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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the

arts books

All Episodes

10:47

Episode 273: Why Do We Keep Talking About Boxes?

A People"s Guide to Publishing ·

2024/08/01

Boxes— they make the book world go round. Why do we have such strong opinions on boxes (and where we get them from? Why is there a cat on ours now? Let us deliver the good word and show off our new boxes.

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21:15

Episode 272: What is a Hybrid Publisher? (starring...

A People"s Guide to Publishing ·

2024/07/25

What is hybrid publishing? What is it a hybrid between? Halfway between traditional publishing and service providing, hybrid publishers have come to mean a lot of things from a rebranded vanity publishing to a co-investment model with superior royalties and it's often difficult to tell the difference until you are familiar with the players involved. So this week Jane Friedman tackles these difficult questions.

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44:50

Episode 271: The All New Henry & Glenn Comic (is...

A People"s Guide to Publishing ·

2024/07/18

Ten years later, the greatest love story every told is back. Featuring an extensive interview with Tom Neely and Justin Hall, we take a deep look at "punk rock Bert and Ernie" where our anti-heroes celebrate toxic masculinity in full color for the first time. Is that Stephen King performing a pet funeral? Is that a joke about Lemmy? How many comic sight gags can you spot in 32 pages? Justin takes a deep look at how his comic students don't know who Henry Rollins or Glenn Danzig are but can

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8:36

Episode 270: How Do You Handle Publishing...

A People"s Guide to Publishing ·

2024/07/11

Particularly when one comes from a conservative family and has many conversations where their beliefs are challenged, they tend to assume that the publishing landscape works the same way. This week, we answer a reader question about how to publish safely and sustainably despite one's political opinions. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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40:14

Episode 269: What do books and sneakers have in...

A People"s Guide to Publishing ·

2024/07/11

CLASS bookstore is probably the most talked about bookseller in the U.S. in 2024. They know how to build a hype machine and get people talking about them. Publishers pressure their sales reps to get books in there. What is different about them? And the big question—how do they utilize fashion marketing to make books dope?************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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17:10

Episode 268: What is a Small Press Publisher?...

A People"s Guide to Publishing ·

2024/06/27

During a recent phone call, we asked a partner how she defines "independent publisher" and her answer was "we know it when we see it." "Indie" has grown to mean "dependent on Amazon" and Orwell would be proud. In the past decade, publishing has become overwhelmed by jargon. Well you might say that it goes back much further than that (and we probably wouldn't disagree), but the jargon that is designed to intentionally obfuscate has grown considerably to the point that we have to define

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7:21

Episode 267: What if someone else just published the...

A People"s Guide to Publishing ·

2024/06/20

It happens all the time. One of our distributed publishers got in touch, horrified and terrified that MacMillan had just published the same book that she did the week before. She thought it would cannibalize her sales. Many authors and publishers keep this stuff close to the chest. Not us. We follow the Paul Hawken school of being your best, individualized self. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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50:51

Episode 266: Can booksellers increase bonding over...

A People"s Guide to Publishing ·

2024/06/13

Publishers often think of booksellers as our frontline marketing force; the people who we outsource our jobs to. This week, Janet Geddis of Avid Bookshop does a great job of outlining the actual role that bookstores play in a daily role. It's more matchmaking than pushing the newest thing on some poor, unsuspecting browser. It's a deep game of familiarity that ultimately results in hilarity of two people of disparate backgrounds relating to each other in the store at the same time

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36:05

Episode 265: How do you organize a Cat Party? w/...

A People"s Guide to Publishing ·

2024/06/06

Katie Haegele has been passionate about cats for decades. They have been some of the most meaningful relationships in her life. This time around she's organizing other people to share the most touching, heartwarming, wacky, and unbelievable stories about the behavior and emotional range of cats in her eighth book, Cat Party!************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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10:16

Episode 264: What does AI mean for publishers?...

A People"s Guide to Publishing ·

2024/05/30

Much hullaballoo and many predictions has been made about how AI will "disrupt" the publishing industry. Typically, with a new technology the steps are 1) fear the new way 2) figure out how to embrace it in a practical sense. How will AI affect publishers? Is the fear substantiated? What can publishers do?************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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6:14

Episode 263: What are the Limits of What You Would...

A People"s Guide to Publishing ·

2024/05/23

In the dawn of a young publishers' life, they focus on their own tastes. Gradually, they see which books are well-received and branch outward. Some publishers quickly find that the most popular books are things that aren't exactly the reason that they got into publishing! So this week on the pod, we talk about the limits of a press' curation and why that's important.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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34:49

Episode 262: What Can Your Regional Bookseller...

A People"s Guide to Publishing ·

2024/05/16

What is a regional trade association? What can they do for you as a bookseller or a publisher? This week on the pod, we feature Larry Law, executive director of the Great Lakes Bookseller Association to learn about this ecosystem and how it can work even better.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm:

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30:41

Episode 261: What Can a Publisher's Advocacy...

A People"s Guide to Publishing ·

2024/05/09

Corporate publishing has the distinct advantage of scale: they command more sales dollars, they can push customers and vendors around more. This week we take a look at some of the options available for small publishers to band together and share resources, learn from each other, and be stronger together. Andrea Fleck-Nisbet, CEO of the Independent Book Publishers Association, unpacks it all for us and more!************Thank you for watching the People's Guide to Publishing vlogcast! Get

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29:59

Episode 260: Bookstore Solidarity Project: King's...

A People"s Guide to Publishing ·

2024/05/02

You may know King's Coop Bookstore as the winner of our How to Resist Amazon display contest, but they are so much more than that! This week on our continuing Bookstore Solidarity Project, we bring you a deeper dive into the realities of bookselling. From ripping books in half to walking around campus and seeing everyone reading the same book!

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17:22

Episode 259: Are Audiobooks Profitable? (starring...

A People"s Guide to Publishing ·

2024/04/25

At the release event for this very book, the first question was about making money from audiobooks. The answer? It's complicated. And increasingly so with Spotify joining the fray. This week we tackle best practices, best approaches, and how to sell audiobook content—with special guest Jane Friedman of the Hot Sheet! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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43:35

Episode 258: How Can Publishers Reach Their Core...

A People"s Guide to Publishing ·

2024/04/18

Leah Hernandez has a story unlike that of most publishers. With a background in business, she realized that children relate better with younger authors and set out to do the thing that small presses do best: fulfill a need that big publishers cannot even detect. This week on the pod, we interview her about how she built Muse and Young Authors Publishing as well as the creative solutions that she's created for distribution! ************Thank you for watching the People's Guide to Publishing

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7:50

Episode 257: What Did the Funk Brothers Teach Us...

A People"s Guide to Publishing ·

2024/04/11

The Funk Brothers, the legendary bestselling band (possibly of all time) and house band of Motown Records, wrote and performed on more tracks than you could possibly guess. This week on the pod, we take a look at how their approach informed our approach to book editing: taking an author's expert views on a topic and expanding them into servicing the reader's interest and needs.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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8:50

Episode 256: How Should A Publisher Change Distributors?

A People"s Guide to Publishing ·

2024/04/04

After the recent news of Small Press Distribution (SPD) closing, we thought it would be prudent to walk through best practices for changing a distributor! A distributor is a publisher's warehouse, sales, and fulfillment arms. It's their to-market force, and it's often the difference between sinking and swimming. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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26:12

Episode 255: Bookstore Solidarity Project: Charlie's...

A People"s Guide to Publishing ·

2024/03/28

In 2013, we predicted that the bookstore model would shift to more specialized indie stores that offered a narrower offering around their own curated interests and values, with more books face-out and unabashedly clear messaging about who the store is and is not for. And here are we are in 2024, with Charlie's Queer Books of Seattle, Washington offering a perfect example. This week on the pod, we interview Charlie, who has awesome stories about the importance of creating a safer space to

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13:27

Episode 254: What Does a Publisher Need to Distribute...

A People"s Guide to Publishing ·

2024/03/21

Most small presses use a trade distributor. What do they do? What are the components of a distributor's function? Can you do them yourself? What does a distributor do? What does a distributor look for? This week we take a look at these things and more, as we unpack distribution! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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