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PODCAST

Insider Interviews with E.B. Moss

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

business marketing

All Episodes

36:22

Using Original Podcasts to Build Brand Relationships

Insider Interviews with E.B. Moss ·

2021/12/02

Podcast pro Steve Pratt, VP and Co-Founder of the multi-award winning Pacific Content, told me his company no longer makes branded podcasts. They haven't for a few years. They make “original podcasts with brands." And win awards doing it for brands like Ford Motor Company, Rocket Mortgage, Morgan Stanley, Slack, and Red Hat. The difference? These are no "thinly veiled infomercials. Instead, Pacific Content works together with their partners to "make a show that's designed as something that only that

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36:12

Innovations in Leveraging Audio

Insider Interviews with E.B. Moss ·

2021/11/18

Bart Roselli of Veritone One has seen the audio space grow exponentially in his over 15 years of media, marketing strategy, and account management experience. Now, as SVP Growth, he leverages his breadth of knowledge to enhance agency-media vendor relationships and help ensure client goals are set smartly for the space, and fulfilled across multiple channels of audio opportunities...including having an eye towards integrating Veritone AI technology to enhance performance. After comparing notes on

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43:10

Cadillac CMO Melissa Grady Dias on Marketing a...

Insider Interviews with E.B. Moss ·

2021/11/04

A milestone! It's Episode 40 of Insider Interviews! And for that, who better to interview than Cadillac's Global Chief Marketing Officer, Melissa Grady Dias, who is, herself, marketing a milestone: the launch of what will be the first all electric line of luxury brand vehicles (EVs), starting with the Lyriq! This episode was recorded in September, and since then the new Lyriq has sold out of pre-sale reservations. So how did it get so popular? Why is Cadillac “the maverick” of the GM brands, and how

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29:53

Pearl Servat’s Visible Marketing Wisdom

Insider Interviews with E.B. Moss ·

2021/10/21

When I met Pearl Servat three years ago, Visible was brand new in the world of wireless carriers, and Servat was generating content about it. Now she is fairly new in an elevated role as Head of Brand Marketing and Demand Gen for the disrupter division of Verizon Wireless, and gives good content herself in our conversation about driving customer connections. Servat honed her PR chops in the entertainment and brand world under the mentorship of marketing heavy hitters like Pat Kingsley (PMK-BNC), but

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30:59

Katie Kempner’s Primer on PR and Personality

Insider Interviews with E.B. Moss ·

2021/10/07

Katie Kempner may have appeared in the cult-classic films Scam and Class of Nuke 'Em High, but she’s much better known for her corporate communications credentials. In Epi 38, she switches roles from interviewing others, or landing her clients interviews as a PR phenom, and sits instead in my guest seat. Kempner and I took a few fun minutes at the top to discuss our mutually limited—yet memorable—acting experiences (see bonus image, below), but then dove in to how taking a risk paid her

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41:56

Joe Jackman Reinvents How Brands Embrace Change

Insider Interviews with E.B. Moss ·

2021/09/23

Not many people – or brands -- love change as much as Joe Jackman. The CEO of Jackman Reinvents has been a valued advisor to major retailers like Staples and brands like Flow Water, to B2B companies and to private equity partners. In this episode hear how he uses insights about trends and human behavior to drive change – or reinvention – and why that’s essential for a brand today. Jackman believes that moving from town to town as a kid with his retail exec dad emboldened him and taught him

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30:19

Warner Bros.’ Shaleen Desai is Very Animated About...

Insider Interviews with E.B. Moss ·

2021/09/09

Shaleen Desai is like a caped crusader for content. This SVP of Adult Animation is super focused on solid stories and shares how he is bringing super heroes and more to animation...and beyond. In his career of 20+ years and counting in Hollywood, Desai has been with Letterman, Viacom/CMT, Fox 21 and gone from working with Jason Bateman at Aggregate to Warner Bros. on "Batman" and other IP. Overall, whether it's animated or audio his focus is making sure Warner Brothers Animation products will

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35:39

Ruth Stevens: No BS About B2B Marketing

Insider Interviews with E.B. Moss ·

2021/08/26

Today's episode could be a lesson plan about B2B Marketing because my guest, Ruth Stevens, has been teaching business to business marketing at NYU, Columbia, and B-schools around the world. And that's in between being one of the foremost consultants in the space. So, Stevens calls BS on certain approaches to B2B we all better sit up and listen. Hear about the "fails" AND the best practices for what makes customers sit up and listen, too! Stevens went right from business school herself to

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24:05

Jennifer Grimson On Building Wealth – and a Podcast

Insider Interviews with E.B. Moss ·

2021/08/12

Jennifer Grimson was brand new to the podcast space when I met her two years ago at the last in-person Podcast Movement event. Fast forward and she became my spontaneous guest for Epi 34 of Insider Interviews discussing her approach to marketing the now successful Micro-Empires Podcast about her path to rebuilding wealth. And, since podcasting adds such a personal touch, she gives us insights about her very personal story from filing for Chapter 13 twice to being having million-dollar + in

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32:48

A Panel with Podcasting Over-Achievers: Desai,...

Insider Interviews with E.B. Moss ·

2021/07/13

I had the good fortune of being asked by NATPE – the global trade association focused on the business of content, to help produce the first ever conference in the media/marketing industry dedicated to the topic of iterating IP from podcasting to TV and back again. What the heck does that mean? Well, it’s basically around how TV shows are turning into podcasts to find new audiences and podcasting content has turned into TV shows and films. Think Homeland, Dirty John, even Dirty Diana! So of course I

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38:16

Bonus Epi – On ContentCast and Lantigua-Williams Redux!

Insider Interviews with E.B. Moss ·

2021/07/02

It's been a busy couple of months for me in podcasting... so I didn't get to podcasting! Here's what I mean: This is a BONUS episode...actually a republication of Epi 12 featuring my interview with Juleyka Lantigua-Williams from exactly one year ago. She is a force to be reckoned with, a holder of two masters and embracer of two kids and a proud publisher of a show with 1 million downloads now. Yup, "Latina to Latina" just crossed the million listen mark this week. But there's more you can hear in

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35:20

Having Sway – Danielle Wiley on Influencer Marketing

Insider Interviews with E.B. Moss ·

2021/06/17

In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded, Sway Group was selected by Chief Marketer as one of just three influencer agencies of the “2020 Chief Marketer 200”. So it's a safe bet that she has something to say about #influencermarketing. And that's what she did, in Epi 32 of Insider Interviews. I'd had the chance to experience Wiley's thoughts last year when she contributed to The Continuum, a publication about brand + demand

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30:45

From Print to Podcasts and Back: Kathy Doyle of...

Insider Interviews with E.B. Moss ·

2021/06/03

Kathy Doyle embodies the early bird that catches the worm. Early into her freshman year of college she aimed to give the commencement speech for her class in four years’ time. She got the honor -- and forty-eight hours later was offered her first job in media. Then, as you’ll hear her describe in this episode, Doyle was part of the earliest team building out The Wall Street Journal Online (yes, I sing the dial up tones for her). Then, being an early riser, she started to listen to podcasts well

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16:33

Talking Business…and Podcasting…and Content! With Ken...

Insider Interviews with E.B. Moss ·

2021/05/20

For this quick but special episode of Insider Interviews I was in the guest seat! In highlights from my appearance on Ken Kraetzer's show, "Talking Business" for CBSI, Ken interviewed ME to get my recommendations about how businesses can get in to the world of podcasting, best ways to leverage social media -- and social audio -- and why it's key to create content across all platforms. You'll understand in just a few minutes how it all comes together for the show I'm producing for trade association,

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42:00

The Rise and Rise of Bryan and Ryan: Podcast...

Insider Interviews with E.B. Moss ·

2021/04/22

Bryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic (!) to launch their own businesses. And both are succeeding wildly. In this conversation they discuss with host E.B. Moss everything from how

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20:06

KoAnn on Building Sustainable Brands – Epi 28

Insider Interviews with E.B. Moss ·

2021/04/08

KoAnn Skrzyniarz has been making a strong case for building Sustainable Brands in global conversations with some of the world’s biggest advertisers. It's all about the business value of environmental and social purpose. And the data is on her side. In time for Earth Month, or any time, in Epi 28 KoAnn (frequently known by just her first name) shares not just the "whys", but some recent “hows”: how sustainability has moved the needle for leading brands and how to be resilient in a “VUCA” world. A

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41:36

Robyn Streisand, CEO, The Mixx: DEI as Key Marketing...

Insider Interviews with E.B. Moss ·

2021/03/25

When Robyn Streisand went from the client side to her own marketing agency, The Mixx, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. 25 years later, she has helped both brands as well as other agency owners to leverage DEI -- Diversity, Equity and Inclusion -- in media and marketing. Part of that help came about through her creation of Titanium Worldwide, billed as "the world’s first collective of certified-diverse independent agencies," to help make DEI more

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38:11

Heidi Zak: Supporting Women with Brand Purpose

Insider Interviews with E.B. Moss ·

2021/03/11

Heidi Zak has been in finance, in retail and in tech. Like most women, she’s also been in plenty of dressing rooms trying to find the right bra, leading her to build ThirdLove, one of the largest online bra and underwear companies in America. Close encounters with the NOT ThirdLove kind of shopping experiences, meaning the universal ick-factor of cold hands and awkward measurement moments with in-store underwear salespeople, were part of Zak’s a-ha moment. So, putting all of her professional and

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40:48

RAB’s Erica Farber: A Sound Strategy for Radio

Insider Interviews with E.B. Moss ·

2021/02/25

In interviewing the Radio Ad Bureau's CEO, Erica Farber, my worlds collided: it's a podcast, but about radio, the medium I grew up in and started my career in. Certainly radio IS about community, but it was still surprising to discover zero degrees of separation with Erica and two important people from my past: my dad and my first female boss, Joan Gerberding as well as a recent Insider Interviews guest and radio aficionado, Carl Fremont! Erica and I took the conversation from the evolution of radio

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CMO Kim Wijkstrom: Start with the Brand Story not...

Insider Interviews with E.B. Moss ·

2021/02/11

Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim also opened the Latin America markets for two TBWA\Chiat\Day clients. If that sounds like the start of a good story, then that’s the point. Because for this marketer it

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107 results

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