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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

25:46

The Outsourcing Game Changer: How to Create Space &...

The Floral CEO ·

2025/05/07

In this empowering episode of The Floral Hustle, Jen revisits the power of outsourcing—not just as a business strategy, but as a lifeline for florists who are juggling weddings, kids, content, and chaos. From freelancers and social media help to bucket-washing and childcare, she breaks down real-life examples of how outsourcing key tasks can help you protect your energy, scale your business, and love your life more. If you're running on fumes and trying to do it all yourself, this episode

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12:16

Florists, It’s Time to Make Booking You Easy

The Floral CEO ·

2025/05/05

In this episode of The Floral Hustle, Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it’s all about pricing transparency. Jen breaks down how this simple shift—openly sharing pricing and offering easy, a la carte-style ordering—has made Poppy so appealing, and why florists should stop resisting this strategy. If you're tired of getting ghosted, want to book more budget-friendly weddings, or are simply ready to simplify

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17:54

$30K Side Hustles for Florists (That Aren’t...

The Floral CEO ·

2025/04/30

00:00 Introduction and Revenue Insights01:40 Custom Funeral Arrangements04:30 Creative Proposal Planning05:55 Silk Flowers and Designer's Choice11:04 A La Carte Flowers and Final Thoughts

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23:52

Manifesting Your Dreams Through Action: How Small...

The Floral CEO ·

2025/04/28

This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tangible change.If you're feeling stuck, discouraged, or unsure of how to move toward your goals,

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35:42

Chipping Away at Your To-Do List: How to Prioritize...

The Floral CEO ·

2025/04/23

This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you’ve ever wondered how to prioritize when everything feels urgent, this is the episode for you.Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success

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18:14

The Art of Selling the Story: Elevating Your Floral...

The Floral CEO ·

2025/04/21

In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the

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36:21

Florist Confessions: The Tough Lessons That Made Me...

The Floral CEO ·

2025/04/16

In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.If you've ever needed a reminder that your dreams are possible and that you’re more powerful than you think, this one’s for you.🧠 Topics & Lessons Covered:🌱 The power of patience: “If it’s not a heck

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11:20

Not Booked Out Yet? Here’s How to Get More Wedding...

The Floral CEO ·

2025/04/14

Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn’t as full as you’d hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one.Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing.🧰 In This Minisode, You’ll Learn:✔️ Why feeling stressed about

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32:01

Handling Difficult Pricing Conversations Like a Pro...

The Floral CEO ·

2025/04/09

The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams.You’ll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your

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19:20

How to Stay Grounded When Everything Feels Like Crap...

The Floral CEO ·

2025/04/07

Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it’s unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing 😳).If you’ve been spiraling over what's out of your control, this episode gives you the mindset tools and strategies to take your power back. Jen offers simple, actionable tips that can help you

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30:27

How to Actually Book Weddings from Instagram (Without...

The Floral CEO ·

2025/04/02

In this week’s episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what’s really working in her business when it comes to

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12:06

Behind the Scenes: How I Pulled Off a $40K Floral...

The Floral CEO ·

2025/03/31

Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m breaking down exactly how I made it happen (without losing my mind). If you’ve ever had a

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40:37

Easy-Peasy System for Pricing Bouquets (Without...

The Floral CEO ·

2025/03/26

Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you’re building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process.You’ll learn:✔️ What base recipe

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13:56

How to Network Like a CEO (Even If It Terrifies You)

The Floral CEO ·

2025/03/24

Does the idea of networking make your palms sweat? You’re not alone—but it might be the one thing holding your business back from explosive growth. In this episode, I’m sharing my real-world experiences from this past week—from styled shoots and creative collaborations to large-scale events—and exactly how I’ve used networking to build relationships, book business, and grow multiple streams of income.Whether you’re afraid of the “cool kids club” or just unsure how to add value in the room,

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33:48

When Nothing Feels Like It’s Working – How to Get...

The Floral CEO ·

2025/03/19

Have you ever felt like everything in your business and life is falling apart at the same time? Like no matter how hard you try, nothing is working? This week, I’m sharing my real-life experience of a full-blown dumpster fire week—from major house issues to sick kids and unexpected business stress. But more importantly, I’m diving into what to do when everything feels like a mess and how to shift from overwhelm to CEO mode.In this episode, we’re breaking down:✔️ How to separate feelings

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15:38

Becoming THE Go-To Florist in Your Market

The Floral CEO ·

2025/03/17

🌸 Want to be the first person people think of when they need flowers?This episode is all about positioning yourself as the go-to floral expert—not just for wedding planners, but for venues, event designers, cultural decorators, churches, corporate clients, and even your personal network.🌟 Jen shares real-life examples of how she’s built a business where opportunities and revenue streams flow in from multiple sources—simply by being top-of-mind.Key Takeaways: How to Become the Go-To

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44:05

How to Break Into the Cultural Wedding Market

The Floral CEO ·

2025/03/12

00:00 Success in niching down involves specializing in cultural weddings, such as Hindu, Muslim, Sikh, Somalian, and Jewish events, without limiting oneself to one specific market.07:53 Understanding Hindi improves through immersion; experience is crucial for managing complex Indian weddings.11:30 Attend a two-day workshop to become an expert in cultural wedding planning, learn event design, customize structures, and handle pricing negotiations.14:56 Repurposing materials in floristry can

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14:31

Questions Every Florist Should Be Asking Themselves

The Floral CEO ·

2025/03/10

Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals.💡 In this episode, Jen shares key questions every florist should be asking to assess their progress, eliminate distractions, and build a business that is both profitable and fulfilling.If you want to step into a thriving, creatively fulfilling floral business, this episode is a must-listen!Key Takeaways: The Essential Questions for Growth

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43:22

Why Your Goals Aren’t Happening & How to Fix It

The Floral CEO ·

2025/03/05

Ever feel like you’re stuck, not hitting your goals, and wondering why things aren’t coming together the way you envisioned?💡 In this episode, Jen dives into the key reasons your goals aren’t happening and exactly what you need to do to shift your mindset, create a plan, and finally make those big dreams a reality.If you’re ready to step into the most successful, aligned, and confident version of yourself, this episode is for you!Key Takeaways: How to Achieve Your Goals & Make Success

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21:40

How to Make Your Wedding Flower Inquiry Stand Out &...

The Floral CEO ·

2025/03/03

Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—it’s MAGNETISM.💡 In this minisode, Jen reveals the #1 thing that makes potential clients choose YOU over the competition. It’s not just your work—it’s how you communicate, how you connect, and how your brand energy draws people in.If you feel like you’re constantly getting ghosted or losing clients to other florists, this episode is a

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312 results

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