable journey of building a successful SaaS company from scratch. Tally, a streamlined and free form-building tool, skyrocketed from inception in 2020 to achieving a staggering 1.3 million ARR with over 300,000 users, all while maintaining a lean team of just two.Marie shares invaluable insights on navigating the early stages of a startup, leveraging

en

00:38:44

S4E5 - How Involve.me bootstrapped to 7 figures in...

Grow Your B2B SaaS ·

2024/05/28

In this insightful and engaging podcast episode, Vlad Gozman, the founder of Involve.Me, shares his entrepreneurial journey and valuable lessons learned along the way. From starting his first company straight out of university to pivoting and growing Involve.Me into a successful SaaS company, Vlad's experiences offer a wealth of wisdom for aspiring SaaS founders. He emphasizes the importance of validation, building a strong team, leveraging AI effectively, and the power of partnerships in

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00:33:02

S4E4 - The story behind Ocean.io: AI first & 10M in...

Grow Your B2B SaaS ·

2024/05/20

In today's episode of the "Grow Your B2B SaaS" podcast, we dive into the journey of Michael Heiberg, CEO and founder of Ocean.io, a cutting-edge account-based data platform powered by AI. Join us as we uncover Michael's path from sales at SAP to launching his own venture, exploring the challenges and triumphs he faced along the way. Discover how Ocean.io is reshaping the sales and marketing landscape through precision targeting and innovative AI solutions. Key Timecodes (00:00)

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