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PODCAST

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world"s biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

business marketing

All Episodes

00:21:24

Las Vegas Raiders’ Kristen Banks on marketing to old...

The Big Impression ·

2024/05/22

Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian[00:00:01] Illyse: And I'm Ilyse Liffering and [00:00:02] Damian: welcome to this edition of The Current [00:00:04] Illyse: This week, [00:00:05] we're delighted to talk with Kristen Banks,

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00:19:45

NBCUniversal's Alison Levin on strategic audience...

The Big Impression ·

2024/05/15

NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm damian Fowler.[00:00:01] Ilyse: And I'm Eileen Sliffering.[00:00:02] Damian: Welcome to this edition of the Current Podcast.[00:00:05] Ilyse: This week, we're delighted to talk with Allison Levin, who joined NBCUniversal as the President of Advertising and

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00:25:58

Hearst Newspapers’ Michael Irenski on the value of...

The Big Impression ·

2024/05/08

Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00]Damian: I'm Damian Fowler. AndIlyse: I'm Ilyse Liffreing.Damian: welcome to this edition of The Current Podcast.Ilyse: This week, we're delighted to talk with Michael Eirenski, the Vice President of

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00:21:58

Ford’s chief futurist imagines how AI could grow the...

The Big Impression ·

2024/05/01

Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to Season 9 of The Current Podcast. [00:00:05] Ilyse: And we're kicking off this new season with Jennifer Brace, Chief Futurist at Ford. [00:00:11] Damian: Now,

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00:19:33

How MLS plans to capitalize on 2026 World Cup fever

The Big Impression ·

2024/03/13

Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. TTD_S8_E10_MLS//JESSE PERLMANIlyse Liffrieng: (00:01)I'm Ilyse Liffreing.Damian Fowler: (00:02)And I'm Damian Fowler.Ilyse Lieffring: (00:03)And

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00:18:08

CMO Laura Jones on the final frontier of Instacart’s...

The Big Impression ·

2024/03/06

Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01)I'm Damian Fowler.Ilyse: (00:02)And I'm Ilyse Liffreing

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00:16:11

BBDO on why marketing needs humor

The Big Impression ·

2024/02/28

BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian: (00:01)I'm Damian Fowler.Ilyse: (00:02)And I'm Ilyse Liffreing.Damian: (00:04)And welcome to this edition of the current podcast.Ilyse: (00:10)This week we sit down with Andrew Robertson, who has been the president and CEO

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00:24:52

On chocolate and politics: What CPG brands and...

The Big Impression ·

2024/02/21

As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith, (the head of digital for the National Republican Senatorial Committee), and Vinny Rinaldi, (the head of media and analytics for The Hershey Company), get candid about marketing politics and chocolate. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler:

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00:20:44

AARP on combatting ageism in marketing

The Big Impression ·

2024/02/14

Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN (00:01):I'm Damian Fowler.ILYSE (00:02):And I'm Ilyse Liffreing.DAMIAN (00:04):And welcome to this edition of the current podcast.ILYSE (00:10):This week we sit down with Barbara Shipley, the senior Vice President of Brand

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00:15:13

Booking.com’s Arjan Dijk on how brands can’t ignore...

The Big Impression ·

2024/02/07

Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.” Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian: (00:01)I'm Damian Fowler. Welcome to this edition of the current podcast. My co-host Ilyse Liffreing is away.Damian: (00:10)This

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00:19:54

Moderna’s Kate Cronin on turning a pandemic hero into...

The Big Impression ·

2024/01/31

Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they’re likely to be most receptive. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: (00:01)I'm Damian Fowler.Ilyse Lieffring: (00:02)And I'm Ilyse Liffreing.Damian Fowler: (00:03)And welcome to this

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00:18:05

White Castle on maintaining itself as a pop culture icon

The Big Impression ·

2024/01/24

As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of marketing and public relations, discusses maintaining the White Castle brand as a pop culture icon. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN (00:01):I'm Damian Fowler.ILYSE (00:02):And I'm Ilyse Liffreing. AndDAMIAN (00:04):Welcome

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00:19:43

Hilton’s Mark Weinstein on driving loyalty and...

The Big Impression ·

2024/01/17

Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing companies. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian: (00:01)I'm Damian Fowler.Ilyse: (00:02)And I'm Ilyse Liffreing. AndDamian: (00:03)Welcome to this edition of the current podcast.Ilyse: (00:10)This week we're delighted to

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00:15:38

Tubi’s Nicole Parlapiano on sustaining growth after...

The Big Impression ·

2024/01/10

The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand past its “teenage-acne phase.” Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler: (00:01)I'm Damian Fowler.Ilyse Liffreing: (00:02)And I'm Ilyse Liffreing. Damian Fowler: (00:03)And welcome to this edition of the current

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00:18:48

Activision Blizzard’s Jonathan Stringfield on...

The Big Impression ·

2023/12/06

Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.DAMIAN (00:01):I'm Damian Fowler.ILYSE (00:02):And I'm Ilyse Liffreing. DAMIAN (00:04):And welcome to this edition of The Current podcast.ILYSE (00:10):This week we're delighted to talk with Jonathan Stringfield, VP of Global

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00:19:18

State Farm’s Alyson Griffin’s policy: Meet customers...

The Big Impression ·

2023/11/29

State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: (00:01)I'm Damien Fowler. AndIlyse Liffreing: (00:02)I'm EIS Lfr. AndDamian Fowler: (00:03)Welcome to this edition of the current podcast.Ilyse Liffreing: (00:10)This week we're delighted to talk with Allison Griffin, the

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00:19:09

NFL's Marissa Solis on how she’s helping the league...

The Big Impression ·

2023/11/15

The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler: (00:01)I'm Damian Fowler.Ilyse Liffreing: (00:02)And I'm Ilyse Liffreing. AndDamian Fowler: (00:03)Welcome to this edition of The Current podcast.Ilyse Liffreing: (00:10)This week we're delighted to talk with Marissa Solis, the SVP of Global and

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00:16:43

Zillow’s Beverly Jackson on bringing real estate...

The Big Impression ·

2023/11/08

Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian: (00:01)I'm Damian Fowler.Ilyse: (00:02)And I'm Ilyse Liffreing.Damian: (00:04)And welcome to this edition of the current podcast.Ilyse: (00:10)This week we sit down with Beverly Jackson, the VP of Brand and Product

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00:19:26

VML CEO Jon Cook wants more creativity while...

The Big Impression ·

2023/11/01

VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Ilyse: (00:01)I'm Ilyse Liffreing. AndDamian: (00:02)I'm Damian Fowler.Ilyse: (00:03)And welcome to this edition of the current podcast.Damian: (00:10)This week we sit down with John Cook, the newly minted global CEO

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00:16:46

Francesca’s Traci Graziani on merging in-person...

The Big Impression ·

2023/10/25

Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective. Episode Transcript Francesca's, Traci Graziani Please note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler: (00:01)I'm Damian Fowler.Ilyse Liffreing: (00:02)And I'm Ilyse LiffreingDamian Fowler: (00:03)And welcome to this edition of the current podcast.Ilyse

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136 results

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