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PODCAST

Business Done Differently with Jesse Cole

On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently. We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. This is not your typical business show asking typical interview questions.

business management & marketing

All Episodes

51:36

305: Successful Marketing Through Customer-centricity...

Business Done Differently with Jesse Cole ·

2020/02/05

For long-term success in business and in the industry a business is in, organizations should learn how to take care of their customers. It has to be built around customer-centricity, and customer service should stand-out. In this episode, Jesse Cole talks with customer experience and marketing guru Bryan Eisenberg, the author of the book called Be Like Amazon: Even a Lemonade Stand Can Do It, about customer-centricity and customer service. Bryan points out that like Amazon, we have to connect with

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49:01

304: Excellent Leadership With Ryan Hawk

Business Done Differently with Jesse Cole ·

2020/01/29

Excellent leadership is about caring for people and leading them into a good direction for growth and success, whether in a big or a small business. A leader should examine their capabilities and learn how to mentor. In this episode, host Jesse Cole interviews author and advisor Ryan Hawk about business and leadership tips based on Ryan's book, Welcome To Management: How to Grow From Top Performer to Excellent Leader, his experience in hosting his own podcast, and the power of storytelling when

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45:13

303: Better Not Bigger: Business Growth As A...

Business Done Differently with Jesse Cole ·

2020/01/22

There is a fine line for companies to identify between going for growth and saying enough. For prolific writer and designer, Paul Jarvis, growth, while it is necessary, should not be the only thing companies strive for. Instead, it is in aiming to be better and not bigger. With this comes learning when to put enough investment and time on a specific goal while thinking about how to support customers better, whether that be through products or services. Paul tells us more about these things in this

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01:00:26

302: Becoming A Purpose-Driven Leader With Jason...

Business Done Differently with Jesse Cole ·

2020/01/15

A study that has been validated by scores of other studies since it was first unveiled in the late 1940s says that what people are looking for in their lives, across the bottom, are food, clothing, and shelter. The problem is there are many companies that are still not paying a living wage, and a lot of Americans are one pay check away from being out of their apartment or being not able to fix their car. Jason Jennings, a speaker and author of books that transform businesses, joins host Jesse Cole

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51:36

301: Creating Your Own Superfans With Pat Flynn

Business Done Differently with Jesse Cole ·

2020/01/08

Businesses tend to see customers, consumers, and followers merely as numbers. But what if you get past that viewpoint and actually see the people behind them? Pat Flynn believes you’ll gain superfans, who will not only buy your products and services but, most importantly, will support you all the way. Pat is a renowned speaker, best-selling author, high-level entrepreneur, and top podcaster, who has built a tribe of Superfans with his Smart Passive Income website and thought leadership. In this

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55:07

300: Creating A Fans First Experience In Your...

Business Done Differently with Jesse Cole ·

2020/01/01

You can spend all you want on client acquisition and still not make it. The difference lies in how well you build fans for your business by creating experiences that they will go back to again and again. In this episode, host Jesse Cole is joined by Savannah Bananas President Jared Orton. They talk about how the "fans first" idea started and how it applies to not just how you talk about your brand but also on every touchpoint such as packaging and online. Discover how you can produce content that

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40:49

183: Season Two Finale: The Greatest Lessons On...

Business Done Differently with Jesse Cole ·

2019/07/24

Business Done Differently Podcast has definitely come a long way. With over 100 episodes, we have heard from some of the best gurus in business share their experiences and stories. In praise of that, host Jesse Cole, together with his wife, Emily, look back on some of the best lessons that specifically apply on customer service and employee experience – from Cameron Herold on having a Vivid Vision, Scott McKain on finding what’s ticking people off, and Jason Friedman on the customer experience

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43:47

182: The Power Of Purposeful Recognition with David...

Business Done Differently with Jesse Cole ·

2019/07/17

Everyone wants to be seen and heard. When people are recognized, they’re going to feel valued, they’re going to feel appreciated, and they will give you back the results you want. Leading people through recognition will always generate positivity in any workspace. David Novak, the Founder, and CEO of oGoLead and the Co-Founder and former CEO of Yum! Brands shares how he got to where he is right now and how he led others to be on a similar level. Coming from a humble background, David never

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40:41

181: How To Make Your Customers Your Marketers with...

Business Done Differently with Jesse Cole ·

2019/07/10

As technology evolves, more and more customers are moving ahead and controlling marketing. Mark Schaefer, known as The Marketing Man, discusses the steps in getting your customers to do the marketing for your business. Giving long-term value to customers is appealing and creating ‘wow’ moments by incorporating the idea of belonging is the best way to approach such change. Mark goes into how marketing is more efficient when used for promoting unforgettable emotional experiences of your

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47:23

180: User Generated Content with Tyler Anderson -...

Business Done Differently with Jesse Cole ·

2019/07/03

Scaling organically in in social media has been tough for the last couple of years. That is why we have to think of a different approach on how to scale organically. Tyler Anderson, speaker, social media marketing entrepreneur, and CEO of Casual Fridays, speaks about leveraging user-generated content to grow organically on social media. Tyler points out the difference between what the brand has to say versus what the customers have to say. Moreover, he discusses the importance of testimonials and

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52:49

179: The Proven Customer Experience Formula with...

Business Done Differently with Jesse Cole ·

2019/06/26

There are so many ways to achieve a successful campaign and a promising business, and top ratings on customer satisfaction is a major indicator of a successful marketing experience. Jason Friedman founder and CEO of CXFormula talks about the impacts of his experience to his own ventures while sharing the aspects that held him back. As he notes the importance of secretly shopping your business and reverse engineering the customer experience, he also discusses why business owners should incentivize

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57:18

178: Uncovering The Truth Behind The Masks Philip...

Business Done Differently with Jesse Cole ·

2019/06/19

Teaching others how to be receptive and active in materializing goals in business and in life is what coaches do best. Inspirational speaker, writer, and filmmaker Philip McKernan talks about uncovering the truth and the importance of sharing emotions. He shares about wearing different masks that has been exhausting him his whole life and how he handled this, and delves deeper about the changes he made in his professional life that led him towards coaching. Philip says self-diagnosis and

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47:11

177: A Different Approach To Content Marketing with...

Business Done Differently with Jesse Cole ·

2019/06/12

One of the ways to attract and retain a potential or current customer is through content marketing wherein you provide them with valuable, consistent, and relevant content. Marcus Sheridan, content marketing expert and the author of the book They Ask You Answer, gives us more insight about what content marketing is and why we need to make them human-based. Marcus walks us through the time when his swimming pool company has been affected by The Great Recession in 2008 and how he used it as an

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29:22

176: Humanitarian Hearing Healthcare: The Unheard...

Business Done Differently with Jesse Cole ·

2019/06/05

Human beings desire to be heard, but not all of us are fortunate enough to have the gift of hearing. Audiologists take their profession seriously not just to care about hearing healthcare, but to care about the people that had fallen in the gaps and have no access to the kind of treatment that most of us are blessed to have. One of these compassionate people is Nora Stewart, Chief Vision Officer of Entheos Audiology Cooperative. Nora walks us through how they treat their patients exceptionally out

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42:55

175: Adding A Slice Of Fun And Authenticity To Your...

Business Done Differently with Jesse Cole ·

2019/05/29

Instilling authenticity in a service business is one thing; adding fun to it is another. Incorporating this culture in a business is crucial to its success and growth. Nick Sarillo introduced both values to his restaurant, and no wonder it has become one of the top ten busiest independent pizza restaurants in the United States. Nick is the Founder and CEO of Nick’s Pizza and Pub. He’s also the bestselling author of Slice of Pie. Nick imparts how he made “fun” a part of their culture and showed

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27:58

174: How Leaders Can Build Culture Within Their Team...

Business Done Differently with Jesse Cole ·

2019/05/22

Jon Gordon, a successful author who has published numerous bestselling books including The Energy Bus, has worked with numerous Fortune 500 companies and some of the top sports teams in the world. In this insightful conversation, John talks about the importance of cultivating a culture in your team and gives advice on how leaders can build one. He brushes on the power of authenticity, accountability, and vulnerability in creating meaningful relationships. He also tackles why having connection in a

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44:15

173: Be Your Customer’s Hero: The Secret Sauce To...

Business Done Differently with Jesse Cole ·

2019/05/15

Nothing matters more than making people feel like they matter especially customers who are buying or getting your products or services. Adam Toporek, keynote speaker, workshop leader, and the author of Be Your Customer's Hero, takes us into the world of customer service. Every customer is different from the other, and being a frontline employee may be a challenging job because you must know how to interact with each of them. Adam shares how you can win at customer service by being a hero to your

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40:39

172: Empathy: Leading With The Heart with Claude Silver

Business Done Differently with Jesse Cole ·

2019/05/08

How do you turn your people into champions? Core values differ from one company to another, and that is expected. Leading by example is one that is proven effective, but leading with empathy is absolutely something that will move mountains. In the end, people need people that will listen and then do something. Claude Silver, the Chief Heart Officer of VaynerMedia, gives us a glimpse of their workplace culture as she emphasizes diversity, empathy, and positivity. Known as the right-hand woman of Gary

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47:44

171: The Show Business Philosophy: Creating Emotional...

Business Done Differently with Jesse Cole ·

2019/05/01

All businesses have different strategies that work for them. That said, it all boils down to getting customers engaged and increasing profits. What could be the strategy that stands out? It is undoubtedly an emotional connection, and Scott McKain would totally tie in. The bestselling author of ALL Business is Show Business, Scott gives us a sneak peek of what entrepreneurs and business owners can take away from his book to create an impactful strategy that would win the hearts of customers. Having

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40:36

170: The People Business: Wisdom From Great Leaders...

Business Done Differently with Jesse Cole ·

2019/04/24

In the business for the people, Pat Williams, best-selling author and co-founder of Orlando Magic, shares some great wisdom about what it is to create customer experience. Pat shows how sports is not just all about the players in the field. Rather, it is also about the experience people get when watching. He gives us a view on what it takes to do that and then takes us into his best-selling books and hands out valuable lessons he learned from amazing people, from Bill Veeck to Walt Disney. Pat also

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159 results

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