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PODCAST

Success With Jewelry Insiders

Laryssa Wirstiuk and Liz Kantner

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We"re Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in

business marketing

All Episodes

29:53

64 - Laryssa and Liz on Setting Marketing Goals For...

Success With Jewelry Insiders ·

2023/12/18

Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year. We’ll share tips for setting your 2024 goals We'll talk through setting our own goals for the upcoming year Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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37:16

63 - Laryssa and Liz on Allocating Marketing...

Success With Jewelry Insiders ·

2023/12/11

Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to set your priorities and determine the resources you'll need How to decide where to be spending your marketing dollars How to work more "on" your business instead of "in" your business Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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34:38

62 - Laryssa and Liz on Brainstorming Jewelry Content...

Success With Jewelry Insiders ·

2023/12/04

Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas. A brain dump of ideas for the upcoming year that you can use! Some of the most exciting things we saw other brands do this past year and trends for next. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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26:28

61 - Laryssa and Liz Share a Content Challenge for...

Success With Jewelry Insiders ·

2023/11/27

Welcome to episode #61. In this episode, Liz and I are going to give you a "content challenge" for the New Year". Even though 2023 isn't quite over, now's an awesome time to start preparing for 2024 to set yourself up for success in January. We'll be giving you: A structure for the content challenge, including steps for how to set yourself up and how much time you should spend doing each step Tips for staying on track and continuing the momentum far beyond your New Year's resolution Please

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0:58

BONUS - Happy Thanksgiving 2023 From Laryssa & Liz!

Success With Jewelry Insiders ·

2023/11/20

We're wishing you a very happy Thanksgiving, and we'll be back with a new episode next week!

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25:18

60 - Laryssa and Liz on How to Get the Most out of...

Success With Jewelry Insiders ·

2023/11/12

Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events. Tips for a successful event The importance of follow up Collaboration and event ideas Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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28:20

59 - Laryssa and Liz on Adjusting Your Mindset for...

Success With Jewelry Insiders ·

2023/11/06

Welcome to episode #59. In this episode, we're talking about the common mindset that you're "bothering" your customers - and how you can work to get over that mindset and instead market your business successfully. Because your customers want more of you! What does this mindset look like, and how do we see it manifested most often? How can you work to improve your mindset? Examples of brands that are communicating with us very regularly, but we love them anyway and are never bothered by

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26:20

58 - Laryssa and Liz on Holiday Gift Guides for...

Success With Jewelry Insiders ·

2023/10/30

Welcome to episode #58. In this episode, we're talking about holiday gift guides for jewelry brands. We cover: What makes a good gift guide? Tips for creating and promoting your gift guide. Other things you can be doing now to have a successful holiday season. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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28:21

57 - Laryssa and Liz on AI in Jewelry Marketing...

Success With Jewelry Insiders ·

2023/10/23

Welcome to episode #57. In this episode, we're going to discuss AI and how you might be able to use it in your business. What is AI and what do we think about it? Can AI help your business? Ways you can consider using AI in your business Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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24:19

56 - Laryssa and Liz on Using Customer Testimonials...

Success With Jewelry Insiders ·

2023/10/16

Welcome to episode #56. In this episode, we're going to share tips about making the most of your customer testimonials. We'll be covering: Why testimonials are so important How to get them from your customers Where to share your testimonials and how to leverage them in your marketing. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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42:21

55 - Liz and Special Guest Robin Kramer on Wholesale...

Success With Jewelry Insiders ·

2023/10/09

Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. They cover: Why should a jewelry brand consider wholesale? Tips for a successful wholesale strategy Some of the biggest mistakes brands make when it comes to wholesale Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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31:56

54 - Laryssa and Liz on How to Share Your Passion...

Success With Jewelry Insiders ·

2023/10/02

Welcome to episode #54. In this episode, we'll cover why it’s important to be passionate about your brand and share that passion with your target audience. We discuss: Tips for sharing your passion What to do when you’re feeling burnt out Brands that inspire us with the way they share their enthusiasm and passion. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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25:41

53 - Laryssa and Liz on How to Promote a Promotion...

Success With Jewelry Insiders ·

2023/09/25

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover: Why you need to promote a promotion in order to see results How much lead time as well as where to promote What to do if your followers/subscribers aren't responding in the way you hope Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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44:11

52 - Liz and Special Guest Sarah Rachel Brown on the...

Success With Jewelry Insiders ·

2023/09/18

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We’ll cover… Why is marketing valuable? Is the cost worth it? How much does marketing actually cost? Consultants, advertising, photoshoots, etc If you were a brand, where would you spend your money? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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26:24

51 - Laryssa and Liz on How to "Sweeten" the Holiday...

Success With Jewelry Insiders ·

2023/09/04

Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering: When to start promoting holiday What are some promos and discounts you can offer? What to do if you never discount your products? Other ways to really make the holidays feel special for your customers Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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26:53

50 - Laryssa and Liz Recap the NYC Trade Shows August...

Success With Jewelry Insiders ·

2023/08/28

Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering: What shows we walked All of our thoughts The power of community Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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26:46

49 - Laryssa and Liz Prep You for Holiday Planning...

Success With Jewelry Insiders ·

2023/08/14

Welcome to episode #49. This week, we discuss holiday planning. We'll be covering: When to start Where to start Why it’s so important Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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28:46

48 - Laryssa and Liz Share How to Audit Your Brand...

Success With Jewelry Insiders ·

2023/08/07

Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering: Why's it important to audit your brand, and how often should you do it? What are the steps to auditing? How to create an action plan and what to do after the audit Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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27:56

47 - Laryssa and Liz Help You Take Your Brand to the...

Success With Jewelry Insiders ·

2023/07/31

Welcome to episode #47. This week, we're going to help you establish or level-up your branding. Is your brand strong enough? Should you establish a new brand or refresh your existing brand? If you're interested in exploring brand development further, what to prepare and what research to do? What to do next? How much will that cost? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Some questions to ask yourself:

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28:19

46 - Laryssa and Liz Answer the Question, "What Is a...

Success With Jewelry Insiders ·

2023/07/24

Welcome to episode #46. This week, we're talking about branding for jewelry businesses. What is a brand? Elements of a strong brand How to define your brand Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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127 results

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