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PODCAST

Heavy Business

C Squared Music

Heavy Business is a metal marketing podcast presented by C Squared Music. You"ve toiled away to make your music great, don"t drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.

business marketing

All Episodes

00:39:25

355 - Holly Royle (C-Squared, Disconnected Souls):...

Heavy Business ·

2023/07/20

In today's episode we try to cut through the weeds to discuss some reasons you may not be making sales, even if you think you're doing everything right. Branding, communication, and HAVING GOOD MUSIC make the list, among other things. So let's dig in and solve some of this together. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads

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00:46:51

354 - Stephan Mellul (Continental Touring) - Don't...

Heavy Business ·

2023/07/17

Continental Touring plans some of the BEST metal tours that have come through North America in recent years. We are absolutely delighted to share this conversation we had with co-founder and Senior Booking Agent Stephan. Buckle up bookers! We talked about how the company started, and some deep insights into the thinking behind tour packages. We also discuss some of the complications involved with booking, and why your band may not be hearing back from booking agencies. Stephan has some very valuable

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00:33:33

353 - Tuomas Saukkonen (Before the Dawn, Wolfheart):...

Heavy Business ·

2023/07/13

We chatted with Tuomas about how Before the Dawn resurrected, what the process has looked like, what he has observed in the music industry and emerging bands over the years, and his opinion on being on a label in today's scene! Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the

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00:59:52

352 - Natasha Gorey (RPMpromotion): Beyond the...

Heavy Business ·

2023/07/10

We all want positive reviews of our music, but what else is there? We had our friend Natasha Gorey back to chat about less conventional promotional outlets. YouTube, spotify playlists, podcasts, and social media should not be undervalued by artists. Take a listen and get a better picture of what a PR campaign can look like with all the media outlets today. Follow Natasha: Instagram: @natashagorey483 @rpmpromotion www.rpmpromotion.ca Interested in our services? C-Squared is a multinational team

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00:37:37

351 - Hans Platz (Feuerschwanz): Is it a Show or a...

Heavy Business ·

2023/07/06

Are you ready to enter BEZERKERMODE? Join us and guitarist Hans Platz as we discuss their new album, the key elements of a great live show, balancing multiple side projects, and COFFEE. We also talk a bit about the European/North American metal divide, and what to expect when you sign to a label. Fegefeuer is now releasing July 21, so you can still get your pre-orders in here: https://lnk.to/Feuerschwanz-Fegefeuer Interested in our services? C-Squared is a multinational team specializing in music

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00:31:38

350 - Adrian Baxter (artist to THE HALO EFFECT,...

Heavy Business ·

2023/07/03

Adrian Baxter brings a deeply thoughtful approach to his art, so when he said in another interview that artists should be selfish, it may not mean what you think it does. We talked about artistic motivations, inspirations, and journeys in this episode, tune and and hear what you can learn from this excellent artist! Follow Adrian's art: https://www.instagram.com/adrian__baxter/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds

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00:39:44

349 - Jenny Mac: Our New Social Media Expert (Welcome...

Heavy Business ·

2023/06/29

Join us in giving a big welcome to our new Social Media Specialist, Jenny Mac! In this episode she shares her experience and insight on the mire that is social media today. Learn how she can help you and more! Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the

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00:43:01

348 - Estevan Vega (Capulet Entertainment): Starting...

Heavy Business ·

2023/06/26

We spoke with promoter (and author!) Estevan Vega about how he started his own independent promotion company, why he named it after a family in Shakespeare's Romeo & Juliet, and his own rapidly growing music fest. He offered many valuable insights for bands who want to play festivals, as well as those interested in starting their own festivals! GET TICKETS TO CAPULET FEST https://www.capuletent.com/capulet-fest ABOUT CAPULET ENTERTAINMENT "We exist to propel art and music into the

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00:37:01

347 - Josh Poer (Phobophilic): Major Touring &...

Heavy Business ·

2023/06/22

Josh Poer is back again, this time to talk about Phobophilic's experience on tour with The Black Dahlia Murder, Terror, Frozen Soul, and Fuming Mouth. He drops some great touring tips in this episode! Phobophilic also played the comeback festival of the year, Milwaukee Metal Fest - we got an inside story on how they got on the bill and what it was like. Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour

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00:44:57

346 - Ian Chainey (Stereogum): Pitching IDEAS for...

Heavy Business ·

2023/06/19

We hear it all the time - there is SO MUCH new music, how can a new band even get the attention of metal blogs and magazines? Ian Chainey is BACK to talk about pitching ideas to help you rise about the noise, and get your music (or your client's music) heard and covered in interesting ways. Beyond that, he gives some tips about how journalists should pitch to busier bands. Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album

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00:47:51

345 - Dan DeFonce (TKO Booking, Devastation on the...

Heavy Business ·

2023/06/15

Dan DeFonce is a force to be reckoned with in the booking world. He has organized incredible tours like Devastation on the Nation, as well as working with numerous high-level metal bands, but he started with booking his own bands. Tune in to hear how he got started/how you can get started, what he thinks about tour buy-ons, and more! Follow Dan: https://www.instagram.com/danfonce https://www.instagram.com/devastationonthenation/ https://www.instagram.com/tkobooking/ Need to hire PR? C-Squared is

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00:42:21

344 - Bo Bradshaw: Artist for Unleash the Archers,...

Heavy Business ·

2023/06/12

Your music can be amazing, but if you don't have the right art, chances of people even listening to it are greatly diminished these days. We sat down with artist extraordinaire Bo Bradshaw, to discuss his process, how to interact with professional artists, and even got a bit nerdy on color separations, for those who are curious! One thing is for sure - finding the right artist for your band is a hugely important part of your branding process, and it was great to talk with one of the best about

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00:37:30

343 - Ian Chainey (Stereogum): How To Conduct a...

Heavy Business ·

2023/06/08

Ian Chainey returns to discuss how to conduct a compelling interview! From making the guest comfortable, preparing yourself, and keeping it interesting, Ian has done some of the best! Take a page out of his notebook by listening to this interview on interviews. We also talk about tips tpo help YOU be a better interviewee. Read Ian Chainey's column on Stereogum https://www.stereogum.com/category/columns/the-black-market/ Check out this episode on "The Art of Interviewing" on ARE WE

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00:40:28

342 - Vicky Psarakis (Sicksense): NuMetal is BACK /...

Heavy Business ·

2023/06/05

Vicky Psarakis came back on the podcast to talk about her new nu metal band SickSense, and the path they've had leading up to their new EP "Fool's Tomorrow" -- Out on June 11! We went in depth on the music, the art, the MASCOT. Hear about how they handle the business side of things without a label - like how many CDs to print and more! Pre-Order "Fool's Tomorrow" https://soundescapeagency.com/product/sicksensefoolstomorrowcd/ Need to hire PR? C-Squared is a

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00:36:32

341 - Keefy (Ghost Cult Magazine): Advertising —...

Heavy Business ·

2023/05/25

Keefy came on to chat about advertising - we're talking all platforms here! Social media, print magazine, digital magazine - we talk about them all. When is your band at a state where advertising will actually benefit you? When is it a waste of time and money? Optimize your advertising know-how on this episode of C-Squared! Check out Ghost Cult Magazine: https://www.ghostcultmag.com/ Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds

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00:26:27

340 - JJ Koczan (The Obelisk): The Hidden Perks Of...

Heavy Business ·

2023/05/22

We won't bury the lead - JJ is very "Pro-PR" - but it may not be for the reasons you think. Sure you can pitch your own music, but what other impact might a PR offer to your campaign. From scheduling, providing an outside perspective, and more, JJ spoke to those "hidden" benefits that hiring a PR can have for your project. Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR

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00:27:22

339 - Holly Royle (Disconnected Souls, C-Squared):...

Heavy Business ·

2023/05/18

The C-Squad is at it again! Holly came to chat with Curtis and Aliyah to reveal some tips on how to target and run your own PR campaign, if you're not ready to outsource that yet. Ready to outsource? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide

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00:39:48

338 - Andrew Voigt (Blacforje Magazine): Starting A...

Heavy Business ·

2023/05/15

Starting a music blog comes with its own challenges, and Andrew Voigt has faced them head on by starting his own niche black metal webzine in the beginning of this year. Tune in to hear just how niche his website is, why it is that way, and what goes into starting a quality music blog. Check out Blacforje Magazine: https://www.blacforjemagazine.com/ If you need PR C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR

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00:40:27

337 - Peter De Reyna (Seven Spires): International...

Heavy Business ·

2023/05/11

Peter De Reyna returns, this time to discuss the complexities and expenses of touring - internationally! As a tour and band manager, he observes with a unique perspective when going on tour with his band Seven Spires. In this episode we get into the logistics and planning of their recent European tour. Check out Peter De Reyna's management and consultation services: https://dereynamanagement.com/ Check out Peter De Reyna's band Seven

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00:39:30

336 - Pete Rizzi & Coosh (Who On Earth) - A...

Heavy Business ·

2023/05/08

These guys from Who On Earth and we had a very enjoyable conversation about starting a band from scratch, what they've done and how they have priorotized their marketing. Find out what they've learned and what they think are the most important takeaways! Check them out https://whoonearththeband.com/ If you need PR C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads

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413 results

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