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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

34:24

What's your pet business culture and why it matters?

Your pet business, Your way ·

2023/12/05

Have you ever thought about the culture of your pet business?This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own.Your culture is comprised of the values, beliefs, behaviors, and environment that shape your brand or business.It plays a significant role in how you operate and communicate with prospective customers and clients, influencing how people experience your brand and why they choose you.In this episode, I cover why your

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01:05:44

The impact of having your research published in an...

Your pet business, Your way ·

2023/11/27

Tracey McLennan is a dog trainer specialising in working with dogs with high prey drive.After studying for a degree and a Masters, decided she wanted to have her work feature in a journal.It was a challenging process with her surveying over 2,000 dog owners and studying over 90 videos of dogs.And earlier this year Tracey had her findings published in the Journal of Applied Animal Behaviour Science.In this podcast episode, we chat about her journey from working in IT to following her dream and

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41:14

Getting comfortable, confident and consistent with...

Your pet business, Your way ·

2023/11/21

You know what you offer in your pet business makes a difference, but how do people know you’re there to help if they don’t know what you do?When it comes to creating content to effectively market your work so you CAN reach the people out there who need you, there’s so much conflicting advice.New platforms, different demands, the latest trends, it’s no surprise it leads to huge overwhelm and makes you want to hide away.Returning to the question ‘how will they know you’re there to help?’ can be

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50:59

Keeping up with the content monsters so you stay...

Your pet business, Your way ·

2023/11/14

Learn from Natasha Courtenay-Smith about how to keep up with the content monsters and what being visible means for a small business for the next three years.Natasha is a journalist turned digital marketing expert who has a string of businesses including Buddy and Lola, a pet supplement brand.She's a powerhouse with a capital P when it comes to marketing and we talk about content monsters and the lessons small business owners and solopreneurs can learn from big brands and gurus like Gary Vaynerchuk

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17:32

How to get your Pet Business Content Cracked

Your pet business, Your way ·

2023/11/07

Christmas is right around the corner and this is such an exciting time for you and your pet business. People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys, tasty treats, fun accessories, and more. If you provide a service, you’ll likely be in high demand as a pet sitter, groomer, or trainer helping pets be on their best behaviour when visitors call round. So it’s vital for pet parents get to see you and for you to showcase how your

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29:29

The power of taking a pause in your pet business

Your pet business, Your way ·

2023/10/10

When you're running a business, it often feels like there's never a moment to catch your breath, with a constant stream of tasks demanding your attention.This week's podcast looks into the significance of occasionally hitting the pause button. This allows you to assess what's working, take stock, and give yourself a moment to breathe!I'll be discussing how the concept of 'pause' functions in coaching, whether you're in the role of a coach or a coachee (client). Remember that any form of educating

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54:19

Putting you first and creating a pet business that...

Your pet business, Your way ·

2023/10/03

When you make a decision in your pet business, do you consider the impact on your physical and mental health, or do you tend to think about the money?I'm chatting about this with my podcast guest Jane Ardern,and whether you really do need to grow a huge pet business.Or whether it's ok to have one that brings in enough money to pay the bills, give you a comfortable lifestyle and the time to enjoy with your own animals.As solopreneurs, we have to think about money and bring in enough to survive.But,

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43:37

Navigating the rollercoaster of running your own pet...

Your pet business, Your way ·

2023/09/26

When you started your small business, did you think there would be a smooth path to growth, an upwards trajectory?This week on the podcast, I’m talking about the rollercoaster ride that is being your own boss, and why we need to talk about the lows as well as the highs.The highs are those moments of exhilaration, when you’re riding high at the top of the rollercoaster.Then there’s the lows, where you feel like you’ve been shaken around and come crashing down to the ground, and might find yourself

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59:07

Grow your business through in person networking with...

Your pet business, Your way ·

2023/09/19

Can you grow a pet service business via in-person networking? Hayley Hilton, a canine massage practitioner and pet sitter says yes you can.Hayley has been in the pet industry since 2014 after she started her own Hotel for Dogs.Later, she studied to become a massage therapist and wanted to get the word out there in her local community.While online is often seen as the ideal way to reach people, Hayley went old school.She joined groups like 4Networking and BNI, and soon built a steady client base and

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28:38

Using your creativity and AI tools to streamline your...

Your pet business, Your way ·

2023/09/12

Wondering if tools like ChatGPT and other AI platforms could help you with your pet business content? In this episode, we're looking at AI and how it can help you be more creative and more productive, while still sounding like you.Think of AI as your helper, streamlining content creation and giving you more time in the day.I'll walk you through various ways to blend AI with your creative ideas and existing content. Plus you'll get insights from pet businesses who are making the most of these tools

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27:29

Which type of core content is right for your pet...

Your pet business, Your way ·

2023/09/05

Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business?If so this podcast episode is for you, as it will help you decide which style of content is right for you.And if you choose the one that’s most suited to your skills and taps into what you actually enjoy doing, then it’s more likely that you’ll find creating it enjoyable and remain consistent.In this episode, I’m going to talk about why you should invest time and resources

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46:53

Having the confidence to step out of your comfort...

Your pet business, Your way ·

2023/08/29

When Sarah Jones launched My Anxious Dog, her business dedicated to selling yellow space awareness products, people said there was no point in them.At that point, eight years ago, the concept of a dog in yellow symbolizing anxiety and the need for space was relatively unheard of.Sarah knew the vital role these products played for anxious dogs and their owners, because of her experience with her own anxious dog, Cocker Spaniel Bella.Instead of giving up, people being dismissive made Sarah determined

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34:50

Getting comfortable and confident talking about your...

Your pet business, Your way ·

2023/08/22

Starting a business or managing one that's been operating for a while can make articulating what you do a challenge.As a business owner, there could be numerous reasons why you may lack confidence in promoting yourself.In the podcast episode, I'm focusing on why it's so important to feel comfortable and gain confidence when it comes to discussing how you support your clients.We'll define what confidence really is, and share some straightforward strategies to nurture it.After all, if you're hidden

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29:37

Navigating controversy in your pet business

Your pet business, Your way ·

2023/08/17

In this episode of the podcast I'm talking about how to navigate controversy in your pet business.It's in light of a situation that has emerged regarding Absolute Dogs and commercial puppy breeding with links to other pet brands including Tug-e-Nuff which has had a lot of coverage on social media.Because so many pet professionals have links with these organisations, from having trained with Absolute Dogs or at Devon Dogs, or having used, bought, sold or been an affiliate for Absolute Dogs and

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36:13

Step away from the crowd and tune in to what your...

Your pet business, Your way ·

2023/08/15

What if the path to growing your pet business wasn’t following the latest trends on social media but involved listening to people instead?That’s what Hayley Bonwick discovered worked for her when she set up her handmade pet accessory business Handmade by Hayley B.Hayley found trying to keep up with the ever changing demands of platforms completely overwhelming.Yet when she went to events with her flyball team and local shows, she LOVED chatting to people about what they needed for their dogs.So

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40:08

Behind the scenes at Sunnyside Cottage - doing...

Your pet business, Your way ·

2023/08/01

Fancy a look behind the scenes at some of the things I’ve learned since taking over a dog-friendly holiday cottage?I’ve been working with pet business owners for five years but have always felt a little lacking because I didn’t have a pet business of my own.That changed in April 2023 when I started a new holiday cottage business and took over Sunnyside Cottage in Robin Hood’s Bay.My plan was to make it a paradise for pups, and to implement what I’ve learned working as a journalist, coach and blogger

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40:32

The power of building relationships to grow your...

Your pet business, Your way ·

2023/07/24

Kerry Jordan is an award-winning dog photographer and founder of National Dog Photography Day, an event that goes viral every year.She works with small pet brands helping them showcase their work beautifully through her photography.Kerry says the key thing she has done to grow her business is build relationships with people in her community on social media and championing the work they do.In this episode she talks about working with brands who share your values and ethos, trusting your intuition and

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12:08

Introducing the Your Pet Business Content Your Way...

Your pet business, Your way ·

2023/07/21

Welcome to the first episode of the Your Pet Business Content Your Way podcast.This show is for you if you want to do things that feel right for you, that feel comfortable, that feel like you're being true to yourself.It's for you if you can't be bothered with the things you must do, if you're sick of hearing what you should be doing, and if you've had enough of people saying you have to do things their way. This podcast is for you if you want to do things your way.In this introductory episode I'm

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20:58

Why I've decided to end the Publicity for Pet...

Your pet business, Your way ·

2023/06/22

After three and a half years, I’ve made the decision to stop the Publicity for Pet Businesses podcast and give it a makeover.I have loved every moment of chatting to over 100 guests and putting out nearly 200 episodes, through the pandemic and the cost of living crisis that followed.The advice I’ve shared here, along with the brilliant insights from guests, has helped get pet businesses in the press, on the telly, and has led to huge boosts in sales and visibility.I’ve moved away from focusing

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12:24

Why I'm taking a break from the podcast

Your pet business, Your way ·

2023/05/23

This is a bonus episode of the podcast where I'm talking about why I'm taking a break for a couple of weeks due to family commitments.These are the key topics and timings in this episode:0.04 - Introduction of this episode. 0.20 - What to normally expect from the podcast.1.02 - Why I'm explaining myself in this episode.1.47 - What's happening in my personal life that's impacted on my business.3.34 - My eye condition and how that's impacted on my business.5.42 - What happens when someone sticks a

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